Sponsorship Packages 2019
Welcome to the Jackson County Fairgrounds and Exposition Park! As a team, the Jackson County Fair Board, staff and hundreds of volunteers would like to express our appreciation to you as a possible partner. This publication provides you with a variety of opportunities to show your support of our mission. The mission of The Expo is to provide a fiscally sound social, cultural, recreational, agricultural, commercial and educational opportunity for the citizens of Jackson County and the region at large. With over 300,000 visitors, The Expo is a great place to promote your business, participate in community outreach activities and support local organizations. We have the pleasure of seeing generations of families work, learn and play together all year round. By partnering with us, you are joining forces with our team to provide a dynamic event center to serve the entire Southern Oregon region. Our primary purpose is to provide events that encourage youth leadership, self-discipline, skill development, common stewardship of land and agriculture and activities that demonstrate pride in reflecting the community values of Jackson County. We hope you will find the information in this booklet helpful in getting to know us. Our partnership depends on how well our organizations missions align. When you select an opportunity, please contact us about how we can best collaborate. Our ultimate goal is to have a mutually beneficial relationship in which we all are proud of The Expo.
Why partner with The Expo? We have been entertaining our community for more than 150 years 33The Jackson County Fair was founded in 1859. 33The Jackson County Fairgrounds and Exposition Park is one of the five largest in Oregon in terms of attendance, events and facilities. 33The Expo is the largest gathering place with over 301,000 visitors annually at more than 425 events there's something happening all the time. 33The Expo also produces the Central Point Wild Rogue Pro Rodeo, Jackson County Fair, Southern Oregon BrewFest, Holiday Market and Merry Market. 33We host great events like the Outdoor Sportsman show, Master Gardeners show, So. Oregon Homebuilders show, many equestrian events and other diverse events attracting an extensive audience. 33Our various events target a wide demographic of consumers. 33Our new vision and mission state our role to help free enterprise and be part of economic growth in the Rogue Valley region. We are in business! 33Our plan is to provide fun, community events benefiting Jackson County businesses and the community, both culturally and economically. Partner with us invest in your business and our community Find New Customers 33Showcase your product or service with a booth or display space at one of our many events that drive traffic back to your business. 33Reinforce your company name. 33Build consumer promotions with enter-towin contests, bounce-back coupons, social media and more. Thank Employees and Customers 33You can use events to reward employees, entertain clients, provide prizes for incentive contests and use admission or concert tickets to drive traffic to retail locations. 33Provide a catered dinner for 8 to 30 people in a private concert skybox or patio box in the Bi-Mart Amphitheater at The Expo. 33Show them a good time! 4 Sponsor events at The Expo! Rob Holmbeck (541) 774-8274 HolmbeRE@jacksoncounty.org
Help Youth Programs 33Support youth groups and activities such as 4-H, FFA, Scouts, cross-country teams and high school equestrian teams! Support Our Community 33Your sponsorship dollars stay in the community and beyond as partnered with our regional media campaigns. 33Event participants and attendees do business locally with restaurants, gas stations, hotels and other retailers. Your sponsorship dollars help with direct costs of the events. Additional dollars in the local economy is good for all of us! Have an Audience 33Media buys are placed to promote the events in local and regional markets to cover virtually all media outlets. The Expo can place some of this media to advertise a sponsor or promotion during Expo events. We can also work to bring in a media partner to advertise certain days or promotions for a sponsor. Lend Support to Causes 33Help the cause of your choice from Rotary to senior projects to Eagle Scout projects! 