Q1: Are you at least 18 years of age or older? Are you at least 18 years of age or older? Yes 14141 99.98% No 3 0.02% Totals 14144 100.00% Q2: What is your gender? What is your gender? Male 13555 98.68% Female 182 1.32% Totals 13737 100.00% Q3: In what year were you born? In what year were you born? 1947 549 3.95% 1948 520 3.74% 1951 506 3.64% 1946 490 3.52% 1952 475 3.41% 1956 471 3.38% 1953 471 3.38% 1950 470 3.38% 1949 467 3.36% 1954 460 3.31% 1955 451 3.24% 1957 392 2.82% 1958 375 2.69%
[Continuing table] In what year were you born? 1959 367 2.64% 1945 358 2.57% Other 7093 50.97% Totals 13915 100.00% Q4: Do you read "Pull The Trigger?" Do you read "Pull The Trigger?" Sometimes 6265 44.57% Always 3126 22.24% Never 2539 18.06% Depends on the content 2128 15.14% Totals 14058 100.00% Q5: Are you a newcomer to target shooting, hunting or gun ownership? Are you a newcomer to target shooting, hunting or gun ownership? No 13120 92.95% Yes 995 7.05% Totals 14115 100.00%
QG 1: NSSF / GunBroker Survey Mean NSSF / GunBroker Survey Do you want to see stories in "Pull The Trigger" about getting started in the shooting sports or h Do you introduce newcomers to target shooting or hunting? Do you want to see stories or video tips on how to help newcomers get started in target shooting o Yes 11429.0 81.66% 12362.0 88.16% 11823.0 84.34% Whole Group 11930.4 84.72% No 2567.0 18.34% 1661.0 11.84% 2196.0 15.66% 2151.7 15.28% Totals 13996.0 100.00% 14023.0 100.00% 14019.0 100.00% 14082.0 100.00% Replies Mean 13996.0 1.183 14023.0 1.118 14019.0 1.157 14082.0 1.153 1 2 Q9: Copy of Copy of Are you a hunter? Copy of Copy of Are you a hunter? Yes 9396 66.57% No 4719 33.43% Totals 14115 100.00% Q10: What species do you hunt? (select all that apply) What species do you hunt? (select all that apply) Big Game (Deer, Elk, Moose...) 7890 83.83% small game 6310 67.04% Varmint 5070 53.87% Upland birds 4276 45.43% Turkey 4096 43.52% Predator 4047 43.00% Waterfowl 2515 26.72% hogs 61 0.65%
[Continuing table] What species do you hunt? (select all that apply) HOG 24 0.25% Wild hogs 19 0.20% Boar 18 0.19% Feral hogs 16 0.17% dove 15 0.16% wild boar 12 0.13% pigs 10 0.11% Other 273 2.90% Totals * * * Note: Multiple answer percentage-count totals not meaningful. Q11: Do you want to see more stories about finding places to hunt and shoot? Do you want to see more stories about finding places to hunt and shoot? Yes 8049 87.59% No 1140 12.41% Totals 9189 100.00% Q12: Are you a target shooter? Are you a target shooter? Yes 12676 90.12% No 1389 9.88% Totals 14065 100.00%
Q13: What type of firearm do you use to go target shooting? (select all that apply) What type of firearm do you use to go target shooting? (select all that apply) Handgun 11665 91.51% Rifle 10914 85.62% Shotgun 6818 53.49% Muzzleloader 2513 19.71% bow 87 0.68% air rifle 42 0.33% archery 42 0.33% CROSSBOW 26 0.20% Airgun 18 0.14% compound bow 10 0.08% Air gun 9 0.07% bow and arrow 9 0.07% Airguns 6 0.05% Full auto 6 0.05% air rifle, air pistol 5 0.04% Other 333 2.61% Totals * * * Note: Multiple answer percentage-count totals not meaningful. Q14: If you participate with a shotgun, would you like to see more video tips on clay target shoo... If you participate with a shotgun, would you like to see more video tips on clay target shooting techniques? Yes 7991 69.01% No 3588 30.99% Totals 11579 100.00%
Q16: If you participate with a rifle, which type(s) do you use? If you participate with a rifle, which type(s) do you use? Traditional bolt-action rifle such as a Remington 700 or Winchester 70 8535 73.84% Modern Sporting Rifle (AR-style) 5861 50.71% Other semi-automatic type 5074 43.90% Totals * * * Note: Multiple answer percentage-count totals not meaningful. Q17: Copy of Do you want to see more video tips on sighting in, scope alignment and other rifle s... Copy of Do you want to see more video tips on sighting in, scope alignment and other rifle skills? Yes 11076 90.67% No 1140 9.33% Totals 12216 100.00%
