It s Much More Than Just A Horse Show!

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It s Much More Than Just A Horse Show! The National Reining Breeders Classic will return to Texas in 01 for the 15th anniversary of the prestigious event. During the prestigious, seven-day event, reiners from all across the globe compete for their share of the over $1.4 million record-breaking payout! This prominent event will be held April 16- at the Great Southwest Equestrian Center in Katy, Texas, just west of Houston. As in the past, the NRBC is expected to attract contestants, owners and spectators from all over the nation and world; as well as local equine enthusiasts and targeted media. The 01 NRBC Show features seven days of reining competition, plus a trade show area for display and sampling. There also are a variety of hospitality venues and social events to entertain clients and guests. Upon arrival, attendees are immersed in an enjoyable, laid-back atmosphere. This aspect is part of what makes the NRBC so unique and keeps people coming back year after year. With plenty of in-arena opportunities to school horses, exhibitors don t have to stay up all night long to make the final tune-ups on their mount. That makes more time for fun, all of which is provided by the NRBC from Reiner s Golf to NRBC Texas Hold em fun events and parties can be found everyday at the NRBC. Whether it s a delicious cup of coffee at the Life is Good Coffee Shop, to the sumptuous food at the draw and victory parties, there are a million ways to enjoy quality time with friends old and new. It s all part of the NRBC experience, and each year there s something special to enjoy! Because of its large purse, beautiful awards and unique atmosphere, the NRBC attracts a broad cross-section of the equine media world and is featured in countless magazines and newspapers around the world. Reining competitions are thrilling events for spectators. They include multiple divisions to enable riders at all levels and horses at various stages of skill to participate, learn and improve as they master the intricacies of one of the most exciting equine sports ever. The NRBC show includes classes for world class reiners as well as kids and entry-level contestants. Open Classic Competition will feature OVER 00 riders in Open, Intermediate Open, Limited Open and Level 1 Open competition. The NRBC also showcases a large slate of NRHA ancillary events to help exhibitors qualify for NRHA year-end awards. From the $5,000 Added Open reining to the Short Stirrup class for reiners age 10 and under, everyone gets the chance to compete at the NRBC. Everybody is Somebody at the NRBC!

What is the National Reining Breeders Classic? The National Reining Breeders Classic is, quite simply, the most successful show and stallion incentive program in performance horse history. Enrolled foals from subscribed stallions are eligible to compete for big money as 4-, 5- and 6-year olds, and when reenrolled in the Classic Challenge program, horses age 7 and up can compete in the newly added Classic Challenge events. The program was created in the fall of 1997 when a group of reining breeders created a stallion incentive program named the National Reining Breeders Cup. The entity s first goal was an enrollment of 100 stallions, a number that was quickly surpassed. The list of sires enrolled soon read like a Who s Who of the reining industry. Currently there are over 00 stallions enrolled in the NRBC. Foal enrollments followed suit, and the enrollment numbers have spiked steadily upward each year, with over 8,000 total foals enrolled. Now with the re-enrollment of horses, at age 7, into the Classic Challenge Program, numbers continue to sky-rocket. The first show, held at the Lazy E Arena in Guthrie, Oklahoma, in 1998, was an instant classic, setting the stage for the name change later that year to National Reining Breeders Classic. The show was held at the Lazy E venue for the first three years, and then moved to its current location at the Great Southwest Equestrian Center in Katy, Texas. In the beginning, the show