33Purchase event tickets and donate them to organizations to use for fundraising, for contests or as recognition. 33Sponsor your favorite group for one of the many events at The Expo. 33Bring recognition to your favorite charitable group by providing signage at The Expo. Introducing Our New Digital Gate Signs We have upgraded our entrance gates with the opportunity to advertise events, direct traffic and, of course, market your company! Sponsor one of these signs and get your name in front of hundreds of thousands of visitors each year. WELCOME TO THE EXPO YOUR LOGO HERE Sponsorship @ The Expo Annual Amount Annual Signage Entrance Gates (3 available) $5,000 36 in. x 24 in. Gate Sign w/ Logo Event Center and Olsrud Building $1,200 96 in. x 48 in. Landscape Sign Isola Arena $1,200 96 in. x 48 in. Landscape Sign Barker and Krouse Barns $600 96 in. x 48 in. Landscape Sign Horse Stall End $600 115 in. x 32 in. Landscape Sign Benches (8 available) $1,000 6 ft. Bench w/ Logo Information Kiosks (5 available) $100/month 24 in. x 48 in. Display Panel 5
Main Attractions Central Point Wild Rogue Pro Rodeo... 8 Jackson County Fair...12 Southern Oregon BrewFest...16 Holiday Market & Merry Market...18
May 30 June 1 The Central Point Wild Rogue Pro Rodeo is steeped in the historic tradition of embracing the western lifestyle. Unlike any other sport, rodeo originated from ranch work and is now a tribute to a truly American icon: the cowboy. Part of the Professional Rodeo Cowboys Association (PRCA) Columbia Circuit, the event brings three action-packed nights, with rodeo s top cowboys and cowgirls and award-winning National Finals Rodeo stock. The competition features Bull Riding, Saddle Bronc, Team Roping, Steer Wrestling, Bareback Riding, Tie-Down Roping and Barrel Racing. In addition to traditional rodeo events, each night has some family fun activities like Mutton Bustin and a kids Boot Race. Ultimately, the rodeo is about the people who make it great: the contestants, the announcer, the clown and the bullfighters. People celebrate our unique brand of western hospitality and community spirit during the Rodeo Week in Central Point. 8 Contact us to sponsor this event! Rob Holmbeck (541) 774-8274 HolmbeRE@jacksoncounty.org
Sponsor the Central Point Wild Rogue Pro Rodeo 33Have a great time at the rodeo! Spend an evening or three with friends, business partners and rodeo fans. You can use the opportunity to thank employees, vendors, clients and customers. 33Put your name in front of 8,000 spectators. Some consider the Central Point Wild Rogue Pro Rodeo one of the best-produced rodeos of its size, with large audiences at all three days of performances. 33Make a safe investment. The Central Point Wild Rogue Pro Rodeo has been operating since 1990. 33Enjoy a great business relationship. Our organization works hard to maintain solid and mutually beneficial relationships with all of our sponsors. 33Increase brand awareness and promote your business in a fun and relaxed environment. 33Gain extensive media exposure. We invest more than $40,000 in media placements in television, radio, print and social media each year to promote the rodeo. The rodeo can work to bring in a media partner to advertise certain days or promotions for a sponsor. 33Get noticed. The rodeo's website had 13,000 page views. Visitors looked at an average of two pages and spent a little more than one minute per site visit. Rodeo Quick Facts 33May 30 June 1, 2019 33We are the home of the first and only 100-point bull ride in pro rodeo history. 33The Central Point Wild Rogue Pro Rodeo not only brings quality rodeo stock to the Rogue Valley but world-ranked contestants like the Wright Family, Trevor Knowles and Brenda Mays. 3 3 We were voted first place for best footing in the Columbia River Circuit by the Woman's Professional Rodeo Association two years in a row. Sponsorship opportunities listed on next page... 9 What does the Central Point Wild Rogue Pro Rodeo get out of your sponsorship? Your sponsorship helps offset the direct costs of the event, such as stock contractors, rodeo personnel, contestant prizes, promotions and more.
