SERIES 2019 MEDIA GUIDE
EDUCATIONAL ENTERTAINING PASSIONATE Located in the heartland of America, the 2019 Outdoor Life-Field & Stream Expo Series present new products and learning experiences for hunting, camping and fishing enthusiasts. Including everything from bow trials and archery trick shooting, to world class seminars taught by the most knowledgeable experts in the hunting industry.
BRAND OVERVIEW 80,000 ATTENDEES 1,300 EXHIBITORS 5 EVENTS @deerinfo DeerAndTurkeyExpos DeerAndTurkeyExpos 145,000+ 49,000+ 1.8 MILLION+ 115,000 100,000 150,000+ OPT-IN EMAIL SUBSCRIBERS SOCIAL MEDIA AUDIENCE FIELD & STREAM/ OUTDOOR LIFE CIRCULATION HOUSEHOLD DIRECT MAILERS SENT TO ATTENDEES MARKETING FLYERS UNIQUE WEB VISITORS PER YEAR Omniture Adobe Online Marketing Suite December 2015; December 2015 AAM Statement; Facebook, Twitter followers as of 12/15
AUDIENCE PROFILE The Outdoor Life-Field & Stream Expo Series attract a high-value audience, representing the most passionate group of enthusiasts in the hunting, camping and fishing industries. They are active and adventurous. GENERAL INFORMATION: FIREARM/ARCHERY USE: BOW: CROSSBOW: 42 % 70 % AVERAGE HOUSEHOLD INCOME 96,600 92 % AGE 30+ 97 % 3 % SPECIES HUNTED: MALE / FEMALE 80,000+ ATTENDEES AT THE EXPOS $157 AVERAGE AMOUNT SPENT AT THE EXPO 77 % MARRIED VEHICLE OWNERSHIP: SHOTGUN: 83 % 30 % OWN ATV 17 % CAMPER/RV RIFLE: 82 % 90 % WHITETAIL DEER 53 % TURKEY 57 % SMALL GAME 68 % OWN TRUCK MUZZLELOADER: 55 % OTHER STATS FRESHWATER FISHING: 82 % HANDGUN: 56 % 40 % PREDATORS 47 % UPLAND GAME 27 % WATERFOWL SALTWATER FISHING: 23 % RECREATIONAL SHOOTING: 74 % CAMPING: 54 % BOATING: 50 %
OUTDOOR LIFE-FIELD & STREAM EXPO SERIES Join us for the largest hunting expo series and experience the action for yourself! LOUISVILLE, KY 6 th Annual January 18-20, 2019 Kentucky Exposition Center (State Fairgrounds) LANSING, MI 33 rd Annual March 8-10, 2019 The Lansing Center COLUMBUS, OH 27 th Annual March 15-17, 2019 Ohio Expo Center (State Fairgrounds) MADISON, WI 35 th Annual March 29-31, 2019 Alliant Energy Center LAKELAND, FL 16 th Annual July 26-28, 2019 RP Funding Center
ON-SITE EXPOSURE Experiential marketing proves to be an incredibly effective tool for sponsors. The Outdoor Life- Field & Stream Expo Series attract the most passionate and extreme hunters in the country. As a sponsor, your brand will connect with your target market face- to-face within a high-energy, meaningful atmosphere. OPPORTUNITY FOR ENGAGEMENT INCLUDES: - Engage with attendees at the event - On-site presence for your company - Signage, logo inclusion and literature distribution - Product sales opportunity - Customized programming to fit client needs
EXPOSURE BEYOND THE EVENT Experiential marketing proves to be an incredibly effective tool for sponsors. The Outdoor Life-Field & Stream Expo Series attract the most passionate and extreme hunters in the country. As a sponsor, your brand will connect with your target market face-to-face within a high-energy, meaningful atmosphere. PRINT: Sponsor advertising and brand presence through name and/or logo on all national, regional or local promotional materials including Field & Stream and Outdoor Life DIGITAL: Logo inclusion on website, inclusion in e-newsletters, and Run Of Site (ROS) banner ads ON-SITE: Display space to engage with attendees, signage inclusion and product sales opportunities SOCIAL: Inclusion within Facebook campaigns reaching hunting and outdoor enthusiasts
CONTACT CHERYL KELLER, [EXHIBITING] SALES REPRESENTATIVE 800-324-3337 Cheryl@deerinfo.com BRANDON CENSKY, [EXHIBITING] SALES REPRESENTATIVE 800-324-3337 Brandon@deerinfo.com CHRIS O HARA, VERTICAL OUTDOOR DIRECTOR 717-368-7487 chris.ohara@bonniercorp.com SERIES