25th Annual Pro Rodeo League of Women Luncheon and Style Show

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FALL 2012 The official newsletter of the Justin Cowboy Crisis Fund Cindy Schonholtz, Program Manager 101 Pro Rodeo Drive, Colorado Springs, CO 80919 25th Annual Pro Rodeo League of Women Luncheon and Style Show Join us for the 25th Annual Pro Rodeo League of Women Style Show & Luncheon. On December 13, 2012 at 11:00 a.m. 1000 women and a few brave men gather for a unique and fun afternoon of fashion, food and prizes! The latest styles from Wrangler and Rock and Roll Cowgirl will be showcased by models who are Wrangler NFR Contestants and wives. The amazing lunch is hosted by Michael & Paula Gaughan. Vendors from Cowboy Christmas, Country Christmas and Cowboy Marketplace show their support for the event by donating hundreds of fabulous drawing prizes. Silent and live auctions add excitement to the event! For the seventh year Martin Saddlery has teamed up with Sherry Cervi to donate a beautiful Sherry Cervi barrel saddle to help raise money for JCCF. Tickets are a $10 donation and will be available at the PRCA booth at Cowboy Christmas and at the luncheon. Tickets for the luncheon are available at the South Point box office and at the door. Thanks to all who sponsor and support this important fundraiser, which has raised more than $1.15 million to give injured rodeo professionals A Hand Up. Tickets are $40 and available at the South Point Casino Box office, at the PRCA booth at Cowboy Christmas and at the door. 2 News and Notes 2 A Cowboy Says Thanks 2 Pendleton Golf Tournament 3 Charity Bowling 3 Crown Royal Riders 5 ProRodeo Gear 5 Silent Auction 6 Shopping for JCCF 6 JCCF/NFR Pins 7 Upcoming Events

NEWS AND NOTES The Justin Copeland Memorial Ho Down in Townsend, Montana was created in memory of cowboy Justin Copeland who was lost at a young age in a car accident. Thanks to Justin s mom Brenda, the first annual event raised $3500 for JCCF! Cory and Nikki Wall organized a silent auction at the Kit Carson Pro Rodeo and raised $2000 for JCCF! The Bounty Bull program at the Dodge City Roundup raised $3000 for JCCF. The Tucson Rodeo continued it s tradition of giving to JCCF by making a $1250 donation. Jim Hallstrom raised funds for JCCF through taking his vintage coinoperated pony rides to rodeos in the Northwest resulting in a $1035 donation. The Chris LeDoux Memorial Foundation donated $1000 to JCCF. Pendleton Golf Tourney Nets $9000 for JCCF The annual Cowboy Memorial Golf Tournament was held Sept. 10th in Pendleton, OR at the beautiful Pendleton Country Club Golf Course. Cowboys and golfers came together for a fun afternoon of golf and raised $9000 for the Justin Cowboy Crisis Fund. The tournament was established in 1990 in memory of plane crash victims Mike Currin, Dave P. Smith, David Bowen and Randy Dierlam, who died with pilot Bob Card on a rodeo trip to Alberta. The tournament has raised more than $100,000 for the Justin Cowboy Crisis Fund since its inception. The 2012 tourney was better than ever under the leadership of Tournament Directors Kris Smith and Brian Currin. Fun was had by all during the four person scramble followed by a tasty lunch and great prizes. The winners walked away with beautiful Montana Silversmiths Buckles! Thanks to everyone in Pendleton who support this event and the memory of some great cowboys! A Cowboy Says Thanks Dear JCCF, We can t thank you and the JCCF board enough for what the great organization has done for us these past few months, we would have struggled with out the help! We are so very grateful! Thanks again to you and the JCCF board for everything you all do for cowboys in the PRCA...you are all GREAT! Take care, Heather Jo & Alex Robertson 2 The official newsletter of the Justin Cowboy Crisis Fund