Sponsorship Level Amount Event Sign 30-Sec. Commercial Platinum Sponsors Naming Rights Sponsor b $30,000 Presenting Sponsor b $15,000 Scoreboard $6,000 Instant Replay $6,000 Nightly Sponsor (3 available Thurs., Fri. or Sat.) $5,000 Gold Buckle Sponsors Bull Riding $4,000 Bareback Riding $4,000 Tie-Down Roping $4,000 Team Roping $4,000 Steer Wrestling $4,000 Saddle Bronc Riding $4,000 Barrel Racing* $4,000* Grand Entry $4,000 Sponsor Dinner $4,000 Clown $4,000 Announcer $4,000 Queen and Princess $4,000 Silver Spur Sponsors Chute Sponsor (6 available) $3,000 VIP Area $2,500 Boot Race or Mutton Bustin' $2,000 Arena Tractor $2,000 In Gate or Out Gate $2,000 Drill Team $2,000 Bronze Boot Sponsors Banner Hospitality Room $1,000 Veterinarian $1,000 Rogue Saloon Entertainment (3 available) $1,000 Longhorns $1,000 Rodeo Friends $500 Marketing Banner $500 b Sponsors receive exclusive media promotional coverage Sponsors must supply the following as outlined above: arena sign and website. Items must meet format specifications. Placement is at 10
Scoreboard Logo Loop Announcement Recognition Grand Entry Flag Website Listing Day-Sheet Brochure Admission Tickets Sponsor Dinner Tickets VIP Passes 90 (30/night) 20 30 (10/night) 45 (15/night) 10 18 (6/night) 24 (8/night) 6 12 (4/night) 24 (8/night) 6 12 (4/night) 24 (8/night) 6 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 24 (8/night) 8 12 (4/night) 18 (6/night) 6 6 (2/night) 15 (5/night) 6 6 (2/night) 12 (4/night) 4 6 (2/night) 12 (4/night) 4 6 (2/night) 12 (4/night) 4 6 (2/night) 12 (4/night) 4 6 (2/night) 6 (2/night) 2 6 (2/night) 2 6 (2/night) 2 6 (2/night) 2 6 (2/night) 6 (2/night) or banner, flag, TV commercial, announcement script and logo for loop the sole discretion of the Central Point Wild Rogue Pro Rodeo. * Barrel Racing sponsorship level is an additional $500 should the sponsor choose to have custom barrel covers. 11
July 10 14 The Jackson County Fair is a spectacular showcase of exhibits, entertainment and competition the second week of July at The Expo in Central Point. The Jackson County Fair opened in 1859 and is one of the oldest annual events in Jackson County. It runs five days in the middle of summer. Besides all the 4-H and FFA competitions, the Fair hosts concerts by some of the biggest names in the music industry Jason Aldean, Blake Shelton, Gary Allan, Foreigner, Little Big Town, LeAnne Rimes and Big Time Rush. In 2017, fairgoers attended four concerts Scotty McCreery, American Idol Live, Trace Adkins and Jeff Foxworthy at record levels. The Fair offers a unique opportunity for marketers, as we provide a wide range of attractions and activities including traditional competitive exhibits, agriculture, home art and technological competitions, thrill rides, entertainment and specialty foods to attract an extensive audience. 12 Contact us to sponsor this event! Rob Holmbeck (541) 774-8274 HolmbeRE@jacksoncounty.org
Sponsor the Jackson County Fair 33Capitalize on our far-reaching appeal to the community and reach more than 70,000 people. 33Increase brand awareness and promote your business in a fun and relaxed environment with five active days of coverage at the Fair. 33Gain extensive media exposure. We invest more than $40,000 in media placements, plus $80,000 in media trade, in television, radio, print, outdoor and social media each year to promote the Fair. This covers virtually all media outlets in the region. The Fair can work to bring in a media partner to advertise certain days or promotions for a sponsor. 33Build consumer promotions with contests and coupons that lead back to your company or social media site. 33Thank or reward employees and clients, provide prizes for incentive contests and use admission or concert tickets to drive traffic into retail locations. 33Showcase and/or sample your product or service. 33Get noticed. The Fair s website had 162,000 page views. Visitors looked at an average of three pages and spent about two minutes per site visit. 33Support the local economy, community and sustainable agriculture. 33Embrace our strong emphasis on families. 33Build your positive public image and generate publicity by supporting our community Fair. Fair Quick Facts 33July 10 14, 2019 33Seating in the Bi-Mart Amphitheater exceeds 6,000. 33The Fair is the largest regional family event in July. 33It includes the largest regional music festival in Southern Oregon featuring local and Pacific Northwest bands. 33There is always super crazy fair food and entertainment available. 33The latest-greatest must have items can be found in the fair marketplace, which features approximately 100 vendors from across the Northwest. Sponsorship opportunities listed on next page... 13 What does the Jackson County Fair get out of your sponsorship? Your sponsorship helps offset the direct costs of the event, such as equipment rental, grounds act programming, entertainment, program and operational materials.
