Maritime Cook Islands Style Guide

Maritime Cook Islands Style Guide

CONTENTS Introduction Company name Registry Name Tag Line Country Name Logo Useage Logo Useage Logo Useage Logo Colours Social Media Icons Media Icons Typography Email Signature Business Cards Stamp Graphics Deputy Regstrars Deputy Registrar Website Media Templates 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Maritime Cook Islands Style Guide 1

INTRODUCTION Our branding is essential to the Maritime Cook Islands experience. The focus of our identity is professional and corporate. We created this document to help communicate our branding guidelines to partners seeking to feature Maritime Cook Islands. We need to ensure that our brand maintains a consistent look and feel no matter where in the world it is seen. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique. Maritime Cook Islands Style Guide 2

COMPANY NAME The Company name is "Maritime Cook Islands". Use acronym MCI only after references to Maritime Cook Islands (MCI). You may also use Maritime Cook Islands Limited Maritime Cook Islands Style Guide 3

REGISTRY NAME The naming convention is " Cook Islands Ships Registry". Don't use other variations: 1.Cook Islands Ship Registry 2. Shipping Registry 3. Register This is consistent with the Cook Islands legislation Registration Act,2007 Maritime Cook Islands Style Guide 4

Tag Line Maritime Cook Islands is identified as "Corporate Administrators of the Cook Islands Ships Registry" Text: Georgia in Italic Maritime Cook Islands Style Guide 5

COUNTRY NAME The Country name is" Cook Islands" "Cook Island" is incorrect Maritime Cook Islands Style Guide 6

LOGO USEAGE Our logo is the touchstone of our brand and one of our most valuable assets. We must ensure proper usage. Blue background with orange Maritime with white wheel and white Cook islands text White background with Blue wheel, orange Maritime text and Blue Cook Islands text. Blue background, Orange text and white wheel with tag line. Maritime Cook Islands Style Guide 7

LOGO USEAGE Maritime Cook Islands Blue background with Cook Islands flag, Orange Maritime text and white Cook Islands tag line, Cook Islands and wheel top be used for Banners and Note pads Square Logo These can be used on websites, Twitter, Linked In and any other social media accounts. Can be used in promotion in magazines and podium boards, Maritime Cook Islands Style Guide 8

LOGO USEAGE CREST OF THE COOK ISLANDS This is the crest of the Cook Islands.The crest is exclusively used for controlled documents such as application forms, survey forms and Certificates. USE OF THIS CREST IN CORRESPONDENCE, BUSINESS CARDS, STAMP ETC IS STRICTLY PROHIBITED COOK ISLANDS FLAG The flag may appear on blue or white background at a minimum of 40% opacity. For use in promotional folders, business cards, websites etc. Maritime Cook Islands Style Guide 9

LOGO COLOURS The company colours are blue, orange and white as corresponds with logo. For printing and web design are these: NAVY BLUE Hex Colour: 2b2c74 CMYK model: C 100% M 98% Y 19% K 12% ORANGE Hex Colour: db5326 CMYK model: C 9% M 82% Y 100% K 1% WHITE Hex Colour: eeeeee CMYK model: C 0% M 0% Y 0% K 0% Maritime Cook Islands Style Guide 10

SOCIAL MEDIA ICONS The company colours are blue, orange and white as corresponds with logo. For printing and web design are these: Twitter Maritime Cook Islands Twitter account. Hyperlink in email signature mci_registry Linked In Business networking site Hyper link in email signature maritime cook islands Maritime Cook Islands Style Guide 11

MEDIA ICONS Cook Islands Flag Hyperlink in email signature to www.maritimecookislands.com Cook Islands Yacht Squadron Hyper link in email signature to www.cookislandsyachtsquadron.com Cook Islands Ship Owners Association Hyperlink email signature to www.cishipowners.com Maritime Cook Islands Style Guide 12

TYPOGRAPHY Typography is a key element to communicate a unified personality for Maritime Cook Islands. Arial,12 Use for Documentation, daily correspondence by email or letter Georgia, 10 To be used for Logo Tag Line " Corporate Administrators of the Cook Islands ships Registry:" Maritime Cook Islands Style Guide 13

EMAIL SIGNATURE Maritime Cook Islands Style Guide For Deputy Registrars & Head office email signature. Use Arial, 10 Black <Name> <Position> Maritime Cook Islands < local physical address appropriate for the country> Phone: + <country prefix> < local area code + number spaced as appropriate> Mobile: + <country prefix> < local area code + number spaced as appropriate> Foreign Mobile: + <country prefix> < local area code + number spaced as appropriate> Skype: < your skype account> Email: <MCI email account> Website: www.maritimecookislands.com Maritime Cook Islands Style Guide 14

BUSINESS CARDS Business Cards for staff and Deputy Registrar must comply with the following standard and will be issued from Maritime Cook Islands head office in Rarotonga: FRONT BACK Maritime Cook Islands Style Guide 15

STAMP GRAPHICS Each Deputy Registrar will be issued with a Deputy Registrar Stamp graphic which will include a unique number for each. They will need to have the stamp made up at a local stationary shop / stamp engraver. The stamps we use are Trodat Printy 4924 or COLOP Printer R 40 (self inking); However as long as the size is the same the brand does not matter. The stamps are 40mm x 40mm. The graphic has a diameter of approx 40mm. Your stamp should be inked with navy blue ink. You will be required to use your stamp when issuing certificates on behalf of Maritime Cook Islands. Your unique number should appear on your stamp graphic in the bottom right between the two dashes. For example see below: 12 Maritime Cook Islands Style Guide 16

DEPUTY REGSITRAR WEBSITES Information about Cook Islands or Maritime Cook Islands that is published on Deputy Registrar websites must be reviewed by head office before publication. Photos of vessels on website are to be current photos of vessels in Cook Islands fleet. Information can be copied from Maritime Cook Islands website Maritime logos shall be linked back to Maritime Cook Islands website loading.. Maritime Cook Islands Style Guide 17

MEDIA In the event there is a crisis please refer all media to Helix Media Ed Ion Documents in the www.maritimecookislands.com/client area may not be published. Photos of vessels on Deputy Registrar website should be photos of vessels on Cook Islands Flag Magazine advertisements or articles about Maritime Cook Islands must be approved by head office before release. Maritime Cook Islands Style Guide 18

TEMPLATES The following templates can be found on www.maritimecookislands.com/client area For username and password please contact katrina@maritmecookislands.com Maritime Cook Islands Power Point Template Cook Islands Letter Head templates Official Maritime Cook Islands Logbook template Cook Islands Soft Copy folders Maritime Cook Islands Style Guide 19

Maritime Cook Islands Style Guide