Marketing in the FAST LANE 2011 CONTACT: Laura Fraser Office: 780-461-5801 Mobile: 780-863-3303 laura@castrolraceway.com
About Castrol Raceway: Fun for the whole family! Castrol Raceway, Canada s Premier Motorsports Complex, annually holds a variety of events ranging from 360 Sprints Cars on the 3/8 mile clay Oval to Top Fuel Dragsters on the ¼ mile dragstrip. With Nationally recognized events like the IHRA River Cree Rocky Mountain Nationals, World of Outlaws Oil City Cup and the Super Chevy Show, Castrol Raceway has made the leap from regional exposure to a nationally televised motorsport entity. Castrol Raceway Quick Facts: ¼ Mile IHRA Sanctioned Drag Strip 3/8 Mile Clay Oval Track Ten Acre Full Pro Motocross Track 2.7 km Road Course under construction Top 10 Small Track Facilities in North America Voted North America s Top IHRA Racing Facility 2006 & 2008 Castrol Raceway s Rocky Mountain Nationals is the largest, most attended IHRA event. On average, Castrol Raceway welcomes over 250,000 spectators per season. One Million people within a 20 km radius Two Million people within a 100 km radius Racing Season runs May thru September
Castrol Raceway Demographics: AGE: The strength of Motorsports is the lucrative 18-34 year old market: 61% 18-34 30% 35 54 5% Under 17 4% Over 55 BRAND LOYALTY: Motorsports fans are by far the most brand loyal customers. 73% will purchase race car and facility sponsor products over non-sponsoring competing products. 73% Motorsports 38% MLB 38% NBA 36% NFL 28% Olympics OCCUPATION: Motorsports fans are a good mix of blue collar and white collar workers. 51% Blue Collar 37% White Collar 12% Sales & Clerical GENDER: Motorsports is male dominated, although female participation increases each year. 66% Male 34% Female
Want to position your company brand with Canada s Premier Motorsports Complex? Castrol Raceway Sponsorship Benefits: All Sponsorships at Castrol Raceway include: Event Tickets Live Public Address Announcements On-site promotions
Street Legals: Title Sponsorship SOLD: JB s Power Centre Feel the excitement of the ¼ mile drag strip. Race down it yourself during a weekly Street Legal. As long as your vehicle is register-able and insurable, you re good to go! Most Friday nights at Castrol Raceway, April October. In conjunction with Edmonton Police Services Street Legal, and RCMP Y.I.E.L.D. On-site signage INVESTMENT: $10,000 per annum
Bracket Series: Title Sponsorship SOLD: Tritech Compression/Campbell Automotive Drag racing at its best. Check out the power, anticipation and burning rubber all on North America s top IHRA drag strip. Saturday & Sunday afternoons at Castrol Raceway. On-site signage INVESTEMENT: $10,000 per annum
Nite Thunder (Sprint Car Saturday Nights): Title Sponsorship SOLD: Zorba s Pizza Nite Thunder at Castrol Raceway features a variety of classes of cars competing, including 360 Sprint Cars. These high flying, high tech, winged cars thunder down the strait-away reaching speeds over 200kmph. Sprint cars are known for their wild and spectacular crashes, but thanks to the safety equipment of these cars and track staff, no drivers get seriously hurt. Castrol Raceway has 2 Sprint cars classes frequently competing: the 360 Sprints and the Sportsman Sprints On-site signage. INVESTMENT: $10,000
Absolute Annihilation: (Saturday, June 18) Title Sponsorship SOLD: Don Wheaton Chevrolet Presents Sponsorship Brought To You By Sponsorship Celebrate Father s Day a day early at Castrol Raceway s Absolute Annihilation. We re going to SMASH EM, we re going to CRASH EM, we re going to DROP EM and you know we re going to BURN EM! We re going to drop cars from a crane just to see what happens. A Jet Car will burn a car just because. Ambulances will race around the track, and because it s the end of the school year so will School Busses. It s an evening of mayhem where anything goes. Fun for the whole family! 10 x 40 space on Manufacturers Midway INVESTMENT: $10,000 Presents Sponsorship includes: INVESTEMENT: $5,000 Brought-To-You-By Sponsorship includes: INVESTMENT: $2,000