Sponsorship Level Amount Parking Entrance Signs Annual Sign Supreme Champion Presenting Sponsor b $50,000 Champion Kids Under 12 Free b $15,000 Free Parking b $20,000 Blue Ribbon Corporate Day (weekend) b $10,000 Corporate Day (weekday) b $7,000 Name/Theme the Day! (weekend) b $10,000 Name/Theme the Day! (weekday) b $7,000 Center Stage $10,000 Concerts (8 available) $7,500 Red Ribbon Student Involvement Program (2 available) $5,000 Premium Grounds Act (5 available) $5,000 Grounds Act (4 available) $4,000 Animal Exhibit (2 available) $5,000 White Ribbon Beer & Wine Garden (2 available) $2,500 Toddler Zone $2,500 First Aid (2 available) $2,000 Competitive Class Exhibit $2,000 Golf Carts $2,000 Parking Lot Trolley $2,000 Super Saturday Event (2 available) $1,500 VIP Hospitality Room $1,000 Fair Crew T-Shirts (2 available) $1,000 Fair Friends $500 Marketing Banner $500 Fair Exhibitor's Handbook Call for Options b Sponsors receive exclusive media promotional coverage Sponsors must supply the following as outlined Items must meet format specifications. Placemen 14
Admission Gate Banners Booth Space Event Banner Public Announcements Website Listing Social Media Posts Parking Pass Ticket Package* Sneak Preview Event 100 500 18 30 150 8 40 200 12 20 100 6 14 70 4 20 100 6 14 70 4 20 100 6 16 75 14 10 50 4 10 50 4 8 40 4 10 50 4 25 2 25 2 20 2 20 2 20 2 20 2 15 2 10 2 10 2 5 2 5 2 above: parking sign, annual sign, banner, announcement script and coupon. t is at the sole discretion of the Jackson County Fair. *Tickets for Fair admission and concert lawn seats for one day. 15
September 13 15 The eighth annual Southern Oregon BrewFest at The Expo celebrates the region with live music, authentic festival food, craft beer and interesting vendors. The Southern Oregon BrewFest offers samplings of more than 90 different craft beers and ciders that local, regional and national brewers have to offer. This fun fall event brings Southern Oregon communities together to enjoy great food and over 90 taps of the best craft beers the Northwest has to offer. Also showcased will be several of the area s finest wineries. You will not want to miss the Southern Oregon BrewFest. Central Point s Battle of the Bones is a natural addition to the BrewFest. Twelve of the best Barbecue teams will be cooking up ribs, tri-tip and chef's choice with bacon. This is a mouthwatering event you should plan to attend. There are plenty of activities for the whole family to enjoy, from antique tractors to the Del Rio Vineyards Grape Stomp and the Rooster s restaurant Pie Eating Contest. Bring the family out to enjoy the fun! 16 Contact us to sponsor this event! Rob Holmbeck (541) 774-8274 HolmbeRE@jacksoncounty.org
Sponsor the Southern Oregon BrewFest & Battle of the Bones 33Gain a far-reaching audience. Ours is the largest brew festival between Portland and Sacramento, attracting many visitors to the Rogue Valley. More than 9,000 people attend this free three-day event every year. 33Appeal to your audience in a relaxed, strolling atmosphere. The BrewFest provides fun entertainment and contests that include pie eating, grape stomping, festival food and live music. 33Support local musicians, vintners and brewers. 33Showcase our region s sustainable way of life. 33Gain extensive media exposure. We invest more than $6,000 in media placements each year to promote the BrewFest. We can work to bring in a media partner to advertise certain promotions for a sponsor. 33Get noticed. The BrewFest and Battle of the Bones websites had more than 10,000 page views, with visitors spending more than 1 minute per site visit. 33Partner with us to gain more digital promotion. Our e-blasts and social media posts feature our sponsors and event highlights. BrewFest Quick Facts 33September 13 15, 2019 33Admission is FREE! 33Largest brew festival between Portland and Sacramento. Sponsorship Level Amount Beer & Wine Glass Logos Booth Space Social Media Posts Event Banner Public Announcements Website Listing Presenting Sponsor b $10,000 Kids' Activities $3,000 Main Stage $3,000 Grape Stomp $2,000 Sports Zone $2,000 Pie-Eating Contest $500 Marketing Banner $350 b Sponsors receive exclusive media promotional coverage Sponsors must supply the following as outlined above: banner, announcement script and coupon. Items must meet format specifications. Placement is at the sole discretion of the Southern Oregon BrewFest and Battle of the Bones. 17