Q19: If you participate with a handgun, which type(s) do you use? (select all that apply) If you participate with a handgun, which type(s) do you use? (select all that apply) Semiautomatic pistol 11242 92.45% Revolver 8295 68.22% single shot 102 0.84% black powder 49 0.40% muzzleloader 13 0.11% contender 12 0.10% muzzle loader 11 0.09% blackpowder 10 0.08% Thompson Contender 9 0.07% Black Powder Revolver 8 0.07% Cap and Ball 8 0.07% T/C Contender 8 0.07% TC Contender 7 0.06% 1911 6 0.05% Bolt action 6 0.05% Other 451 3.71% Totals * * * Note: Multiple answer percentage-count totals not meaningful. Q20: Copy of Do you want to see more video tips related to handgun skills such as proper grip and... Copy of Do you want to see more video tips related to handgun skills such as proper grip and stance? Yes 11208 90.15%
[Continuing table] Copy of Do you want to see more video tips related to handgun skills such as proper grip and stance? No 1224 9.85% Totals 12432 100.00%
Q22: Do you want to see stories about carrying a handgun concealed? Do you want to see stories about carrying a handgun concealed? Yes 11230 89.64% No 1298 10.36% Totals 12528 100.00%
Q24: Do you perform basic maintenance on your firearms (cleaning, lubrication, etc.)? Do you perform basic maintenance on your firearms (cleaning, lubrication, etc.)? Yes 13997 99.42% No 82 0.58% Totals 14079 100.00% Q25: Do you want to see more video tips on gun maintenance? Do you want to see more video tips on gun maintenance? Yes 12318 87.76% No 1718 12.24% Totals 14036 100.00%
Q27: Are you interested in personal or home defense? Are you interested in personal or home defense? Yes 13223 94.05% No 837 5.95% Totals 1406.00% Q28: Do you want to see video tips on the topic of personal and home defense? Do you want to see video tips on the topic of personal and home defense? Yes 12668 90.26% No 1367 9.74% Totals 14035 100.00%
Q30: Copy of Are you interested in tactical skills, such as fast reloading? Copy of Are you interested in tactical skills, such as fast reloading? Yes 9599 68.23% No 4470 31.77% Totals 14069 100.00% Q31: Do you want to see more video tips on tactical skills from Gunsite Academy or other trainers? Do you want to see more video tips on tactical skills from Gunsite Academy or other trainers? Yes 10509 75.02% No 3499 24.98% Totals 14008 100.00%
Q33: Do you want to see more or fewer stories about collecting firearms. Do you want to see more or fewer stories about collecting firearms. More 8410 61.07% Fewer 5362 38.93% Totals 13772 100.00%
Q35: Do you like to see more or fewer stories about firearm safety? Do you like to see more or fewer stories about firearm safety? More 9815 70.81% Fewer 4046 29.19% Totals 13861 100.00%
Q37: Do you want to see more or fewer stories about the programs and services of the National Sho... Do you want to see more or fewer stories about the programs and services of the National Shooting Sports Foundation? More 9033 66.15% Fewer 4623 33.85% Totals 13656 100.00%
Q39: Do you want to see more or fewer stories about gear related to hunting, shooting, gun owners... Do you want to see more or fewer stories about gear related to hunting, shooting, gun ownership or the outdoors? More 11726 84.46% Fewer 2158 15.54% Totals 13884 100.00%
Q41: What types of video tips and stories do you enjoy the most? (select all that apply) What types of video tips and stories do you enjoy the most? (select all that apply) How-to-do-it tips 12352 88.06% Firearms history. 8775 62.56% Where to find resources such as websites, videos. 6955 49.58% Firearm safety. 5013 35.74% Quizzes about firearms. 3281 23.39% Reloading 10 0.07% gunsmithing 5 0.04% Firearm reviews 4 0.03% New products 4 0.03% None 4 0.03% reviews 4 0.03% collecting 3 0.02% Firearms Reviews 3 0.02% gun reviews 3 0.02% hunting 3 0.02% Other 470 3.35% Totals * * * Note: Multiple answer percentage-count totals not meaningful. Q42: Do "Pull The Trigger" video tips and stories motivate you to go target shooting, hunting or... Do "Pull The Trigger" video tips and stories motivate you to go target shooting, hunting or to introduce someone to these activities? Sometimes 6387 46.53% Yes 5611 40.87% No 1730 12.60%
[Continuing table] Do "Pull The Trigger" video tips and stories motivate you to go target shooting, hunting or to introduce someone to these activities? Totals 13728 100.00%
Q44: Do you forward "Pull The Trigger," which is emailed to you once a month, to other hunting, s... Do you forward "Pull The Trigger," which is emailed to you once a month, to other hunting, shooting sports or firearms enthusiasts? No 9584 69.06% Yes 4294 30.94% Totals 13878 100.00%