Bienvenue à Maastricht Willkommen in Maastricht Welcome to Maastricht

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Bienvenue à Maastricht Willkommen in Maastricht Welcome to Maastricht 1

Mobility policy of Maastricht UMC+: Learning experiences and action plan for care institutions Maastricht, 1 June 2017

Maastricht UMC+ 3

Organization - our service area 4 Regional function Specialized and last resort care Top referral care

Organization - our key figures 5 Key figures End of 2015 Beds 715 Operating theatres 26 Admissions 27,537 Outpatient treatments 21,801 Average stay 7.1 days Visits to outpatient clinic (excl. A&E) 435,168 Emergency patients 27,774 MUMC+ employees 7,236 (= 5,920 FTE) Total enrolled students 4,856 New students 1,713 Awards of PhDs 230 Academic publications 2,300 On-campus companies 57

Area Development Brightlands Maastricht Health Campus 6

450 parking spaces (25%) to be removed 7 P P

Walking and cycling/e-bike as options for daily commute - analysis 200 / day < 2 km 600 / day < 6 km 900 / day < 12 km Parking transactions and commuting distance average, cum.) (2014) (n/day,

Basic principle: preferably by bike, and by car if necessary 9 Combination of sweet and sour measures Fines for undesirable behaviour Rewards for desirable behaviour Scalable system Focus on bikes/e-bikes

Demand Management: Adjust parameters to influence behaviour 10 Parking fees: permits plus daily rates Differentiation on basis of commuting distance Differentiation between peak times/peak days and other times Cycling reward on basis of commuting distance

Communication and feedback on corporate and individual levels 11

12 The impact of paid parking and bicycle subsidies on employees parking demand Prof. Dr Jos van Ommeren Professor of Urban Economics, Dept. of Spatial Economics, VU University Amsterdam Jesper de Groote Researcher, Dept. of Spatial Economics, VU University Amsterdam

Benchmark for hospital parking policies - options Pricing 41% Prohibition 38% Permit 33% (av. 9.27/month) Price per day 20% (av. 1.89/day) (source: benchmark, www.mobiliteit.nu)

The evaluation: 2015-2016-2017 Dataset: Parking activities and cycling activities (journeys) 2.7 million individual activities The evaluation: Propensity to use car and to park Changes due to new policy Converted to number of employees

Research Question What s the influence of paid parking and bicycle subsidies on parking demand? Policy change Maastricht Hospital September 2015: o Parking tariff increase (e.g. by 2.25 for commuting distance less than 2 km) o Bicycle subsidy (at least 0.50 in winter months) Used data: o Employee data (2016) o Parking data (September 2014 end of 2016) o Weather data (September 2014 end of 2016)

Monthly weekday parking average Parking activities: suggestive evidence 35% decrease since October 2014 2000 1800 1600 1400 1200 1000 800 600 400 200 Monthly weekday parking averages 0 Sep 14 Dec 14 Mar 15 Jun 15 Sep 15 Dec 15 Mar 16 Jun 16 Sep 16 Dec 16 Date

Methodology Linear regressions with month, day of the week, and weather controls 5370 workers that have parked at least once during observation period Aggregate analysis: o Number of workers parking per day Micro data analysis o Uses commuting distance to calculate individual tariff increases o Unknown commuting distance for some workers: we assume a distance distribution o With worker fixed effects.

Parking policy Aggregate analysis: o 24-27% reduction on peak days o 20% reduction on Fridays o About 400 fewer parked cars per day

Parking policy Micro analysis (tentative results): o Tariff increase strongly reduces parking demand o 2.25 increase (0-2 km): 15-25% lower parking probability o 1.25 increase (2-5 km): 12% lower (daily) parking probability o 0.75 increase (5-7 km): 8% lower (daily) parking probability o 0.75 increase (7 + km): 2-5% lower (daily) parking probability

Bicycle subsidy results Micro-analysis (tentative results ) In winter months (October to March) only Larger decrease of parking usage in winter months after bicycle subsidy introduction o This implies that bicycle subsidy is effective o Parking usage is reduced by about 200 cars per day o Does not depend on rain

Conclusions There are about 400 fewer parked cars during peak days in the new parking régime Bicycle subsidy reduces parking usage by about 200 cars per day during winter months The effect of bicycle subsidy is unaffected by rainfall

MUMC+: Tips for steps to be taken 22 1. Strategic targets => MANAGEMENT 2. Desired behaviour => FACILITIES DEPT. 3. Behaviour: attractive & transparent => HR DEPT. 4. Enabling online tools => COMM. DEPT., ICT DEPT.

MUMC+: Tips for the approach to the project 23 Multidisciplinary working group Closely involving employees Don't prohibit; entice Focus on the peak times Scalable and future-proof system

Contact information Rick Miltenburg MUMC+ rick.miltenburg.@mumc.nl Jos van Ommeren VU University Amsterdam jos.van.ommeren@vu.nl