I.LJ1:1Er?.S Eogletcn Institute of Politics New Brunswick New Jersey oe GRit ètar-tlcbgcr/eaglet0n POLL

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GRit ètar-tlcbgcr/eaglet0n POLL EMBARGOED NOT FOR RELEASE UNTIL: SUVD.4 K OCTOBER 26, 1997 RELEASE: SL/EP 65-3 (EP 115-3) CONTACT: JANICE BALLOU (732)828-2210. Ext. 240 The Siar-LedgerEagleton Poll web address: http: /www.rct.rutgers.edu eaglepol A stan based on the survey findings presented in this release and background memo will appear in Sunday s Star-Ledger. We ask users to properly attribute this copyrighted information to The Stur-Ledger/Eagleton Poll In this release The Srar-Ledger!Eagleton Poll includes a classification of voters that is based on how firmly they support a candidate. A tirm voter is one who selects a candidate and says they are very sure about their choice and will not change their mind before the election. Not firm voter5 are those who select a candidate and say they might change their mind or who ace initially undecided. All of the percentages in this release, unless otherwise indicated, are based on New Jersey residents who report that they are registered to vote. RUTGERS FOOTBALL MAJORITY SAY IT CAN IMPROVE STATE IMAGE WANT BIG TIME FOOTBALL Slightly more than half of New Jersey residents agree that having a successful Rutgers University football team can improve the image of the state of New Jersey. In addition, somewhat more than half of those who have followed Rutgers football this season want the team to continue with a big time college football program rather than changing to play in a lower football division. Overall. New Jerseyans are not sure about the support Rutgers is giving to the football team with close to 6-in- 10 residents reporting they don t know if Rutgers is spending the right amount of money on its football program. The Star-Ledger/Eagleton Poll of 800 state residents 18 years old and older conducted by telephone between October 12 and 15, 1997 also found that 6-in-lO New Jerseyans have not paid any attention to the Rutgers football team this season. - more - fle SA UNNEflSfl Y OF NFW S?v I.LJ1:1Er?.S Eogletcn Institute of Politics New Brunswick New Jersey 08901 oe-828-2210

EPII5-3(SLIEP6S 3) Page 2 RUTGERS FOOTBALL AND NEW JERSEY S image Overall, 56 percent of the state s residents agree strongly (29%) or mildly (27%) that having ( a successful Rutgers football team can improve the image of the state of New Jersey compared to 31 percent who mild y (15%) or strongly (16%) disagree and 13 percent who don t know. New Jerseyans who report they have followed the Rutgers football team a lot (76%) or some (78%) are more likely to agree that a successftfl team will improve the state s image than those who have followed the team a little (55%) or not at all (49%). About equal percentages of males (58%) and females (55%) say a successftil Rutgers football team will improve the image of the state. Also, slightly more Central (59%) and North (57%) Jersey residents agree that the image of the state can be enhanced by a successftil football team compared to 52 percent in South Jersey. ASSESSMENT OF CURRENT RUTGERS PROGRAM Overall, slightly more than half (56%) of New Jerseyans don t have an opinion on whether or not the Rutgers football program is going in the right direction or if it has gotten off on the wrong track while about equal percentages say that it is going in the right direction (2 1%) as report it is on the wrong track(?3%). Those who say they have paid a lot of attention to the Rutgers team this season (65%) are more likely to feel the team is on the wrong track than are state residents who have followed the team some (49%), a little (37%), or not at all (10%). Those who are 18 to 29 years old are more likely to say the tcam is going in the right direction (30%) than to say it is on the wrong track (24%) when compared to New Jerseyans in other age groups. - IYlOI C -

