Boost your Image Business Powerfully with Male Clientele The Man as a client How men shop Where do men look for information on clothing and accessories? What triggers can you use to gain their attention? What makes them consider consulting services?
Understand the nuances of menswear How are men as consumers different in different regions? How to market to him Where should you look for male clients? What systems can you add to your business to help generate repeat clients? What are examples of additional income streams to add revenue to your image practice?
How to communicate effectively with men How to create an experience that exceeds his expectations? Consultation Interview The important questions Proper fit Tips for the best fit
Guidelines for Proportions Styling Rules Figure check: If a person or a proportion is longer or larger, visually divide it. If a person or a proportion is shorter or smaller, do not divide it. Divide with Color and line. Remember: Color is prominent to, or more important than Line! If a person or a detail is heavier or larger, make the Silhouette more form fitting. If a person or a detail is thinner or smaller, make the Silhouette more narrow or push it up. Proportion: The Proportion of Materials, Forms and Accessories should always repeat and harmonize with the person s details. Men s Proportions There are 4 parts of the ideal proportion: - Head to armpit 1 2 - Armpit to crotch 3 4 - Crotch to knee 5 6 - Knee to heel 7 8
The body has the length of 8 heads. The shoulder is wider than the hip. Elbow is in the same height as the waist, wrist is the same height as the crotch. Knees are in the middle of the leg. The length of the feet is the same as a head length. Best Practices for Different Body Types Men s Body Shape Inverted Triangle Characteristic: Wide Shoulder Small hips Muscular Masculine The best fit options: Upper part: Lower part: Details: Rectangle Characteristic: Shoulder and hips in a line Silhouette look like a rectangle Slim, medium or massive The best fit options: Upper part: Lower part: Details:
Triangle Characteristic: Small shoulder A little tummy Wide hips Wide thigh Wide backside The best fit options: Upper part: Lower part: Details: Round Characteristic: Wide shoulder Wide chest Tummy Round backside The best fit options: Upper part: Lower part: Details: Notes:
A man s Image Consultation: Checklist: Body height: Weight: Scale: Asymmetry: Body shape: Proportions: Differences: Long neck Short neck Wide neck Small neck Wide shoulder Small, sloped shoulder Large breast Caved-in chest Large stomach Long waist Short waist Full backside Too small backside Wide hips Too small hips Long legs Short legs Muscular arms Thin arms Short arms Long arms Large feet Short feet Preparation for a man s Image Consultation Tools
Business Building Insights from Group Activity as they relate to your practice - where to find him, how to sell to him, how to manage the consultation, sell additional services and gain ongoing business. Notes: Eva Koeck-Eripek, AICI CIM eva@imageinstitut.com Ann Lindsay AICI FLC ann@sosformen.com