Kristin Rust Alterra Mountain Company Director of Public Relations krust@alterramtnco.com 303.801.7271 IKON PASS ANNOUNCES THREE NEW PARTNERS, ACCESS, PRICE & BENEFITS FOR WINTER 2018-2019 SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort Join the Ikon Pass Community Available for Purchase March 6, 2018, Starting at $599 DENVER, CO, February 22, 2018 - The Ikon Pass, North America s newest season pass product for winter 2018-2019 announces SkiBig3 in Alberta, Canada, Revelstoke Mountain Resort in British Columbia, Canada and Sugarbush Resort in Vermont, as its newest partners, for a total of over 63,000 skiable acres of unique terrain at 26 premier mountain destinations in North America. The Ikon Pass will go on sale Tuesday, March 6, 2018 and will be available for purchase at www.ikonpass.com. From a week long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 26 destinations, in nine states and four Canadian provinces, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations in North America. The Ikon Pass is a collaboration of industry leaders - Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort. Each demonstrates integrity, character and independence that is reflected in their mountains and guests. We continue to curate like-minded partners for the Ikon Pass that add more bucket list destinations for skiers and riders. The addition of SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort brings tremendous value to the Ikon Pass, and expands access in Canada and the East Coast, said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company. We are thrilled to partner with these three iconic destinations and welcome them to the Ikon Pass community for winter 2018-2019. Just a short flight from anywhere in North America, and located in Banff and Lake Louise in Canada s first National Park, SkiBig3 offers three mountains: Banff Sunshine, Lake Louise and Mt. Norquay. The addition of SkiBig3 adds nearly 8,000 skiable acres in the dramatic Canadian Rockies to the Ikon Pass community of destinations.
Revelstoke Mountain Resort in British Columbia, Canada offers the most vertical in North America at 5,620 feet, plus high alpine bowls and legendary glades. It s also the only destination worldwide to offer access via lift, snowcat, helicopter, and backcountry terrain from one village base. Beloved by locals, Sugarbush Resort in Vermont, boasts two mountains - Lincoln Peak and Mt. Ellen - and located just a few hours from major cities such as Boston and Montreal. With recent renovations to its base areas and lodging properties, Sugarbush Resort offers family adventure in an authentic Vermont mountain environment. Ikon Pass vs Ikon Base Pass To provide the best experience possible, two pass products will be available for purchase, the Ikon Pass and the Ikon Base Pass, with varying levels of access and benefits. IKON PASS: Offering unlimited access to 12 destinations plus 7-days and 7-days combined at 13 destinations, with zero blackout dates, and a starting price of $899. ACCESS: Unlimited: Steamboat, Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Snowshoe Mountain, Tremblant, and Blue Mountain 7-Days: Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort 7-Days Combined: - Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk - AltaSnowbird - SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay - Sunday River, Sugarloaf, Loon Mountain BLACKOUT DATES: Zero Child Pass Promotion - Discounted Child Passes (12 and under) will be available through April 9, 2018 for $199 with the purchase of an Adult Ikon Pass Discounts - Military and College discounts available - Early winter booking privileges and 10% off summer reservations at CMH Heli- Skiing & Summer Adventures
More Benefits - 10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH), with no blackout dates - Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, The Line - Additional destination benefits and discounts are available at ikonpass.com IKON BASE PASS: Offering unlimited access to eight destinations plus 5-days and 5- days combined at 17 destinations, with three blackout periods, and a starting price of $599. ACCESS: Unlimited: Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows (holiday restrictions), Big Bear Mountain Resort, June Mountain, Tremblant, Blue Mountain, Snowshoe Mountain 5-Days: (Holiday restrictions at all) Steamboat, Mammoth Mountain, Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Stratton, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort 5-Days Combined (Holiday restrictions at all) - Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk - AltaSnowbird - SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay - Sunday River, Sugarloaf, Loon Mountain BLACKOUT DATES: Dec. 26-31, 2018; Jan. 19-20, 2019; and Feb. 16-17, 2019 Child Pass Promotion - Discounted Child Passes (12 and under) will be available April 9, 2018 for $149 with the purchase of an Adult Base Pass Discounts - Military and College discounts available - Early winter booking privileges and 10% off summer reservations at CMH Heli- Skiing & Summer Adventures More Benefits - 8 Friends & Family lift tickets, good for 25% off the window rate at any Ikon Pass destination (excluding CMH), with select blackout dates - Free one-year membership to Protect Our Winters ($50-value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, The Line
