DEPARTMENT OF GENERAL SERVICES DIVISION OF PARKS AND RECREATION INTEROFFICE MEMORANDUM TO: Board of County Commissioners VIA: Terry L. Shannon, County Administrator 773 VIA: V. Wilson Freeland, Director, General Services it'v VIA: Paul D. Meadows, Division Chief, Parks and Recreation,y1.0 FROM: Phil Ashworth, Aquatics Supervisor DATE: February 22, 2017 SUBJECT: Edward T. Hall Aquatic Center Annual Presentation FY2016 Background: The Board of Commissioners has requested an update on the Edward T. Hall Aquatic Center. Discussion: Attached is the FY2016 Edward T. Hall Aquatic Center Annual Presentation. The Parks & Recreation staff will present this update on March 7, 2017. Conclusion/Recommendation: None
Edward T. Hall Aquatic Center Cove Point Pool Kings Landing Pool ANNUAL REPORT Fiscal Year 2016 Presented March 7, 2017 Live, Play, SWIM 1
Purpose To provide an overview of Park and Recreation s Aquatic financials, activities, and accomplishments for the 2016 Fiscal Year. 2
Hall Amenities Competition Pool 50 meters by 25 yards Heated to 80 F 3 Meter Diving Board 1.5 Meter Diving Board Wibit Obstacle Course Basketball Leisure Pool Four youth slides; a Double Gang slide, single Kiddie Slide, and Frog Slide. 5 Arm Tipping Buckets Beach style ramp with 6 Bubblers and 3 Fountains Depths range from zero to 3 feet Heated to 84 F Therapy Pool Adults 18 years of age and older Heated to 93 F Spa Adults 18 years of age and older Seating for 9 people Heated to 100-102 F 3
Hall Amenities (cont.) Fitness Room Adults 18 years of age and older 1 Multi-Press Supine-Incline-Shoulder Press Combo Machine 1 Paramount Lat / Row Combo Machine 1 Paramount Leg Extension / Seated Leg Curl Machine 1 Paramount Low Back / Abdominal Machine 1 Paramount Multi-Functional Trainer-Chest and Back-Shoulders- Legs-Arms-Core (Wheelchair accessible) 2 Matrix Elliptical, 3 Matrix Treadmills, 1 Matrix Hybrid Bike Free Weights Mat for Stretching Conference Room Main Level Party Room Pool Level Men and Women s Locker Rooms Family/Handicap Changing Rooms 4
Hall Hours Hours of Operation: Monday-Friday 6am 9pm Saturday 8am 9pm Sunday 8am 8pm On average the Hall is open to the public 100 hours per week, 340 days a year. Closing only for Thanksgiving, Christmas, New Years, and our annual cleaning. 5
Hall Staffing Merit Employees Aquatic Supervisor Directs the overall operation of Calvert County s Aquatics Division to include the year round Edward T. Hall Aquatic Center and the two seasonal venues, Cove Point Park Pool and Kings Landing pool. Aquatic Facility Manager Supervises the day to day operation of the Edward T. Hall Aquatic Center. Aquatics Coordinator Develops, plans, and supervises a comprehensive aquatics program for the year round Edward T. Hall Aquatic Center and seasonal Cove Point Pool. Office Specialist I The Office Specialist I supervises the Edward T. Hall s front counter staff in support of the venues day to day operation. 2 Custodians One daytime custodian and one evening custodian 6
Hall Staffing-cont. Part-Time Operational Staff Pool Manager 6 Lifeguards 45 ARC Certification Instructors 2 Swim Lesson Supervisor 3 Water Safety Instructors 14 Contracted Instructors - 15 Customer Service Attendants 8 Custodians - 2 7
