HBA OF GREATER AUSTIN SALES & MARKETING COUNCIL M A R K E T I N G & A D V ERT I SI N G E X CELLE N CE AWA R D S Races 2 0 1 9 M A X AWA R D S G A L A : A P R I L 2 7 T H J W M A R R I O T T, A U S T I N
WHAT S INSIDE SPONSORSHIPS TITLE PARTNER ($10K)... 3 ENTRANCE PARTNER ($8K)... 4 TABLE PARTNER ($6K)... 5 PARTING GIFT PARTNER ($6K)... 6 PHOTO BOOTH PARTNER ($6K)... 6 BAR PARTNER ($6K)... 6 TRIP DRAWING PARTNER ($5.5K)... 6 WINNER PHOTOS PARTNER ($5K)... 7 TICKET PARTNER ($5K)... 7 AFTER PARTY TITLE PARTNER ($5K)... 7 SPECIALTY DRINK PARTNERS ($4K)... 8 PROGRAM/REGISTRATION PARTNER ($3K)... 8 BASKET DRAWING PARTNER ($3K)... 8 BOOMERANG PHOTO PARTNER ($3K)... 8 TALENT PARTNERS ($2.5K)... 9 AFTER PARTY VIP CABANA PARTNER ($2.5K)... 9 TRANSPORTATION PARTNER ($2.5K)... 9 DINNER PARTNER ($1K)... 10 ENTERTAINMENT PARTNERS ($1K)... 10 WINNERS PROGRAM PARTNERS ($500)... 10 DESSERT PARTNERS ($500)... 10 2 2019 MAX AWARD SPONSORSHIP OPPORTUNITIES
Title Partner CHURCHILL DOWNS $10,000 INVESTMENT Logo recognition in all marketing collateral and advertising Logo displayed on stage during gala Opportunity to provide a one (1) 60-second commercial during Awards program (produced by partner) Opportunity to provide one (1) 60-second presentation at the end of the event includes the event-wrapping toast Opportunity to provide one (1) post-event e-blast (produced by partner an sent through the HBA) Full page ad in Gala program (provided by partner) Full page ad in Winners program (provided by partner) Ten tickets (full table) to event with VIP seating a $900 value Two bottles of wine for table Official introduction to audience during Awards Gala, Name recognition on event signage Registration Table, Name scrolled on big screen during event, Recognition in Awards Program and recognition in event flyer e-blast and website Churchill Downs currently holds the record for the longest-running, continuous sporting event in the United States. In 1875, the track s inaugural meet reached nearly 10,000 spectators, unknowingly initiating an annual ritual that is now universally recognized bringing in record-breaking crowds of more than 170,000. 2019 MAX AWARD SPONSORSHIP OPPORTUNITIES 3
Entrance Partner RUN FOR THE ROSES $8,000 INVESTMENT Logo at grand entrance of event Logos prominent on the winner s path to stage Full page ad in Gala program (provided by partner) Full page ad in Winners program (provided by partner) Ten tickets (full table) to event a $900 value Two bottles of wine for table Official introduction to audience during Awards Gala Name recognition on event signage Registration Table Name scrolled on big screen during event Recognition in Awards Program and recognition in event flyer e-blast and website New York sports columnist Bill Corum famously dubbed the Kentucky Derby the Run for the Roses. 4 2 0 1 9 M A X AWA R D S P O N S O R S H I P O P P O R T U N I T I E S
Table Partner Garland OF ROSES $6,000 INVESTMENT Logo on each table in the Ballroom and After Party Ten tickets (full table) to event a $900 value 1/2 page ad in Gala program (provided by partner) 1/2 page ad in Winners program (provided by partner) Official introduction to audience during Awards Gala Name recognition on event signage Registration Table Name scrolled on big screen during event Recognition in Awards Program and recognition in event flyer e-blast and website Introduced in 1896, each year, a garland of more than 400 red roses is sewn into a green satin backing with the seal of the Commonwealth on one end and the Twin Spires and number of the race s current renewal on the other. Each garland is also adorned with a crown of roses, green fern and ribbon. The crown, a single rose pointing upward in the center of the garland, symbolizes the struggle and heart necessary to reach the Derby Winner s Circle. 2 0 1 9 M A X AWA R D S P O N S O R S H I P O P P O R T U N I T I E S 5
