A home run opportunity is coming to Franklin, WI

A home run opportunity is coming to Franklin, WI

WE RE GROWING IDEAS THAT ENTERTAIN AND TELL THE MOST IMPORTANT STORY. Ballpark Commons is pleased to invite you to be part of the premier baseball stadium being built at The Rock Sports Complex in Franklin, WI. Franklin Ballpark Commons has joined forces with Mixdesign, inc to take the stadium to a grand new level, by adding in one-of-a-kind guest experiences through experience based partnerships. The team is extremely excited to introduce you to this exciting agriculturethemed ballpark and even larger sporting/ mixed use property. We know that Klement s would be an ideal partner in and around the stadium. We see a mutually beneficial partnership by providing our fans and visitors with quality Klement s products within the sports complex, stadium, and high end golf feature. In addition, we would like to offer Klement s stadium naming rights. Klement s would be provided with daily face-to-face exposure with tourists, baseball lovers, residents, other businesses and the community at large. The active lifestyle brand of experienced-based sports, culture, and entertainment is designed to build & cultivate a destination that will attract local and regional spectators and participants to boost Franklin s economy and business growth. These opportunities goes hand-in-hand with additional, commercial and entertainment/sports opportunities which we have outlined in the following presentation. 2

MORE THAN A STADIUM EXPERIENCE INCREASED TOURISM The stadium and sports facilities will draw about 600k visitors/year ADDITIONAL HOUSING The apartment market is one of the strongest real estate segments and demand for these units in Franklin will be high. Will appeal to broad range of various ages/incomes. NEW JOBS The development is expected to produce 150-175 full time jobs, 400 seasonal/part-time jobs REHABILITATION OF BLIGHTED PROPERTY Landfill property will be transformed into a thriving downtown destination ACHIEVE ECONOMIC GOALS This development will help the city reach its economic goals; generating approximately $150 million the master plan 3

FARMING DEEPER INTO THE NUMBERS 2018 THE ROCK SPORTS COMPLEX Onsite Programming: We currently see 100,000+ baseball visits annually through our adult league, PTA travel baseball program, local high-school and college rentals, weekend tournaments, and other onsite events. Our plans include two more fields and a minor league stadium, which will substantially increase the visitor counts and visibility. Skill Hill: Via the expansion plans of our new Ski Hill tenant/operator (Schmitz Brothers), the development will see more traffic to winter (e.g. downhill racing, learn to ride) and summer programming (zip line, increased mountain biking, etc.). Hill Has Eyes: Rated the best haunted attraction in the Milwaukee area, HHE brings in 16,000+ visitors in the month of October 4

FARMING DEEPER INTO THE NUMBERS cont d 2019 AND BEYOND BALLPARK COMMONS (including programing on previous page at The Rock) Multi-Tier Golf Entertainment: We estimate north of 200,000 250,000 visitors, ranging from experienced golfers to first timers, via our golf-entertainment product. Our golf-entertainment product, in fact, is designed (and proven) to attract non- and lapsed-golfers back to the sport. This is a year-round range with heated bays and integrated into restaurant and retail buildings. Baseball & Fan Entertainment Stadium: We are set to develop a 4,000-seat minor league stadium, which we anticipate north of 180,000 240,000 baseball visits annually through Pro Baseball, home field for UWM Panthers and MOSE baseball, outdoor soccer, concerts, misc rentals. Soccer: We have plans to integrate the 1,700+ athletes currently playing for SC Waukesha. Indoor Sports Facility: Plans include a 77,000-sq. ft. indoor baseball & soccer facility with performance training academy. Mixed Use, Retail & Commercial: Spread out amongst three levels, food & beverage, merchandise, hotel, and retail shops will be integrated into the project. 5

A ONE OF A KIND BASEBALL EXPERIENCE. MB The American Association of Professional Baseball Comes to Franklin s Ballpark Commons ND SD MN WI The American Association of Independent Professional Baseball is a league founded in 2005 NE KS IA IL IN The Ballpark Commons team adds Wisconsin to Indiana, Iowa, Kansas, Minnesota, Nebraska, North Dakota, South Dakota, Illinois, and Texas, along with the Canadian province of Manitoba TX 6

A ONE OF A KIND BASEBALL STADIUM EXPERIENCE. We re telling the story of agriculture. Environmentally friendly, exceptionally fun. 4,000-seat minor league stadium Anticipate north of 180,000 240,000 baseball visits annually Will include: Pro Baseball, home field for UWM Panthers and MOSE baseball, outdoor soccer, concerts, misc rentals. silo/barn facade entry corporate parties farm themed attractions unique design fun for everyone 7

CURRENT CLIENT CASE STUDIES Kokomo Jackrabbit (Collegiate Baseball) Attendance: 49,000 Fans Hot Dogs / Brats Sold: 7,300 Hot dogs / brats Fan Per Link Ratio: 15% Lafayette Aviators(Collegiate Baseball) Attendance: 18,700 Fans Hot Dogs / Brats Sold: 2,700 Hot dogs Fan Per Link Ratio: 14% Rock Sports Complex Attendance: 100,000 Fans Hot Dogs Sold: 15,000 Fan Per Link Ratio: 15% 8