Staff Training Over the past year the lifeguards and pool managers, as a whole, made over 350 water rescues and responded to numerous medical emergencies which included; seizures, shock, diabetic emergency, head trauma, heat exhaustion, and multiple: abrasions, contusions, and lacerations. o o o o All Aquatic staff, at a minimum, receive CPR and AED training. In addition to their initial 30 hours of training all Lifeguards and pool managers attend 8-10 hours of in-service training per month. Water Safety Instructors attend 4 hours of training per month. New this year: o Administering Emergency Oxygen o Nonviolent Crisis Intervention o Active Shooter Moving forward all full-time staff members will receive 50 hours of Emergency Medical Responder training. 8
Hall Classes Learn to Swim Classes Parent & Child Aquatics 1&2 Preschool Aquatics Lvl 1-3 Learn to Swim Lvl 1-6 Young Swimmers Conditioning Adult Lvl 1-2. Water Fitness Classes Warm Water Classes Jazz Up Your Joints, Waterworks, Barre and Balance Shallow Water Awesome Aqua, Aqua Zumba, Boot Camp, Aqua Blast, Aqua Yoga Deep Water Water Running, Fit n Deep Adaptive Aquatics Run in conjunction with Therapeutic Recreation. Developed for individuals with various special needs. Certifications Courses Lifeguarding CPR/AED, & First Aid Water Safety Instructor Babysitting NEW - Emergency Oxygen Therapy NEW - Lifeguard Management NEW GuardStart Junior Lifeguarding Camp NEW Pool Operators Course NEW Longfellow s WHALE Tales Longfellow WHALE Tales is taught to raise children s awareness of safe behavior in, on and around the water. Private Lessons We provide one-on-one lessons for all ages and abilities with certified American Red Cross Instructors. 9
Hall Classes Participation Report FY2015 FY2016 Learn to Swim - Registered 850 1088 Water Fitness - Registered 281 481 Water Fitness - Drop Ins 2638 2722 Certification Classes - Registered 29 50 Adaptive Aquatics - Registered 4 14 Private Lessons - Registered 492 283 10
Hall Aquatic Center User Groups High School Swim Teams The Calverton School Private Swim Club Calvert Aquatic Club Special Interest Groups American Red Cross Therapeutic Recreation Services Scouts (Boy, Cub, and Girl) Calvert County Sherriff s Department Calvert County S.W.A.T Calvert County Safe Nights Christmas In July Calvert County Public Schools Calvert County Rescue Dive Team Department of Natural Resources Dive Team SCUBA Diving Southern MD Divers Southern MD Homeschool Network Numerous local Daycares, Learning Centers, Camps, and Churches. 11
User Groups (cont.)/partners 12
Special Events Annual Open House Free Water Fitness Classes Free Learn to Swim evaluations Informational booths covering all aspects of Aquatics. Annual Duck Race & Easter Egg Hunt In conjunction with Therapeutic Recreation SAFETY DAY DROWNING IS THE LEADING CAUSE OF UNINTENTIONAL DEATH IN CHILDREN AGES 1-4. Raise awareness about swimming pool safety. PoolSafely.gov and CPSC 13
Marketing Printed Material Calvert Health Magazine Summer 2016 Making A Splash! Swimming Builds Muscle, Boosts Cardio. Calvert County Parks and Recreation Brochure Edward T. Hall s Aquatics Brochure Aquatics Pamphlet Elementary School Flyers Information/Recruitment Posters Online Articles and Blogs Southern Maryland News December 23, 2016 Prince Frederick Therapy Pool Helps Get People Back On Their Feet. The Playful Parent January 2016 Edward T. Hall Aquatic Center Our Little Trip To Paradise. Social Media Edward T. Hall s Facebook Page Parks and Recreation Facebook Page Parks and Recreation Website Email Blasts Partnerships Calvert County Public Schools Lunch Table Initiative Calvert Memorial Hospital Keep Well at Work Program Therapeutic Recreation Adaptive Swim Local Job Fairs Participate in three ran by CCPR College of Southern Maryland Calvert Career & Technology Academy 14