Rocky Mountain Nitro Jam Nationals: (June 24 26) Title Sponsorship: SOLD: MOPAR Presents Sponsorship Brought To You By Sponsorship Night of Fire Sponsorship: SOLD: SMS Equipment Thunder Alley Title Sponsorship: SOLD: TRITECH COMPRESSION/CAMPBELL AUTOMOTIVE The most powerful show on earth! 0-100mph in less than a second? better wear a diaper! At the IHRA Rocky Mountain Nationals our guests can experience all the ground-pounding excitement of Top Fuel Dragsters and all the nitro-powered mayhem that makes up the IHRA Nitro Jam Drag Racing series. From 8,000 horsepower, 300 mph Top Fuel Dragsters to 20,000 horsepower, flamethrowing jet semis, witness the fury, mayhem and adrenaline-soaked thrill of drag racing entertainment. Castrol Raceway is one of only 10 motorsport facilities in North America that hosts this nationally televised drag racing event. The Rocky Mountain Nitro Jam Nationals includes the IHRA signature: Night of Fire on both Friday and Saturday nights. Night of Fire features Pro qualifying fused with the choreography of pyrotechnics, light and energetic music making the evening an unforgettable experience. Thunder Alley brings fans the ultimate Rocky Mountain Nitro Jam Nationals experience. This includes premium reserved seating, complimentary catered dinner, private cash bar, unlimited non-alcoholic beverages, hospitality centre access and a gift bag including a collectable ball-cap. The entertainment quality of the event is like no other. Bring the family and bring your earplugs. Continued on following page
Rocky Mountain Nitro Jam Nationals: (June 24 26) continued 10 x 40 space on Manufacturers Midway On-site signage Temporary on-site banners INVESTMENT: $100,000 Presents Sponsorship includes: On-site signage Temporary on-site banners INVESTMENT: $60,000 Brought-To-You-By Sponsorship includes: On-site signage Temporary on-site banners INVESTMENT: $40,000 Night of Fire Sponsorship includes: On-site signage Temporary on-site banners INVESTMENT: $45,000 Thunder Alley Company name on all Thunder Alley promotional pieces, including Collectors Hat. Temporary on-site banners INVESTMENT: $15,000
CMDRA All Bike Drags (TBA) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship What goes down ¼ mile in 6 seconds at speeds of 200 miles per hour? Find out at the CMDRA All Bike Drags - featuring the quickest & fastest Nitro Harleys on the planet! Gate admission on Saturday gets you in a FREE motorcycle drag race school. Two days of motorcycle drag racing action, only at Castrol Raceway. 10 x 40 space on Manufacturers Midway INVESTMENT: $10,000 Presents Sponsorship includes: INVESTEMENT: $5,000 Brought-To-You-By Sponsorship includes: INVESTMENT: $2,000
Gold Cup (TBA) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Dating back to the early 1950 s, Gold Cup is Canada s Oldest & Most Prestigious oval racing event. Gold Cup features the largest Field of Sprint Cars in Canada, as well as an incredible prize purse of over $35,000.00. 10 x 40 space on Manufacturers Midway INVESTMENT: $20,000 Presents Sponsorship includes: INVESTEMENT: $10,000 Brought-To-You-By Sponsorship includes: INVESTMENT: $5,000
Superstars of Monster Jam (August 6 & 7) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship The one and only Monster Jam returns to Castrol Raceway for a weekend of world-class Monster Truck action. Top trucks from the Monster Jam series will entertain fans with jumps, stunts, thrills and spills. Monster Jam has chosen Castrol Raceway to host Western Canada s only outdoor Monster Truck Show. 10 x 40 space on Manufacturers Midway INVESTMENT: $40,000 Presents Sponsorship includes: INVESTEMENT: $25,000 Brought-To-You-By Sponsorship includes: INVESTMENT: $10,000
Hot August Night: (August 10) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Hot Spot Title Sponsorship Canada s largest and loudest Jet Car show! Each year record breaking crowds see the skies light up with flames, smoke and speeds approaching 300 MPH. In 2006 Jet Car Driver Chuck Hanes broke the track record with a high speed of 304.40MPH. Your heart will beat faster and your adrenalin will flow guaranteed, at Hot August Night. Hot Spot brings fans the ultimate Hot August Night experience. This includes premium reserved seating, complimentary catered dinner, private cash bar, unlimited non-alcoholic beverages, hospitality centre access and a collectable gift. 10 x 40 space on Manufacturers Midway INVESTMENT: $50,000 Presents Sponsorship includes: INVESTEMENT: $35,000 Brought-To-You-By Sponsorship includes: INVESTMENT: $20,000 Hot Spot Company name on all Thunder Alley promotional pieces, including Collectors Hat. Temporary on-site banners INVESTMENT: $15,000