BOB TALLMAN S CHARITY BOWLING We are gonna take off the boots for a few hours and switch to bowling shoes to support kids and cowboys at the WNFR Celebrity Bowling Tournament, to benefit Speedway Children s Charities and the Justin Cowboy Crisis Fund. The tournament will be held Saturday, Dec. 8, 2012 at the Gold Coast Casino and Hotel, with the first ball being rolled at Noon. The event will bring together rodeo and racing fans to bowl for charity and meet cowboys and cowgirls in town for the Wrangler National Finals Rodeo, as well as a variety of other new and well-known celebrities. Teams will compete for a variety of prizes, as well as bragging rights. Rodeo committees that field a team will be up for the committee trophy sponsored by Boyd Gaming! A silent auction and prize drawings will add to the festivities. Teaming up with the Justin Cowboy Crisis Fund to organize this fun event is Speedway Children s Charities (SCC). Making a difference in a child s life is the focus of Speedway Children s Charities. SCC strives to do this in collaboration with the non-profit organizations it supports nationwide. Individually, SCC s local chapters identify the needs of children in their communities and award grants to organizations that address them. Last December, the Las Vegas Chapter of Speedway Children s Charities granted $314,000 to 67 local children s causes during its annual grant distribution ceremony. Crown Royal Every ride counts for the Crown Royal Riders during National Finals Rodeo. For every qualified ride by bull rider Cody Whitney, Crown Royal will donate $1,000 to the Justin Cowboy Crisis Fund. This year, rodeo fans have a chance to get involved too! Crown Royal will distribute safe ride taxi vouchers to consumers 21+ to ensure fans are making it to and from the Thomas & Mack Center safely. For every voucher redeemed, an additional donation of $10 will be donated to the JCCF. Last year Crown Royal donated $10,000 to the Justin Cowboy Crisis Fund! The Crown Royal Riders thank rodeo fans for their support and remind adults to please drink responsibly. ProRodeo Gear When you are in Las Vegas, don t forget to stop by one of the many ProRodeo Gear locations and get your official Wrangler NFR Merchandise and help the Justin Cowboy Crisis Fund. ProRodeo Gear will make a donation to the Justin Cowboy Crisis Fund from sales and donations collected and their many retail locations in Las Vegas. Thanks to A3 Merchandise that produce the wonderful PRCA and NFR Licensed merchandise for their support of JCCF. The official newsletter of the Justin Cowboy Crisis Fund 3

PRCA CONVENTION SILENT AUCTION Those attending the PRCA Convention in Las Vegas on December 4 & 5 at the South Point Hotel will have the opportunity to support the Justin Cowboy Crisis Fund and bid on some spectacular donated items. Items listed as of November 17, 2012, subject to change. SPECIAL THANKS TO THE AUCTION DONORS B&W 10 - Turnover Ball Gooseneck Hitch Benny Binion s Bucking Horse and Bull Sale 2-2011 Wrangler NFR South Point Vest-Permit Challenge BJ Griffi n/jake Griffi n Handcrafted Chaps-autographed Bob Tallman/San Antonio Stock Show & Rodeo Golf Polo and Hat Bobby Mote Competion glove, autographed Boyd Gaming Autographed Acoustic Guitar California Rodeo Salinas 2 tickets to 103rd California Rodeo & framed postercheyenne Frontier Days 2012 Offi cial CFD Belt Buckle Chief Joseph Days Rodeo, Inc. Chief Joseph Days Rodeo Gift Package Coors Coors Clock Cowgirl Swank 2 - Hair on Hide JCCF Military Cap, tan Dirt Road Girls Handmade Vintage Belt Cuff This Ain t My First Rodeo Doreen Snyder One large & one small handcrafted western quilts Duane & Claudette Reichert Jewelry, art and gift items Evergreen Rodeo Association Evergreen Rodeo Merchandise Gizmo McCracken Little Buster Toys: Calf/Cow/Bull Set Gizmo McCracken Little Buster Toys: Bucking Chute Combo Industry Hills Charity Pro Rodeo 4 Adult tickets, 1 VIP pass 2013 rodeo JCCF Golf club covers, jewelry and gift items JCCF/Speedway Children s Charities 2010 Celebrity Bowling Team Shirt, size XL and Resistol Hat Justin Brands Certifi cate for one (1) pair of Full Quill Ostrich boots Lazy J Rodeo Safety Equipment Roping Box Pads Luke Branquinho Gift Basket Matagorda County Fair and Livestock Association Four (4) reserved seating ticekts to each of the 2013 Rodeo Miller Photography TIE-autographed Jesse Wright photo Mini Me Designz by Meg 4 -Custom headbands Montana Silversmiths 2010 Wrangler NFR spurs National Little Britches Association Wrangler lined embroidered Jean Jacket Oakdale Rodeo 2-60th Anniversary Buckles Pendleton Round-Up Leather Coin Tray Set Pendleton Whiskey Pendleton Whisky Gift Basket PRCA/A3 2011 Wrangler NFR Merchandise & Gift Items Prescott Frontier Days Rodeo Prescott Frontier Days Rodeo, size XXL Prescott Frontier Days Rodeo 2 - Poster and Centennial coin Pro Rodeo Hall of Fame Various gift itmes RAM Rodeo Retired Dodge Rodeo Chaps Ranch Fixin s 3 - Bob Tallman s Ranch Fixins Four Pack Gift Set Reno Rodeo Framed 2012 Reno Rodeo Poster Reno Rodeo 2012 Reno Rodeo Buckle Riley Minor & Julie Baugher Leather Design Rope Gift Basket Rodeo Austin Four (4) Box Seats to the ProRodeo and Concert Rodeo China Rodeo China Cognac Ostrich Boots, size 6.5. San Antonio Stock Show & Rodeo Pewter logo d wind chimes, platter and glasses signaturecowboy.com Western decorated coasters, toilet Seat & photo frame Sisters Rodeo Association Sisters, OR Rodeo sweatshirt and hat & poster Southwestern Exposition & Livestock Show 4 reserved PRCA Rodeo seats at 2013 FWSSR St. Paul Rodeo Logo d leather tote, scarf, belt, buckle & necklace Stoecklein Photography Cowboy Canvas Tate Stratton Autographed Competition Chaps & shirt Thermopolis Cowboy Rendezvous PRCA Rodeo Thermopolis Cowboy Rendezvous PRCA Rodeo Gift Basket Thermopolis Cowboy Rendezvous Rodeo Committee Goody Basket from the Cowboy State Tucson Rodeo Tucson Rodeo Merchandise Tyler Smith Signed bull riding glove and photo Walt Garrison Hand-crafted wooden wine holder Wendy Herman Christmas Afghan Wild Bill Hickok Rodeo 2 - Wild Bill Hickok Rodeo Package with tickets to 2013 rodeo Wilderness Circuit Rodeo Committee Wilderness Circuit Contestant Jacket Wrangler George Strait Autographed Jacket The official newsletter of the Justin Cowboy Crisis Fund 5

