2011-12 VIP FLEXIBLE BENEFITS As a Sens VIP, you deserve to be rewarded for your loyalty and support. Select from over 60 new VIP benefits to suit your personal preferences. For ease of understanding, we have grouped the benefits into platinum, gold, silver and bronze categories. All VIP benefits are then made available by package type and tenure. The longer you ve been a season-seat owner and the greater your investment, the more privileges you ll be able to enjoy! Please refer to the selection chart below to view the range of VIP benefits that you can choose from. VIP Flexible Benefits Selection Charts TYPE OF SEASON-SEAT OWNER PLATINUM GOLD SILVER BRONZE Full-season club-seat owners (10 or more years tenure) * 2** 2 1 12 Full-season club-seat owners (5-9 years tenure) * 2** 1 1 8 Full-season club-seat owners (1-4 years tenure) * 1** 1 1 6 100 or 200 level full-season seat owners (10 or more years tenure) * 1 1 1 10 100 or 200 level full-season seat owners (5-9 years tenure) * 0 1 1 8 100 or 200 level full-season seat owners (1-4 years tenure) * 0 1 1 6 All other season-seat owners (half season, flex 20, 40 or 10-game pack and 300 level full-season) with 10 years tenure 0 1 1 8 with 5-9 years tenure 0 0 1 6 with 1-4 years tenure 0 0 1 4 * Must have a minimum of 2 full season equivalents, for example: 2 full season seats or 4 half season seats ** One of your platinum benefits includes: THE VIP - club-seat and suite/suite pack owner VIP concierge service, and will be pre-selected for you during the online selection process TYPE OF SUITE OWNER PLATINUM GOLD SILVER BRONZE Suite share owners (10 or more years tenure) 2** 2 1 12 Suite share owners (5-9 years tenure) 2** 1 1 8 Suite share owners (1-4 years tenure) 1** 1 1 6 Suite pack owners 100 and 200 level (10 or more years tenure) 2** 2 1 12 Suite pack owners 100 and 200 level (5-9 years tenure) 2** 1 1 8 Suite pack owners 100 and 200 level (1-4 years tenure) 1** 1 1 6 Suite pack owners 400 level (10 or more years tenure) 1 1 1 10 Suite pack owners 400 level (5-9 years tenure) 0 1 1 8 Suite pack owners 400 level (1-4 years tenure) 0 1 1 6 ** One of your platinum benefits includes: THE VIP - club-seat and suite/suite pack owner VIP concierge service, and will be pre-selected for you during the online selection process 1
IMPORTANT DATES Priority Access: Renew by March 31, 2011 We will be launching the online selection process on May 3, 2011, at 11 a.m. for all season-seat owners who have renewed prior to March 31, 2011. This priority access will be available for one week. For suite owners: priority access will be given to suite owners with licenses that extend into the 2011-12 season. For suite pack owners: priority access will be given to suite pack owners who have renewed for the 2011-12 season General Access: May 10, 2011 Anyone who has renewed after March 31, 2011 will be entitled to make their selections starting May 10, 2011, at 11 a.m. Deadline For Selecting Your VIP Benefits The deadline for making your selections will be Aug. 15, 2011. However, don t wait too long because there are a limited number of benefits being offered on a first-come-first-served basis. For example, for a particular benefit there may only be 28 available and for others 200. Renew by March 31, 2011 to have priority access to select the VIP benefits that matter most to you! If you have any questions about these benefits, please send an email to benefits@ottawasenators.com or call 613-599-0300. We would be happy to answer your questions. 2
PLATINUM BENEFITS The Sens Workout limited availability Find out what it takes to prepare for battle and get fit like the pros. You ll join the Senators strength and conditioning coach and 19 others for an NHL-calibre workout in the team s conditioning room. Lunch, a dry-fit T-shirt and shorts, and a water bottle are included. Only five sessions are available. Ride The Zamboni Machine A pre-game ride on the Zamboni machine limited availability A Senators game-day favourite with younger fans, give one child a chance to ride the Zamboni machine at the conclusion of the Senators pre-game warm-up. Available to kids ages 7 to 12. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. PLATINUM Free Suite Free gallery suite night limited availability Entertain your clients or treat your family and friends in the luxury and comfort of a gallery-level suite for an Ottawa Senators game. Available for selected October home games only, this benefit includes 12 free suite tickets. Food and beverage are extra. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Happy Campers 2011 Senators Summer Hockey Camps at Bell Sensplex limited availability Treat your child to some summer fun and world-class hockey instruction at a 2011 Senators Summer Hockey Camp at Bell Sensplex. Only 29 spots are available. Visit the Bell Sensplex website for a of list available camps and descriptions: bellsensplex.ca. A Senators representative will work with you to finalize the appropriate type of camp and date. Team Skate Minor hockey team skate at Scotiabank Place limited availability Bring your minor hockey team to Scotiabank Place for an hour of on-ice fun and create memories that will last a lifetime. We will provide a list of available times and dates. Power Skating Private group lesson with Ottawa Senators power-skating coach limited availability This is a unique opportunity to hone your skating skills with a pro. Join a one-hour group lesson headed by the Ottawa Senators power-skating coach. Sens fans aged 10 and up are welcome. Three sessions will be made available and skaters will be grouped by age and skill. These sessions will take place in July or September of 2011. Goalies Only Private group lesson with Ottawa Senators goalie coach limited availability Enhance your skills and improve your game with this position-specific one-hour group lesson with the Ottawa Senators goalie coach. Sens fans aged 10 and up are welcome. This lesson will take place in September of 2011. Bell All-Access post-game player interview limited availability You and a guest will watch Bell All-Access host Gord Wilson interview an Ottawa Senators player following a home game in the 2011-12 season. Bell All-Access is broadcast post-game from Scotiabank Place s exclusive Club 101. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Scrummin It Post-game media scrum limited availability Get the scoop at the team s post-game scrum in the Scotiabank Place media room following an Ottawa Senators home game. This is a unique behind-the-scenes opportunity to observe the media in action with the game s top players. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Logo Power 200-level power ring advertising limited availability Enhance your profile and build your business with shared logo exposure for 10 Ottawa Senators home games during the 2011-12 season on the 200-level power ring in the home or visitors end. Subject to sponsor restrictions. 3
NHL Hockey Legends limited availability Rub shoulders with hockey s greats and dine in style before the game. Get a $100 credit on one $150 ticket to attend one of three pre-game NHL legend events. Each ticket includes entrance to the pre-game event and a Senate Club buffet meal. Happy Hour One hour of ice time at Scotiabank Place limited availability Gather your teammates, employees, family or friends for an hour of fun on the ice at Scotiabank Place during the 2011-12 season. We will provide a list of available times and dates. PLATINUM Birthday Bash Birthday party in gallery-level suite limited availability Fun fun fun! Host a children s birthday party in a gallery-level suite during the 2011-12 season. The package includes a free gallery-level suite with 12 tickets, a birthday cake and Senators loot bags for each guest. Food and beverage are extra. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Meet & Skate at Scotiabank Place limited availability Whether it s for team-building or business development, this is a meeting that your guests will never forget. Your Meet & Skate at Scotiabank Place package combines the convenience of a Scotiabank Place meeting room with a once-in-a-lifetime skating opportunity. The package includes use of a Scotiabank Place meeting room for up to two hours and an hour of ice time for up to 50 people. Food and beverage are extra. We will provide a list of available dates. The High Five Hallway Experience limited availability Give the gift of great memories to a child aged 6 to 14 with the High-Five Hallway Experience. Kids will greet Senators players with high-fives as they emerge from the dressing room tunnel before taking to the ice for the pre-game warm-up. We will provide a list of available dates. A digital photo of the experience will be provided. We will give you a list of available dates once the 2011-12 NHL schedule is released. Kiosk Marketing Kiosk space on the Scotiabank Place 100- or 200-level concourses limited availability Here s your opportunity to promote your service, product or favourite charity directly to Senators fans. Get space for a kiosk or display during a Senators home game during the 2011-12 season on the 100- or 200-level concourses. This benefit is subject to sponsorship restrictions and kiosk guidelines. We will provide you with a list of available dates and locations once the 2011-12 NHL schedule is released. That s Entertainment Free gallery suite to concert or show at Scotiabank Place limited availability Entertain your clients or treat your family and friends in the luxury and comfort of a gallery-level suite for a concert or show. This benefit, which includes 12 free suite tickets, is for selected non-blockbuster concerts or events from April 2011 to June 2012. Food and beverage are extra. A list of selections will be provided. The VIP Club-seat and suite owner VIP concierge Club-seat and suite owners will get the VIP treatment with this premium-service concierge package. We ll provide you with a person dedicated to helping you with your hosting and entertainment needs. Services include assisting with the management of your Senators tickets, including ticket exchange, ticket delivery and ticket donations; securing tickets in other NHL markets, purchasing and delivering merchandise gifts on your behalf, assisting with securing and ordering concert and event tickets, assisting with restaurant reservations at Scotiabank Place or with our restaurant partners, assisting with hotel reservations with our hotel partners and arranging for guest parking. 4
