Welcome to the Sweden International Horse Show November, 2016

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Welcome to the Sweden International Horse Show 24-27 November, 2016 We would like to extend a warm welcome to all exhibitors to the third edition of the Sweden International Horse Show at Friends arena. This document contains practical information that we hope you ll find useful before the event. The event website www.swedenhorseshow.se is regularly updated with answers to questions and full of information about this year s new shows, competitions and program. Your exhibition stand On our website there will be a map of the exhibition area with clearly stated stand names and numbers. The number of your exhibition area is stated in the confirmation you have received from Workman. The price of the stand includes carpets and walls. You may order electricity, technical equipment, extra lightning and furniture separately from Workman. Workman Event fast and good to work with You can order everything you could possibly need for your stand direct from our supplier, Workman Event. No request is too big, or too small. They offer everything from graphic production to furniture, from electrical cabling to lighting, as well as cleaning. It is easy to book products and services at Workman s online shop at the link below, where you will also find images and prices on all of their products and services. http://www.service.workman.se/ Wireless network for payment terminals Friends Arena has a special WiFi network that has been specifically adapted for payment terminals and is hidden from the general public. Approximately two weeks ahead of the exhibition you will receive login information for your network. It is important to test your terminals in good time before the exhibition opens, to avoid stress and unnecessary problems. You can order a physical Internet connection to your stand from Workman Event at a cost. Place your orders with Workman Event before 10 th November

Please remember to place your orders in good time before the exhibition. The sooner we receive your order the more prepared you will be when you arrive. There is a 30% surcharge for orders received after 10 th November. Exhibitor lounge The exhibition will have an Exhibitor Lounge where exhibitors can relax and purchase something to eat and drink. At the Lounge you will be able to purchase lunch and dinner to a discount. Coffee, snacks, soft drinks, biscuits and buns will also be available. The lounge will be open when you move into the arena. You can pay on spot and you can purchase food vouchers for your staff during the weekend. Food & beverages in the stand Friends Arenas food and beverages partner is responsible for the serving of all food and beverages at your stand, including samplings and tastings. If you would like to order food or beverages for your stand please do so in the Exhibitor Lounge. Space on LED band You can purchase space on the Arena s upper LED tier during the exhibition. This costs SEK 1 500, excluding Swedish VAT. For more information please contact Åsa Ambrus asa.ambrus@workman.se Please book this before the 10 th of November to ensure your space on the LED tier. Space on Media Cube You can purchase space on the Arena s Media Cube in the centre of the Arena. Three of its sides are exposed over the exhibition area. Each of these sides is 65 square metres in size. This package costs SEK 4 000 for 20 second slots, three times per hour. Please book your Media Cube package at the latest 10 th of November. Please note that this offer does not include sound. For more information please contact Åsa Ambrus asa.ambrus@workman.se Black Friday the 25/11 Friday the 25 th of November gives exhibitors the opportunity to be a part of the Black Friday day with extra good prices for the attending audience. This will be a great opportunity to use any campaigns or other special offers for your products. Parking Please refer to attached map. All exhibitors have the opportunity to park in Friends Arenas Arena garage (see map attached) from the 23 th to 28 th November for a price of SEK 720.