- Additional destination benefits and discounts are available at ikonpass.com Ikon Pass Destinations by Location California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Eldora Mountain Resort Maine: Sugarloaf, Sunday River Montana: Big Sky Resort New Hampshire: Loon Mountain Utah: Deer Valley Resort, AltaSnowbird Vermont: Stratton, Killington Resort, Sugarbush Resort West Virginia: Snowshoe Wyoming: Jackson Hole Mountain Resort Alberta, Canada: SkiBig3 Ontario, Canada: Blue Mountain Quebec, Canada: Tremblant British Columbia: Revelstoke Mountain Resort, CMH Heli-Skiing & Summer Adventures IKON PASS BY THE NUMBERS Destinations: 26 States: 9 Canadian Provinces: 4 Total Acres: 63,709 Trails: 3,304 Lifts: 481 *Does not include CMH stats Quotes from Destinations SkiBig3 SkiBig3 in Alberta, Canada, comprised of Banff Sunshine, Lake Louise Ski Resort and Mt. Norquay, are three uniquely independent mountains located within the wilds of Banff National Park in the Canadian Rockies. Pure mountain experiences are in our DNA, and we are excited to join forces with this innovative community of North American destinations who embody a shared spirit of adventure, said Pete Woods, SkiBig3 General Manager. The Ikon Pass opens up a massive and extraordinary landscape for skiers and riders to discover new winter experiences. Revelstoke Mountain Resort Revelstoke Mountain Resort is thrilled join some of North America s best destinations on the Ikon Pass. Nestled in the heart of the Selkirk Mountains of British Columbia, Revelstoke Mountain Resort is renowned for receiving 30-45 feet of annual snowfall, and offers the greatest vertical in North America at 5,620 feet, said Peter Nielsen, Vice President of Operations,
Revelstoke Mountain Resort. We look forward to welcoming Ikon Pass holders to explore our 3,000+ acres of legendary terrain. Sugarbush Resort Sugarbush Resort is proud to join the Ikon Pass, which brings together some of the most celebrated destinations in North America, said Win Smith, President and Majority Owner, Sugarbush Resort. As an independently-owned and operated destination, we put a lot of thought into who we want to partner with, and whether those partners share the same values we do. We believe that the Ikon Pass best represents the values that are important to us and to our guests, and we look forward to working together. For more information please visit www.ikonpass.com. Destination Logos and Images About Ikon Pass The Ikon Pass is the new standard in season passes, connecting the most iconic mountains in North America and delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana; Stratton and Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; and Deer Valley Resort, Alta and Snowbird in Utah. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world s largest heliskiing operation. For more information on the Ikon Pass, visit www.ikonpass.com. About Alterra Mountain Company Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. Alterra Mountain Company also owns Honua Kai Resort and Spa in Hawaii. For more information, visit www.alterramtnco.com. About SkiBig3 Set within the vast and powerful Canadian Rockies, SkiBig3 is an incomparable and unforgettable ski destination consisting of three world-class resorts: Banff Sunshine, Lake Louise Ski Resort, and Mt Norquay. Within the boundaries of Banff National Park, SkiBig3 delivers a purity to the environment that allows people to connect with nature as it is truly meant to be. All three of our resorts remain true to the
nature that we protect and reflect the Canadian spirit that this nature exudes. Nature here is overwhelming. It is wild and serene. Immense and intimate. It goes beyond a place that is simply experienced by visitors. It is a place so rare, it changes your life forever. Visit www.skibig3.com. About Revelstoke Mountain Resort In 2016, Revelstoke Mountain Resort (RMR) was voted Best Canadian Ski Resort by the World Ski Awards in Austria. Since 2007, RMR has offered the most vertical in North America at 1,713 metres (5,620 ft.) of lift-accessed terrain, 3,121 acres of fall line skiing, two high alpine bowls, and 65 named runs, including legendary glades and phenomenal groomers. Across the group of companies that include RMR and Selkirk Tangiers Heli Skiing (STHS), skiers and snowboarders have access to a total of 515,000 acres of terrain. In the summer, RMR is home to The Pipe Mountain Coaster, North America s very first Brandauer mountain coaster, and also offers a breathtaking sightseeing experience via the Revelation Gondola. For the latest news, visit www.revelstokemountainresort.com. About Sugarbush Resort Sugarbush Resort is a four-season destination located in Vermont s scenic Mad River Valley and best known for its legendary skiing. With expansive terrain covering 2,600 feet of vertical, Sugarbush Resort brings some of the flavor of western skiing to the East, and boasts some of the largest uphill capacities in the northeast region. The resort offers 111 trails and 16 lifts spread across two distinct base areas and separated by an accessible wilderness area. Visit www.sugarbush.com. # # #