GOLD BENEFITS How Suite It Is Hold your meeting and watch a practice limited availability Here s a terrific opportunity to make a big impact with your clients, employees and prospects. Host a business meeting in a suite during a Senators practice at Scotiabank Place. A suite will be yours from 8 a.m. to the end of the Senators practice on non-game days during the 2011-12 season. Food and beverage are extra. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. GOLD Meet Me Scotiabank Place meeting room Want to make lasting impression and deliver your message to a captive audience? Then take advantage of this benefit and host up to 50 guests for a full day in a Scotiabank Place meeting room during the 2011-12 season. Food and beverage are extra. We will provide you with a list of available dates once the 2011-12 NHL schedule is released; game days are not included. Smell The Sweat Ottawa Senators behind-the-scenes tour A once-in-a-lifetime opportunity for you and a guest to check out the inner workings of an NHL team. Your exclusive behind-the-scenes visit includes a Senators training room tour, a locker room tour, a pre-game video session in the Senators coaches room that includes an analysis of a Senators opponent, a review of a game-day entertainment program and a photo opportunity in the Senators dressing room and on the Senators bench. We will provide you with a list of available dates once the 2011-12 NHL schedule is released; game days are not included. Impress Me Watch the game from the press box limited availability Don t miss a second of action with a chance to watch a game from this prized vantage point. You and your guest will get passes to watch a Senators home game from the Brian Smith Press Box at Scotiabank Place. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. On The Bench Post-game photo on players bench or in penalty box limited availability You and your guests will be escorted to ice level, where you can choose to have your digital photo taken on the Senators bench or in the penalty box after a game. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Chalk Talk with the coach or general manager limited availability Get the inside scoop from the Senators general manager or coach during one of five chalk talks held in the coaches room at Scotiabank Place. You and 24 other Senators fans will have the opportunity to ask questions and learn about our future on-ice plans. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Office Badge of Honour Exclusive framed print Be proud and tell your visitors that you support the Senators. Impress your clients, employees and prospects with a season-seat owner exclusive framed print for your office or lobby, customized with your corporate name. Green Day Golf day with Senators prospects limited availability Hit the links with our stars of tomorrow. You ll get a credit of $100 towards a $250 pass to golf with future Senators players during our golf-day event in June 2011. You will receive dinner and one of only 60 spots available at this exclusive nine-and-dine event. Now You Score Score magazine advertising limited availability Target your message with this unique advertising opportunity. You ll get a $1,500 credit towards a $2,000 advertisement in Score magazine, the Ottawa Senators game-day program. You will receive a ¼-page advertisement in one issue, which runs for 10 Senators home games. Subject to sponsor restrictions. 5
Autographed Senators replica jersey limited availability Do you covet a certain autograph for your collection? Get a $175 credit towards a $300 autographed Senators replica jersey and you can specify the player autograph you would like. Only 250 jerseys available. Have An Ice time An hour of ice time at the Bell Sensplex limited availability This is a terrific opportunity to host a family skate, a team practice or even a hockey game with one hour of ice time at Bell Sensplex, the Ottawa Senators practice facility. Subject to available dates and times. GOLD Women s Hockey 101 limited availability Join female Senators fans for an evening in the Founders Lounge, a private gallery-level suite at Scotiabank Place. The evening will feature a guest speaker, who will discuss the ins and outs of hockey, and will provide the opportunity to mingle with up to 119 like-minded fans. This benefit includes one suite ticket and a wine-and-cheese offering. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Sparty Party Senators Spartacat mascot at your party limited availability With this benefit, you can have the region s coolest cat attend your corporate event or fundraiser during the 2011-12 season. Subject to available dates and times. Exclusive season-seat owner merchandise Senators gym bag (retail value $100) Receive one of a limited number of exclusive Senators gym bags. Exclusive season-seat owner merchandise Leather Senators portfolio (retail value $60) Receive one of a limited number of exclusive Senators leather portfolios. Sin Bin Warm-Up Watch warm-up from the penalty box limited availability This is another opportunity to create unique Sens memories. You and your guest will get to watch the Senators warm-up prior to a home game during the 2011-12 season. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. $50 Total Ticket credit for The Sens Store Get your gear on with this $50 merchandise credit on your season-seat holder account for the 2011-12 season. You can redeem the credit through Total Ticket, a process by which we scan your ticket to debit your account, at The Sens Store at Scotiabank Place. $50 Scotiabank Place food and beverage Total Ticket credit Whether it be a pre-game meal or a snack during the game, use this $50 food and beverage credit on your season-seat holder account for the 2011-12 season. You can redeem the credit through Total Ticket, a process by which we scan your ticket to debit your account, at any Scotiabank Place restaurant or concession stand. Autographed player photo limited availability Receive one framed 8 X 10 autographed colour photo of a Senators player. Specific requests are subject to availability. 6
