For the best live sport experience FEEL IT ALL Star Pubs and Bars in partnership with Sky
WORKING TOGETHER Star and Sky in partnership Mark MacDonald Star Pubs & Bars Hugo Mills Director of Partnerships, Sky Star Pubs & Bars are delighted to continue its strategic partnership with Sky for a further three years. We understand the importance of driving and retaining footfall while offering an experience that is second only to watching the game live! We are also delighted to offer a discount of 30%* to all new-to-sky customers, to help lower your ongoing fixed costs. With over 60,000 hours of sport coming up on Sky Sports in the next 12 months there are plenty of opportunities to offer your customers the best live sport experience. Make your venue the home of sport and enjoy the best live sport experience with Sky Sports. You can show the biggest games and the biggest stars this summer and beyond across 10 dedicated channels. There are 126 exclusively live Premier League games - with even more next season, as a new deal sees Sky Sports remain the home of Premier League football until 2022. Plus we have the return of pub-packing favourites with rugby action from the Autumn Internationals, the 2018 Ryder Cup, all 21 F1 Grands Prix, every England cricket home Test, ODI and T20, plus so much more as we continue to invest in the content that matters most to your customers. S T A R Savings Enjoy 30% off Sky TV with our Star and Sky partnership deal, plus access to our free marketing support tools on MySkySports.com. Testimonials We will demonstrate the value Sky Sports can bring to a venue with testimonials from a variety of Star sites. Advantages Sky Business Development Executives are ready to discuss what Sky can bring to each venue. Referrals Use the dedicated portal to refer sites. A simple and effective way to pass the lead to Sky. *New Customer STAR Partnership Discount: Only available to eligible STAR Pubs & Bars managed and leased & tenanted licensed premises in the UK (excluding Northern Ireland, Channel Islands and Isle of Man). Discount applies to Sky Ultimate subscription and is only available to new Sky TV customers/outlets who have not had Sky in the previous 12 consecutive months. Premises must remain in STAR Pubs & Bar estate to continue to receive discount. 12 month minimum term for Sky Ultimate for tenants contracting direct with Sky. Managed and centrally contracted L&T sites must subscribe to Sky Ultimate until 30 June 2021. Discount does not apply to equipment or set-up costs, add on premium channels, pay per view or standalone channels. Discount not available in conjunction with any other Sky TV offer. For more information please contact your local BDE. 2
THE HOME OF SPORT Customers can show the biggest games and the biggest stars this summer and beyond, as Sky Sports brings an unforgettable season of sport, across 10 dedicated channels. 4 5
HOME OF THE PREMIER LEAGUE Sky Sports brings 3x more games than any other broadcaster and over two thirds of all first picks, so customers can show the games that matter The line-up on Sky means we keep people longer so from the Saturday lunchtime Premier League game, through to Soccer Saturday and the 5.30pm Championship kick-off people watch it all Donald Maclachlan / The Black Bull 126 of the big games across the entire season, with matches scheduled midweek, Fridays, Saturdays, Sundays and Mondays 89% of customers say the Premier League is one of the most important competitions for generating revenue Source: Ipsos Mori message testing research April 2018 18/20 most-watched Premier League games in pubs in 2017/18 were shown on Sky Sports Source: Ipsos Mori Out of Home Viewing Panel August 17-May 18 6 7
NEW EFL FOOTBALL LEAGUE Exclusively live coverage of 127 EFL games from the Sky Bet Championship, League 1 and League 2, including every play-off match. SCOTTISH FOOTBALL Coverage of 30 SPFL games, including up to 4 Old Firm SPFL matches only on Sky Sports. Plus 9 games from the Scottish Cup. FOOTBALL For the first time ever, Sky Sports will bring customers action from new international football tournament the UEFA Nations League, including every England game exclusively live. UEFA EURO 2020 QUALIFIERS Live international football games, including every Wales, Scotland, Northern Ireland and Republic of Ireland qualifier. CARABAO CUP 15 live matches from the Carabao Cup, including both semi-finals and the Wembley final, as Premier League giants take on EFL League opposition. Plus venues can show every Home Nations match from the event that s a total of 18 live competitive international matches to help drive footfall and revenue. PLUS MORE FOOTBALL FROM AROUND THE WORLD Coppa Italia / Chinese Super League / MLS Football from across the globe, featuring some superstars of the sport, including Zlatan Ibrahimovic, Oscar, David Villa and Gonzalo Higuaín. 8 9