EPI 15-3 (SL/EP65-3) Page 3 ATTITUDES TOWARD BIG TiME COLLEGE FOOTBALL Among those who have followed Rutgers football this season, slightly more than halfs5%) say Rutgers should continue to compete in big time college football compared to 33 percent who say they should change to a lower division, 3 percent who volunteer an answer that it depends. and 10 percent who don t know. Those who have followed Rutgers football and agree that a successful team can improve the state s image (63%) are more likely than those who disagree that the team can enhance New Jersey (38%) to want Rutgers to continue with big time college football, Also, state residents who followed the team this season and feel it is moving in the right direction (66%) are more likely than those who say it is on the wrong track (47%) to want Rutgers to continue with big time football, Those who have followed the team some (6 1%) this season are more likely than those whose have followed it a lot (5 1%) or a little (5 1%) to support Rutgers continued play in big time football..1 TTITUDES TOWARD SPENDING ON RUTGERS FOOTBALL While almost 6-in-jO (58%) residents do not have an opinion on the amount of money Rutgers University spends on the football program. 12 percent say they spend too much, 12 percent too little, and 18 percent feel about the right amount is being spent. Residents who say they have paid a lot of attention to the team this season are more likely to say too little (32%) has been spent than too much (20%) or the right amount (18%). Those who have paid some attention are more likely to say the right amount (35%) is being spent compared to 23 percent who say too little and 8 percent too much. New Jerseyans who want Rutgers to continue with big time football are more likely to say about the right amount (32%) or too little (28%) is being spent than to feel too much (6%) money is committed to the more -

the Big Time. 18 percent say Rutgers spends the right amount. 15 percent say they spend to little and to report too much (25%) is currently being spent rather than too little (17%) or the right amount ( program. On the other hand, those who say Rutgers should change to a lower division are more likely (20%). Among the 55% of attentive New Jerseyans who feel the team should continue to compete in 3 percent say they spend too much, and 19 percent don t have an opinion on what is being spent. - 30- Copyright. October26, 1997, The Eagleton Institme and The Star-Ledger. an opinion on spending. say they spend the tight amount, 6 percent too little, and 8 percent too much, and 12 percent don t have Among the 33% of attentive New Jerseyans who feel Rutgers should play in a lower division, 7 percent EPII5-3(SL/EP65-3) Pagc 4

16 information from the New Jersey Secretary of State s office for party identification. of each question on the actual questionnaire is in brackets. This data has been weighted using voter registration study of public opinion. The questions and figures referred to in this release are presented below. The location size are subject to a samoling error of about =3.5 percent at a 95 percent confidence interval. Sampling error is from that population. Sampling error does not take into account other possible sources of error inherent in any the probable difference in results between interviewing everyone in the population versus a scientific sample taken sample of 800 New Jerseyans, 18 years and older, was interviewed by telephone. Figures based on this sample The latest &ar-ledger/eaglecon Poll was conducted between October 12 and October 15, 997, when a random attic %tar-tlcbgcr/eaglet0n POLL RUTGERS Eagleton institute of Politics New Brunswick New Jersey 08901 908-828-2210 --North --South --Central Rethon --50-64 --30 - --65 and older --18-29 --Female 2 --Male 12 Qender Total 2% 99% (500) SQrn kink All Know A A Not At Don t 18 22 45 9 II 77 3 100 (3g6) 2 IOL (413) 49 7 12 18 61 5 13 15 66 10 15. 54 7 15 18 56 2 100 (168) 100 (317) 5 100 (159) 3 99 (137) 7 Ii 16 63 13 13 18 55 2 17 15 63 2 99 (384) 2 101 (207) 3 100 (208) T14 STAT! UNWSATY OF N.EflY 7% l3% 16% 61% (fli at all? R-1. How much attention have you paid to the Rutgers University football team this season --a lot, some, a little, or not BACKGROUND MEMO RELEASE SL/EP65-3 (EPI 15-3), SUNDAY, OCTOBER 26, 1997