was reserved for 4- and 5-year-old reining horses, but later it was expanded to include horses age 4 through 6. Then, in 011 the new Classic Challenge was added to include horses age 7 and up. The program and show continues to grow and continues to offer next exciting options for exhibitors and owners. The NRBC is one of the most lucrative venues in the world to show reining horses, with payouts of over $1 million each year since 005 and new record numbers set each year. Horse show classes that take place at the NRBC are sanctioned by the National Reining Horse Association and earnings from the NRBC count toward NRHA Lifetime Earnings records. Additionally, each year the NRBC hosts a United States Equestrian Federation qualifying event. In 008, the NRBC Non Pro Classic had the largest Aged Event Non Pro class in NRHA history.* 3 *Unofficially 100% of each year s foal enrollment dollars goes to added money of the show four years later. In other words, the 01 show added money comes from the,763 foals that were enrolled in 008. The 01 foal money will be used for the 016 event. NRBC Foal Enrollments total over 8,000! Enrolled Stallions NATIONAL REINING BREEDERS CLASSIC Stallion owners pay an annual enrollment fee of $1,50 due on February 1 of each year and they assist in the promotion of the NRBC by informing mare owners about the NRBC, using its logo in their advertising, distributing NRBC information to mare owners, and mailing NRBC nomination forms to the owners of each live foal at the time they provide a Breeders Certificate. Stallions are promoted by the NRBC through listings on www.nrbc.com, regular advertising, press releases, brochures and materials distributed at major events, as well as in the annual Show Program, the annual Newsletter and the annual Yearbook. Plus, each year, the NRBC creates a commemorative/promotional video that is sent to each stallion owner. For more information on enrolling a stallion, please contact the NRBC office at 580-759-3939, or go to www.nrbc.com. A Shiner Named Sioux Carol Rose 4500 N I-35 Gainesville, TX 7640 (940) 665-9304 Bay Shine Lazy T Ranch Martin Padilla Idaho (916) 41-793 Boom Shernic Boom Shernic Syndicate PO Box 130 Overbrook, OK 73453 (580) 4-679 A Smart Enterprise GC New Horizons Fauntly Garrido 1733 NW 79th Avenue Miami, FL 3316 (809) 7-1110 BBR Game Time Linda L Wise 7690 N 83rd Street Longmont, CO 80503 (303) 65-0387 Boomernic Michael & Michelle Miola 575 E Lone Mountain Rd Cave Creek, AZ 85331 (480) 563-1966 A Sparkling Vintage Petra Zeitler c/o Cedar Ridge PO Box 495 Whitesboro, TX 7673 (903) 564-7686 Best Of Chic Brian Kile 1764 CR 93 Garrison, TX 75946 (903) 754-08 Brassy Merit Andrea Anderson Box 49, Site 13, RR1 Strathmore, AB T1P 1J6 Canada (403) 644-166 All Reddy Smart Cole Redhorse Company Box 835 Shelby, MT 59474 (406) 434-574 Big Chex To Cash 3 Partnership, LLC 3154 Lady Bug Lane San Marcos, CA 9069 (760) 591-9457 Brennas Golden Dunit Kris Hiney 410 S Third Street River Falls, WI 540 (715) 45-3704 NRBC Enrolled Stallions All Starlight Painted Horseshoe Ranch PO Box 775 Choteau, MT 594 (406) 466-5867 Big Papi Brandy Naylor Cats Merada 798 E Baker Dr Amy Burdsall Scottsdale, 1157 W Jeters RdAZ 8566 859-9974 Bartonville,(60) TX 766 (940) 464-0783 Brennas Red Pine Jac Thomas A Milnes Chics Magic Potion 11 Banks Frear Hill Road Kenneth Tunkhannock, PO Box 397 PA 18657 (570) Schulenburg, TX 836-145 78956 (800) 31-390 Banjo Whiz Nedpoint Quarter Horses 3406 N CR 350 Pauls Valley, OK 73075 (405) 38-964 BL Whiz Kid GDMoonshine & Rhonda Thompson Cats 53140 RangeIncRd. 