O U T F I E L D B I L L B O A R D S Most popular form of advertising as rated by our fans Fans attention drawn to signage for 3.5 hours as they watch the game Sign will be viewed for 70 Blue Rocks games and other events at Frawley Stadium Signage will be up for the entire year, not just for the Blue Rocks season OUTFIELD BILLBOARDS Traditional billboards measure 8 x 16 and can be doubled or tripled in size. ADDITIONAL OUTFIELD OPPORTUNITIES: PREMIUM 3RD LEVEL (4 X 32 ) ILLUMINATED FOUL POLES BULLPEN (4.5 X 30 ) CENTERFIELD TRI-VISION (7 X 20 ) HALF BULLPEN (4.5 X 15 ) SCOREBOARD SIGNAGE Scoreboard tri-visions are on display during an estimated 3.5 hour Blue Rocks game. These signs rotate approximately every 90 seconds, sharing time with two other organizations on each panel. The scoreboard also features three other types of signs. All these signs have the benefit of a prime location, being affixed directly to the scoreboard which gives fans game information such as the score, inning, time of day, along with the message center, which displays information for fans during the course of the game. MARKETING OPPORTUNITIES: SCOREBOARD UNI-VISION (7 X 14 ) SCOREBOARD SIGNS (4 X 15 ) SCOREBOARD CLOCK PANEL (4 X 8 )
BALCONY ILLUMINATED SIGNS These signs are affixed to the railings of the third level luxury suite seating area. They are illuminated signs that attract a great deal of attention within the ballpark. These signs measure 3.5 x 16. PANEL BOARDS This form of outdoor signage allows your company to have a presence on both the first and third base sides of the field. These 5 x 20 signs come packaged together and can be identical or different on each side. C O N C O U R S E S I G N A G E CONCOURSE ILLUMINATED SIGNS These 4 x 8 signs are back-lit illuminated and are located along the main concourse, near the concession stands, restrooms and The Quarry souvenir store.
STARTING LINE-UPS/LEAGUE STANDINGS BOARD These back-lit illuminated signs are located in the middle of the concourse area adjacent to our customer service area and directly across from The Quarry souvenir store. Each sign measures 2 x 4. CONCESSION SIGNS There are two of these back-lit illuminated box outlets located in the high traffic area near the concession stands. There are box outlets on both the first and third base sides of the stadium. They measure 5 x 3 6. Rocksvision videoboard advertising A major part of the fan experience at Blue Rocks games is our state of the art videoboard. The technology of this board allows for crystal clear images as well as video footage to be displyed during games. The Blue Rocks have added numerous features for their marketing partners to take full advantage of its capabilities. Opportunities include actual commericals and corporate logo overlays. Batter Screen Sponsorship (per inning) :30 Second Commercial (70 Games) :30 Second Commercial (35 Games) :15 Second Commercial (70 Games) :15 Second Commercial (35 Games)
In-Game Promotions Great way to obtain name awareness & product recognition. On-field activities take place during the game, between each inning! Gain attention of thousands of fans on a nightly basis. Great exposure with PA Announcement, including company name and tag line, as well as the company logo and sponsor name on the message center and our state of the art video board! Recognition in the Wilmington Blue Rocks souvenir yearbook. Opportunity to distribute prizes to the participants. PA ANNOUNCER: THANK YOU FOR PLAYING IN TONIGHT'S CUPPY'S COFFEE AND MORE DIZZY BAT CONTEST. BROUGHT TO YOU BY CUPPY'S COFFEE AND MORE, HOME OF THE ALL NATURAL 100% FRUIT SMOOTHIE, DELICIOUS LATTES AND MOCHAS, AND, OF COURSE, MR. CUPPY! OPENING IN JULY IN THE MILLCREEK SHOPPING CENTER ON KIRKWOOD HIGHWAY IN WILMINGTON. Our marketing team can put together a creative contest or contests for your company. Most of the in-game promotions are sponsored on a 35-game basis. Thirty-five games are half of all the home games in a season. This allows the Blue Rocks to mix up and put together a new in-game schedule on a nightly basis to keep the in-game entertainment as fresh and exciting as possible for Blue Rocks fans. Other in-game promotions are for the full 70-game home schedule. Promotional Nights at Frawley Stadium A promotional night sponsorship provides your company with a mixture of marketing pieces. As the title sponsor of a Blue Rocks game you would be recognized in the newspaper, radio, stadium announcements and publications. Your company would also be featured in our 300,000 piece pocket schedule and on all items that you choose as your giveaway item. Your company will be recognized whenever the giveaway item is utilized by the fans that receive them. (1) Title sponsorship of the game at the stadium. Wilmington Blue Rocks promotional items will be distributed with your company logo prominently displayed on the item. (2) Luxury Suite rental for the night. Includes 20 tickets and 10 parking passes. A complimentary food package and non-alcoholic beverages are also included. Plus 50 reserved tickets to the game. (3) Opportunity for a company official to throw out the ceremonial first pitch. (4) Your night will be advertised in Blue Rocks publications (including the pocket schedule- 300,000 pieces) and select media outlets such as The News Journal, WSTW, WJBR or Clear Channel Radio. (5) And much more... The following are just a few highlights of the benefits you will receive with a game sponsorship: Possible promotional giveaway items include bobblehead dolls, t-shirts, golf umbrellas, batting helmets, lunch boxes, backpacks, replica jerseys, bat & ball sets, bat bags, baseball caps, flashlights, playground balls, logo baseballs and many more.
