69th Pasadena Livestock Show & Rodeo www.pasadenarodeo.com
Who We Are... Proud Past... The lineage of the Pasadena Livestock Show & Rodeo begins during the late 1940 s when several Pasadena area businessmen created the livestock show & rodeo in an effort to bring the citizens of Pasadena together by offering opportunities for the community s youth. Their goal was to create an organization that would preserve the lifestyle and moral convictions of an agricultural era and cowboy heritage that was quickly passing. In 1949, the first Pasadena Livestock Show & Rodeo was held on an empty lot off Red Bluff Road. Bright Future... Today, the Pasadena Livestock Show & Rodeo is made up of more than 2,000 volunteers from all parts of Texas. Celebrating our 69 th anniversary, the livestock show includes student projects from five area school districts and our rodeo attracts some of the world s greatest cowboys and cowgirls in the business. In addition, our entertainment stage has played host to some of the greatest music artists in the country. To date, PLSR has given more than a million dollars in scholarships to deserving, hard-working youth within our community. With your support, we can continue that tradition for decades to come. President Steve Valenti Chairman of the Board David Gressett Executive Board Jay Hunt 1st Vice President Vice Presidents Clint Castellow, Scott Burkett, Billy Edmonson, Tony Powers, Jim Dutton, Sherry Bufkin, Greg Jalowy, Bear Hebert
Livestock Auction... The PLSR Livestock Auction is held the first Thursday of the nine day show. It is an integral part of the PLSR tradition and our main focus as an organization. This event showcases the student s projects that are then sold, to the highest bidder, in a live auction. PLSR is able to return more funds to our students each year through our auctions & scholarships. In 2017, we gave back $535,000 directly to our students. Scholarships... Since 1949, PLSR has awarded millions of dollars, to deserving youth within our community, through our auctions and scholarship programs. Those receiving scholarships will journey various paths but they will always be part of the PLSR family tradition. 2017 Scholarship Recipients... Evan Anthony Elena Armenta Kaitlyn Bailey Kara Belt Jennifer Benitez Noah Carr Garrett Cowey Angelica Carroll Celeste Garza Hannah Jenkins Alexandra Baltazar Hannah Brady Sabra Burkett Morgan Caliva Reagan Davis Sarah Guzman Manuel Hernandez Marlo Lamb Taylor Latham Jessica Lawton Lindsey Kelsey Sarah Loftin Ag Scholarships Non-Ag Scholarships Continuing Education Jennifer Coykendall Colby Dodson Micah Elizondo Alondra Garza Nicholas Gaspard Hayley Gillespie Alexis Herd Jadyn Reis Kristen Wille Shelbi Magnus Eneri Martinez Taylor McHenry Halie Medina Jason Shamburger Kasi Shimek Kennedy Walker Ashley Warren Tyler Wolfe Kelli Wourms Heather Young
Donor Sponsorship... 100 General Admission rodeo tickets 12 Sponsor Badges 12 Silver Spur Membership Badges 60 General Admission BBQ tickets Full page ad in Rodeo Program Book Super Banner Displayed Outside Arena 2 Arena Signs placed in high visibility area 30 second commercial spot played multiple times each night of Rodeo (Ad provided by Sponsor) Invitation to Livestock Auction with Reserved Table Diamond...$20,000+ Participation in Rodeo Grand Entry (Requires RSVP) Sponsor Logo/Name included on PLSR Website Sponsor Logo/Name included in promotional advertising Invitation for Sponsor and Guest(s) to attend President s Reception Invitation for Sponsor and Guest(s) to view rodeo and performance in Rodeo President s Suite (RSVP required-space is limited) Platinum...$10,000 80 General Admission rodeo tickets 10 Sponsor Badges 10 Silver Spur Membership Badges 40 General Admission BBQ tickets Full page ad in Rodeo Program Book Super Banner Displayed Outside Arena 2 Arena Signs placed in high visibility area 30 second commercial spot played multiple times each night of Rodeo (Ad provided by Sponsor) Invitation to Livestock Auction with Reserved Table Participation in Rodeo Grand Entry (Requires RSVP) Sponsor Logo/Name included on PLSR Website Sponsor Logo/Name included in promotional advertising Invitation for Sponsor and Guest(s) to attend President s Reception Invitation for Sponsor and Guest(s) to view rodeo and performance in Rodeo President s Suite (RSVP required-space is limited) Gold...$5,000 40 General Admission rodeo tickets 8 Sponsor Badges 8 Silver Spur Membership Badges 20 General Admission BBQ tickets Full page ad in Rodeo Program Book 2 Arena Signs 30 second commercial spot played multiple times during Rodeo (Ad provided by Sponsor) Invitation to Livestock Auction Participation in Rodeo Grand Entry (Requires RSVP) Sponsor Logo/Name included on PLSR Website Invitation for Sponsor and Guest(s) to attend President s Reception All sponsorship packages can be custom tailored Please ask
Donor Sponsorship... Silver...$2,500 20 General Admission rodeo tickets 6 Sponsor Badges 6 Silver Spur Membership Badges 10 General Admission BBQ Tickets Half page ad in Rodeo Program Book Bronze...$1,000 8 General Admission rodeo tickets 4 Sponsor Badges 4 Silver Spur Membership Badges 2 Arena Signs Copper...$500 4 General Admission rodeo tickets 2 Sponsor Badge 2 Silver Spur Membership Badge Event Sponsorship... Naming Opportunities... Concert Entertainer $25,000 Carnival $15,000 Video Screen (2) $20,000 Main Arena Stage (per night) $10,000 BBQ Cook-Off $35,000 Ag Barn $2,500 PRCA Rodeo Events... PRCA (Overall) $5,000 Bull Riding $5,000 Bull Fighting $5,000 Team Roping $2,500 Calf Roping $2,500 Bare Back Riding $2,500 Barrel Racing $2,500 Saddle Bronc $2,500 Steer Dogging $2,500 Other Events... Livestock Show Auction $5,000 Mutton Busting Gates (3) $2,000 ea. Grand Entry $2,000 Little Wrangler Rodeo $2,500 ea. FFA Calf Scramble $3,000 Other... Roping Boxes (2) $5,000 30 Second Video Spot $375 ea. Rodeo Chute Gates (8) $5,000 ea. Rodeo Chute Gates (8) $8,000 (Inside gate-all gates) Arena Swing Gate $7,500 Arena Center Gate $8,000 Membership Badges $3,500 BBQ Bus Shuttle $1,500 Back of Rodeo Tickets $2,500 Silver Spur Club (arena) $3,000 Silver Spur Club (main $3,000 Star Hospitality $3,000 Above items are limited. Current Sponsor has first right of refusal. All opportunities become available if not sold by July 1, 2018
Pasadena Livestock Show and Rodeo 7601 Red Bluff Pasadena, TX 77507