Customer Profile Report for FERRY, WALLASEY (Punch Outlet Number: ) 48 TOBIN STREET, WALLASEY, CH44 8DF (CH44 8DF)

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Customer Profile Report for FERRY, WALLASEY (Punch Outlet Number: 202697) 48 TOBIN STREET, WALLASEY, CH44 8DF (CH44 8DF) Age Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 0-15 2,541 10,509 37,368 109,423 45,410 125 103 89 94 91 16-17 315 1,312 4,658 13,901 5,875 125 104 89 96 95 18-24 1,076 5,261 38,612 81,037 40,558 109 107 190 144 169 25-34 1,626 8,330 36,603 97,629 40,033 109 112 119 115 110 35-44 1,259 6,437 24,869 73,123 29,651 91 93 87 93 88 45-54 1,565 7,821 27,758 82,086 33,971 102 102 87 93 90 55-64 1,056 6,060 23,307 68,035 28,730 86 99 92 97 96 65+ 1,428 8,582 31,669 96,250 41,218 73 88 78 86 86 Population estimate 2015 10,866 54,312 224,844 621,484 265,446 100 100 100 100 100 Ethnicity - Census 2011 Count: %: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 White 10,391 51,148 193,141 552,406 235,093 96% 96% 92% 92% 93% Mixed / Multiple Ethnic Groups 155 723 3,806 12,112 3,752 1% 1% 2% 2% 1% Asian / Asian British 181 838 8,902 19,390 9,541 2% 2% 4% 3% 4% Black / African / Caribbean / Black British 43 237 2,706 11,291 2,507 0% 0% 1% 2% 1% Other Ethnic Group 18 273 2,294 8,285 2,014 0% 1% 1% 1% 1% All People (Ethnic Group) 10,788 53,219 210,849 603,484 252,907 100 100 100 100 100

Mosaic UK Map and Data: FERRY, WALLASEY (202697) Mosaic UK Data Table (Residential) Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 A City Prosperity (18+) 0 0 219 748 68 0 0 3 4 1 B Prestige Positions (18+) 0 61 1,613 6,706 3,063 0 2 13 19 21 C Country Living (18+) 0 0 0 107 6 0 0 0 0 0 D Rural Reality (18+) 0 0 0 13 5 0 0 0 0 0 E Senior Security (18+) 7 3,915 7,973 30,885 14,764 1 113 58 79 90 F Suburban Stability (18+) 0 3,116 6,349 29,348 12,788 0 120 62 100 104 G Domestic Success (18+) 2 643 2,779 10,162 4,600 0 18 20 25 27 H Aspiring Homemakers (18+) 77 4,205 8,505 38,874 17,283 11 109 55 89 95 I Family Basics (18+) 2,864 6,816 23,587 55,687 25,235 495 222 193 161 174 J Transient Renters (18+) 2,250 7,065 31,222 83,849 32,546 487 288 320 303 281 K Municipal Challenge (18+) 567 2,043 21,842 49,383 21,795 120 82 220 175 185 L Vintage Value (18+) 1,423 5,380 24,758 70,889 27,628 282 201 233 235 219 M Modest Traditions (18+) 817 5,054 9,836 39,829 13,924 215 250 122 175 146 N Urban Cohesion (18+) 0 160 2,122 9,038 1,668 0 7 24 36 16 O Rental Hubs (18+) 2 4,013 28,138 54,098 25,456 0 123 216 146 165 Adults 18+ estimate 2015 8,009 42,471 168,943 479,616 200,829 100 100 100 100 100

Mosaic UK Map and Data: FERRY, WALLASEY (202697) Mosaic UK Data Table (Residential) Count: Index: 0.5 0.5 A City Prosperity (18+) 0 0 B Prestige Positions (18+) 0 0 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 7 1 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 2 0 H Aspiring Homemakers (18+) 77 11 I Family Basics (18+) 2,864 495 J Transient Renters (18+) 2,250 487 K Municipal Challenge (18+) 567 120 L Vintage Value (18+) 1,423 282 M Modest Traditions (18+) 817 215 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 2 0 Adults 18+ estimate 2015 8,009 100

Occasions Map and Data: FERRY, WALLASEY (202697) Occasions Data Table Count: Index: 0.5 1.5 3.0 5.0 0.5 1.5 3.0 5.0 01 Mine's a Pint 847 3,732 18,070 47,040 19,479 119 110 132 121 121 02 Early Doors 695 3,237 12,784 36,479 15,332 116 114 111 112 114 03 Everyday is Friday 504 2,731 10,099 28,697 11,918 99 113 103 104 104 04 Weekend Millionaires 1,320 5,076 20,862 57,632 23,570 180 145 148 144 142 05 Out On The Town 944 4,612 19,822 51,685 21,837 133 137 146 134 137 06 Business and Pleasure 207 1,101 4,618 12,714 5,130 57 63 66 64 62 07 Sporting Pints 911 3,707 16,645 43,875 17,801 117 100 111 103 101 08 Student Social 94 742 6,483 15,304 7,428 28 47 102 85 100 09 Leisurely Lunch 561 2,760 10,697 31,990 13,176 81 83 80 85 84 10 Wining and Dining 435 2,721 8,749 28,759 12,093 55 72 58 67 68 11 Household Outing 776 3,611 11,046 35,481 14,116 124 121 92 104 100 12 Midweek Meal Deal 560 2,154 9,513 26,036 10,923 159 128 141 136 137 13 Date Night 148 1,680 5,241 17,234 7,540 26 63 49 57 60 14 Birthday Treat 383 1,945 6,558 21,908 8,718 68 73 61 72 69 15 Pre Show Meal 131 765 2,445 8,023 3,248 68 83 66 76 74 Number of Occasions 8,516 40,574 163,632 462,857 192,309 100 100 100 100 100