4 Parting Gift 3 Photo Booth Bar Partner $6,000 INVESTMENT EXCLUSIVE $6,000 INVESTMENT EXCLUSIVE $6,000 INVESTMENT EXCLUSIVE K ENTUCKY B ourbon Logo on all parting take home gifts Ten tickets (full table) to event a $900 value 1/2 page ad in gala program 1/2 page ad in winners program Plus 2 D L Crown SO PHOTO TRIPLE Finish Logo on cocktail hour photo booth photos & logo on sign at booth Ten tickets (full table) to event a $900 value Logo placed at all bars Logo on cocktail napkins at all bars 1/2 page ad in gala program 1/2 page ad in winners program Ten tickets (full table) to event a $900 value 1/2 page ad in gala program 1/2 page ad in winners program 1 Trip drawing $5,500 INVESTMENT EXCLUSIVE OFF TO THE Races Official sponsor of drawing for trip to 2019 Belmont Stakes in Long Island, New York Opportunity to draw winner on stage at gala & present prize Ten tickets (full table) to event a $900 value 1/2 page ad in gala program and in winners program All partnerships above include an official introduction to the audience during awards gala, name recognition on event signage at registration table, name scrolled on big screen during event, recognition in program, event flyer, e-blast & website. Belmont Stakes, oldest and longest of the three classic horse races (with the Kentucky Derby and the Preakness Stakes) that constitute the Triple Crown of American horse racing. The Belmont Stakes originated in 1867 and is named after the financier, diplomat, and sportsman August Belmont. 6 2 0 1 9 M A X AWA R D S P O N S O R S H I P O P P O R T U N I T I E S
WINNERS CIRCLE $5,000 INVESTMENT Backdrop Partner SOLD Logo on photography backdrop for winners Ten tickets (full table) to event - a $900 value 1/2 page ad in gala program and in winners program The Kentucky Derby Winner s Circle, has been a Derby tradition since the 1938 Kentucky Derby. Prior to that time, there were various areas used for honoring the Kentucky Derby winner. Trifecta $5,000 INVESTMENT Ticket Partner Business card or promotional offer perforated tear off at end of ticket Ten tickets (full table) to event - a $900 value 1/2 page ad in gala program and in winners program A trifecta is a bet where the bettor must predict which horses will finish first, second, and third, in the exact order. The concept was initiated at Arlington Park in Chicago, IL in 1971. Talk Derby TO ME SOLD $5,000 INVESTMENT After-Party Partner Logo displayed during the entire After Party (on GOBO) Ten tickets (full table) to event - a $900 value 1/2 page ad in gala program and in winners program Derby parties have become an annual tradition in large cities across the United States as the sport grows in popularity. Plus All partnerships above include an official introduction to the audience during awards gala, name recognition on event signage at registration table, name scrolled on big screen during event, recognition in program, event flyer, e-blast & website. 2019 MAX AWARD SPONSORSHIP OPPORTUNITIES 7
