EXHIBIT AT SEA OTTER Amazing place to connect with the industry and connect with friends and make great business contacts. And see really what s new in the industry. David Zimberoff SRAM Vice President of Marketing
EXPO Brand Exposure Over 70,000 Spectators Networking Launch New Products Product Demos Connect With Cycling Enthusiasts We love coming to Sea Otter every year, it s such a critical event for us. Ken Avery Vittoria Bikes Vice President of Marketing & Product
RACING YOUR BIKE It s the only event that brings together so many disciplines. Ned Overend Mountain Bike Hall of Fame
RACING Mountain Bike Cross Country Downhill Dual Slalom Pro Short Track Enduro emtb Bike
RACING Road Bike Cyclocross Criterium Circuit Race Road Race
GRAN FONDOS & TOURS A place where families and people come to see what it s like to be outdoors and be active and healthy. Zap Espinoza Road Bike Action Editor-in-chief
RIDING Recreational Gran Fondo 2 Courses Gravel Grinder Mountain Bike Tour
RIDING Demos ebikes Mountain Bikes Road Bikes Kids Bikes
FESTIVAL FUN It is where our customers are and it embodies everything that we love about cycling. Melissa Leebove Regional Marketing Manager Clif Bar
FESTIVAL Pump Park Sea Otter Egg Hunt Kids Play Zone Beer Garden Kids Races MTB Ride Zone Little Bellas Day Camp Live Music Sea Otter Carnival International Food Court Camping Adventure Shuttle Services
BY THE NUMBERS This event is thriving! Ned Overend Mountain Bike Hall of Fame
No matter how many times they have attended the festival, there is one thing almost all Sea Otter attendees agree on the Sea Otter Classic is their favorite event! Cycling Experience Bicycle Spending Plans for Next Year Money Spent at 2017 Sea Otter Classic
Demographics Gender How Often Have You Attended the Sea Otter Classic? Age Group Education We love learning about the customer experience, and meeting the actual people that make the business what it is. Grant Norris Global Head of Events Chain Reaction Cycles Household Income 67% Graduated College / Post Grad Family 50% Have children who participate in cycling
THOUGHTS ON SEA OTTER CLASSIC MEDIA REACH It s the premier media event, I would say, in the World. Doug Dalton SRAM Technical Ambassador Everybody in the bike world shows up to the event every year, because everybody shows up.! Gary Fisher Founder of Gary Fisher Bikes
VALUED PARTNERS Nowhere else can you have an onsite 5-10 minute conversation with consumers. Tim Tagye Subaru of America Promotions and Sponsorship Manager
Sponsorship Rights ONSITE PROMOTIONS Gold Silver Bronze Preferred booth placement 1200 Sq. Ft. 400 Sq. Ft. 100 Sq. Ft. Product exclusivity in the venue* (exceptions apply within the expo) Prominent display of sponsor barrier fencing 2000 Ft. x x Prominent display of sponsor banners 60 25 10 Prominent display of sponsor inflatable 1 x x
Sponsorship Rights FESTIVAL ACTIVATION Gold Silver Bronze Event naming rights x x Event entries 15 5 2 Sea Otter Club VIP hospitality 15 5 2 Reserved sponsor parking passes 15 5 2 Four-day festival passes 50 10 5 Daily PA announcements 5 2 x Product demonstrations and sales Preferred camping reservations 20% sponsor discount (expo space, entries, passes, merchandise) Right to create pre-approved events - (media functions, product release)
Sponsorship Rights MARKETING Gold Silver Bronze Banner advertising on SOC website and newsletters x Corp logo included in all SOC email broadcasts x Corp logo included in all SOC jersey and print material x Corp logo and message on SOC website Right to add content to SOC social media feed SOC to tag and mention sponsor social media pages Rights to provide content for SOC newsletter Coupon inclusion in Virtual Athlete Bag Dedicated SOC staff to manage fulfillment
Sponsor Benefits Property Prestige North America s Largest Cycling Festival Ability to Activate Cycling s Largest Consumer Expo Networking Extensive Cross-Promotional Opportunities Audience Loyalty Known as Cycling s Must-Attend Event Recognizability Appeals to All Cycling Enthusiasts Media Coverage Over 350 International Media Representatives Established Track Record 27 Year History
SPONSORSHIP Rights Fees Rights Fees Gold Silver Bronze One Year Agreement N/A $48,000 $18,000 Two Year Agreement $89,000/year $45,000/year $17,000/year Three Year Agreement $84,000/year $42,000/year $16,000/year Four Year Agreement $79,000/year $39,000/year $15,000/year Five Year Agreement $74,000/year $36,000/year $14,000/year For Sponsorship Inquiries Contact: KATHY GIGER (831) 578-3116 Kathy@seaotterclassic.com