November 8 9 The Southern Oregon Holiday Market and Merry Market are the premier shows to kick off the holiday shopping season featuring artisans, crafters, antique collectibles dealers and small home-based businesses from our region. Holiday Market is the largest craft fair in Southern Oregon. Chock-full of crafts, one-of-a-kind handmade gifts and delectable treats, it offers a unique holiday shopping experience. New for 2019, Merry Market expands the selection for holiday shoppers, offering gifts from a variety of big-name vendors. Together, these two markets are the ideal one-stop shopping destination for the holiday season. 18 Contact us to sponsor this event! Rob Holmbeck (541) 774-8274 HolmbeRE@jacksoncounty.org
Sponsor the Holiday Market & Merry Market 33Reach out to a large audience. These shows are free to attend and attract more than 10,000 visitors annually. 33Support and spread brand awareness of vendors. This venue is unique to our community in that each show provides an outlet for more than 170 small-business vendors. 33Appeal to consumers at the ideal time. Your partnership with The Expo will expose your business to literally thousands of holiday shoppers. Market Quick Facts Holiday Market + Merry Market 33November 8 9, 2019 33Admission is FREE! 33Handmade products from home-based and small business makers. 33Over 170 vendors. Sponsorship Level (per show) Amount Booth Space Social Media Posts Event Banner Public Announcements Website Listing Presenting Sponsor b $2,500 Kids' Activity Zone $500 Marketing Banner $250 b Sponsors receive exclusive media promotional coverage Sponsors must supply the following as outlined above: banner, announcement script and coupon. Items must meet format specifications. Placement is at the sole discretion of the Southern Oregon Holiday Market, Christmas Showcase and Merry Market. 19
Thank You! A partnership with The Expo will help your business get noticed while supporting the community. We would enjoy meeting with you to discuss your strongest promotional needs and working together to craft the best solution for both of us. We at The Expo appreciate your consideration to partner with us in providing a space for the community to grow, for families and friends to connect, and for people from all over to come celebrate. As you can see, we are quite busy entertaining and providing great facilities for visitors to The Expo. We need continued encouragement and partnerships with people and businesses like you. It is leaders like yourself who engage with The Expo and help us be the community gathering place for all of Jackson County. We look forward to your call and our future adventures together. Let s talk soon! Helen Funk, Expo Director on behalf of the entire team at The Expo.
Letter of Intent Yes, I would like to sponsor event(s) at The Expo! Please select which event(s) you would like to sponsor and write in the specific level and value for each sponsorship. Expo Annual Marketing Central Point Wild Rogue Pro Rodeo Jackson County Fair Southern Oregon BrewFest & Battle of the Bones Southern Oregon Holiday Market & Merry Market Level: $ Level: $ Level: $ Level: $ Level: $ Name Mailing Address City, State ZIP Please complete your Letter of Intent and submit to The Expo as follows: Fold, tape and mail Phone E-mail Address or Scan and e-mail a PDF to: HolmbeRE@jacksoncounty.org Signature Date or Fax: (541) 776-7270 The Expo will provide a detailed sponsorship packet and contract for your selected event(s) and level(s). It is the responsibility of each sponsor to provide all marketing materials specified. (541) 774-8270 fax (541) 776-7270 PO Box 3635 1 Peninger Road Central Point, OR 97502 www.attheexpo.com
tape tape Fold along dotted lines. Fold this panel down first. Fold back panel up to close. Tape along the top edge where indicated. Apply first-class stamp and mail. Thank you! tape tape place stamp here The Expo PO Box 3635 Central Point, OR 97502
phone (541) 774-8270 fax (541) 776-7270 1 Peninger Road Central Point, OR 97502 AtTheExpo.com Revised 11/18