Radio Advertising All 140 regular season games as well as all post-season games will be heard through a live broadcast hosted by the Wilmington Blue Rocks Radio Network. The network covers the majority of Delaware, southeastern Pennsylvania, southern New Jersey and northeastern Maryland. The flagship station for the Wilmington Blue Rocks is sports radio 1290 AM-The Ticket. Games can also be heard on WDOV-AM 1410 in Dover, Delaware. Starting Line-ups Homerun Inning Pitching Changes Trivia Question Double Play Deal Player of the Game Post Game Show 30-second spots 140 games 30-second spots 70 games 30-second spots 35 games 30-second spots 20 games Live Drop-in PlayBall Game Day Magazine A PlayBall Game Day Magazine is distributed to each family/fan that enters through the gates for one of the 70 Blue Rocks games. The 2011 PlayBall will be printed with five separate editions. Each edition will contain something new and different in the five publications. Marketing partners may select from the following forms of ads for the PlayBall Game Day Magazine: Full Color Bleed Cover Ad (Inside Covers & Back Cover) Full Page Black & White (5.5 x 8.5 ) Half Page Black & White (4.75 x 3.75 ) Quarter Page Black & White (2.25 x 3.75 ) Eighth Page Black & White (2.25 x 1.75 ) Top of Scorecard Header (4.75 x 1.75 )
Tickets to The Game A greag eat t gift to customers s or to rewarr ard d outstanding employees ees Wilmington Blue Rocks Season Ticket Packages Come be a part of the ultimate fan experience for all 70 Blue Rocks home games by purchasing season tickets! Blue Rocks season tickets are a great way to treat clients, employees, family or friends to fun and excitement all summer long. Great seats are available for season tickets in the box, upper box or reserved seat locations. Benefits of being a Season Ticket Holder include: Exclusive Picnic, Quarry Discount, Special Event/Playoff Tickets & many more. Full Season Tickets Type of Seat Cost Half Season Tickets Type of Seat Cost Box/Upper Box $490 Reserved $420 You will also receive exclusive season ticket holder benefits throughout the season, such as the redemption program and a reward program for use of your season tickets. Box/Upper Box $262.50 Reserved $227.50 Wilmington Blue Rocks Luxury Suites The Wilmington Blue Rocks would like to offer you and your company first opportunity to own or rent a luxury suite at Frawley Stadium. A luxury suite is a comfortable, climate controlled way to watch a Blue Rocks game or any other event in Frawley Stadium with a great view of the Downtown Wilmington skyline from your suite. In addition, it is a great way to entertain clients, hold company outings or to host special occasions and birthday parties. Luxury Suite Rentals Number of Rentals Cost 1-Game $450 5-Games $2,000 10-Games $4,000 15-Games $5,625 20-Games $7,000 35-Games $8,500 ***All Rentals Include 20 Tickets and 10 Parking Passes*** Photos by Brad Glazier
Benefits of Becoming a Wilmington Blue Rocks Marketing Partner: Opportunity to Reach a Broad Fanbase - Its annual attendance of over 300,000 fans and its ability to draw from Delaware, New Jersey, Maryland & Pennsylvania make the Wilmington Blue Rocks one of the best organizations with which to partner in all of Minor League Baseball. Marketing Partner Events at the Ballpark - In past seasons, the Blue Rocks hosted great events for their advertisers, including: Batting Practice, Kids Night, Kids Clinic with Blue Rocks players, Picnics and Appreciation Night! Payment Plans - The Wilmington Blue Rocks offer flexible payment plans to fit just about any budget. Advertising Packages - A Blue Rocks representative can provide detailed proposals and special multi-medium packages on most advertising mediums. Wilmington Blue Rocks Mission Statement: S To be recognized as the area s best attraction by providing inexpensive family entertainment in a clean, safe and festive atmosphere. To always work to improve the fan s experience, be regarded as a community leader and set the example of how to operate a successful professional minor league baseball club. Like most strokes of marketing genius, this one is so simple as to leave you asking: Why don t the Big Boys do this? Why for that matter, doesn t everyone do this? - Philadelphia Inquirer, 2003