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Evolution of Turnover for Top European Leagues 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/010 10/11 854 985 1.195 1.444 1.588 1.970 1.700 1.758 1.950 2.420 2.236 2.479 2.515 714 1.059 1.151 1.127 1.162 1.153 1.336 1.400 1.163 1.440 1.494 1.532 1.553 577 681 880 1.043 1.108 1.058 1.236 1.195 1.379 1.420 1.575 1.664 1.746 612 722 676 776 847 953 1.029 1.158 1.326 1.370 1.501 1.622 1.718 393 607 644 643 689 655 696 910 972 990 1.048 1.072 1.040 Totale 3.150 4.054 4.546 5.033 5.394 5.789 5.997 6.421 6.790 7.640 7.854 8.369 8.572 Source: Deloitte Annual Review of Football Finance May 2012 Data in m/ 2
IL CONTRIBUTO FISCALE E PREVIDENZIALE DEL SISTEMA CALCIO ALLE CASSE DELLO STATO TOT: 1.030.399.176 687.790.627 875 milioni (85 % del totale)* derivanti dal contributo fiscale e previdenziale delle società calcistiche italiane 155 milioni (15% del totale)* relativi al gettito erariale derivante dalle scommesse sul calcio 120.212.572 155.000.000 47.155.032 20.140.352 serie A serie B prima divisione lega pro seconda divisione lega pro scommesse sul calcio *dati anno 2009 3
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Mission Provide its supporters widest sport satisfaction, living football as the protagonist and following a winning tradition which has been proved with over 100 years of glorious history. Promoting sports ethics and conciliating professional and economic dimensions of football, upholding a code of conduct appropriate to its traditions, respecting its own supporters and all sports enthusiasts. Juventus aims to create value through developing its own brand, maintaining a sports organization at a technical level of excellence, designing and carrying out projects in business diversification. 5
Values Popularity Leadership Elegance Prestige Tradition Reliability Skills Italian Efficiency Class Style 6
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Fans A global partnership platform: in addition to being the most popular team in Italy with over fans, (double the fans of and ) Juventus offers constant international touch points in Europe and throughout the world, reaching over than avid followers. U.S.A. 10.03 m ITA, UK, FRA, GER, SPA 37.63 m RUSSIA 18.13 m JAPAN 9.18 m MEXICO 16.78 m ARGENTINA 5.8 m BRAZIL 7.0 m UAE 0.53 m SOUTH AFRICA 2.85 m MALAYSIA 3.26 m SOUTH COREA 4.65 m CHINA 57.98 m INDIA 8.29 m INDONESIA 23.18 m AUSTRALIA 1.39 m Source: Sport+Markt, International Fan Potential 2012 8
Leadership at all ages Juventus is Juventus fans all the Nielsen macro-areas., with a transversal profile., and Juventus is the leader in 6/13 y.o. 35/44 y.o. 14/17 y.o. 45/54 y.o. 18/24 y.o. 55/64 y.o. 25/34 y.o. > 65 y.o. Source:CRA Monitor Calcio 2012 9
Awards Italian victories Serie A Championsh ips Italian Cups Italian Supercups International victories * Cup Winner Cup Uefa Cups European Supercups Uefa Champions League Europe & South America Cups *2 championships revoked in 2004/05-2005/06 seasons 10
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New Media It is an integrated social communication platform, present on all the sites and capable of directly engaging its fans via direct marketing activities based on database usage More than More than of unique visitors of pages views Total views : in July 2011, September 2011, May 2012 in the world of fans of actions (1 club for likes, posts, comments, sharings) followers The day of Jersey sponsorship announcement, on Google+ supporters club in Italy to launch an itunes channel Creation of a dedicated playlist 12
The Company 13
Evolution of Juventus Turnover * Data has been reclassified in order to allow a comparison with 2010/2011 capital whereby the new norm on centralized sales of television rights and consequent modifications of entire system of mutuality (active and passive) was applied) * * Data in m/ 14
Business Model 2011/2012 42.4% 25.0% 213,8 m/ 14.9% 9.1% 8.6% TICKET SALES TV RIGHTS AND MEDIA REVENUES SPONSORSHIP AND ADVERTISING REVENUES FROM PLAYERS REGISTRATION RIGHTS OTHER REVENUES 2010/2011 51.6% 25.2% 172,1 m/ 6.7% 5.9% 10.6% 15
