ISMF SKI MOUNTAINEERING

ISMF SKI MOUNTAINEERING

SKI MOUNTAINEERING AT A GLANCE

SKI MOUNTAINEERING OVERVIEW Ski mountaineering is a unique sport, inspired by love for the mountains and the natural environment, for fitness and healthy lifestyle, counting on millions of practitioners worldwide. Ski mountaineering has become more and more attractive to cool people: you can stay fit, ski off-piste, do something different from everyone else, away from the crowd. Thanks to its fast growth and characteristics, ski mountaineering will be an official sport in the Lausanne 2020 Youth Olympic Games. The Olympic Committee is now monitoring the Ski mountaineering with the objective to include it among the Winter Olympic Games disciplines in the near future (probably Beijing 2022). The International Ski Mountaineering Federation (ISMF) was provisionally recognised by the IOC in April 2014 and after 2 years under observation it was awarded full Olympic recognition in August 2016.

SKI MOUNTAINEERING FACTS & FIGURES WORLDWIDE EUROPE Competitors 100 k Federations >33 Total number of practitioners in Europe 6 000 000 500 Competitions organized under ISMF recognition In Germany the highest number of practitioners, more than 2 000 000 A continuous growth has been registered in the recent years

SKI MOUNTAINEERING ISMF WORLD CUP International competitions are sanctioned by the International Ski Mountaineering Federation (ISMF). ISMF organizes World Cup competitions in the disciplines Individual, Vertical, Sprint. In the coming season 5 events (weekends/locations) are planned, for 10 competitions days, from December to April. These attractive racing formats are attended by the best specialist in the World, constantly growing in popularity. In each race the categories Senior Men and Women, Espoir (U23) Men and Women and Junior (U20) Men and Women compete on the same or similar tracks.

SKI MOUNTAINEERING DISCIPLINES DESCRIPTION INDIVIDUAL A spectacular event that takes the athletes to the mountain tops, and must include at least 3 ascents and descents. The race start is a mass start of all the athletes. A section on foot is planned, with the skis carried on the rucksack. Races normally last to 2 hours and cover a total high gain of up to 1900m. VERTICAL An uphill only event on well packed snow with skins under the skis. It should not exceed a height of more than 700m. For the best athletes, the racing effort is about 25-30 minutes SPRINT A mini Individual race, combining the essential ski mountaineering features with an ascent on skins, part of the ascent on foot and then a single descent from the top. The first round is an individual qualification with athletes starting one after the other. After the qualifying round athletes face each other in heats of 6. Race time is approximately 2 hours, with around 3 minutes for completing the total course.

SKI MOUNTAINEERING WORLD CUP CALENDAR 2018 TOTAL OF 20 RACES FOR SENIOR MEN&WOMEN DATE DAY RESORT COUNTRY DISCIPLINE 15 dec 2017 FRI WANLONG - BEIJING CHN VERTICAL 16 dec 2017 SAT WANLONG - BEIJING CHN SPRINT 20 jan 2018 SAT VILLARS LAUSANNE SUI SPRINT 21 jan 2018 SUN VILLARS - LAUSANNE SUI INDIVIDUAL 27 jan 2018 SAT ANDORRA FONT BLANCA AND INDIVIDUAL 28 jan 2018 SUN ANDORRA FONT BLANCA AND VERTICAL 8 feb 2018 THU PUY ST. VINCENT FRA INDIVIDUAL 9 feb 2018 FRI PUY ST. VINCENT FRA VERTICAL OR SPRINT 7 apr 2018 SAT MADONNA CAMPIGLIO ITA SPRINT 8 apr 2018 SUN MADONNA CAMPIGLIO ITA INDIVIDUAL

SKI MOUNTAINEERING ON TV Infront has an agreement with ISFM about the fully exclusive Worldwide Multimedia Rights. Infront is producing and distributing post event highlights on each World Cup event and World Championships. The highlights show spectacular images of the races with dedicated athletes interviews and extra content. Thanks to Infront portfolio of TV partners, several broadcasters have shown interest for the post event highlights. Mainstream national TV broadcasters such as ORF (Austria), ARD (Germany), RaiSport (Italy) did already covered the WC season events consistently with the highlight format. Eurosport News, the sport news channel reporting in 57 countries in Europe, Asia and Australia, Africa and Middle-East, reported on races in their news bulletins. In several countries around the world, from China to Canada, the events benefit of the coverage of main TV channels and related websites.

