MEDIA PACK 2018 I N B O C C A AL LU P O
PHILOSOPHY The Best of Italy Race celebrates the passion, style, technology and integrity of Italian design. The Race is a fantastic opportunity to enjoy 26 kilometres of closed road in Emilia Romagna, renowned for its unrivalled scenery, sumptuous everything we take for granted and everything we can achieve. Stunning surroundings and the world s best bikes. Giacomo Agostini THE RACE The Best of Italy invites you to enjoy your supercar, motorbike, or bicycle in the stunning Apennine region of Emilia Romagna in September 2018. The Race is a unique chance for amateurs to race alongside legends of professional motorsport and racing like Giacomo Agostini and David Piper Benjamin Thomas and David Millar To qualify for entry your racing steed must be Italian made. THE MAGAZINE The Race magazine highlights different aspects of the Best of Italy Festival and provides a superb platform for sponsors and exhibitors to introduce themselves to supercar owners, international dealers, and motorsport enthusiasts. An effective mix of editorial and advertorial allows our advertisers different options to promote their products. Exclusive interviews with stars of the sporting circuit complement high spec advertisements.
DISTRIBUTION 2,000 copies, with up to 52/60 pages are distributed through international dealers, motor shows, private events, owners clubs and Best of Italy s full UK and European subscriber base. TESTIMONIALS fantastic. If you love cars then the Best of Italy Race should be in your calendar already. Unmissable. Joe Macari passion for cars. And so many Lamborghini s it s a festival of the V12 Valentino Balboni I ve always dreamed of driving an open-top Ferrari along closed roads & stunning scenery in Italy s most epic locations. I m completely hooked! Chris Lee, Ferrari enthusiast Italy has a rich motorsport heritage that must be celebrated that is why we support events like the Best of Italy Race who demonstrate this to an international audience. ACI Sport An unbelievable experience with incredible people Harri Toivonen Italy s best kept secret David Piper A stunning part of Italy with the crème de le crème of cars I adore it! Jodie Kidd
START CASTELL ARQUATO LUGAGNANO Roundabout 1.9km Straight 200M DRAG Buzzi Unicem (Cement Factory) Dam 675 m DISTANCE: 24km ELEVATION: 507.50m 450 m 225 m FINISH MORFASSO 0 m 0.0 km 5 km 10 km 15 km 20 km Castell Arquato Lugagnano Morfasso
MECHANI CAL SPECIFI C AT I ON S dept h x widt h mm DPS bleed 306 x 470 DPS t r im 300 x 464 Full page bleed 306 x 238 Full page trim 300 x 232 Ha lf p age hor izontal 135 x 211 Ha lf p age vertical 276 x 103 P RODUCTI ON Supply as digital artwork only Allow for perfect binding High resolution CMYK pdf Embed all fonts and high resolution images THE RACE MAGAZINE PRINT Double-page spread 950 Single page 600 Half-page 375 ONLINE Leaderboard 1140x90pix (per month) 195 12 months 1900 Slider Square 260x260 pix (per month) 100 12 months 1000 FESTIVAL WEEKEND Race Numbers 500 Branded stand 3m x 3m (2 days) 500 Title Sponsor Gold Sponsor Silver Sponsor Technical Sponsor ADVERTISING SALES Jodie Evans +44 (0) 7891 953 720
BENEFITS IMAGE AND ADVERTISING Use of BOIR logo in all worldwide advertising, including The Race magazine, partner catalogues, brochures, websites, social media, press releases and video productions. Brand exhibition Communication materials Hospitality area Sponsored panels Course banners Editorial and advertising in The Race magazine Website and dedicated social media Photo and video Access to all photographic and video databases 1.2 million views online ORGANISATION 200 CARS 600 PARTICIPANTS 150 BIKES 26 KILOMETRES 3 COUNCILS 4 SPONSORS (Title sponsor - Gold sponsor - Silver sponsor - Technical sponsor) 200 CYCLES 100 ARTICLES ACI a competative value in motorsport, so authorising Best of Italy within TITLE SPONSOR Appear in all event communications Brand exhibition and dedicated hospitality area Logo prominence: On the Start and Finish arch Race numbers on all participating vehicles Staff uniforms Interview backdrops Able to assign own brand to this event (XX Best of Italy) Twenty course banners Sponsored prize at our Marques of Excellence Awards Supercar Race package Three courtesy BOIR vehicles and chauffeur Ten exclusive cocktail party invites GOLD SPONSOR Logo on the Start and Finish arch Race numbers on all participating vehicles BOIR Super Monoposto Interview backdrops Able to assign own brand to this event (XX Best of Italy) Sixteen Course Banners Sponsored Prize at our Marques of Excellence Awards Supercar Race package Courtesy BOIR vehicle Six exclusive cocktail party invites SILVER SPONSOR Logo on all Race numbers Interview backdrops Able to assign own brand to this event (XX Best of Italy) Twelve Course Banners Sponsored Prize at our Marques of Excellence Awards Supercar Race package Two exclusive cocktail party invites TECHNICAL SPONSOR Logo on all Race numbers Able to assign own brand to this event (XX Best of Italy) Twelve Course Banners Sponsored Prize at our Marques of Excellence Awards Two exclusive cocktail party invites
B O OK T IC K E T S ON L I N E AT W W W. B E S TOF I TA LY R AC E. C OM
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