SHOPPING FOR JCCF Bob Tallman s Texas Style Seasonings Support the Justin Cowboy Crisis Fund when you purchase Bob Tallman s Ranch Fixin s. Bob s Texas Style Seasonings are all low in sodium with no MSG. Get the Trail Bosses on your list what they are looking for. Ciao Y all! Bob Tallman s Ranch Fixin s can be found at the following booths during the WNFR: Cowboy Christmas: Boot Barn (booth # 1349), Gold Coast (booth #1516), Magnolia Decorative (booth #1270), South Point (booth #829), Country Christmas:D&B Sales (booth #457) Hotel Gift Shops: Gold Coast, Orleans, Sam s Town, South Point Lazy J Rodeo Safety Equipment Jim & Janie Liles traveled the rodeo circuits for 17 years. Jim rode rough stock & Janie ran barrels. Their son also rode roughstock and their daughter ran barrels. During that time they saw many serious & life threatening injuries to the cowboys. A lot of those injuries happened to close friends of theirs. With the use of the chute pad many of those injuries may have been prevented. Had the chute pad been available when they were producing rodeos they would have taken advantage of the chute pad and utilized it. They have pledged a $100 donation for each chute pad set sold to PRCA rodeo committees. BUY JCCF PINS AT PRCA BOOTH AT COWBOY CHRISTMAS The PRCA Booth, located front and center at Cowboy Christmas in the Las Vegas Convention Center, will once again be the place to purchase your collector s edition Wrangler National Finals Rodeo Pin. This is the 10th year that a special edition pin is on sale to benefit the Justin Cowboy Crisis Fund. The pins are available for a $5 donation to the JCCF. The PRCA booth is also your headquarters for free ProRodeo Sports News, viewing of Wrangler NFR performances, PRCA Fan Club membership, ProRodeo Hall of Fame information and more. Come by and visit us at Cowboy Christmas! Karl Stressman PRCA Commissioner Randy Watson President & CEO, Justin Boots Tom Feller Justin Boots JCCF Board of Directors Walt Garrison Former Dallas Cowboy Nolan Ryan Baseball Hall of Famer Don Andrews Mobile Sportsmedicine Dr. J. Pat Evans, M.D. Justin Sportmedicine Gary Williams Tucson Rodeo Manager Charlie Daniels Recording Artist Bryan McDonald PRCA member Joe Shafer PRCA Chief Financial Officer Dale Woodard PRCA Member Jimmie Munroe WPRA President 6 The official newsletter of the Justin Cowboy Crisis Fund

