ArborBike Highlights: Year 1: 125 bikes and 14 stations Projected: 10,000 members by 2015 Sponsor Overview 2014 launch: early June; system close: mid-november ArborBike provides: Parking and congestion relief & improved air quality through pollution & emission reductions Improved public health through active transportation ArborBike sponsors: Position brands on equipment in high-visibility public areas Receive recognition on the web, apps, newsletters, and social media Support public efforts to build community and encourage healthy, active lifestyles Sponsors provide: Long-term operation funding for the program, including outreach and education efforts to build a safe and accessible program for the whole community The necesary resources to expand to new areas and new potential member markets Positive word-of-mouth to employees and customers Approximate Station Locations About us: Clean Energy Coalition (CEC) is the owner/ operator of ArborBike CEC is a 501(c)3 nonprofit, a nonpartisan organization that builds public and private partnerships to accelerate change and build healthier communities ArborBike was established through a partnership of the City of Ann Arbor, the University of Michigan, TheRide, and CEC ArborBike Bicycle Mockup 2
Sponsorship Opportunities Sponsor Summary The University of Michigan has agreed to be the Title Sponsor of ArborBike for three years, which will include UM branding on five stations and on all 125 bikes. Several sponsorship opportunities remain for additional sponsors: Stations Branded stations are located in high-traffic, high-visibility areas. Place logos on the kiosk and station poster, and receive recognition on the print map, website, and smartphone app. Sponsor an avaiable existing station or host a new station at a location of your choosing. Bikes Bike sponsorship is branding in motion. Users return bikes to any station after use, so logos travel throughout the system. Sponsor 10 to 125 of the bikes for two years at a time. Corporate Membership Provide a wellness amenity for your employees. Several options are available - subsidize individual annual memberships or cover the whole workforce. Memberships are discounted over 20% on 15+ group orders. Bike Share Sponsorship Value Bike share is an opportunity to connect with people, rather than simply a chance for name recognition. A branded utility provides the public with a positive way to talk about a brand. Bike share presents an opportunity to position your business with a positive public amenity. As of 2011, 93% of those surveyed associated Barclay s with London s bike share, and 32% had a more favorable opinion of Barclay s than before. New York s Citibike is already paying off for Citi Bank: an internal review revealed a 17 point jump in favorable impression of Citi. A University of Minnesota study found that bike share users in Minneapolis spent a projected $150k more per year due to new bike share trips. Bike share program surveys reveal that that employees that use bike share have lost weight from the resulting exercise, saved money on parking and gas, and felt noticably better throughout the day from activity. The trend of bike share is booming: In Philadelphia, bike share is still in the planning stages, but businesses are already asking for new stations at their locations. Bike share programs have experienced substantial growth since launching in 2010. Washington, DC s Capital Bikeshare reported 37% annual growth in Arlington-based annual members in 2013. Contact: Kevin Mulder - kevin@cec-mi.org 3
Projected Impressions Sponsor Outlook High levels of pedestrian, bike, and transit commuting, combined with the mix of students, employees, residents, and visitors that populate Ann Arbor, make ArborBike s service area one of the densest locales in Michigan on a daily basis. ArborBike presents a unique opportunity to capture impressions that will command the attention of pedestrians and motorists in this dense, varied population. No. Station Site No. of Docks Property Type Weekly Station Impressions Weekly In-transit Impressions Availability 1 Kerrytown Farmer s Market 13 Public 60,267 47,083 Now 2 City Hall - Justice Center 5 Private 136,398 18,109 TBD 3 Library Lane - AADL 14 Private 104,898 50,705 TBD 4 State & N. University 10 Public 112,768 36,218 Now 5 Washtenaw & S. University 11 Public 141,643 39,839 Now 6 NCRB & Hubbard 11 U of M 62,893 39,839 Unavailable 7 Murfin & Bonisteel 14 U of M 68,143 50,705 Unavailable 8 Medical Campus area 11 TBD 65,518 39,839 TBD 9 CCRB @ Washtenaw 13 U of M 125,893 47,083 Unavailable 10 S. University & E. University 13 Public 68,148 47,083 Now 11 Hoover & Mary 11 Public 41,898 39,839 Now 12 Washington & Main 11 Public 167,893 39,839 Now 13 State & Washington area 11 TBD 55,018 39,839 TBD 14 South Quad @ Madison TBD U of M 41,898 39,839 Unavailable No. Bicycle Component No. of Bikes Sides Total Weekly Impressions Ssasonal Impressions Impressions per Bike, per season 1 Rear wheel guard 125 2 1,829,135 62,190,590 497,525 2 Handlebar top space 125 1 79,620 2,707,080 21,657 3 Triange/shroud 125 1 79,620 2,707,080 21,657 Notes Please see the map on page 5 for proposed station locations Station impressions