1 Royal Vista Equine, Ardrossan, 541 E CR 3E AB T8G E1 Ft Collins, COCanada 8058 (970) 6-4747 (780) 9-604 Bueno Starlight CedarChic RidgeOlena Stallion Station Chocolate Kathy Hinton Carter Smith Box 495 395 PRPO 718 Whitesboro, Aubrey, TX 767TX 7673 (903) 564-7686 (940) 384-959 Barbies Dun It Lorrie & Terry Thrasher 1697 Hwy FF Cairo, MO 6539 (660) 95-4343 Black Magett Double Strand Enterprises CD Lights 417 Morningstar Dr Winston Hansma & Castle Rock, CO 80108 Danny Motes 454-9314 4315 Tin(310) Top Rd Weatherford, TX 76087 (817) 304-0804 Bugs Valentino D Wayne McDonnell Colonels Lil Gun PORohus Box 141 Paul & Pam TX 78950 DoubleNew PR Ulm, Ranch (713) 54-7156 9550 CR 434 Royse City, TX 75189 (97) 635-6050 Cool Wimp Gideon s Ranch 3110 Bristol Ave Caldwell, ID 83605 (08) 965-1668 Country Bay Berry Linda L Wise 7690 N 83rd Street Longmont, CO 80503 (303) 65-0387 Cromed Out Mercedes Bob Loomis RR 1 Box 673 Marietta, OK 73448 (580) 76-965 CD Olena Bar H Ranche 3658 Bethel Rd. Weatherford, TX 76087 (817) 598-017 www.nrbc.com Colonels Lone Gun Nedpoint Quarter Horses 3406 N CR 350 Pauls Valley, OK 73075 (405) 38-964 Ceda Lena Gary & Karen Garrison 977 Old Forge Road Waynesboro, PA 1768 (717) 765-8607 Colonels Smoking Gun (Gunner) Tim McQuay 15135 E FM 9 Tioga, TX 7671 (940) 437-470 Custom Dry Doc Ruben Pacheco Cuevas 39930 Hwy 9 Wynnewood, OK 73098 (405) 665-9160 Chex That Out Jon W Sather PO Box 47 Manson, WA 98831 (509) 687-3674 Colonelsmokingpep Stacey Evans-Jones 1600 Harris School Rd Franklin, KY 4134 (70) 776-3759 Custom Legend Steven H Simon HC 67 Box 615 Marietta, OK 73448 (580) 76-5134 Chexamite Lisa Collins 99 1/ Rd Grand Junction, CO 81505 (970) 874-800 Commandalena Judy Clark & R Wayne Clark, DVM 3415 Chino Avenue Chino, CA 91710 (949) 548-9889 Custom Pistol Steven H Simon HC 67 Box 615 Marietta, OK 73448 (580) 76-5134 Chic Please Solum Brothers LLC PO Box 65 Lamar, MO 64759 (417) 68-6373 Commanders Nic Craig & Ginger Schmersal PO Box 130 Overbrook, OK 73453 (580) 4-679 Custom Slider Kathryn Cagle 348 San Tomas Aquino Rd Campbell, CA 95008 (408) 379-0138 Chicoutmyblingbling Clinton R Anderson 85 No US Hwy 377 Stephenville, TX 76401 (888) 87-743 Conquistador Whiz Michael & Michelle Miola 575 E Lone Mountain Rd Cave Creek, AZ 85331 (480) 563-1966 Custom Tuxedo Kathy McCutcheon 9 Bones Chapel Rd Whitesboro, TX 7673 (903) 81-731 44 National Reining Breeders Classic 011 Yearbook 43 Custom Crome Steven H Simon HC 67 Box 615 Marietta, OK 73448 (580) 76-5134

The Spirit of the NRBC Trade Show, Parties & Lots of Shattered Records The NRBC Trade Show bridges the two competition arenas at the Great Southwest Equestrian Center. Diverse products and services are offered by a multitude of venders at the show. Products of all shapes, colors and sizes can be found. Everything from saddles and tack, to beautiful furniture and home décor, to boots, clothes and one-of-a-kind jewelry will be offered for sale. All spectators for the event are invited to attend the trade show, held each day during the week full of action. Hospitality and VIP Entertaining Opportunities: The NRBC offers several highly entertaining opportunities for you and your guests to enjoy. Events for Everyone: Welcome Party Open Draw Party Non Pro Draw Party Victory Party Reiners Golf Texas Hold em Tournament At the 011 NRBC, more records were broken! Shaunda Rai Ruckman was the first Non Pro to sweep all four divisions! The NRBC Show has now paid out over $1.7 million dollars! Special events for Sponsors only: Dun Gotta Gun & Mister Nicadual USEF Reception Finals Day Reception Summary/Pervasive Market Audience: Upscale, affluent and loyal 4

NRBC Marketing The National Reining Breeders Classic is marketed in an integrated campaign that includes regular press releases, paid media, publicity, promotion with sponsors, a well established website, and several media partners. The event is also marketed in NRBC Publications - the Yearbook, the Show Program and the Premium Book. More visibility is created by a DVD of the event that is created each year and distributed to all enrolled stallion owners. The DVD is also available for purchase by the general public through the NRBC booth at the NRHA Derby and Futurity. Item Event Banner Promotion Ads Program Premium Book Yearbook Newsletter Signage at NRHA Events Branded on-site signs Flyers/Post Cards Web Listing Live Internet Feed Media Releases Total: Estimated Visibility Quantity 15,500,100 5,000 3,500 4,100 1 8 5 Days Audience Impressions 7 1100 15,400 60000 1,800,000 7 35,000 1 4,00 1 10,000 1 7,000 10 8000 30,000 360 833 600,000 8,400 360 40 14,400 7 150 