JCCF CALENDAR OF EVENTS November 23-25, 2012. Mesquite, TX 9th Annual Thanksgiving Rodeo School The 9th annual Thanksgiving rodeo school will take place at the Mesquite Rodeo Arena on November 23 through November 25, 2012 to benefit JCCF. Four Time National Finals Rodeo Bareback Qualifier Wes Stevenson will bring together some of the top PRCA bareback, saddle bronc and bull riders to offer this unique opportunity to those who wish to learn from the best! The Justin Sportsmedicine Team will be on hand and Bob Tallman will provide dinner on Saturday night! Cost to students $425, $100 deposit required - includes food and lodging. For more information: 214-415-9207 or email rodeoschool@hotmail.com or www.thanksgivingrodeo.org Dec 6 & 8, 2012. Las Vegas, NV Benny Binion s World Famous Bucking Horse and Bull Sale The 28th Annual Benny Binion s World Famous Bucking Horse and Bull Sale featuring $10,500 in prize money and is open to NIRA and PRCA Permit Holders will be held at the South Point Hotel, Casino and Spa. A new addition in the past few years is a Bronc Futurity which features some of the most promising young bucking horses in the rodeo industry, this takes place on December 7, 2012. Past proceeds have benefitted the ProRodeo Hall of Fame, the Justin Cowboy Crisis Fund, a trio of college scholarships, and the PRCA Championship Rodeo Camp Series. Tickets available at the door or on the website below. For more information: www.wnfrbuckingstocksale.com December 8, 2012. Las Vegas, NV Bob Tallman s WNFR Charity Bowling Tournament The Gold Coast Hotel and Casino will host this event which will pair cowboys and cowgirls from the 52nd Annual Wrangler National Finals Rodeo, as well as a variety of other celebrities with fans from around the country. Proceeds from the tournament will benefit Speedway Children s Charities and the Justin Cowboy Crisis Fund. Participants and teams will be joined by a celebrity to compete for a variety of prizes. A silent auction and raffle will add to the festivities. Registration starts at 11:00 a.m., introductions at 11:45 a.m. and bowling at noon. For more information: Paulette Anderson at 702-632-8242 or panderson@lvms.com December 13, 2012. Las Vegas, NV 25th Annual Pro Rodeo League of Women Luncheon & Fashion Show The South Point will once again host this event that has raised more than $1,150,000 for the Justin Cowboy Crisis Fund. NFR Contestants wife s model the latest in fashions from Wrangler and Rock and Roll Cowgirl while more than 200 prizes are won by the attendees in drawings and silent and live auctions. Tickets are $40, limited number of tables available for sale, luncheon starts at 11:00 a.m. For more information: Tracy Hedeman: thedeman@embarqmail.com or 817-676-1637 December 13-15, 2012. Las Vegas, NV Cowboy Reunion The Cowboy Reunion will once again bring together the past and present of rodeo to celebrate the sport. This year s host hotel is The Orleans. This unique event raises funds for the Justin Cowboy Crisis Fund and the Pro Rodeo Hall of Fame. This great event includes a cocktail party, silent and live auctions and door prizes. Orleans rate for rooms under the Cowboy Reunion code: 2COWC12 For more information: Liz Kesler at 940-895-3747 or cowboyreunioninc@aol.com The official newsletter of the Justin Cowboy Crisis Fund 7

A hand up, not a hand out... 101 Pro Rodeo Drive Colorado Springs, CO 80919 Cindy Schonholtz, Program Manager Phone: 888-662-5223 Fax: 719-264-4994 Email: jccfinfo@prorodeo.com JUSTIN COWBOY CRISIS FUND With no guaranteed salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship. Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women s Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF). The JCCF s premise is to lend a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries. The fund fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport. Assistance awards are based on the severity of injury, the number of dependents and the applicant s financial situation. The Fund also takes into consideration the individual s involvement in and/ or contribution to the sport of professional rodeo. Unique among today s numerous charitable organizations, the Justin Cowboy Crisis Fund stands above the rest by dedicating 100% of all contributions received for disbursement to eligible applicants. This uncommon practice for a charitable organization is made possible by the joint commitment of the Justin Boot Company and the PRCA, which underwrite all administrative costs associated with managing the JCCF, leaving all monies received through contributions (and as investment earnings) to serve their intended purpose. It s a hand up, not a hand out.