SKI MOUNTAINEERING SOCIAL MEDIA The International Ski Mountaineering Federation is active on social media and has a website (http://www.ismf-ski.org/) that provides official information and there is another website (http://www.ismfskievents.com/) dedicated to the World Cup results, communication and informations. Dedicated Facebook, Twitter, Instagram pages, recording fast growing (around 50% a year) fans/follower base Also athletes are an important vehicles to communicate the brand of ISMF World cup, the most influent for sure is Kilian Jornet Burgada with 737.656 followers on Facebook and 425.000 on Instagram. ISMF, together with Infront, is working on leveraging all the digital and social platforms starting from season 2017/18. A new website will be implemented together with investment on ISMF social media platforms

SKI MOUNTAINEERING ROAD TO BEIJING 2017 2018 2019 2020 2021 2022 WORLD CUP ANNUALY WORLD CHAMPIONSHIPS EVERY 2 YEARS (ODD YEARS) CONTINENTAL CHAMPIONSHIPS EVERY 2 YEARS (EVEN YEARS) OLYMPICS EVERY 4 YEARS LOSANNA YOUTH BEIJING (TBC BY IOC)

SPONSORSHIPS OPPORTUNITIES

ISMF WORLD CUP SPONSORSHIP LEVELS WITH RELEVANT MEDIA VISIBILITY TITLE SPONSOR (1) PRESENTING SPONSOR VERTICAL (1) DATA-TIMING SPONSOR (1) PRESENTING SPONSOR SPRINT (1) OFFICIAL SPONSORS (3)

MAIN BENEFITS IMAGE ASSOCIATION ON SITE VISIBILITY VISIBILITY ON PRINTED MATERIAL BACKDROP OFFICIAL WEBSITE & SOCIAL PR/ / HOSPITALITY

IMAGE ASSOCIATION STATUS ACQUISITION AND ISMF LOGO USAGE PHOTOS FREE OF RIGHTS FOR EDITORIAL AND PROMOTIONAL MATERIAL (EXCLUDING PERSONAL IMAGE RIGHTS OF ATHLETES) INDUSTRY / CATEGORY EXCLUSIVITY

PHOTOS FREE OF RIGHTS FOR EDITORIAL AND PROMOTIONAL MATERIAL (EXCLUDING PERSONAL IMAGE RIGHTS OF ATHLETES)

VISIBILITY ON-SITE START AND FINISH AREA WITH INFLATABLE ARCH BANNERS/ FLAGS AT START AND FINISH AREAS CHANGE SKIN AREA, SCENIC VIEW AND OTHER RELEVANT SPOT ALONG THE RACE COURSE COMPETITION BIBS (TWO PER ATHLETES: ON LEG AND ON RUCKSACK)

START AREA: INFLATABLE ARCH

FINISH AREA: INFLATABLE ARCH

START/ FINISH AREAS: BANNERS/ FLAGS

CHANGE SKIN AREA: BANNERS/ FLAGS AND INFLATABLE ARCH

SCENIC VIEW: FLAGS, BEAN BANNER AND LESKI START/ FINISH AREAS: BANNERS/ FLAGS

COMPETITION BIB

VISIBILITY ON PRINTED MATERIALS LOGO IN ALL OFFICIAL PRINTED MATERIAL LOGO ON THE LOCS OFFICIAL PROGRAMS (SPACE RESERVED FOR ISMF)

LOGO IN ALL OFFICIAL PRINTED MATERIALS START/ FINISH AREAS: BANNERS/ FLAGS

LOGO ON LOCS OFFICIAL PROGRAMS

BACKDROP FLOWER CEREMONY POST RACE INTERVIEWS

START/ FINISH AREAS: BANNERS/ FLAGS FLOWER CEREMONY LOGO ON THE BACKDROP USED DURING THE WORLD CUP

POST RACE INTERVIEWS LOGO ON THE BACKDROP USED DURING THE WORLD CUP

OFFICIAL WEBSITE/ YOUTUBE CHANNEL BANNER ON THE ISMF SPORTS EVENTS WEBSITE LINKING TO THE SPONSOR WEBSITE LOGO IN THE OFFICIAL VIDEO CLIPS POSTED ON ISMF YOUTUBE OFFICIAL CHANNEL

BANNER ON THE ISMF SPORTS EVENTS WEBSITE LINKING TO THE SPONSOR WEBSITE START/ FINISH AREAS: BANNERS/ FLAGS

START/ FINISH AREAS: BANNERS/ FLAGS LOGO IN THE OFFICIAL VIDEO CLIPS POSTED ON ISMF YOUTUBE OFFICIAL CHANNEL

PR/ HOSPITALITY HOSPITALITY/ EVENT EXPERIENCE IN ALL RESORT (INCENTIVE PACKAGE, ACCOMMODATION, VIP PACKAGES ) PRODUCT SAMPLING / ACTIVATIONS WITH ATHLETES AND FANS POSSIBILITY TO DEDICATE SPECIAL PRIZES FOR ATHLETES AND/ OR PUBLIC

HOSPITALITY/ EVENT EXPERIENCE IN ALL RACE RESORTS (INCENTIVE PACKAGE, ACCOMMODATION, VIP PACKAGES )