70,000 4 00 0,000 Almost 3 MILLION IMPRESSIONS Based on projections from the past ten years of NRBC competition coupled with a continued aggressive marketing plan, the NRBC event organizers expect over 1,000 horses will enter the event. An expected crowd of over 4,500 contestants, fans, owners, riders, and trainers will attend the show. Their stay can last for nearly two weeks due to participation in pre-event activities that start almost a week before the actual classes begin. The economic impact of the National Reining Breeders Classic on the local community is impressive. Number of Entries = 1,00 Times the number of people attending: x 3 people per horse Equals the Total Number of People per Day = 3,600 Times Average Days in Town for Event: x 9 days Equals the Total People During Event = 3,400 people - Days Times Per Diem per Person: x $140 per day Patron Sponsor: Oldenburg Farm Surpass - Boehringer-Ingelheim Twin Cities Featherlite Gold Plus and Party Sponsors: Rancho Oso Rio Jared Leclair & Electric Code Jerry Kimmel - Dun Gotta Gun & Mister Nicadual Quarter Horse News Gold Sponsors: 4R Performance Horses Boom Shernic Syndicate Caballo Rojo Ranch & Sam Smith Reining Horses Carol Rose Quarter Horses Catena USA Dave & Bonnie Silva Day Creek Ranch & Xtreme Performance Horses Garnett Quarter Horses & Kim Diercks Gilson Performance Horses & Booth Ranch Gist Silversmiths Hendricks Reining Horses Howard & Carolyn Tellepsen Jordan & Taylor Larson and Spooks Gotta Whiz Kyle Ranch Lyle Lovett Magnum Chic Dream McQuay Stables Rhodes River Ranch & CDR Farms Texas Star Bank Tom McCutcheon Reining Horses Silver Sponsors: Ariat Cannon Quarter Horses Casey Hinton Qtr Horses & Armenta Qtr Horses Dorminy Plantation Double Run Farm & Kit Cosper Einsteins Revolution & Vandorp Reining Horses Muehlstaetter Performance Horses Peggys Horse Blankets Point Bank Rios of Mercedes Sterling Ranch Xtra Quarter Horses Crystal Sponsors: Craig and Ginger Schmersal & Kim DeWindt Deary Performance Horses Farm Vet Fingland Stables Griffin Quarter Horses Gunny Mathison Huss Performance Horses InfoMedia Video Jacs Electric Spark & Troy Heikes Just Stitch It Markel Insurance O Hara-Sliding K Performance Horses Oklahoma Heritage Bank Petroll Reining Horses Pro Equine Products ReinersWorld.com, UCR Reiners & Cyndee Hall Resilience Steve & Carol Metcalf Tech Ave Inc. The Other King Ranch - Vicky King Todd Sommers Whisper Bit Williams Performance Horses & Flaherty Performance Horses Designated Sponsors: Bearden Equine Investments Becky Sutton Chip & Terri Roberts David & Lyn Bishop Ellen Cummins Equine Plus Holy Cow Performance Horses Jayne Schamchuk Jeff Buckley Magnum With A Dream Marcy Ver Meer & Denise Bixler Mike McEntire Reining Horses Pink Spur Trading Co. RVR Performance Horses Sally Broten San Juan Ranch Southwest Reining Horse Association The Deshotels Saddle Sponsors: Bob s Custom Saddles Continental Saddlery Eagle Mountain Saddlery Fappani Performance Horses Kyle Tack Martin Saddlery Pard s Western Shop Equals Total Direct Economic Impact $4,536,000 With the rollover, it was a total of Over $18 Million! 5

40 National Reining Breeders Classic 011 Yearbook The Impact of the NRBC Horses are BIG Business A recent study by Deloitte Consulting, LLC reported the impact the equine market has on today s economy. Horses are big business with about 4.6 million people having some sort of involvement in the horse industry, whether it is as an owner, employee, service provider or volunteer. Number of horse owners,000,000 Number of owners involved in breeding 38,000 Number involved in competition 481,000 Number involved in other activities 1,100,000 Number of service providers 119,000 Number of full- and part-time employees 70,000 Number of family members and volunteers,000,000 In America, 1 out of every 63 Americans is involved with horses. The Texas horse industry alone produces goods and services valued at $3 billion dollars ($3,000,000,000). When the multiplier effect of spending by industry suppliers and employees is taken into account, the national industry has a $5. billion ($5,00,000,000) impact on the Texas economy. If off-site spending of spectators was also taken into account, it would result in an even higher figure. There are 455,600 Texans involved in the industry as horse owners, service providers, employees and volunteers. Even more participate as spectators. The Texas horse industry directly provides 3,00 full-time equivalent (FTE) jobs. Spending by suppliers and employees (in Texas and other states) generates additional jobs in Texas for a total employment impact of 96,300. NRBC Sponsors receive exposure year-round. Besides exposure at the show and on the website, there are five important publications or programs created each year: NRBC Yearbook NRBC Show Program NRBC Premium Book NRBC Newsletter Annual NRBC Video/DVD NRBC Website NRBC Slide Street Journal NRBC E-Slide Street Journal There are 979,000 horses in Texas, over 60 percent of which are involved in showing and recreation. SURPASS To Host 011 NRBC Open Draw Party! The National Reining Breeders Classic is known for first class WISDOMTM liposomal technology, keeps reining competition, million dollar payouts, and an ambiance that is fitting for the world s largest added-money reining event. The event medicine where it s caters to its contestants, and that hospitality is evident during the needed, effectively Classic Draw Parties. targeting the patient s The draw parties are a true celebration of the finalist s achievement, and every effort is made to ensure that everyone has a great like an injection, but pain and inflammation time. Contestants and fans are treated to an array of food and drink, without the needle. So you treat only the parts that need treatment in and the excitement reaches its peak when the actual draw begins. small, targeted doses. One-by-one, each finalist is called to the front of the room, SURPASS is the only FDA-approved veterinary use of diclofenac, a potent analgesic and anti-inflammatory agent. But that s just where an array of blue-crystal wine glasses are displayed. Each finalist gets to choose their commemorative finals wine glass, and their the beginning. Every aspect of SURPASS is designed to put the draw position is found on the bottom of the glass. horse owner s mind at ease, while comforting their horse. In a recent Savannah Howell, NRBC Sponsor Coordinator, announced in survey1, 68% of horse owners and trainers cited concern with gastric October, 010, that SURPASS, a product of Boehringer Ingelheim ulcers and 38% reported a similar concern of renal/kidney failure. Vetmedica, Inc., has come on board as the sponsor of the Open However, SURPASS offers a solution that is trustworthy and easy to Draw Party at 7 p.m. Thursday, April 1. The Draw Party gives our manage in a unique topical cream. And, because it s a Boehringer contestants a chance to visit with SURPASS representatives and Ingelheim Vetmedica product, it is sold only thru veterinarians, who learn more about their product. Because of the generous sponsorship are the vital link to proper diagnosis and therapeutic options for the from SURPASS, the Open Finals Draw Party is sure to be one of horse s condition. the most fun and exciting events of the NRBC. Boehringer Ingelheim Vetmedica, Inc., is a premier manufacturer of equine vaccines and pharmaceuticals. The Boehringer Erica Bord, Boehringer Ingelheim Brand Manager, noted, We re excited to have the opportunity to sponsor the NRBC and the Ingelheim commitment is to the health and well-being of horse Open Draw Party. SURPASS is used by many top reining horse populations around the world. Boehringer Ingelheim provides trainers and owners, and we are thrilled to support the NRBC, which innovative products such as SURPASS, Hyvisc, Calvenza - 03 is one of the most respected reining events in the country. We look vaccines, and Ventipulmin Syrup. Boehringer Ingelheim equine forward to visiting with anyone who might have questions about our products are designed, manufactured, and marketed through veterinarians to meet the needs of the equine industry. To learn more visit products during the Draw Party. SURPASS (1% diclofenac sodium) topical cream, with the website at www.bi-vetmedica.com. 6

