Partnership Opportunity SAS Championship presented by Forbes September 17 23, 2007 Tom Jenkins, 2006 Champion
TOURNAMENT FACTS WHO: 78 Champions Tour Professionals WHAT: Official Champions Tour Event WHEN: September 17 23, 2007 WHERE: Prestonwood Country Club, Cary, NC WHY: Tournament proceeds benefit area educational organizations through the Triangle Community Foundation HOW: 54 holes, stroke play, Friday Sunday The Golf Channel, Live Coverage PURSE: $2,000,000 PATRONS: 2006-42,000 (according to TOUR estimates) 2005 68,000 (according to TOUR estimates) CHAMPIONS: 2006 Tom Jenkins 2005 Hale Irwin 2004 Craig Stadler 2003 D.A. Weibring 2001 & 2002 Bruce Lietzke Hale Irwin, 2005 Champion & World Golf Hall of Fame Member
CHAMPIONS TOUR 27 th Year 29 events with prize money over $54 million Charles Schwab Cup - $1 million First Prize Season-long, points-based competition, rewarding excellence and consistency In 2006, Jay Haas won the Charles Schwab Cup by 20 points over Loren Roberts Get Inside The Game Fan features provide inside the ropes platform for players, fans and sponsors to interact Giving Back The Heart of the PGA TOUR All three Tours (PGA TOUR, Champions Tour & Nationwide Tour) have donated a total of over $1 Billion since the TOUR s inception Jay Haas, 2006 Charles Schwab Cup Champion
SAS CHAMPIONSHIP 7 th Annual Excellent annual growth in attendance and community participation One of the Top Fields of the Year Past players include Arnold Palmer, Gary Player, Lee Trevino, Tom Watson, Fuzzy Zoeller, Tom Kite, Hale Irwin, and Craig Stadler $2.0 million Purse Champion s Share $300,000 One of the largest purses on Champions Tour, outside the Majors The Golf Channel Live coverage, Friday, Saturday and Sunday Diverse, Week-long Event Calendar Pro-Ams, Special Events, and Championship Competition Craig Stadler, 2004 Champion
CHARITY Triangle Community Foundation TCF is the host organization for the SAS Championship, donating net proceeds to area charities TCF is a careful steward of more than 550 donorinspired funds with the mission to expand private philanthropy Communities In Schools of Wake County Tournament s signature project With Tournament proceeds, CISWC has built the SAS Community Learning Center in Kentwood The Center is a gathering place for children to access tools needed to supplement their education CISWC recognized as 2003 Charity of the Year by the Champions Tour Raymond Floyd, World Golf Hall of Fame Member
TOURNAMENT SCHEDULE Monday, September 17 Prestonwood Pro-Am Day 1 Champions Tour Practice Thursday, September 20 SAS Pro-Am Day 2 SAS Pro-Am Awards Reception Tuesday, September 18 Carolina Hurricanes Day Prestonwood Pro-Am Day 2 Champions Tour Practice Sports Council Tee-Off Luncheon Skins Game Short Game Clinic Youth Clinic Tournament Reception Friday, September 21 WakeMed Cary Hospital Health Day 1 st Round Championship Play 1 3 p.m. The Golf Channel Saturday, September 22 News & Observer Family Day 2nd Round Championship Play 1 3 p.m. The Golf Channel Wednesday, September 19 SAS Pro-Am Day 1 Grand Champions Pro-Am Sunday, September 23 Bank of America Day Final Round Championship Play 1 3 p.m. The Golf Channel Nick Price, World Golf Hall of Fame Member & 2007 Rookie
EXECUTIVE ENTERTAINMENT Rub elbows with the game s legends A Pro-Am is an unbeatable way to impress with a day that will be remembered forever Each Pro-Am Participant receives: Official Pro-Am Gift Package Invitation to the Tournament Reception on Tuesday Money Clip Credential and Guest Credential Awards Banquet Entertainment Opportunities: Prestonwood Pro-Am (Mon./Tues.) SAS Pro-Am (Weds./Thurs.) Fuzzy Zoeller, Two-Time Major Champion
CORPORATE HOSPITALITY Put your company on the green This high-prestige environment is uniquely suited for the client who wants to watch the action from the best vantage point a bird s eye view of the pivotal 18 th Green Hospitality Opportunities: 18 th Green Suite Private, two-story, climate controlled deluxe suite Sold Out Champions Club Semi-private, two-story, climate controlled deluxe suite Tent Private structure, built to suit 17 th Green Skybox Eagles Nest Open air, tiered seating Lee Trevino, World Golf Hall of Fame Member
ENTITLEMENT PROGRAMS Own a part of the excitement Entitlement Programs provide unique promotional opportunities, in addition to providing an experiential marketing encounter with the thousands of patrons Each Entitlement Program will be custom tailored, including brand exposure through signage and full integration with the Tournament s overall Marketing and Promotional Plan Entitlement Opportunities: Special Events: Skins Game, Walking Clinic, Youth Clinic, and Short Game Clinic Promotional Events: Giveaway Items to Patrons on Competition Days Friday, Saturday and Sunday Experience: Pavilion, Putting Green, and Driving Range Signage: Caddie Bibs and Quiet Paddles Scott Hoch, Raleigh Native & 11-Time PGA TOUR Champion
BRAND EXPOSURE Go for the pin Build brand awareness within upscale demographic audience Brand Exposure Opportunities: Exhibition Space Exhibit Tent in the extremely high traffic area near the Putting Green and the Main Tournament Entrance Hole Sponsorship Corporate logo placed on Tee Sign and on Hole Description in Spectator Guide, adjacent to your Spectator Guide Ad Advertising Spectator Guide Official Tournament Publication, includes hole-by-hole analysis of the Championship 18 at Prestonwood Includes foldout map Pairings Sheet Daily schedule of tee times Tom Kite, World Golf HoF Member & Course Record Holder (61)
CONTACT INFORMATION Tournament Director Jeff Kleiber jeff.kleiber@octagon.com (919) 531-0240 Sales Director Paul Campion paul.campion@octagon.com (919) 531-0200 Marketing & Communications Manager Mark Francois mark.francois@octagon.com (919) 531-0338 Tournament Coordinator Caroline Taylor caroline.taylor@octagon.com (919)531-1829 Operations Coordinator David Shoemaker david.shoemaker@octagon.com (919) 531-0400 Curtis Strange, Two-Time U.S. Open Champion