U DIGITAL PERIMETER SIGNAGE Sponsorship dossier
WHAT DOES IT INVOLVE? Movement in your advert Dynamic boards based on the use of digital LED screens, lining the pitch on three of the four sides which are directly visible in the sports broadcasts. Advertising evolves and with it, the media and format which bring it closer to the spectators and/or consumers. Football stadiums, in particular, are no stranger to the Smartvision system, a new optimal format for advertising which in recent years, has succeeded in becoming a significant part of the advertising market.
MOMENTS OF RELAXATION FOR CLIENTS This system gives movement to the brands which advertise on the U perimeter signage in the Ramón Sánchez- Pizjuán Stadium. It is far more effective than the traditional fixed billboards; one minute of Smartvision essentially has the same impact as a 20 television spot, with a higher recall rate.
Advertising package 1 30 seconds Sharing space with three other brands, for the duration of all the broadcast matches. 30 seconds Before kick-off of all matches. Exposure of your brand and advertisement across the COMPLETE LINEAL U perimeter signage. 30 seconds During half-time of all matches. Rates All the La Liga and Copa del Rey matches are included, except for the final. Year Round Month Match 10.000 6.000 3.000 1.500
Advertising package 2 Exposure of your brand and advertisement, before the start and during half-time of all matches, across the COMPLETE LINEAL U perimeter signage. Rates 1 minute BEFORE START Sharing space with three other brands, before the start of all matches. 1 minute All the La Liga and Copa del Rey matches are included, except for the final. HALF-TIME Sharing space with three other brands, during half-time of all matches. Year Round Month Match 5.000 3.000 1.000 500
U DIGITAL PERIMETER SIGNAGE MEASUREMENTS m units units m m units m units m units
TECHNICAL CHARACTERISTICS A For advertisers who submit the final file: If the files are large (greater than 5MB), we recommend using FTP or free online platforms (www.wetransfer.com, www.dropbox.com, etc.). The deadline for submitting the final file is Wednesday at 13:00 (weekend match) or Friday at 13:00 of the previous week (weekday match). LA LIGA LED Sevilla FC vs Teams (Except F.C. Barcelona or Real Madrid) and COPA DEL REY All matches Resolution: 72 pixels (height) / 1560 pixels (width). The file format must be.mov with H.264 compression or.jpg (Due to the large file size, it is advisable to send them as compressed.zip or.rar files). Video speed: 30 fps. and recommended video length: 15 seconds. LA LIGA VIRTUAL Sevilla FC vs F.C. Barcelona or Real Madrid Resolution: 180 pixels (height) / 2480 or 4800 and 3000 pixels (width). The file format must be.mov with H.264 compression or.jpg (Due to the large file size, it is advisable to send them as compressed.zip or.rar files). Video speed: 25 fps. and recommended video length: 15 seconds.
TECHNICAL CHARACTERISTICS B For advertisers who request new footage: If the files are large (greater than 5MB), we recommend using FTP or free online platforms (www.wetransfer.com, www.dropbox.com, etc.). The deadline for submitting the final file is Wednesday at 13:00 (weekend match) or Friday at 13:00 of the previous week (weekday match). Once the graphic material has been received and the quotation accepted, the animations will be made within 5 working days; please bear in mind this production time and submit the final file within the previously mentioned deadline. Vector logos, preferably in Adobe Illustrator format, with the respective colours in Pantone or RGB. Short script of the desired animation. The photographs must have a minimum resolution of 150 dpi.
Recommendations for making animations Guidelines for making the most of the available space and improving visibility.
Recommendations for making animations Guidelines for making the most of the available space and improving visibility.
Estadio Ramón Sánchez Pizjuán Calle Sevilla Fc S/N 41005 Sevilla Telephone: 902 510 011 Fax: 954 536 061 sevillafc@sevillafc.es sevillafc.es