are derived from vehicle and pedestrian traffic, plus the expected number of bike share trips originating or departing from each station. Bike sponsorship garners impressions from bikes on the move as well as from bikes parked at stations. It is estimated that on average, 40-60% of docks will contain a bike at any given time. ArborBike is scheduled to operate from April 1 to November 15 annually, depending on weather. System launch in 2014 is anticipated for early summer. Ridership in future years is expected to mirror the experience of comparable bike share systems in previous years with significant growth in the number of memberships purchased and bike trips taken per year. Source file: To obtain the Excel spreadsheet of the data, contact Kevin Mulder - kevin@cec-mi.org 4
Program Summary Station Placement The map & table below illustrate the anticipated deployment of ArborBike in year one, pending City of Ann Arbor & University of Michigan review The number of bikes at any given station will fluctuate throughout the day. The number of docks at a station represent the maximum number of bikes that can reside at a station Proposed System Map Legend 1 - Kerrytown 2 - City Hall 3 - AADL - Library Lane 4 - State & N. University 5 - Washtenaw & S. University 10 - S. University & E. University 11 - Hoover & Mary 12 - Washington & Main 13 - State & Washington area Map data 2014 Google Timeline The station review process is expected to conclude in May. Construction and installation will take place once station sites are approved. Contact: Kevin Mulder - kevin@cec-mi.org 5
Station Sponsorship Benefits Station branding on the front and both sides of the kiosk, full coverage of the station poster, and recognition on the station map Logo and link on ArborBike system website Recognition in newsletters and annual reports 10 free annual memberships 50 free daily memberships Pricing $9,500 per year, per station, with a two-year commitment for existing stations To host a new station at a location of your choice, please contact us for station sizing and pricing Reverse side of the map module displays a 25 x 28 poster for sponsor branding Kiosk front and sides allow 12 x 9 decals Sponsors are recognized for their support near the legend and on the map Contact: Kevin Mulder - kevin@cec-mi.org 6
Bike Sponsorship Bike sponsorship is a unique and fun way to show your commitment to the community. Many opportunities are available to find the right sponsorship package for your organization. Please contact us with any questions or requests for quotes on custom packges. Bike sponsorship may be combined with station sponsorship. Overview Bike decal applications last for one full season Minimum sponsorship commitment is 10 bikes All bike sponsors receive recognition on the ArborBike website Our title sponsor, UM, will brand the basket space; additional space is reserved for safety information Pricing Bike Sponsorship Options Handlebar top bar Triangle/shroud Rear wheel guard (includes both sides) Price/bike $200 $125 $1,000 Price/10 bikes $2,000 $1,250 $10,000 Handlebar Dimensions 11 1.75 5.125 0.5 corners 4 3.125 Rear Guard Space Rear Guard Dimensions 8.75 6.125 5.25 6.25 7
Corporate Sponsorship ArborBike relies on strong community support to ensure program success. Buy-in from local businesses helps establish ArborBike as a viable transportation option for employees and patrons. The Employer Partner and Membership Discount Programs offer organizations the opportunity to support bike share and receive recognition while offering employees and guests access to reliable, low-cost, quick transport throughout downtown. Employer Partner Program -- 15+ employees $50 per annual membership -- a 23% discount Minimum commitment: 15 memberships Employer contribution may range from 25 to 100%, and may also include usage fees Employer Partner Options Employer contribution Employee contribution Employer responsbility for usage fees Employee responsbility for usage fees Level 4 Level 3 Level 2 Level 1 $50 $0 100% 0% $50 $0 0% 100% $25 $25 0% 100% $12.50 $37.50 0% 100% Membership Discount Program -- 1 to 14 empoyees $65 per annual membership No minimum on the number of memberships sponsored Employer determines the contribution amount to offer to employees as a subsidy How it works: Once a member, check out one of 125 bikes at any of the 14 stations with a membership card Ride to any station and return the bike by inserting it into any available dock A bike trip is free for the first 30 minutes of each ride, and members may take unlimited trips Usage fees apply for rides lasting longer than 30 minutes; riding 30-60 minutes is $1.50 Additional Information Internal promotion to employees is provided as part of the Corporate Partner Program. Organizations that participate in the Employer Partner or Membership Discount Programs are recognized on the ArborBike website and in social media promotions. Employers that purchase memberships for 100% of their workforce or subsidize 100% of the cost of memberships are included in a special social media campaign for their participation. Nonprofit organizations pay only $45 per membership. Contact: Kevin Mulder - kevin@cec-mi.org 8