Mint JULEP Kentucky MULE $4,000 INVESTMENT Specialty Drinks 2 Available (1 each) 150 drink tickets with company Logo for after party Logo on all glasses used for specialty drink 1/4 page ad in gala program and in winners program Derby WATCH $3,000 INVESTMENT Program/Registration Exclusive Logo featured on front page of gala program* Full page ad on first page of gala program *Will appear on cover with Title partner, HBA & SMC logos. Derby HAT Parade Dapper DAN $3,000 INVESTMENT Basket Drawings 2 Available Official sponsor of Fancy Hat OR Dapper Dan basket drawings Opportunity to draw winner on stage at gala & present prize Opportunity to include promotional items in prize basket 1/4 page ad in gala program and in winners program THE MOST Exciting TWO MINUTES $3,000 INVESTMENT SOLD Boomerang Photo Exclusive Logo on all Boomerang photo booth photos at after party Logo branding on signage at booth at after party 1/4 page ad in gala program and in winners program Plus All partnerships above include an official introduction to the audience during awards gala, name recognition on event signage at registration table, name scrolled on big screen during event, recognition in program, event flyer, e-blast & website. While fashion always played a central role in the Derby, the flamboyant titanic hats that have become routine photog fodder at each year s races didn t make their debut until the 1960s, when social fashion norms loosened up and the ubiquity of television gave women an added incentive to stand out in the crowd. 8 2019 MAX AWARD SPONSORSHIP OPPORTUNITIES
Talent Partners $2,500 INVESTMENT 1 of 4 Available Secretariat American PHAROH Seattle SLEW Justify Company Name on sash worn by talent actor dressed in themed costume 1/4 page ad in winners program Millionaires' ROW AND They're Off $2,500 INVESTMENT VIP Cabana Partner 2 of 4 Available Private cabana seating 6-8 people at after-party Logo on signage outside reserved cabana Up to 5 bottles of Champagne (or wine) & dessert trays inside cabana for your private party 1/4 page ad in winners program $2,500 INVESTMENT Transportation Partner Exclusive Logo on discount promo cards placed on each table during MAX Awards Gala 1/4 page ad in winners program Plus All partnerships above include an official introduction to the audience during awards gala, name recognition on event signage at registration table, name scrolled on big screen during event, recognition in program, event flyer, e-blast & website. The famed Millionaires Row dining room is introduced in 1966, when Kauai King wins the Derby. 2019 MAX AWARD SPONSORSHIP OPPORTUNITIES 9
Jockey Burgoo D L SO CLUB $1,000 INVESTMENT $1,000 INVESTMENT Dinner Partner Entertainment Partner 3 Available 5 of 6 Available Logo featured on Dinner Menu during Gala Logo displayed on the entertainment stage at the After Party Two tickets to event - a $200 value Two tickets to event - a $200 value Win PL ACE Show Derby PIE Winners Program Dessert Partner $500 INVESTMENT D L SO $500 INVESTMENT 3 Available Unlimited Logo displayed on dessert menu Logo in the winners program (distributed electronically & posted on HBA website) Two tickets to event - a $200 value Two tickets to event - a $200 value HOME Stretch $500 INVESTMENT Coffee Bar Partner 3 Available Logo displayed on at coffee bar Two tickets to event - a $200 value Plus All partnerships above include an official introduction to the audience during awards gala, name recognition on event signage at registration table, name scrolled on big screen during event, recognition in program, event flyer, e-blast & website. 1 0 2 0 1 9 M A X AWA R D S P O N S O R S H I P O P P O R T U N I T I E S
8140 EXCHANGE DRIVE AUSTIN TX 78754 INFO@HBAAUSTIN.COM HBAMAXAWARDS.COM HBAAUSTIN.COM GET YOUR PARTNERSHIP AGREEMENT SIGNED TODAY! HBA DEVELOPMENT DIRECTOR PAM GILMOUR BUSINESS DEVELOPMENT DIRECTOR PAM@HBAAUSTIN.COM (512) 982-9187 HBA 2018 SALES & MARKETING COUNCIL PRESIDENT NATALIE PENLAND LEGACY MUTUAL MORTGAGE NATALIE.JACK@LEGACYMUTUAL.COM (512) 776-1400 2018-2019 MAX AWARDS COMMITTEE CHAIRS AMBER COLLINS DBM, INC. AMBER@DBMMAIL.COM (301) 718-9334 ALISSA DYAL KIPP FLORES ARCHITECTS ALISSAD@KIPPFLORES.COM (512) 335-5477