Business Model for Top European Leagues 10-11 Other commercial Sponsorship Braodcast Match Day 2.515 m/ 1.746 m/ 1.040 m/ 1.553 m/ 1.718 m/ Source: Deloitte Annual Review of Football Finance May 2012 16
The Market and its actors Italian Stock Exchange Italian Central Bank Consob Shareholders JUVENTUS Competitors FIGC FIFA UEFA 17
Corporate Governance of listed company Shareholders (market) Audtors Audit firm CDA - Executive Directors/Non executive - Independent Directors Internal audit committee Compensation and Nominating committee Supervisory board CEO in charge of supervising Internal Control System Internal Auditor Company organization (functional organizational chart) Manager in charge of records 18
Systems of management: Medical Sector Health and Safety In order to best manage processes applicable to the organization Juventus has decided to set up Systems of managment conforming to normatives UNI ENS During 2008/09 period these systems have passed the evaluation process by an independent party, obtaining SGQ certification 19
Company data 20
Total staff overview 350 TOT: 583 300 306 274 250 200 150 122 135 100 50 62 78 47 54 38 42 0 employees and temporary workers Tecnical staff * Professional footballers Non professional footballers Scouts and various contributing staff 2010/2011 2011/2012 (*) Trainers, Athletic Prep Staff, Goalkeeper Prep Staff, Medical Staff, Masseurs Data at 30/06/2012 21
Permanent Staff TOT: 135 100 75 76 84 50 25 13 15 12 14 6 6 15 16 0 Executives employees Senior management workers Temporary Workers 2010/2011 2011/2012 Data at 30/06/2012 22
Permanent staff 100 75 50 61 68 46 51 TOT: 119 25 0 Male * Female * 2010/2011 2011/2012 70,00% 60,00% 57,01% 57,14% 50,00% 40,00% 30,00% 20,00% 10,00% 42,06% 42,86% 0,00% Graduated * Not Graduated * 2010/2011 2011/2012 Data at 30/06/2012 without Temporary Workers 23
Permanent staff Average age: 44 years 48 46 44 42 45 46 46 40 39 38 36 34 executives employees senior management workers Senior staff company average: 7 years Data at 30/06/2012 10 9 8 7 6 5 4 3 2 1 0 9 7 7 6 executives employees senior management workers 24
Increase in staff employees Employee number from 1995 to 2012 160 140 135 120 110 122 100 80 60 40 28 29 38 39 44 48 60 66 67 68 73 70 73 79 20 0 95/96 96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 Data at 30/06/2012 25
Youth Sector TOT: 301 100 90 80 70 60 50 80 86 40 30 31 25 23 28 28 20 10 0 PRIMAVERA ALLIEVI NAZIONALI ALLIEVI B GIOVANISSIMI NAZIONALI GIOVANISSIMI B ESORDIENTI PULCINI Data at 30/06/2012 26
Around Juventus 27
JUVENTUS STADIUM 28
JUVENTUS STADIUM The stadium that changes football 29
The new Stadium Key Figures mio 155 global investment 41.000 seats 4.000 Corporate Seats 4.000 parking lots 34.000 sqm of contiguous commercial mall Minimum seat distance from the sideline 7,5m 30
Juventus Premium Club All Juventus home matches included Best seats in the Stadium Hospitality with exclusive restaurant, bar and lounge High comfort seats Reserved parking and reserved access to the stadium Account manager 31
Juventus Premium Club The New Stadium of Juventus offers, to passionate fans and companies, Juventus Premium Club: five exclusive areas that give to their guests the opportunity to have a perfect view of the pitch and surrounded by high quality level services that will give the best comfort ever experienced in a Stadium Juventus Premium Club offer is made of 5 different clubs: Suites Sky Boxes Club Gianni e Umberto Agnelli Tribuna 100 Club Giampiero Boniperti Club Omar Sivori 4 suites 62 boxes - - - - 12 to 16 seats each 620 seats 312 seats 360 seats 672 seats 1.585 seats 32
Merchandising MERCHANDISING 33 33
MATCHDAY 1.338 JUVENTUS STAFF 48 FACILITY AND MAINTENANCE OPERATIONS / TICKETING 29 204 HOSTESS / STEWARD HOSPITALITY AREAS 100 STEWARDS 550 CATERING HOSPITALTY AREAS CATERING STANDARDS SEATS BROADCASTING 200 120 40 STADIUM IMAGE 7 SPORT PRODUCTION 20 GUIDE FOR STADIUM TOUR 20 34
Thank You 35