2015 MEDIA KIT
Our Mission is to teach children the importance of nature and its conservation through the joy of play.
A Family Story Safari Ltd was inspired in 1979 by an endangered species card game that my parents Bernard and Rosemarie Rubel discovered while visiting the Munich Zoo in Germany. Fueled by their passion to educate through the joy of play, my parents transformed that rummy game into a collection of museum-quality figures enjoyed by children, adults, educators and collectors alike. Bernard A. Rubel 1960 As we grew, we signed license agreements with Carnegie Museum of Natural History and the Monterey Bay Aquarium in 1986 and 1994. These licenses established us as a leading producer and distributor of scale model dinosaurs and sea life worldwide. Inspired by my parents passion, my son Alexandre Pariente, daughter-in-law Christina Pariente and I continue to create authentic figures that speak to the innate curiosity in all of us. Three generations later, we are pleased to offer more than 1,000 realistic, hand-painted products that teach children the importance of nature and its conservation through the joy of play. We invite you to Discover the Frontiers of your Imagination with us. Rosemarie Rubel 1948 Alexandre Pariente, CEO Christina Pariente, President
Who We Are For three generations, Safari Ltd has been a leading manufacturer and worldwide distributor of educational toys specializing in authentic, hand-painted figures. Educators Safari Ltd underscores the importance of creating Toys that Teach. We provide educational information online in English, French, Spanish, German and Italian for each of our figures. Our team thoroughly researches the latest wildlife news, conservation efforts and prehistoric discoveries to ensure this information is accurate, yet captivating. Imagination in Play Imagination is a fundamental element of the learning process. Our collections include more than 1,000 products, spanning from mythical creatures to historical figures. From dinosaurs to wildlife, dragons to fairies, horses to farm life, reptiles to sea life, Safari Ltd takes you on a journey of wonderment. At Safari Ltd, we design toys that enrich the joy of play. In a highly technological world the most endangered species is the imagination Without imagination, the individual loses the creative spark. We intend to never let that happen. Bernard A. Rubel, Founder, 1994 Discover more in our New Product Guide
Community Caretakers We are passionate about fostering education and enriching environments. Whether it s supporting our military, sponsoring orphaned elephants, donating toys to underprivileged children or contributing to environmental preservation, we contribute toward a healthier and happier planet. Some organizations we support are... and more. For all things share the same breath the beast, the tree, the man, they all share the same breath What is man without the beasts? If all the beasts were gone, man would die from a great loneliness of spirit. For whatever happens to the beasts, soon happens to man. All things are connected Whatever befalls the earth befalls the sons of the earth. Chief Seattle, 1854
Toys Inspired by Nature Powered by Imagination Museum-Quality Authenticity At Safari Ltd, we carefully craft our products for the most discerning eyes of all those of a child. Before designing each figure in the USA, our sculptors thoroughly research the anatomy of each animal to ensure our figures are as lifelike as possible. We continually update each sculpt as new scientific data emerges. Artfully Painted By Hand No two Safari Ltd figures are the same. Each product is hand-painted with sometimes up to 20 different steps. Take a peek at the hand-painting process of our Wildlife Wonders Cheetah Enjoyed for a Lifetime Many fans who have collected our figures as children in the 1980s still have and enjoy them today. A Safari Ltd collection endures for generations. Experience the Safari Ltd Blog
Our Collections TOOBS Standard TOOBS Designer TOOBS Mega TOOBS Bulk Bags Historical Ancient Rome Revolutonary War Civil War Good Luck Minis Specialty Figures Glow-in-the-Dark Incredible Creatures Hidden Kingdom Insects Dinosaurs Carnegie Dinosaurs Wild Safari Dinosaurs Great Dinos Fantasy Days of Old Dragons Fairy Fantasies Mythical Realms Wildlife Wildlife Wonders Wild Safari Wildlife Wild Safari North American Wildlife Wings of the World Birds Farm Winner s Circle Horses Safari Farm Best in Show Dogs Sea Life Wild Safari Sea Life Monterey Bay Aquarium Sea Life Safariology Science Evolution of Man Life Cycle Series Space Adventures Ancient Fossils Magnifier, How Insects See Bug Jar, Mega-10 Magnifier Energy Balls, Optic One Telescopes, Luminoculars Collapsible Binoculars, Binoculars Snappers Jaw Snappers Panoramic Posters
What They Say... I have used the range of Safari Ltd dinosaur figures as teaching tools for our Dinosaurs and Diorama classes at the Smithsonian Summer Camp program for many years It is like having a 3D textbook in class for the kids to use. Randy Knol, Prehistoric Times Columnist I worked for an African Travel Company (Park East) for 10 years previously to my life starting Twiniversity. I ve traveled to Africa over nine times and have seen many of your animals myself. Your attention to detail with your Safari Ltd animals is what really drew me to you guys in the first place. Natalie Diaz Twiniversity Founder & Writer I wish you knew how incredibly important Safari Ltd is to our family. Your replicas are treasured and played with every single day :) By far, the girls favorite toys, they never tire of them. Raina Angelier, Mother & Facebook Fan Kudos to your company for taking the time to help provide children with the chance to experience wild and amazing creatures up close and with their own hands a blind child s way of seeing. Hillary Kleck, Founder of Sensory Sun Educational Technologies
News Release Safari Ltd Introduces More Than 70 Educational Toys Miami Gardens, FL, September 23, 2013 Safari Ltd, family-owned manufacturer and worldwide distributor of museumquality, educational toys, is expanding its collections with more than 70 new hand-painted products for 2014. New additions include mythical creatures, wildlife, sea life, life cycle sets, miniature figures and dinosaurs, including the Carnegie Tyrannosaurus rex authenticated by Carnegie Museum of Natural History paleontologists. Select Safari Ltd products in the Incredible Creatures collection are also now suitable for ages 18 months and up, breaking Safari Ltd into the baby market for the first time in the company s history. A family-owned business, Safari Ltd Executives Ramona, Alexandre and Christina Pariente continually review and select new product from the company s inspiration list a compilation of suggestions from children, parents, collectors, educators and experienced buyers alike. Each year we carefully handpick which of nature s most fascinating and beloved creatures to recreate, said Safari Ltd President, Alexandre Pariente. We re ecstatic to place our new 2014 intros into the curious hands of children around the world. Each new product can take years to release as specialized sculptors work to perfect the anatomy of each figure. Safari Ltd is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play. About Safari Ltd For more than 30 years Safari Ltd has been a leading manufacturer of innovative, educational toys specializing in authentic, hand-painted figures. Safari Ltd has licenses with the Carnegie Museum of Natural History and the Monterey Bay Aquarium to produce scale model dinosaur and sea life collections, establishing Safari Ltd as a serious figurine company for children and collectors alike. All products exceed global safety standards. Safari Ltd philanthropic contributions cover a wide variety of local and global conservation efforts, including Big Cat Rescue, Fairchild Tropical Botanic Garden, the Humane Society of Greater Miami Adopt-A-Pet, the Marine Mammal Center, the Nature Conservancy, National Eagle Center and the Sierra Club. For more information, visit www.safariltd.com
Connect with Safari Ltd P: 800.554.5414 F: 800.598.9866 E: networking@safariltd.com Safari Ltd 5960 Miami Lakes Drive Miami Lakes, FL 33014 USA Discover the Frontiers of Your Imagination at safariltd.com Explore our collections in our 2015 catalog #LoveSafari