A community that stands together, races together! Sponsorship Opportunities Albertina Kerr s Race for the Roses Sunday, April 13, 2014 Contact: Nanda Sturm Email: NandaS@AlbertinaKerr.org Phone: 503-262-0174 1
YOU can help us empower children, adults, and families in Oregon. Every day, ALBERTINA KERR helps children, adults & families in Oregon living with mental health challenges & developmental disabilities, empowering them to lead fuller, self-determined lives. Children & Families Family Resource Center Early Childhood Services Community Based Treatment Foster Care Group Home Care Intensive Treatment Crisis Care Adults Community Based Treatment Supported Living Group Home Care
Racing Together. More than 4,000 runners, walkers and volunteers are expected at Albertina Kerr s Races for the Roses Half Marathon, 10k and 5k races. Thanks to a team of community volunteers, Race for the Roses is one of the few events where 100 percent of the net proceeds go directly to help the most vulnerable in our community. Standing Together. Founded in 1907, Albertina Kerr strengthens Oregon communities by helping children, families and adults with developmental disabilities and mental health challenges, empowering them to lead richer lives. e invite you to join Albertina Kerr s Army of Angels as a sponsor of Race for the Roses Half Marathon, 10k and 5k races. Race Snapshot Saturday, April 12: Packet Pick Up & Expo From 10am to 4pm Oregon Convention Center Hall A COURSE MAP KEY HALF MARATHON RACE 10K RACE Mile Marker 5K RACE Sunday, April 13: Race Day Registration and Packet Pick Up starting at 5:30am Hall A and A1 Start Times Half Marathon Race: 7am 10K walk/run: 7:15am 5k walk/run: 7:30am Start/Finish Photo Opportunity ater Station Music on Course: g A DJs o R C o Soul Recommended Viewing Locations: 1. N 21st Ave & N Front St. 2. S Broadway between S Harrison St. & S Stark St. 3. Tom McCall aterfront Park between Burnside & Steel Bridges Hoyt St 1
Sponsorship Breakdown Sponsoring Albertina Kerr s Race for the Roses is not only a wonderful charitable opportunity for your company, but our media sponsors, advertising plan and numerous repeat participants deliver an excellent marketing opportunity for event sponsors. Public relations and media work begin in September 2013, more than six months before the event, making this an exceptional value. 2013 Demographics 3,800+ Racers 400 Volunteers Countless friends and family Gender: 68% Female 32% Male Average Age: 37 Average Education Level: College graduate Annual Household Income (as reported by participants who completed the post-race survey): 40% $31K to $75K 39% $76K to $150K 12% More than $150K 9% Less than $30K Race Collateral Material Race Brochure (17,000), fall and spring print runs (2,000 brochures distributed point of purchase) Race4theRoses.org Race T-shirts Kerr Newsletters and Annual Report Posters: 400 distributed through Portland metro area Expo Booth Information 10 x 10 booth 1 table 2 chairs More than 4,000 racers, families & volunteers Race Media Television partner: KPTV Channel 12 and Good Day Oregon promotions Radio partner: Entercom Portland Print: RaceCenter Northwest Targeted emails: Promotional emails, pre- and post-race, various sponsor and community partner communications Social media: More than 2,800 Facebook and Twitter followers, targeted advertising generating more than 5 million impressions Online: www.racecenter.com, www. athletepath.com, KPTV.com promotional banners, 97.1 fm and 94.7fm website listings, various running community calendar listings Outdoor: 40 plus street light Banners in downtown Portland 2
Albertina Kerr is looking for corporate sponsors to join us for our 2014 Race for the Roses Half Marathon, 10k and 5k race. e expect more than 4,000 runners, walkers and volunteers at the Oregon Convention Center on Sunday, April 13 and hope to raise more than $250,000. Join Kerr s Army of Angels for this awesome and unique sponsorship opportunity, where, on average, 91 cents of every dollar raised goes back to the programs and services of Albertina Kerr. A community that stands together, races together. Sponsor Benefits Goody Bag Insert (4,500+) Complimentary Race Entries Race ebsite 10 x 10 Booth at Expo and Race Banner at Race Electronic Newsletter (20,000) and Annual Report (10,000) Race Shirt (4,500+) Race E-mail blast Race Day Acknowledgment Race Brochure TV, Radio, Press Release and Social Media Brand Recognition at start and finish line Race Starter High Profile Aid Station Race Bib Industry Exclusivity Title Sponsor $25,000 Platinum Sponsor $10,000 (2 left) Gold Sponsor $7,500 (2 left) Silver Sponsor $5,000 (4 left) 2 20 Logo 2 4 Name Logo Logo Presented By Fall/ Spring 1 16 Logo 1 2 Name Logo Logo X Spring X 1 10 Logo 1 2 Name Logo Logo X Spring 1 6 Logo 1 1 Name Logo Name X X X X X Logo X (not including EXPO) Expo Sponsor $5,000 (1 available) 1 6 Logo 2 4 at EXPO Only Name Bronze Sponsor $2,500 1 4 Name 1 Deadlines Fall brochure: Monday, October 7, 2013 Spring brochure: Tuesday, January 1, 2014 Goodie Bag Insert: Monday, March 24, 2014 3