DEVELOPMENT COMMITTEE OPEN MEETING Date: Location: Monday, September 24, 2018, 12:00 p.m. Second Floor Committee Room, City Hall, Fredericton 1. Committee Membership Councillor Bruce Grandy, Chair Councillor Eric Megarity, Vice-Chair Councillor Dan Keenan, Member Councillor Greg Ericson, Member Councillor Kate Rogers, Member Councillor Mark Peters, Member Councillor John MacDermid, Member Councillor Stephen Chase, Member Councillor Kevin Darrah, Member Councillor Henri Mallet, Member 2. Agenda Declaration of Conflict of Interest Members of Council must disclose if they have a conflict of interest in any matter which is the subject of consideration before Council. 2.1 Sports Tourism Update Verbal Presentation by: (5 mins) Bobby Despres, Sports Tourism Coordinator 2.2 Summer Tourism Review Verbal Presentation by: (10 mins) David Seabrook, Assistant Director, Growth &Community Services 2.3 Main Street/Union Street Plan Implementation Verbal Presentation by: (15 mins) Calvin Thompson, Manager, Capital Projects, Planning &Implementation
2.4 Fredericton Municipal Plan Update PowerPoint Presentation by: (10 mins) Marcello Battilana, Manager, Community Planning
Fredericton Tourism Update 1
Tourism Peak Season Preliminary Results Reminder tourism is a 12-month a year business Summer peak shifting July-September from June to August Strong season may lead to record setting year Held or exceeded impressive growth over last three years Canadians appeared to stay in country U.S. visitation Exchange rate helped 2
Summer Tourism Highlights Sport tourism Motor Coach Strong festivals Garrison Night Market Emergence as beer & cider destination 3
Sport Tourism Update 4
Sport Tourism Highlights U15/U17 basketball girls national championship ($1.3 million) Canadian ball hockey junior ball hockey nationals ($1.25 million) Eastern Canadian men s masters soccer championships ($65,000) 5
Sport Tourism Wins for the Future Atlantic Ringette Championships January 3 National Curling Championships (USport, CCAA, Canadian Mixed) March Little rocks, Junior slam March/April U15/U17 boys basketball championships - August Canadian Utilities Hockey Championships October Eastern Canadian Gymnastics Championships 6
Grant Harvey Dry Floor Events April-June Volleyball 2 STU youth events, Elites of the East, Adult co-ed volleyball provincials MMA Eastern Canadian Gymnastics Championship Pickleball Atlantic Open 7
Berkley B1 Bass Tour October 5-6 Announced last Thursday Canada s premier smallmouth bass tour Big win for Fredericton Establishes destination as major angling destination 75 boats 2 anglers per boat Come in five days early 8
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Sport Tourism Measurement STEAM Sport Tourism Economic Assessment Model Model created by Sport Tourism Alliance of Canada Based on Conference Board of Canada s TEAM model Used by all major NSO s and DMOs. 12
Digital Assets Pointing to Strong 2018 Web users are up 16.6% to over 191,000 resulting in more than 650,000 pageviews to the Fredericton Tourism website Fredericton Tourism Town Square facebook page now exceed 25,000 fans 13
Travel Trade Motor Coach 2018 2018 to date May June July Aug Sept Oct 293 3185 4035 4795 compared to 2017: 243 2883 4383 4910 2041 364 20% 10% -8% -2% Rooms Sold 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 2017 2016 2015 2014 2013 2012 2011 2010 year Rooms Sold 14
Hotel Room Sales Tracked by STR The Neilsons of hotel room reports International standard in sales reporting Used by every major hotel brand Used by every major Destination Management/Marketing Organization (Fredericton Tourism) 15
STR Room Sales Report Room sales up 5.5% in August Room sales up 4.5% year to date over 2017 Occupancy held steady at 60% Summer managed to absorb new inventory (Kingswood Radisson) Numbers do not yet include new Hilton Only NB destination showing strong growth in 2018 16
STR Room Sales 2017 2018 Rooms Sold Occupancy Rooms Sold Occupancy January 5.4% 44.3% 4.6% 46.3% February 0.2% 48.8% 10.0% 52.4% March 12.3% 58.8% -2.4% 54.9% April -5.4% 55.9% 8.6% 60.7% May -1.0% 62.2% 10.1% 68.5% June 4.4% 72.5% 7.1% 77.4% July 0.8% 82.1% -0.5% 80.6% Augus t 5.5% 86.5% 5.5% 86.7% 17
Fredericton Municipal Plan Development Committee Presentation September 24, 2018 18
Growth Strategy Balanced Compact and efficient Supports the Urban Core More transit-oriented Supports diverse mobility options 19
Encouraging growth in the Urban Core will support city-wide economic development and city-building goals. North Core City Centre South Core 20
Draft Municipal Plan 21
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