PKRA KITEBOARDING WORLD TOUR 2010 PKRA - IN PERSUIT OF EXCELLENCE

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PKRA KITEBOARDING WORLD TOUR 2010 PKRA - IN PERSUIT OF EXCELLENCE PRESENTS TENERIFE 2010 KITEBOARDING WORLD TOUR EL MEDANO - TENERIFE - SPAIN August 09-14, 2010 PKRA WORLD CUP WAVE - FREESTYLE COMPETITION 30,000 EUROS IN PRIZE MONEY EXTREME KITEBOARDING WAVE ACTION.

PRESS RELEASE TENERIFE WORLD CUP Tenerife Island all set to host PKRA 2010 World Cup event For the first time in the history of the PKRA there will be two World Cup events in the Canary Islands. Starting with the world famous and oldest PKRA event, the Fuerteventura Kiteboarding PKRA Super Grand Slam (Aug 3-7), who is celebrating its 25 year of World Cup competitions. Immediately following Fuerteventura, the island of Tenerife will host the brand new Tenerife kiteboarding World Cup (Aug 10-15). Tenerife will have the much anticipate wave riding world cup discipline as well as a freestyle qualifier event. Between this two events the Canary Islands will have official competitions in all the IKA recognized world cup disciplines, including Freestyle, Speed, Race and Wave. A third PKRA event in the island of Lanzarote, had some major economic problems affecting the region and has been officially canceled. However the Fuerteventura and Tenerife events promise to be two great competitions and will pave the way, so more event in the Canary Island can be incorporated into the PKRA World Tour for 2011.

TENERIFE 2010 KITEBOARDING WORLD CUP DATES: August 09-14, 2010 Monday, 9th Aug 16.00-18.00h PKRA World Cup Registration at the Event Site - Mandatory Riders visit to SIAM Park (biggest water park in Europe) Tuesday, 10th Aug 10.00h Riders Meeting - PKRA Office 11.00-18.00h First Possible start of Freestyle or Wave event (wave condition pending) F1 Red Bull simulator Wed, 11th Aug 10.30h Riders Meeting - PKRA Office 11.00-18.00h PKRA Freestyle or Wave (wave condition pending) F1 Red Bull simulator Thursday 12th Aug 10.30h Riders Meeting - PKRA Office 11.00-18.00h PKRA Freestyle or Wave (wave condition pending) F1 Red Bull simulator Friday, 13th Aug 10.30h Riders Meeting - PKRA Office 11.00-18.00h PKRA Freestyle or Wave (wave condition pending) F1 Red Bull simulator BMX and Skate Exibition Saturday 14th Aug 10.30h Riders Meeting - PKRA Office 11.00-18.00h PKRA Freestyle or Wave (wave condition pending) F1 Red Bull simulator 21.00h Awards Ceremony at Plaza del Medano 22.00h Awards Party at the event site. ORGANIZER: Volumen Canarias EVENT SCHEDULE KITEBOARDING WORLD CUP 2010 TENERIFE

MAP: TENERIFE 2010 KITEBOARDING WORLD CUP

How to get there : Fly to Tenerife South to Reina Sofia Airport (TFS) There are hundreds of flights from Europe from London, Paris, and Madrid. With Flights as low as 160 Euros. If you are coming from the Fuerteventura World Cup the best way is to take an interisland flight starting at 42 Euros one way, or 94 Euros roundtrip. Check edreams for prices. The event site and hotels are 5 minutes away from the Airport at Costa del Silencio. Accomodations : The following is a list of hotels and appartments. Contact Phone for Booking in advance: Anthony Picq Telephone: 0034-922.17.90.15 Mobile phone: 0034-619.21.45.70 www.apartamentosmedano.com reservas@apartamentosmedano.com MAKE SURE YOU BOOK IN ADVANCE SINCE IT WILL BE AT THE TOP OF HIGH SEASON HOSTAL CAREL Prices with half board Single room : 30 each person per day ( minimum 2 people per room and max 3 people ( sofa-bed or extra bed).

Accomodations : HOTEL ARENAS DEL MAR Price per person/day- Bed and Breakfast : Individual room : 82 Double room : 113 Triple room : 152 Price per person/day- Half Board (Breakfast and Dinner) : Individual room : 88 Double room : 125 Triple room : 168 Full board: 18 7 extra each person for room with sea view HOTEL PLAYA SUR TENERIFE - EL MEDANO Price per person/day- half board (breakfast and dinner): Single room: 52 ( 1 person ) Double room : 78 ( 2 people ) Triple room (family room): 105 ( 3 people ) HOTEL EL MEDANO Price per person/day- half board (breakfast and dinner): Single room: 81 ( 1 person ) Double room: 108 ( 2 people ) Triple room : 140 ( 3 people )

Accomodations : APPARTMENTS EL MEDANO www.apartamentosmedano.com Prices from 48 to 140 A total amount of 180 apartments CAR RENTAL Seat Ibiza 170 per week. Surfrack for free Free delivery at the South airport Van rental : Renautl traffic Or Ford Transit Prices per day : RENAULT TRAFFIC 85,00 / DAY FORD TRANSIT 89 /DAY Delivery at South airport 18,00 Delivery back at South airport 18,00

PKRA CREW : Tour Manager: Mauricio Toscano (MEX) Head Judge: Sami Gali (ESP) Contest Directors: Olaf Vantol (NED) Erik Troosthide (NED) Media Director: Jacqueline d Entremont (CAN) Camera Men: Jeremie Leucadey (FRA) Morten Gerslad (NOR) Official Photographer: Roberto Foresti (ITA) International Judges: Julian Kidd (AUS) Carlos Saez (ESP) Antoine Jaubert (FRA) Toby Bromwich (UK) Julian Hosp (AUT) Ann Knutson (SWE) Dani Dominguez (ESP) Disciplines: The Tenerife 2010 Kiteboarding World Tour is an official stop of the PKRA Wave World Tour, and it features the freestyle discipline as a world cup qualifier event. Wave World Cup: This pure surfing discipline resembles an evolution of the sport of surfing where the kite pulls the riders into the wave for a pure surfing experience. Prize money: 10,000 Euros Freestyle: This exciting discipline involves pushing the limits of kiteboarding with the hardest technical moves and spectacular high jumps. Prize money: 20,000 Euros

PKRA TELEVISION DISTRIBUTION The PKRA Television Distribution done by Quattro Media of Germany is without a doubt the best and most complete kiteboarding television distribution in the world. In past years the PKRA got over 4000 hours of worldwide television coverage. (11 events x 26 minutes) Television distribution includes the best sport networks like SkySports, Fox Sports, Extreme Chanel, MTV and more than 350 TV stations worldwide. Daily News broadcast at selected events, ensure the kiteboarding images are viewed by millions of people in the event s county host. SAMPLE REPORT TV EXPOSURE:

PKRA Working with Extreme Elements has attained the highest quality, largest and most precise kiteboarding media coverage on the Internet.. PKRA is the most watched kiteboarding competition related media on the internet.. Media Partners Include: YouTube, Yahoo! Video, MySpace, Metacafe, Revver, Dailymotion, Blip, Veoh, Crackle Over 5,500,000 unique video views on youtube alone for PKRA related videos. Dedicated PKRA YouTube Channel. Other Social Media Website channel pages currently being launched such as Facebook and Twitter. The PKRA professionally designed official website, built and designed by our media partner 01 Kitesurf.com, gets over half a million visitors per year.