Safety culture in Europe: Characteristics of successful programs

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Safety culture in Europe: Characteristics of successful programs 24 june 2009 Divera Twisk & Fred Wegman SWOV Institute for Road Safety Research

Characteristics of effective SC programs 1. System approach versus individual responsibility of road users 2. The role of perceived legitimacy in policy making 3. Strategy to increase perceived legitimacy 4. The need for leadership in implementation policies 5. The role of safety targets

Safety culture in Europe Two approaches Individual responsibility of road users System safety Sweden Netherlands Most effective!!

Human error and violations Human unsafe acts* In 96% a contributing role In 65% of crashes directly responsible *Sabey&Tailor (1980) Conclusion Reduce unsafe acts to improve safety

Safe systems Road traffic today is inherently dangerous Not designed with safety in mind Unintended unsafe acts hard to eliminate.

Down memory lane! 2008 1958

Reason, 1990 (applied by SWOV to traffic safety) Road infrastructure and road environment Legal framework, licensing and enforcement Vehicle Road user Other road users Unsafe acts Errors Violations Potential failures

Effective prevention Road infrastructure and road environment Legal framework, licensing and enforcement Vehicle Road user Other road users Unsafe acts Errors Violations System failure = Fatal injury

Road infrastructure and road environment Legal framework, licensing and enforcement Vehicle Road user Unsafe acts Other road users Errors Violations Mixing vulnerable road users with high mass vehicles Effective mirrors not compulsory Priority rules not safe Poor view High injury potential too high task demands for driver Cyclist poor Hazard perception skills Cyclist is overlooked (laps) Cyclist is not given priority (violation/error?)

Road infrastructure and road environment Legal framework, licensing and enforcement Vehicle Road user Other road users Unsafe acts Errors Violations Safe System Ind. responsibility

Sustainable safety Make man the measure of all things Use human factors/ cognitive ergonomics/ physical tolerance to design the systems Bend the tool, not the person Make system forgiving for human

System approach: Safe speeds Conflict types Possible conflicts 30 Cars unprotected road users Intersections conflicts right angles 50 between cars Possible frontal conflicts cars 70 No frontal and lateral conflicts 100 Safe speed (km/h) (Tingfall and Haworth,1999)

Does it work in NL? 50->30 zones - 22% 80 ->60 zones - 25% Intersect -> roundabouts - 63%

NL: Traffic safety gains United states Canada Australia Japan Sweden Netherlands 0 20 40 60 80 % road death reduction 1970-2004 (IRTAD)

Implementation: Perceived legitimacy Low risk perception if risk is: Voluntary No Clusters of fatalities (high numbers) Under control of the individual Highly familiar Risk is believed to be observable The victim is blamed (he acted stupid, he is not like me) Low media attention Road users are not operating as fully informed decision makers Social contract give rights to an authority to receive or maintain social order. (Sweatman and Howard)

Road user behaviour Camera s Alcohol lock

Perceived legitimacy Very in favour Red light cams Speed cams Alcohol lock USA Culture safety index AAA 2008 NL SARTRE 3,2004 56% 43% 25% 54% 29% 20% 31% 23% 64% Sweden SARTRE 3,2004

How to gain support: Graz (Austria) 1992: 75% of all roads 30 zones Big opposition (64%) 2 year successful trial Now majority support

Leadership: France Speech of the French President high enforcement levels automatic speed cameras on 14 July 2002 The strongest political will Expressed at the highest level Development 2002-2003 fatalities -20% Injuries -20%

Success of outcome targets Countries with targets perform better Ambitious targets work better than non-ambitious ones Increases political will and stakeholder accountability Leads to closer management of strategies and programmes, Leads to better use of public resource Increases motivation of stakeholders Source: www.erso.eu

Characteristics of effective programs An evidence based vision on avoidable accidents is a prerequisite Safety ought not to dependent on safe choices of individuals Public Risk assessment is inaccurate Perceived legitimacy should not dominate policy Implementation needs leadership Perceived legitimacy : run successful pilots Ambitious Targets improve safety performance