Reining Horse World Demographics National Reining Horse Association (NRHA) members most often own a farm or a ranch, the mean value of which (land, facilities, and equipment used for horses) is over $63,000. The average NRHA member is 46.9-years-old, married, lives in a rural setting, and earns the majority of his/her income in a profession other than the horse industry. There are over 14,000 NRHA members worldwide. The average member is most likely a horse owner, breeder, competitor, or spectator; and will attend 1 to 5 NRHA approved shows per year. The average member is most likely to have been involved in showing and riding prior to joining the NRHA. The average number of horses owned by members is 8.8 and the average number of horses managed is 1.5. The mean value of horses owned is $133,000 and the mean value of horses managed is $164,90. The reining industry is growing. It s made up of National Reining Horse Association members from all over the world. The NRBC is the Largest Added Money Reining in the entire world. Over half of NRHA members have at least a bachelor s degree and nearly 0% have earned a graduate or professional degree. Over 40% of NRHA Members report a gross income of over $100,000. The average number of credit cards held by members is 3.. The majority report they do not maintain a carry-over balance on any cards. 7

01 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile association with the largest added money reining event in the world. Sponsorships can be customized to create a program that is mutually beneficial for sponsor and show. The NRBC team works with each sponsor to create a package that will integrate the sponsor s presence into the event, will fit the sponsor s marketing plan and create industry buzz. However, only one sponsorship per individual or business is allowed. Patron Sponsor 1. Full-page color ad in 01 NRBC Yearbook. Full-page color ad in 01 NRBC Show Program 3. Full-page black & white ad in NRBC 01 Premium Book 4. 5% discount on additional paid advertising in NRBC publications 5. Name inclusion on all NRBC sponsor listings including NRBC website 6. Visibility at NRBC Booth at NRHA Futurity & NRHA Derby 7. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby, and any other booth locations 8. Featured press release 9. Name inclusion in selected press releases sent year-round 10. Two banners in each arena 11. Priority announcer and scoreboard recognition 1. Vendor booth space 13. Major championship awards presentations participation 14. Twelve passes to the Sponsor Area for duration of the show including admission to sponsor-only events 15. Premier reserved sponsor table 16. Priority for paid warm-ups 17. Priority for RV Parking (only if space is reserved by February 1) The premier designation for NRBC Sponsorship is that of Patron Sponsorship. Our Patron Sponsors lead the NRBC Supporter Family Since all the NRBC Foal Money and 70% of the Stallion Money go into the NRBC purse each year, we depend on our NRBC Sponsors for the support to make the NRBC a truly special show. Thanks to the generosity of our sponsors, the NRBC is second to none! Cost: $10,000 8

01 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile association with the largest added money reining event in the world. Sponsorships can be customized to create a program that is mutually beneficial for sponsor and show. The NRBC team works with each sponsor to create a package that will integrate the sponsor s presence into the event, will fit the sponsor s marketing plan and create industry buzz. However, only one sponsorship per individual or business is allowed. Gold Sponsor 1. Full-page color ad in 01 NRBC Yearbook or 01 NRBC Program. Full-page black & white ad in 01 NRBC Premium Book 3. 0% discount on additional paid advertising in NRBC publications 4. Name inclusion on all NRBC sponsor listings including NRBC website 5. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 6. Name inclusion in selected press releases sent year-round 7. One banner in each arena 8. Frequent announcer and scoreboard recognition 9. Awards presentations participation 10. Six passes to the Sponsor Area for duration of the show including admission to sponsor-only events 11. Reserved table in sponsor area 1. Priority for paid warm-ups based on sponsorship level 13. Priority for RV parking based on sponsorship level (only if space is reserved by February 1) Our Gold, Silver and Saddle Sponsors are the mainstay of the NRBC Program. Their strong commitment to this event helps the NRBC continue to be everyone s favorite reining show. Cost: $5,000 Silver Sponsor & Saddle Sponsor 1. Half-page color ad in 01 NRBC Yearbook or 01 NRBC Program. Quarter-page black & white ad in NRBC Premium Book 3. 0% discount on additional paid advertising in NRBC publications 4. Name inclusion on all NRBC sponsor listings including NRBC website 5. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 6. One banner in upper level of Coliseum arena 7. Announcer and scoreboard recognition 8. Four passes to the Sponsor Area for duration of the show including admission to sponsor-only events 9. Priority for paid warm-ups based on sponsorship level 10. Priority for RV parking based on sponsorship level (only if space is reserved by February 1) Cost: $3,000 9

01 Sponsorship Opportunities The National Reining Breeders Classic offers sponsorships to fit any marketing plan. All sponsorships provide high profile identification with the highest added money reining in the world. Crystal Sponsor 1. Half-page black & white ad in 01 NRBC Yearbook or 01 NRBC Program. Listing in the 01 NRBC Premium Book 3. 15% discount on additional paid advertising in NRBC publications 4. Name inclusion on all NRBC sponsor listings including NRBC website 5. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 6. One banner in designated Coliseum areas 7. Announcer and scoreboard recognition 8. Two passes to the Sponsor Area for duration of the show including admission to sponsor-only events 9. Priority for paid warm-ups based on sponsorship level 10. Priority for RV Parking based on sponsorship level (only if space is reserved by February 1) NRBC Crystal Sponsors contribute greatly to the success of this event. NRBC Designated Sponsorships are an economical way to become involved with the event and the organization. They include buckle and trophy sponsorships. Thanks to our Designated Sponsors. Each helps to make the NRBC a great show! Cost: $1,50 Designated Sponsorship 1. 15% discount on paid advertising in NRBC publications. Name inclusion on all NRBC sponsor listings, including website 3. Distribution of promotional materials (if provided) from NRBC booth at NRHA Futurity and NRHA Derby 4. Announcer and scoreboard recognition 5. Two passes to the Sponsor Area for duration of the show including admission to sponsor-only events 6. Priority for paid warm-ups based on sponsorship level 7. Priority for RV Parking based on sponsorship level (only if space is reserved by February 1) Cost: $750 For more information on NRBC Sponsorships, contact Loren Morris at 801-661-5738 or loren@nrbc.com 10

NATIONAL REINING BREEDERS CLASSIC 01 Sponsorship Quick Response Form Name: Address: City/State/Zip: Home Phone: Cell Phone: E-mail Address: Please Check Sponsorship Level: q $10,000+ Patron Sponsor q $7,500 Party/Reception Gold Plus Sponsor Preferred Party/Reception: (Returning Sponsors have first priority on available parties/receptions) q $5,000 Gold Sponsor q $3,000 Silver Sponsor q $1,50 Crystal Sponsor q $750 Designated Sponsor First choice for class to sponsor buckle for: Second choice for class to sponsor buckle for: (First-come, first-serve; If your choice of classes are not available, one will be assigned) q Saddle Sponsor I would prefer to be billed: q March 1, 01 for full amount q Two equal payments due February 1, 01 and March 1, 01 PLEASE NOTE: Sponsorships are limited to one individual or entity, including partnerships. q Check q Visa/MasterCard - Account #: Exp Date: CVC Code: Signature: Please return to: NRBC 13181 US Highway 177 Byars, OK 74831 or fax to 580-759-3999