THE BIGGEST EVENT IN ACTION SPORTS HISTORY 2 0 1 6 S A LT L A K E C I T Y, U TA H
THE WORLD S GREATEST ACTION SPORTS ATHLETES COMPETE IN A THRILLING NEW FORMAT UNLIKE ANYTHING EVER SEEN BEFORE. Over the past five years, Nitro Circus has exhilarated stadiums around the world with astounding live shows featuring ground breaking stunts. Now, Nitro Circus brings its innovaave brand of acaon sports entertainment to the compeaave arena for the first Ame ever. Action sports is about progression, pushing the envelope to go bigger, faster and farther than ever before. When it comes to competition, I expect to see the best of the best going head to head, attempting tricks no one has ever seen before. With the Nitro World Games, we wanted to create an event that raised the bar and took action sports to the next level. -Travis Pastrana, Nitro Circus Creator
We have worked tirelessly for three years with one goal in mind: a total reinvention of action sports competition. - Mike Porra, Nitro Circus CEO A revolutionary transformation of action sports competition featuring finals-only events in an adrenaline-charged three-hour live broadcast on NBC Seven all-new Gold Medal events and more than 15 different competition ramps, including Nitro Circus trademark 50-foot Giganta Ramp Takes place in front of a sold-out arena, creating spectacular visuals designed to thrill and inspire television audiences around the globe A world class production with professional commentary, live scoring and neverbefore-seen tricks from the world s best athletes from Freestyle Motocross, Inline Skating, BMX and Scooter Features a Nitro-invented live scoring system, enabling fans to easily engage with the competition during every single minute of action Condensed competition schedule and television broadcast targeted at the core youth market those with short attention spans who crave high entertainment and action-packed event coverage Exclusive long and short form support programming available for license to international broadcasters from April to June in the lead up to the inaugural event WATCH NOW NITRO WORLD GAMES PRESENTATION 03
NITRO WORLD GAMES WILL FEATURE SEVEN ALL-NEW GOLD MEDAL EVENTS, REPRESENTING THE BEST OF THE BEST IN ACTION SPORTS: Freestyle Motocross BMX Best Trick Skate Best Trick Scooter Best Trick Freestyle Best Trick Triple Hit BMX Inline Best Trick NITRO WORLD GAMES PRESENTATION 06
The biggest event in the history of action sports, the Nitro World Games is a riveting three-hour experience that marks a revolutionary transformation of action sports competition. DATE: July 16, 2016 LOCATION: Salt Lake City, UT VENUE: Rice Eccles Stadium FORMAT Two days of practice/qualifying (closed to public/tv) One day of finals competition ARENA LAYOUT RICE ECCLES STADIUM U.S. BROADCAST PARTNER: NBC U.S. BROADCAST TIMING: PRIMETIME (8-11 PM EST) INTERNATIONAL DELIVERY: INLINE FMX SCOOTER BMX Format: 16:9 HD Delivery: available live via US Satellite or fast-turn around FTP Language: English Voice/Graphics, International/Clean 04
Recently named by Forbes magazine as one of America s Most Promising Companies, Nitro Circus continues to position itself as the world s leading youth action sports & entertainment brand. As well as spawning successful TV series and films, Nitro Circus Live is a global touring phenomenon which has obliterated box office records and cultivated a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, Australia, New Zealand, China, Japan, the Middle East and South Africa. International Live Shows 170 live shows taking place on 6 continents in 2015/16 Over 2 million global ticket sales to date Social Media 6 million Facebook likes 1 million Instagram followers 5x the #1 trend on Twitter 60% YouTube viewership aged 18-35 years old 2015 Highlights Nitro Circus Action Figures (2015) a top 5 itunes film release in multiple territories Action Figures YouTube web series (2015) - 13 million cross platform views (YouTube and Facebook) Triple Backflip world record attempt on YouTube - 11.6 million views Quad Backflip world record attempt on YouTube 11.5 million views Nitro Circus Crazy Train (2015) 5x the most watched program of the day on the NBC Sports Network 02
Example marketing and promotion available to international television partners (opportunities dependent on specific territory): PR: Dedicated release to announce the partnership. Pitch for listings and stories in TV guides and entertainment media outlets. Print Advertising: Targeted print advertising opportunities Digital Advertising: Weekly tune-in campaign on Google, Facebook, and YouTube; pre-roll and other digital display advertising Email Marketing: Email blasts to the Nitro Circus database and ticket buyers to encourage tune-in Social Media Promotion: Tune in organic posts, geo-targeted to Nitro s social media fans in the relevant territory Live Tour Cross-Promotion: Tune in ads on our big screens during the show 02
THE NITRO WORLD GAMES WILL AIR LIVE ON NBC AND WILL BE PRODUCED IN CONJUNCTION WITH NBC SPORTS GROUP S AWARD-WINNING LIVE PRODUCTION TEAM NBC Sports Group is known for its award-winning live coverage of the most prestigious sports properties in the world Winner of 11 Emmy Awards in 2015, including Outstanding Live Sports Special (Super Bowl XLIX), Outstanding New Approaches in Sports Programming (The XXII Olympic Winter Games) and Outstanding Technical Team Studio (English Premier League)
ALSO AVAILABLE ROAD TO THE NITRO WORLD GAMES 8 x 30 from June 2, 2016 This eight part series delves into the inspiration behind and creation of the first-ever Nitro World Games. Told through Nitro s cinematic style of storytelling, the series takes viewers through the innovative new format and features in-depth athlete profiles and packages, making this essential viewing in the lead up to the inaugural Nitro World Games. 02
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