Competition Map and Data: FERRY, WALLASEY (202697) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 1.5 3.0 5.0 Café / Wine Bar 0 5 80 107 Circuit Bar 1 9 164 199 Community Local 4 29 164 301 Dry Led 0 1 7 11 Branded Food Pub 0 0 9 33 Rural 0 0 0 0 Other 10 64 473 720 Total 15 108 897 1,371

Competition Map and Data: FERRY, WALLASEY (202697) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 0.5 Café / Wine Bar 0 Circuit Bar 1 Community Local 4 Dry Led 0 Branded Food Pub 0 Rural 0 Other 10 Total 15

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance Local Competition: FERRY, WALLASEY (202697) Rank Pub name Address Owner Postcode Category Distance () N/A FERRY, WALLASEY 48 TOBIN STREET, WALLASEY, CH44 8DF Punch Taverns CH44 8DF Punch Taverns 0.00 1 Ferry 48 Tobin Street, Egremont, Wallasey Punch Pub Company CH44 8DF Circuit Bar 0.00 2 Tandoori Mahal Ind Restaurant 24 King Street, Wallasey Independent Free CH44 8AU Other 0.07 3 Stanleys Vaults 2 King Street, Wallasey Independent Free CH44 8AU Community Local 0.07 4 Potshots 96 King Street, Wallasey Independent Free CH44 8AN Other 0.17 5 Brighton Hotel 133 Brighton Street, Wallasey Unknown CH44 8DT Community Local 0.20 6 Wallasey Town Hall Brighton Street, Wallasey Independent Free CH44 8ED Other 0.24 7 Parkfield Cricket Club Liscard Road, Central Park Liscard, Wallasey Independent Free CH44 8AA Other 0.30 8 British Sub Aqua Club 1 Riverview Road, Wallasey Independent Free CH44 6PX Other 0.31 9 Royal Naval Association Wallasey Riverview Road, Wallasey Independent Free CH44 6PX Other 0.31 10 Lord Nelson 26a Trafalgar Road, Egremont, Wallasey Admiral Taverns Ltd CH44 0EA Community Local 0.32 11 Raob Park View Social Club 88 Liscard Road, Wallasey Independent Free CH44 8AB Other 0.36 12 Sandbank 190 Borough Road, Seacombe, Wallasey Independent Free CH44 6NJ Community Local 0.46 13 Great Float Social Club 22-26 Poulton Road, Wallasey Independent Free CH44 9DQ Other 0.47 14 La Banque 58 Borough Road, Wallasey Independent Free CH44 6NQ Other 0.49 15 Embassy Social Club 140 Borough Road, Wallasey Independent Free CH44 6NH Other 0.49 16 St Josephs Parish Centre Wheatland Lane, Presbytery, Wallasey Independent Free CH44 7ED Other 0.51 17 Saddle Inn 30 Withens Lane, Wallasey Enterprise Inns CH44 1DE Community Local 0.53 18 Primrose Inn 1 Withens Lane, Wallasey Trust Inns CH44 1BB Circuit Bar 0.56 19 Royal British Legion Club 3 Withens Lane, Wallasey Independent Free CH44 1BB Other 0.56 20 Wallasey Masonic Hall Manor Road, Wallasey Independent Free CH45 7LU Other 0.56 21 Five Bars Rest 61 Borough Road, Seacombe, Wallasey Unknown CH44 6NA Community Local 0.58 22 Wallasey Central Conservative Club 90 Manor Road, Wallasey Independent Free CH44 1BZ Other 0.62 23 Persopolis Steak House 196 Liscard Road, Wallasey Independent Free CH44 5TN Other 0.64 24 Captain Tony's 198 Liscard Road, Wallasey Independent Free CH44 5TN Other 0.64 25 Riverside Club 14-16 Church Road, Wallasey Independent Free CH44 6JF Other 0.66 26 Grosvenor Ballroom Grosvenor Street, Wallasey Independent Free CH44 1AQ Other 0.66 27 Mr Henrys 233 Liscard Road, Wallasey Independent Free CH44 5TH Other 0.69 28 Russol Hotel 44 Church Road, Wallasey Independent Free CH44 7BA Other 0.72 29 Wallasey Royal Naval Associati Newell Road, Wallasey Independent Free CH44 1AD Other 0.72 30 Old Manor Club Withens Lane, Wallasey Independent Free CH45 7NF Other 0.74 Copyright 2016 Experian Limited.