Kids love the "Frozen" characters and toys By Los Angeles Times, adapted by Newsela staff on 03.10.15 Word Count 498 Shelves are restocked with "Frozen" merchandise as fast as consumers purchase it at many stores such as this Toys R Us in Los Angeles, California, on Feb. 6, 2015. Photo: Anne Cusack/Los Angeles Times/TNS "Frozen" is the best-selling animated movie of all time. It came out in 2013. Yet it is still making Disney more money than ever, said Robert Iger. He is the head of Walt Disney Company. Last year, people bought more than $1 billion in "Frozen" products. The faces of Elsa and Anna are on everything from dolls to iphone cases. The two princesses are the main characters. Even Sven the reindeer and Olaf the snowman appear on things like T-shirts and backpacks. Soon, There Will Be Even More "Frozen" The movie has also been good for toy companies. "Frozen" was the biggest and fastest-growing brand of toy in 2014. Jason Moser is a business expert. He said Disney hit the jackpot with "Frozen."
"It can go on forever, Moser said. It shows what Disney is so good at, he said. It makes a movie like "Frozen." Then it is really good at coming up with toys and other products. These make Disney even more money. Even after a year, Disney has kept kids really interested in "Frozen." Kids can go on Frozen rides at Disneyland in California. They can also take a "Frozen" boat cruise. A new "Frozen" movie is coming out in March, called "Frozen Fever." Making Toys Kids Will Want Disney began thinking about the toys way before the movie was made. In fact, big stores and toymakers talk to Disney before their movies are made. Talking can change how a character looks. Michael Giaimo is the art director for Frozen." He said the Disney artists talk to stores and toymakers while the artists draw characters. They were told what girls like and do not like. The artists often listen. Disney wants characters that will be popular toys that people will buy. In the end, Disney wants to make a good movie. It does not just want to sell toys, Giaimo said. For instance, he stayed away from the color pink in the movie. Giaimo said that Anna and Elsa are strong characters. He did not want them to look like every other princess in pink. Frozen will not be popular forever, some experts said. By 2016, we will be darn tired of Frozen, said Gerrick Johnson. He is a business expert. It's What They Do Best To keep kids wanting new toys, Disney has to keep coming up with with new characters. All the new characters is one reason why Star Wars toys are still so popular. Sometimes, people get tired of too many new products and movies, Disney thinks it will not have that problem. Disney wants to make toys that kids feel strongly about, Josh Silverman said. He works at Disney. Disney wants kids to get the same feeling as when they see the movie. A lot of thought and planning go into the toys. It s one of the amazing things Walt Disney Company does better than anybody else," he said.
Quiz 1 In the section Making Toys Kids Will Want, which paragraph gives a clear example of how communication between Disney artists and stores and toymakers affected the clothing worn by the main characters in "Frozen"? 2 Which paragraph from the introduction [paragraphs 1-4] BEST explains how Disney is making so much money from the movie "Frozen"? "Frozen" is the best-selling animated movie of all time. It came out in 2013. Yet it is still making Disney more money than ever, said Robert Iger. He is the head of Walt Disney Company. Last year, people bought more than $1 billion in "Frozen" products. The faces of Elsa and Anna are on everything from dolls to iphone cases. The two princesses are the main characters. Even Sven the reindeer and Olaf the snowman appear on things like T-shirts and backpacks. 3 Which sentence from the section It s What They Do Best BEST explains what Disney does to keep children interested in Disney products? Sometimes people get tired of too many new products and movies, He works at Disney. "It's one of the amazing things Walt Disney does better than anybody else," he said. A lot of thought and planning go into the toys.* 4 Read the sentence from the section Soon, There Will Be Even More Frozen." The movie has also been good for toy companies. What is the meaning of good in the sentence? helpful pleasant right real
Answer Key 1 In the section Making Toys Kids Will Want, which paragraph gives a clear example of how communication between Disney artists and stores and toymakers affected the clothing worn by the main characters in "Frozen"? Paragraph 10: In the end, Disney wants to make a good movie. It does not just want to sell toys, Giaimo said. For instance, he stayed away from the color pink in the movie. Giaimo said that Anna and Elsa are strong characters. He did not want them to look like every other princess in pink. 2 Which paragraph from the introduction [paragraphs 1-4] BEST explains how Disney is making so much money from the movie "Frozen"? "Frozen" is the best-selling animated movie of all time. It came out in 2013. Yet it is still making Disney more money than ever, said Robert Iger. He is the head of Walt Disney Company. Last year, people bought more than $1 billion in "Frozen" products. The faces of Elsa and Anna are on everything from dolls to iphone cases. The two princesses are the main characters. Even Sven the reindeer and Olaf the snowman appear on things like T-shirts and backpacks. 3 Which sentence from the section It s What They Do Best BEST explains what Disney does to keep children interested in Disney products? Sometimes people get tired of too many new products and movies, He works at Disney. "It's one of the amazing things Walt Disney does better than anybody else," he said. A lot of thought and planning go into the toys.*
4 Read the sentence from the section Soon, There Will Be Even More Frozen." The movie has also been good for toy companies. What is the meaning of good in the sentence? helpful pleasant right real