EN 15-3 (SL/EP65-3) -2- R-2. Do you agree or disagree that having a successful Rutgers football team can improve the image of the state of New Jersey? [PROBE: Do you agree/disagree strongly or mildly?] Strongly Mildly Mildly Strongly Dont Agree Agree Disagree Disagree Know Ii2lai (a) TOTAL 27% 15% 16% l3% 100% (800) Gender --Male 35 23 15 :4 13 (00 (386) --Female 24 31 5 [7 13 00 ($13) Reipn --North 31 (5 [4 14 (00 (384) --Central : 30 29 16 (4 10 99 (207) --South 25 27 14 20 14 100 (208).4ttention to RU Football --Alot 54 13 9 I 99 (69) --Some 56 22 II 9 3 (01 ((09) --A little 23 32 22 12 10 99 (130) --None 22 27 14 (9 (7 99 (491) R-3. And based on what you have read or heard, would you say the Rutgers football program is going in the right direction or has it gotten off on the wrong crack? ( Right Wrong Don t Direction Track Know. TOTAL 21% 56% IOO% (800) Gender --Male 26 34 40 (00 (386) --Female (6 13 7! (00 (4(3) --(8-29 30 24 46 (00 ((68) --50-49 19 27 54 100 (317) --50-64 15 2! 64 (00 (159) --ósandolder (8 (9 63 100 (137) Rctnon --North 23 22 55 100 (384) --Central (9 34 47 (00 (207) --South (8 17 66 101 (208).4uentinn in RU Football --Abc 25 65 0 00 (69) --Some 49 (3 (00 (109) --A little 30 37 33 (00 ((30) --None 14 (0 76 100 (491)

69 Attention to RU Football --Female 12 5 4 69 100 (413) --Male II 20 23 6 100 (386) Gender TOTAL - 12% 12% 18% 58% 100% (800) Much Little Amount Know Total (n Too Too Right Don t R-4. Do you think Rutgers University spends too much money, too little money, or about the right amount of money on its Football program? --None TO 5 15 69 100 (491) --Disagree 25 7 16 52 100 (263) --Right direction 13 18 46 23 100 (141) --Wrong track 18 30 16 36 100 (216) --Male 55 35 3 6 99 (209) --Female 54 28 I 18 101 (99) --Some 61 33 2 4 100 (109) --Disagree 38 50 I 12 101 (84) --Right direction 66 24 10 (00 (81) --Wrong track 47 44 5 4 100 (162) Direction oirtj Football ASKED IF PAY ATTENTION TO RUTGERS FOOTBALL A LOT, SOME, OR A LITTLE --Non-white. division? Direction of RU Football Big Time Lower Division Lyfl Know Ii Lu) R-5. Should Rutgers continue to compete in big time college football, or should they change to playing in a lower --Yes 5 28 32 34 100 (159) --No 25 17 20 38 too (114) Should RU Stay in Big Time Gender RU Success Can Improve NJ image RU,cz,ccess Can Improve NJ Image --AliWe 51 31 I 17 100 (130) Attention to RU Football 23 -- 8 100 (64) Egc --Alittle (8 19 19 44 100 (130) TOTAL 55% 33% 3% 10% 101% (308) --Some 8 23 35 34 100 (109) --Agree 6 18 22 55 101 (441) Compete In Change To Depends Don t --White 48 38 4 11 101 (235) --Agree 63 27 4 7 101 (209) --Alot 20 32 (8 30 (00 (69) --Alot 51 38 7 3 99 (69) En (5-3 (SLIEP65-3) -3-

EPI 15-3 (SLJEP6S-3) -4- COMBINED RESPONSES FOR QUESTIONS R--l AND R-5 A MONO THOSE WHO A 7TENTION TO RUTGERS FOOTBALL: P41 Overall.4rticudes to RU Fonthall Program --Stay in Big Time and they spend right amount now 8% --Stay in Big Time but they spend too little :5 --Stay in Big Time but they spend too much 3 --Stay in Big Time but don t know about spending 19 --Should play lower division and they spend right amount now 7 --Should play lower division but they spend too little 6 --Should play tower division but they too much 8 --Should play lower division but don t know about spending 12 --Don t know what division they should play I) TOTAL - 101% (n=308) (