Hall Facility Usage Summary Daily Admission New Membership Sales Renewed Membership FY2015 85,596 FY2016 114,062 FY2015 893 FY2016 973 FY2015 687 FY2016 606 Birthday Parties Available Slots Booked FY2015 629 594 FY2016 584 571 Fitness Room Visits FY2015 8445 FY2016 10,194 15
Hall Gain/Loss Report Revenue Expenses Gain/Loss % of Recovery FY 2014 $ 812,578 $ 1,215,127 $ (402,549) 65% FY 2015 $ 680,546 $ 1,211,447 $ (530,901) 56% FY 2016 $ 833,396 $ 1,198,855 $ (365,459) 70% 16
Cove Point Facilities Opened in May of 2006 at a cost of 3.2 million. Competition Pool 295, 439 gallons 1-Meter Diving Board Leisure Pool 88,795 gallons 94 Waterslide 106.5 Waterslide Double Gang Slide 5 Arm Tipping Buckets Tea Cup water feature Pipe Fall Lilly Pad Crossing Beach style ramp with 13 Bubblers and 3 Fountains Wading Pool 5,557 gallons Lil Squirt water feature Beach style ramp with 12 Bubblers and 3 Fountains Men s and Women s Locker Rooms Family/Handicap Changing Room Full-service Concession Stand 17
Cove Point cont. Hours of Operation Monday-Friday: 6am 8pm Saturday and Sunday: 10am 8pm On average Cove Point is open public 86 hours per week, from Memorial Day to Labor Day. Part-time Staff: Water Park Manager 1 Assistant Water Park Manager - 6 Lifeguards 32 Swim Lesson Supervisor 1 Water Safety Instructors 5 Pool Clerks - 6 Head Coach 1 Assistant Coach - 1 Concession Stand Attendants +/- 6 Home to the Cove Point Crocs 18
Cove Point cont. Daily Admission New Membership Sales Renewed Membership FY2015 29,966 FY2016 43, 491 FY2015 115 FY2016 150 FY2015 71 FY2016 47 RESCUE TOTALS: Summer 2015 220 Summer 2016 323 Crocs Swim Team FY2015 41 FY2016 42 Learn to Swim FY2015 98 FY2016 130 19
Cove Point cont. Financial Data Revenue Expenses Gain FY 2015 $ 145,930 $ 146,824 99% FY 2016 $ 182,672 $ 174,343 $ 8,329 20
Kings Landing Facilities Pool 216,630 gallons 1/2-Meter Diving Board Dual Water Slide Depths range from 3 to 10 feet VGB and ADA Compliant Men s and Women s Locker Rooms Family/Handicap Changing Room Snack Shack 21
Kings Landing cont. Hours of Operation Monday - Sunday: 12pm 7:45pm On average Kings Landing is open public 56 hours per week, from Memorial Day to Labor Day. Part-time Staff: Pool Manager 4 Lifeguards 12 Pool Clerks 6 Head Coach 1 Assistant Coach - 2 Home to the Kings Landing Lionfish 22
Kings Landing cont. Revenue Expenses % Recovery FY 2015 $ 31,930 $ 66,733 48% FY 2016 $ 36,582 $ 82,444 45% Lionfish FY2015 134 FY2016 145 Daily Admissions FY2015 4,554 FY2016 6,641 23
Moving Forward Future Goals Safety must be everyone s number one priority! Financial goal - Aquatics to be Self Sustaining at all Venues. Analyze existing fees Analyze hours of operation Increase programming Continue to build partnerships with local businesses and companies Continue to scrutinize budget Increase advertising and marketing Train and support the operational staff Keep things fresh Provide our users with a safe, enjoyable, clean facility that meets or exceeds their expectations. Continue to excel at customer service. Continue to ensure facilities meet or exceed local, state, and federal regulations Major changes coming. Balance public needs vs. programming and rental space Keep them happy, Keep them coming back! Customer service is key at all levels. 24
Thank you! Questions? 25