PRODUCT SAMPLING ACTIVATIONS WITH ATHLETES AND FANS

POSSIBILITY TO DEDICATE SPECIAL PRIZES FOR ATHLETES AND/ OR PUBLIC

BENEFIT PROPOSAL

TITLE SPONSOR 150.000 * BENEFIT SPONSORSHIP LEVEL VISIBILITY ON SITE: VISIBILITY ON BACKDROP LOGO ON PRINTED MATERIALS LOGO ON ISMF WEB SITE / YOUTUBE CHANNEL LOGO ON LOC WEBSITE ACTIVATIONS PR /HOSPITALITY RIGHTS TITLE SPONSOR VERTICAL COMPETITIONS: Start Area (2 position) Finish Arch - Finish Area (1 position) Scenic View INDIVIDUAL COMPETITIONS: Start Arch Start Area (1 position) Scenic View Change Skin Finish Arch Finish Area (1 position) SPRINT COMPETITIONS: Start Area (2 position) Climb on foot Change Area Finish Arch Finish Area (1 position) First level of visibility after First position in all materials Linkable logo in Home page Logo in Youtube videos Linkable logo in ISMF Sponsor Area All possible activations with fans and spectators on site TBA with LOCS Accommodation and Sponsor accreditation Possibility to dedicate special prizes for athletes (only Vertical races) Photos free of rights for editorial and promotional material (excluding personal image rights of athletes) * Offer is net excluding production costs and VAT

PRESENTING SPONSOR VERTICAL 70.000 * BENEFIT SPONSORSHIP LEVEL VISIBILITY ON SITE: VISIBILITY ON BACKDROP LOGO ON PRINTED MATERIALS LOGO ON ISMF WEB SITE / YOUTUBE CHANNEL LOGO ON LOC WEBSITE ACTIVATIONS PR /HOSPITALITY RIGHTS Presenting Vertical VERTICAL COMPETITIONS: Bib Start Arch Start Area (1st position) Finish Area (2 position) Scenic View INDIVIDUAL COMPETITIONS: Change Area Scenic View SPRINT COMPETITIONS: Change area Second level of visibility after Title Sponsor Second position in all materials after Title Sponsor Linkable logo in Home page Logo in Youtube videos Linkable logo in ISMF Sponsor Area All possible activations with fans and spectators on site TBA with LOCS Accommodation and Sponsor accreditation Possibility to dedicate special prizes for athletes (only Vertical races) Photos free of rights for editorial and promotional material (excluding personal image rights of athletes) * Offer is net excluding production costs and VAT

PRESENTING SPONSOR SPRINT 70.000 * BENEFIT SPONSORSHIP LEVEL VISIBILITY ON SITE: VISIBILITY ON BACKDROP LOGO ON PRINTED MATERIALS LOGO ON ISMF WEB SITE / YOUTUBE CHANNEL LOGO ON LOC WEBSITE ACTIVATIONS PR /HOSPITALITY RIGHTS Presenting Sprint SPRINT COMPETITIONS: Start Arch Start Area (1st position) Finish Area (2 position) Climb on skis position INDIVIDUAL COMPETITIONS: Change Area Scenic View VERTICAL COMPETITIONS: Scenic View Second level of visibility after Title Sponsor Third position in all materials after Title Sponsor Linkable logo in Home page Logo in Youtube videos Linkable logo in ISMF Sponsor Area All possible activations with fans and spectators on site TBA with LOCS Accommodation and Sponsor accreditation Possibility to dedicate special prizes for athletes (only Sprint races) Photos free of rights for editorial and promotional material (excluding personal image rights of athletes) * Offer is net excluding production costs and VAT

OFFICIAL SPONSOR 40.000 * BENEFIT SPONSORSHIP LEVEL VISIBILITY ON SITE: VISIBILITY ON BACKDROP LOGO ON PRINTED MATERIALS LOGO ON ISMF WEB SITE / YOUTUBE CHANNEL LOGO ON LOC WEBSITE ACTIVATIONS Official Sponsor Nr.1 position in each competition (rotation between disciplines): Start Area (2nd position) Finish Area (2nd position) Scenic view Third level of visibility after Title Sponsor From fourth position in all materials after Title Sponsor Linkable logo in Home page Logo in Youtube videos (TBD) Linkable logo in ISMF Sponsor Area Product sampling on site TBA with LOCS PR /HOSPITALITY Sponsor accreditation RIGHTS Photos free of rights for editorial and promotional material (excluding personal image rights of athletes) * Offer is net excluding production costs and VAT

Infront Italy S.P.A. Via Deruta 20 20132 Milano, Italy Tel. +39 02 771121 Infront Sports & Media AG Grafenauweg 2 P.O. Box 6302 Zug Switzerland www.infrontsports.com c/o Libra Law - MAISON DU SPORT INTERNATIONAL Case postale 30 54, Avenue de Rhodanie CH 1000 LAUSANNE-3 SUISSE / SWITZERLAND www.ismf-ski.org