World of Outlaws Oil City Cup (August 25 26) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship Checkered Flag Club Title Sponsorship For two days in August, Castrol Raceway will again be the center of the Sprint Car Universe, as the best drivers in the world, return for the 5 th Annual World of Outlaws: Oil City Cup. The winged warriors will do battle with their fire-breathing 850-plus horsepower machines each night for the $10,000 top prize. The Oil City Cup is the only chance in 2011 that Sprint Car fans in Western Canada have to see the World of Outlaws in action, with their thrilling wheel-to-wheel brand of racing, just centimeters apart at breathtaking speeds. Checkered Flag Club brings fans the ultimate World of Outlaws: Oil City Cup experience. This includes reserved seating, complimentary catered dinner, private cash bar, unlimited nonalcoholic beverages, hospitality centre access and a gift bag including a collectable ball-cap. 10 x 40 space on Manufacturers Midway On-site signage Temporary on-site banners INVESTMENT: $50,000 Presents Sponsorship includes: On-site signage Temporary on-site banners INVESTMENT: $35,000 Continued on following page
World of Outlaws Oil City Cup (August 25 26) continued Brought-To-You-By Sponsorship includes: On-site signage Temporary on-site banners INVESTMENT: $20,000 Checkered Flag Club Company name on all Thunder Alley promotional pieces, including Collectors Hat. Temporary on-site banners INVESTMENT: $15,000
Super Chevy Show (September 2 4) Title Sponsorship Presents Sponsorship Brought To You By Sponsorship 2011 Making its Canadian debut in 2011, the Super Chevy Show tour brings high-powered Chevy racing excitement and beautiful classic Chevy Show Cars to Castrol Raceway. The Super Chevy Show boasts one of the nation s finest Performance & Restoration Midways. Weekend racing action at the Super Chevy Show has included the Nitro Coupe Challenge, featuring the short wheelbase, Ground Pounding Nitro Coupes, wheel standers running the ¼ mile on their rear wheels, and some of the fastest Jet Car drivers in the country. You can see hometown racers in the Bracket One Brawl, Bracket 2 Battle and the DOT Street Fight. The Super Chevy Show Bracket Racing series is open not only to Chevy bodied or powered cars, but all GM brands. GM brand means you can also race your Saab, Saturn, Hummer or even your Cadillac! Incredible show cars take center stage in the Car Show Series the nation s largest single-make car show series. Chevy fans will be treated to two separate shows Saturday and Sunday! Don t want your car to be judged? Then join your friends in the non-judged Show n Shine Class. Don t miss the Super Chevy Show! 10 x 40 space on Manufacturers Midway INVESTMENT: $40,000 Presents Sponsorship includes: INVESTMENT: $20,000 Brought-To-You-By Sponsorship includes: INVESTMENT: $10,000
Signage Sponsorship: Drag Strip Reader Board: Oval Track Reader Board: Grandstand Display Banner: Motocross Start/Finish Banner: $15,000 per annum $10,000 per annum $7,500 per annum $5,000 per annum 10 x 20 Facility Billboard (Oval/Drag Pits/Parking Lot): $4,000 per annum V8 Entrance Board: 3 x 16 Drag Strip Signboard: 3 x 8 Drag Strip Signboard: Temporary On-Site Banner: $3,500 per annum $1,600 per annum $1,000 per annum $1,000 per annum Castrol Raceway provides our sponsors premium signage placement. It is our sponsors responsibility to provide Castrol Raceway with the sign, as per the specified size and material.
Additional : 2011 Ticket Sponsor SOLD: Mr. Lube Includes logo and coupon offer on the back of all Castrol Raceway tickets. INVESTMENT: $3,500 2012 Calendar Sponsor: Castrol Raceway will produce a full colour glossy Calendar featuring our racers and their cars. Each month will feature a sponsoring Company s logo and coupon offer. This family-friendly poster will be produced in time for the 2011 Christmas Shopping Season. Manufacturers Midway: INVESTMENT: $1,000 Bring your business directly to the Castrol Raceway midway during our special events. Space may be used for: Product Display Literature Distribution Non-Event related Apparel Spectator Gate Promotions PLEASE NOTE: Items that are strictly prohibited for an outside vendor to sell are: hearing protection, seat cushions, sunglasses, film or cameras, any rain wear or umbrellas, ticket/credential holders, can coolers and toy cars. A specific list of display items and exclusive non-compete sponsors must be approved by sanctioning bodies to qualify. 10 x 10 space: $500/event 10 x 20 space: $700 / event 10 x 40 space: $1,000 /event INVESTMENT:
Castrol Raceway would like to partner with you! If you don t see a sponsorship opportunity that suits your needs, please contact us. We are more than happy to work with you to tailor-make a sponsorship that fits within your budget and works for you. 100% of all sponsorship monies go directly back into Castrol Raceway. Thank you for your consideration! For more information or to take a facility tour, please contact: Laura Fraser Office: 780-461-5801 E-Mail: laura@castrolraceway.com