SILVER BENEFITS Nameplates on your season seats Show pride in ownership of your season seats with the installation of one nameplate on the arm rest of each seat for the 2011-12 season. Available to full season-seat owners only. $25 Total Ticket credit for The Sens Store Get your gear on with this $25 merchandise credit on your season-seat owner account for the 2011-12 season. You can redeem the credit through Total Ticket, a process by which we scan your ticket to debit your account, at The Sens Store at Scotiabank Place. SILVER $25 Scotiabank Place food and beverage Total Ticket credit Whether it be a pre-game meal or a snack during the game, use this $25 food and beverage credit on your season-seat owner account for the 2011-12 season. You can redeem the credit through Total Ticket, a process by which we scan your ticket to debit your account, at any Scotiabank Place restaurant or concession stand. Sparty s Kids Club membership You ll get lots of swag and coupons for free stuff with this must-have for any young Sens fan. Get a full Sparty all-star package with a Sparty Kids Club membership for the 2011-12 season. Age restrictions apply. For further details on package inclusions, visit ottawasenators.com. Practice Makes Perfect Watch a Senators practice with your team Gather a group of 50 it can be your team, class or a group of friends and have them join you at Scotiabank Place for a Senators practice during the 2011-12 season. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Go Sens Go The Senators Super Fan Kit Show your passion for your Ottawa Senators during the 2011-12 season with the ultimate Senators Super Fan Kit. This Senators fan package includes a face-painting kit, a player T-shirt, a foam finger, a support sign and team scarf. Business guest-speaker series limited availability Take advantage of this appealing pre-game networking opportunity. Get a $50 credit towards a $100 ticket to attend one of our pre-game business guest-speaker functions with other season-seat owners. This benefit includes a pre-game buffet meal at the Senate Club and access to one of three speaker events that we will held during the 2011-12 season. This benefit does not include a game ticket. Dates and speakers to be confirmed. Employee Rewards Senators All-Star Employee Reward Program Show your all-star employees how much you appreciate their hard work with the Senators All-Star Employee Reward Program during the 2011-12 season. You supply the ticket and we ll provide an e-card from a Senators player, a laminated print showcasing three Senators jerseys with one of them personalized with your employee s last name, a souvenir digital photo and recognition on the videoboard during our employee all-star feature. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Walk This Way Internal walkway advertisement limited availability Deliver your message to a captive audience. Get one interior panel advertisement in the Scotiabank Place walkway. This benefit has a retail value of $2,000 but you only pay for the advertising production costs, which range from $750 to $1,500. Subject to sponsor restrictions. Walk That Way External walkway advertisement limited availability Target your message with this unique advertising opportunity. Get an exterior four-panel advertisement on the Scotiabank Place walkway. This benefit has a retail value of $7,500 but you only pay for the advertising production costs, which range from $750 to $1,500. Subject to sponsor restrictions. 7
The Season Seat Owner Luncheon limited availability Get ready for some thought-provoking discussions with a panel of hockey experts at a luncheon during the 2011-12 season. You get one ticket to this two- hour luncheon, which takes place in Club Red Scotiabank Place. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Exclusive season-seat owner merchandise Senators scarf (retail value $30) Receive one of a limited number of exclusive season-seat owner scarves. SILVER Exclusive season-seat owner merchandise Senators bracelet (retail value $60) Receive one of a limited number of exclusive Senators bracelets. Exclusive season-seat owner merchandise Senators cufflinks (retail value $70) Receive one of a limited number of exclusive Senators cufflinks. Autographed Senators puck Get one of a limited number of player-autographed pucks. Specific autograph requests are not available. Reel Good Time Exclusive season-seat owner movie screenings Get a pair of tickets to attend one of three private family-blockbuster movie screenings from July 2011 to June 30 2012. Movie selections to be determined. Picture This Souvenir family portrait limited availability Round out your scrapbook with a souvenir photo taken of your family at an Ottawa Senators game during the 2011-12 season. You will receive a digital and printed copy of your photo. A Senators representative will co-ordinate with you to confirm all of the details. Season-Seat Owner of the Game prize giveaway limited availability This is a unique opportunity to promote your business as sponsor of the Season-Seat Owner of the Game during the 2011-12 season. By providing a prize to the winning season-seat owner ($500 minimum value), your company will receive exposure on both the videoboard and on the PA system during the Season-Seat Owner of the Game feature. Subject to sponsor restrictions and prizing criteria. 8
BRONZE BENEFITS Scotiabank Place suite rental discounts Get a 15 percent discount on suite rentals at Scotiabank Place during the 2011-12 season. Employee discount program Reward your employees with our online discount program for tickets and merchandise during the 2011-12 season. We ll email your designated administrator an online promo code for discounted tickets on select games, which can be purchased directly through capitaltickets.ca. We ll also send a password-protected online order form for a 10 percent discount on Senators merchandise. BRONZE Bring The Kids Kids pricing at 50% off Bring your kids and their friends and get 50 percent off tickets to select Senators home games. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Saunders Farm Day Two tickets for Saunders Farm are yours; they re good for one visit anytime during the during the summer season, which runs from June 1, 2011, to Sept. 30, 2011. Sens Day At Mont Ste-Marie Get a 50 percent discount on lift passes at Mont Ste-Marie on Saturday, Jan. 21, 2012, and join us for some special Senators challenges and races with prizes. Sens Day At Camp Fortune Get a 50 percent discount on lift passes at Camp Fortune on Saturday, Feb. 18, 2012, and join us for some special Senators challenges and races with prizes. Season-Seat Owner Open House This is your chance to meet a Senators player up close and attend a hot stove session with Senators management. You and three guests will get tickets to attend this exclusive event in September 2011. In addition, you will receive a digital copy of your souvenir photo with a Senators player. Family Skate Exclusive season-seat owner family skate at Scotiabank Place Get four passes for our family skate at Scotiabank Place during the 2011-12 season. The family skate features a one-hour skate and the opportunity to meet a Senators player. We will provide you with a list of available dates once the 2011-12 NHL schedule is released. Bonus Tickets Bonus tickets to a Senators home game Bring your friends or family with a free pair of tickets to a Senators home game during the 2011-12 season. The game will be selected from a list provided by the club and seats will be assigned based on availability. Pre-game advertisement on the video scoreboard This is a unique opportunity to promote your brand or product with a 30-second ad on our video scoreboard prior to an Ottawa Senators home game. Your ad will be shown between 6 and 6:30 p.m. for 7 p.m. games or between 6:30 and 7 for 7:30 p.m. games. Sponsor restrictions apply. The client is responsible for all production and delivery. Delivery must be via Beta SP tape or delivered electronically in Quicktime format. Video only, no stills please. Tim Horton s Coaches Clinic Interested in learning more about coaching hockey from the pros? Join our 2011-12 Tim Horton s coaches clinic. For more information, visit ottawasenators.com. 9
Special Greeting on the videoboard This benefit is terrific for a birthday surprise, anniversary or any special milestone. Post a greeting to that special someone on the videoboard during the 2011-12 season. Your message will appear during the Special Greetings feature in the first intermission. Subject to availability by game. Alfie s 1,000 th Commemorative print of Daniel Alfredsson s 1,000 th game Receive one Tony Harris print commemorating Daniel Alfredsson s milestone 1,000 th game. Become the proud owner of one of only 5,000 prints, commissioned to honour our storied captain. BRONZE Senators leather attaché case Receive an $80 credit towards the purchase of a $225 Senators leather attaché case. Senators Softek jacket Receive a $65 credit towards the purchase of a $150 Senators Softek jacket. Senators watch Receive a $65 credit towards the purchase of a $150 Senators watch. Skills Thrills 300-level Sens Skills tickets Receive two tickets in the 300-level for the 2011-12 Sens Skills presented by Metro, a fun-filled, family-oriented, charitable event that features the Senators competing against each other in six skill-testing events. If you have any questions about these benefits, please send an email to benefits@ottawasenators.com or call 613-599-0300. We would be happy to answer your questions. SSE 2011-0262 Registered trade-mark of Capital Sports & Entertainment Inc. Trade-mark of The Bank of Nova Scotia. Trade-marks used under licence and control of The Bank of Nova Scotia. 10