Note, the distance in the garage is 2,1 m. from the roof to the floor. If your vehicle is higher than that, we refer your vehicle to the exhibition parking area on Gustav III Boulevard. From the Arena garage you will reach the exhibition by Evenemangsgatan and Råstad Strandväg to gate 3, the entrees for all of the exhibitors. For parking of trolleys please go to Gustav III Boulevard (see map attached). The price for parking at this area from the 23 th to the 28 th November is SEK 350/vehicle. The cost will be put on the bill from Workman and all parking needs to be pre-ordered before 10 th of November from asa.ambrus@workman.se Surveillance After closing time there will be no guards onsite to watch over the area. Remember to take all of your personal and valuable belongings with you when you leave the arena. Note: the surveillance cameras are always turned on. How to find Friends Arena! Please see attached map Hotels close to Friends Arena Scandic Järva. Vallgatan 2, 17067 Solna Tel + 46 (0)8 517 345 14 E-mail meeting.jarvakrog@scandichotels.com Web www.scandichotels.com/jarvakrog Price: Single room 1.240:- Double room 1.340:- State: Name, type of room, date, card nr. Last date to book is the 23 of September Other hotels close by Park Inn by Radisson Hotellgatan 11, 171 25 Solna Tel: + 46 (0)8 470 91 00 Hotel Ibis Style Vallgatan 7, 170 67 Solna Tel: + 46 (0)8 120 901 00 Move in/move out, handling of products and deliveries Information regards the loading and unloading of packaged goods will be published on our web site. It will be possible to order a forklift service on-site. However, we recommend ALL of you to bring your own pallet lifter as there are a limited number of lifts available at the arena. We are able to accept goods at the earliest on Monday, 21 rd November and Tuesday 22 th November between 08:00-15:00 but the move in starts Wednesday 23 th kl. 7.00

Delivery address below: Exhibitor and stand number Sweden International Horse Show Friends Arena Gate 3 169 79 Solna Exhibitor wristband provides accreditation to exhibition Valid accreditation is in form of wristbands and will be issued upon arrival. This is valid for entry to the exhibition area. The exhibitor wristband is not valid for the show area and for the shows. Each exhibitor gets 5 wristband/stand and only staff that works at the stands are allowed to use them. These wristbands are not allowed to hand out to family or relatives to enter the arena. In need of more wristbands, go to gate 3 or the service desk. These bands can only be collected by responsible contact for the stand and that person is also responsible for handing out to new incoming staff. All exhibition staff uses entrance, gate 3 to enter the arena. Each stand is issued with a badge that, in combination with the wristband, provides access to the official s stand. Payment IMPORTANT! The exhibition rental fee and the registration fee have to be paid before the event starts otherwise we will not grant any access to the arena. Luggage office There will be a luggage office for the public to leave all there purchased items. It s located in the ticket office between entrance A and B. Other information It s very important that all exhibitors only use the surface that they have been assigned with. To use the aisles in the exhibition area is strictly prohibited. Observe that cleaning is not included, all cleaning needs to be ordered extra by Workman. IMPORTANT TIMES MOVE IN Wednesday 07:00-21:00 NB!! MOVING IN OF ALL VEHICLES TO BE EXHIBITED 07.00-12.00 Thursday 07:00-12:00 (12:00-16:00 manning of own stand permitted) Access via Gate 3 and offloading via Gate 3 (see attached map) EXHIBITION SERVICE DESK IS OPEN

Wednesday 07.00-18.0O Thursday 07.00-12.00 afterwards open along with the exhibition times SWEDEN INTERNATIONAL HORSE SHOW Thursday 18:00 19:15 20.00 22.30 Friday 10:30 14:00 15.00 17.40 19.00 23.00 Saturday 10:00 13.30 15.00 17.00 19.00 23.00 Sunday 09:00 12.00 13.00 16.10 17.30 21.45 EXHIBITION OPENING TIMES Thursday 16:00 20:30 Friday 09.30 22:00 Saturday 09:00 21:30 Sunday 08:00 20:45 MOVE OUT Sunday 27 th November 20.45-02.00 The show will go on to 21.45 so silence in the arena is required until then. Please respect this! Monday 28 th November 07.00-12.00 LEFT BEHIND GOODS Packages and packaged wares must be picked up by Monday 28 th November at 12:00. Contact people Workman Event Åsa Ambrus asa.ambrus@workman.se +46(0)707-49 39 57 Workman Event Magnus Thorén magnus.toren@workman.se +46 (0)707-72 52 50 Read more at www.swedenhorseshow.se We look forward to meeting you at the third Sweden International Horse Show at Friends Arena. Welcome!