Vacation & Summer Spending Survey 2018 Collection Period: May 16-19, 2018 Respondents: 2,839 Q1. Do you plan to take a summer vacation (June August)? Yes 59.67% 1694 No 20.25% 575 Not sure yet 20.08% 570 Q2. How many vacations are you planning this summer (June August)? 0 0.09% 2 1 43.98% 990 2 27.54% 620 3 7.15% 161 4 1.29% 29 5 or more 2.09% 47 Undecided 17.86% 402 Q3. How do you plan to travel for your vacation? Airplane 37.58% 846 Train 1.29% 29 Automobile 54.86% 1235 Boat 1.60% 36 Other 4.66% 105 Q4. What is the main reason you are not going on a summer vacation? Lack of time off from work 12.28% 71 Financial reasons 40.14% 232 Health reasons 6.75% 39 Personal reasons (ex. Pets, kids) 14.36% 83 Too busy with pre-existing plans 11.76% 68 Other 14.71% 85 1
Q5. What is your favorite month to vacation? January 2.44% 68 February 3.55% 99 March 3.12% 87 April 3.37% 94 May 6.63% 185 June 15.45% 431 July 21.08% 588 August 14.05% 392 September 11.90% 332 October 11.15% 311 November 2.65% 74 December 4.62% 129 Q6. How far in advance do you usually book summer vacation(s)? 1 month 25.73% 718 2 months 22.04% 615 3 months 21.54% 601 4 months 9.25% 258 5 months 4.12% 115 6 months to more 17.31% 483 April 0.00% 0 May 0.00% 0 June 0.00% 0 July 0.00% 0 August 0.00% 0 Q7. How do you research, plan and or book your vacation? (check all that apply) In person (ex. Travel agency) 10.82% 302 Telephone 13.23% 369 Search engine 71.33% 1990 Social Media / Blogs 18.35% 512 Deal websites (ex. Groupon) 41.08% 1146 Travel aggregator sites (ex. Priceline, Expedia) 39.14% 1092 Information travel sites (ex. TripAdvisor) 40.07% 1118 Personal rental sites (ex. Airbnb, VRBO) 21.22% 592 Vacation specialty websites (ex. Apple Vacations) 9.96% 278 Email newsletters & special promotions 24.41% 681 2
Q8. Did you vacation last summer (June August)? Yes 57.10% 1593 No 42.90% 1197 Q9. How many summer vacations did you take last year (June August)? 1 52.92% 842 2 34.00% 541 3 8.99% 143 4 1.95% 31 5 or more 2.14% 34 Q10. Where do you prefer to vacation? (check all that apply) Beach 49.91% 1381 Florida 25.77% 713 California 19.84% 549 In the United States 56.85% 1573 Canada 10.66% 295 Mexico 12.40% 343 Caribbean 20.38% 564 Europe 18.72% 518 Other countries outside of United States 18.14% 502 All-inclusive resort 21.32% 590 Adult only resort 9.87% 273 Kid friendly resort 13.88% 384 Theme park 21.68% 600 Cruise 23.17% 641 Q11. What is the average length of your summer vacation (per trip)? 1-3 days 14.17% 392 4-6 days 30.43% 842 1 week 30.14% 834 10 days 14.56% 403 2 weeks 6.07% 168 More than 2 weeks 4.63% 128 3
Q12. What are your favorite vacation activities? (check all that apply) Dining out 62.74% 1736 Spend time at the beach 54.90% 1519 Outdoor activities (ex. Biking, hiking) 41.16% 1139 Water activities (ex. Boating, jet skiing) 32.60% 902 Tours 38.96% 1078 Popular attractions 55.69% 1541 Visiting non-tourist locations 34.12% 944 Spending time with friends and or family 58.08% 1607 Partying 15.87% 439 Relaxing 66.64% 1844 Sleeping 22.88% 633 Q13. How much does your typical vacation cost per person? $0 - $300 17.88% 492 $301 - $600 27.59% 759 $601 - $1,000 26.64% 733 $1,001 - $1,500 14.79% 407 More than $1,500 13.09% 360 Q14. How do you usually pay for vacation (travel & hotel mainly)? (check all that apply) Rewards credit card 41.04% 1129 Credit card 54.78% 1507 Use money from savings account 26.86% 739 Cash 38.10% 1048 Redeem rewards (credit card) points 23.52% 647 Redeem frequent flyer or membership points 17.63% 485 Gift cards 24.06% 662 AAA or AARP discount 18.87% 519 College savings fund 0.00% 0 Side job (to earn more money) 0.00% 0 Q15. I would vacation more if (check all that apply) I had more time off of work 38.11% 1045 I could afford it financially 74.14% 2033 I did not have children responsibilities 10.58% 290 I did not have a pet 19.29% 529 I could get a better deal on vacations 38.51% 1056 I wasn t afraid to fly 3.50% 96 I had more places I wanted to visit 5.98% 164 I had more friends or family to stay with 11.67% 320 4
Q16. The best part of vacation is Time off of work 13.68% 375 Visiting with friends and family 21.12% 579 Travel 15.28% 419 Food 5.29% 145 Attractions 5.91% 162 Experiencing new places 38.73% 1062 Q17. The worst part of vacation is Cost 60.07% 1647 Packing / un-packing 13.49% 370 Travel and time it takes to get there 18.60% 510 Sunburn 2.59% 71 Attractions 0.62% 17 Not knowing where to go 4.63% 127 Q18. How old are you? Under 18 0.62% 17 18-24 4.48% 122 25-34 20.32% 554 35-44 20.51% 559 45-54 21.53% 587 55-64 18.60% 507 65 or older 11.89% 324 Prefer not to say 2.05% 56 5