Registration. Board Members. Iteris Proprietary

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Achieving UCR Compliance A Proposal to UCR Board Presented on October 17, 2011 Distribution limited l to Unified Carrier Registration Board Members

Table of Contents 1 Concept... 3 2 Detailed Plan... 3 2.1 The Web Portal... 3 2.2 Carrier Notifications... 4 3 Proposed Schedule... 5 4 Funding Plan... 5 5 Summary... 76

This document is an unsolicited proposal provided to Unified Carrier Registration Board off Directors by Iteris, Inc. The objective of proposed effort is to achieve UCR fee payment compliance in excess of $107M threshold set by US Department of Transportation. Contents of this proposal are a description of general concept, approach and detailed plan and Iteris qualifications. 1 Concept The general concept is to establish a robust national UCR registration system and usee a full spectrum of methods to contact carriers in order to increasee rates of compliance. Funding of this effort will be completely derived from convenience fees and through advertisements appropriate for commercial motor carrier operations. Examples of advertisers are onboard computer suppliers and permitting agents. Methods proposed in detailed plan provided below will show that most of burden for meeting compliance objectives will be removed from UCR states. This feature of our plan will enable UCR states to focus irr resources more readily on audit and enforcement actions, whichh should increase overall compliance and fee collectionn levels. Iteris will coordinate all activities with UCR Board. 2 Detailed Plan This section provides detailed plan for meeting above stated objective. The plan providess a self-fundedd and sustainable model for UCR fee collection that consists of a full-featured web portal for registration and fee payment, methods for contacting carriers to encourage compliance and a bonus system for meeting collection goals. The bonus system is designed to incentivizee Iteris and to acknowledge level of riskk that will be incurred by Iteris. Our plan also includes free access to UCR-Link for use of reporting functions for all UCR states. 2.1 The Web Portal Iteris will expand upon current UCR-Link portal to provide a national UCR registration site. This site will provide both a public interface allowing motor carriers ability to self-register and a state specific interface which can be used at no cost by UCR states. A convenience feee for use of site that does not exceed $3.00 per registration 1 will be chargedd in addition to a pass through of any credit card processing fees incurred. The registration website will support secure payments from major credit cards and electronic checks. Features of registration site will include auto-population of motor carrier data and comparisonn of IRP registered vehiclee numbers (for 1 The purpose for convenience fee is to cover cost of maintenance, hosting and feature upgrades to registration site. It is anticipated that enough motor carriers will use site that a $3.00 fee will cover cost of se activities; however, should fee not be enough, Iteris will coordinate with UCR Board to increase fee appropriately.

33 states for which we currently have IRP data) and MCS150 vehicle counts with UCR vehicle numbers claimed by carrier. Should se numbers not match, motor carrier will be asked to certify difference and be informed that appropriate state may contact m to verify apparent etreat in vehicle numbers. Additionally, Iteris will report back to respective state any carriers that have retreatedd or deviatedd from number of IRP registered vehicles so state may follow up directly with carrier. The site will also provide for motorr carrier to download PDF versions of registration forms provided by participating states or to redirect to appropriate state registration website. Prior to deploying production website security functions willl be tested and UCR Board will be provided with two comment periods to ensure website meets expectations of user community. It is anticipated thatt Iteris will work closely with UCR Board and states in long term to update and modify registration website to meet changing needs, as resources permit. A critical component for e success of registration website is that re can be only one national UCR registration website. This does not mean that states wishing to maintain ir own registration system cannot do so. It doess require that states having a registration system limit carriers y register to only those based in ir own state. As mentioned previously, states that wish to use registration system may do so free of charge. Additionally, if state chooses to take credit card payments using registration website, a convenience feee as well as applicable credit card processing fees willl be passed on to motor carrier. Leveraging technology to notify every carrier. 2.22 Carrier Notifications Iteris has multiple mechanisms to notify motor carriers and encourage compliance. These mechanisms include automated e- mail, automated short message service (SMS), automated calling, fax notification and physical mail campaigns. In case of physical mail campaigns we propose that cost of mailing be covered by including advertisementss specific to motor carrier industry. Iteris will leverage its vast collection of motor carrier data and all communication methods available to solicit active motor carriers to enable UCR board to meet and exceed registration goals. While volume of notifications is significant, flow-down of notification methods enabless notifications to be generated and managed efficiently. For example, of approximately 440,000 carriers in UCR universe 45% have valid, verified e-mail addresses, of remainder 19% have cell phone numbers available making it possible for first contact to be via SMS, 25% of carriers have a businesss telephone but no e-mail or cell phone. Therefore, roughly 89% of motor carriers can potentially be reached for first contact via fast and efficient methods. We expect thatt no more than 25% of carriers will require at least one physical mailing. We also acknowledge that some carriers will not register even when multiple contacts are made. If no registration has occurred after third

contact motor carrier s information will be available in a report for follow-up by appropriate organization. Iteris also recognizes that not all data available on carriers is entirely accurate. Hence, it may be necessary for motor carriers to have a mechanism for certifying y are not required to register and reason(s) for this assertion. These data will be captured and provided to appropriate state/jurisdiction for potential follow-up and carrier will be informed of potential for additional contact. All solicitation and notification messages will be submitted to UCR Board for approval prior to invoking notification campaigns. 3 Proposed Schedule Upon execution of a contract, Iteris will use all means at our disposal to assist UCR Board in meeting ir goals. This means that Iteris is willing to solicit carriers in current and subsequent registration years to help UCR Board meet its financial goals. Iteris will begin notifications of carriers via methods discussed above within two weeks of execution of a contract. Simultaneous with this activity, Iteris will begin development of newly enhanced registration website and will have that website in production mode for 2013 registration year. Iteris expects to start notification process immediately and have all aspects of this proposal in full production for 2013 registration year. 4 Funding Plan The registration website will be self-funded through convenience fees collected from registrants. Notifications or than physical mail will also be funded by registration website. It is expected that cost of physical mail will be covered at least in part by advertisements included in mailing. To incentivize Iteris and recognize degree of risk and difficulty of achieving ever increasing fee collection rates associated with this plan, Iteris also requests a bonus for reaching funding thresholds. Provided in table below is proposed bonus fee schedule per registration year. Fees Collected Percent Bonus Maximum Value($) $107M - $108M 20% $200K $108M - $109M 25% $500K $109M - $110M 30% $900K $110M - $111M 35% $1,400K

$111M - $112M 40% $2,000K

5 Summary In summary, Iteris is proposing to perform following actions: Create a public facing national registration system for motor carriers to register. This interface would auto populate data for motor carrier based on USDOT, MC#, or Freight Forwarder Number and would verify against IRP data and MCS150 data if carrier retreated from registration bucket y belonged in. Create a state facing national registration system allowing state personnel ability to register motor carriers via check, credit card, and cash payment. Provide current UCR-Link statistic and reporting tools to states for soliciting new carriers, unregistered carriers, monitor retreating carriers, monitoring IRP deviated carriers, and track carrier data. Provide upload and download capabilities of UCR transaction sets to and from FMCSA. Solicit all motor carriers in all jurisdictions (including all Canadian, Mexican, and non-participating jurisdictions) via fax, SMS, phone, physical mailing, and email to assist UCR Board in achieving ir registration goals.