RUGBY TOP INTERNATIONAL RUGBY ACTION FROM THE BIG TEAMS AROUND THE WORLD THE RUGBY CHAMPIONSHIP Every game from the southern hemisphere competition, contested by international superstars South Africa, Australia, New Zealand and Argentina. TOP 14 55 matches a season from France s top league, featuring some of Europe s biggest teams and star players, including the likes of Chris Ashton, Rhys Webb and Mathieu Bastareaud. Sky Sports continues to bring top international rugby action. This November customers can show all four matches from England s Autumn International series, including a mouth-watering encounter against World Champions New Zealand. It will be the first time England have faced the mighty All Blacks at Twickenham since 2014 and it promises to be a thrilling match. We will be packed for the summer mer tours people will want to come to see them and we'll definitely enjoy a good atmosphere Oli Shapely / Trailfinders Rugby Club SUPER RUGBY League action from the southern hemisphere s 15 biggest clubs, including international stars such as Beauden Barrett, Kieran Read and Michael Hooper. GREENE KING IPA CHAMPIONSHIP Key games in the battle to reach the promised land of rugby s Premiership, featuring clubs from across the country. 240% UPLIFT IN BEER SALES International rugby drives business on average, pubs that showed the first Lions Test of the 2017 tour saw beer sales increase during match time compared to pubs that didn t show the match Source: Vianet data, 29th June 2017 10 11
GOLF EVERY BREATHTAKING MOMENT FROM THE RYDER CUP, GOLF S MOST ICONIC EVENT, LIVE ON SKY SPORTS This September, our dedicated golf channel brings customers live coverage from every day of The Ryder Cup exclusively live. Plus there s action from golf s Majors, The Open, the US Open and The Masters, plus every European Tour event and 32 PGA Tour events live. With live action from the biggest events throughout the year, customers can make their venue the home of golf. We have a group of gents who come in religiously whenever there s live golf on, meaning Sky Sports brings people in every day of the week Lauren Hopwood / The Thornton Arms / Burnley 52 SKY SPORTS SHOWS GOLF EVERY WEEK OF THE YEAR, SO THERE S ALWAYS LIVE CONTENT TO HELP DRIVE REPEAT CUSTOM AND SPEND 12 13
CRICKET PLUS, DOMESTIC CRICKET FROM ACROSS THE GLOBE THE HOME OF CRICKET WITH EVERY ENGLAND HOME TEST MATCH, ODI AND T20 LIVE With Sky Sports customers can show every England Home Test, ODI and T20 match live, including England s huge series against India, helping to drive repeat custom and dwell-time. Over 60 English Domestic cricket matches including the Vitality Blast, plus 15 games from the Royal London One Day Cup. Plus customers can follow England s progress in ICC competitions until 2023, including next year's Cricket World Cup. 60 live Indian Premier League games as the biggest names in world cricket compete, including Ben Stokes, Jos Buttler and Sam Billings. It s surprising how many crowds come in to watch cricket. We re always getting people who just want to sit down with a pint and watch the cricket all day Andy Harris / Temple Brew House 14 3RD CRICKET IS THE NATION S THIRD FAVOURITE SPORT TO WATCH IN THE PUB AFTER FOOTBALL AND RUGBY Source: Ipsos MORI Out of Home Viewing panel, March 2017 February 2018 Action from South Africa s domestic competition, the Ram Slam T20 league. 15
FORMULA 1 THE ONLY PLACE TO WATCH EVERY PRACTICE, QUALIFYING AND RACE LIVE FROM ALL 21 F1 GRANDS PRIX Customers can encourage fans to stay for longer and spend more by showing Formula 1 in their venue. With Sky Sports, show every race weekend live on Sky Sports dedicated F1 channel that s three days of back-to-back live action! And from 2019, Formula 1 will be exclusively live to Sky Sports. 270 HOURS SKY SPORTS F1 WILL SHOW OVER 270 HOURS OF F1 COVERAGE THROUGHOUT THE SEASON We always look forward to the Formula 1 season starting as we have some loyal supporters who we always reserve an area for Connor Archer / The Box / Headingley The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved. 16 17
THE BEST LIVE SPORT EXPERIENCE A GREATER CHOICE OF LIVE ACTION WITH SKY SPORTS We see a lot of demand for a range of sport, from boxing, rugby and F1 to cricket and NFL it absolutely helps drive revenue and footfallotfafall Holly Forster / Dive NQ DARTS / Enjoy over 60 days of live darts throughout the year, including the World Darts Championship and all 16 weeks of the Premier League. NFL / 100 NFL matches every season, including Sunday night double-headers. Plus, enjoy the greatest show on earth with the Super Bowl. BOXING / At least 20 boxing matches live every year, including Box Office big-hitters Anthony Joshua, Kell Brook, Scott Quigg and Katie Taylor. 900 THE AVERAGE VENUE MAKES AN EXTRA 900+ FROM A PPV BOXING EVENT RUGBY LEAGUE / Up to 100 exclusively live rugby league games, with 80 Super League games including coverage of the Super 8s and the Grand Final. GAA / The All-Ireland Senior Football and Hurling Championships, with 14 games exclusively live, plus the semi-finals and final. Source: MatchPint: Value of Sport report, December 2016 18 19
GET IN TOUCH Your regional Sky Business Development Executive contact details will be shared separately