Swift Current Broncos Marketing Department The Swift Current Broncos are pleased to offer a wide variety of marketing opportunities suitable for large and small businesses. Our Marketing Department can develop a package designed to meet your marketing goals. From arena signage, ticket packages, game night promotions and corporate suites to advertising on www.scbroncos.com the official Broncos website, we have the mix that s right for you. Swift Current Broncos fans represent a diverse cross section of the Southwest, SK community. If you are looking for a way to get your company name and message expressed to people in a way they will remember, look no further. Attach your company to the action and excitement of Broncos hockey, an experience they won t soon forget! The Broncos offer a variety of options for your business. Your Swift Current Broncos Marketing Department can work with you to select which option, or options, are best for your business. Let us customize a corporate sponsorship package that best suits your needs. To customize an advertising package, or to learn more about the options available to you, contact: Jordan Wall Director of Business Operations jordan.broncos@sasktel.net P: (306) 773-1509 Ext 3 F: (306) 773-5406 Keegan Goodrich Public/Media Relations Director pr.broncos@sasktel.net P: (306) 773-1509 Ext 9 F: (306) 773-5406 Derek McKie Marketing/Game night Coordinator marketing.broncos@sasktel.net P: (306) 773-1509 Ext 10 F: (306) 773-5406 Jillian Plewis Marketing Assistant jill.broncos@sasktel.net P: (306) 773-1509 Ext 11 F: (306) 773-5406 Swift Current Broncos Advertising & Sponsorship Package 1
Index Swift Current Broncos Franchise............................ Pg 3 Arena Signage..........................................Pg 4 Tickets............................................... Pg 5 Game Night Sponsorships/Community Initiatives................. Pg 6 Theme Night Sponsorships................................. Pg 7 Continuity Promotions.................................... Pg 8 Section Sponsorship..................................... Pg 9 Print Advertising Opportunities..............................Pg 10 Other Marketing Opportunities.............................. Pg 11/12 Insurance Promotions.....................................Pg 13 Broncos Corporate Partner Perks Season Ticket Holder Privileges As a season ticket holder you not only receive a discount rate on your seat, You also get first opportunity to purchase your seat for the Broncos playoff run. First Right of Refusal The Broncos Marketing Department seeks to form continuing partnerships. While most agreements are single season terms, you will receive first option to renew your agreement for the following season. Option to use the Broncos Name & Logo for Promotional Material Be a Proud Partner of the Broncos! Consult with the Broncos Marketing Department on how you can benefit from using our name & logo in your promotional material to help promote your business. Website Listing & Link Option As a Bronco sponsor your organization will be listed as a corporate partner on the Broncos website, with a direct link to your company s site (where applicable). Swift Current Broncos Advertising & Sponsorship Package 2
Swift Current Broncos Franchise The Team Despite being the smallest market in the entire Canadian Hockey League, the Broncos are a solid success story, both on and off the ice. Since returning to Swift Current in 1986 after a 12-year-hiatus in Lethbridge, the Broncos have put together a string of great seasons. In the 1988-89 season, the Broncos went undefeated during the play-offs en route to the President s Cup, and ultimately a Memorial Cup title. The Broncos also won a second President s Cup in 1993, but came up short at that year s Memorial Cup Tournament. In recent years, the Broncos have continued their tradition of excellence. The team has captured two East Division regular season titles (1999-00 and 2000-01), and was an Eastern Conference finalist in the play-offs in 2001. The team has missed the playoffs just once in over 30 years. Swift Current loves their Broncos, and the team has established a standard of excellence that gives local fans something to stand up and cheer about. The City Halfway between Medicine Hat and Regina, along the Trans Canada Highway, sits the Hub of the great Southwest, Swift Current. As the largest centre in the southwest portion of Saskatchewan, the friendly city of Swift Current has a lot to offer, especially for families. With its great shopping and restaurants, as well as its scenic parks, great golfing, and modern recreation facilities, Speedy Creek is the centre of activity in the region. A Broncos game is almost always the top attraction in town, with crowds regularly filling the Credit Union i-plex to watch their successful hometown franchise in action. Others from around the league are constantly amazed at the size of the Bronco crowds for such a small population, as more often than not the team plays in front of crowds in excess of 2,300 fans. The city is also home to the Great Plains College, which provides a wide array of post secondary courses to students. For a city that quickly makes you feel like one of the family, Swift Current is hard to beat. Fast Facts WHL Team Founded - 1967 Population - 16,000 Arena - Credit Union i-plex Seating Capacity - 2,879 Season Ticket Holders 2009/10-1,765 Team locations: Swift Current - 1967-74, 1986-present Lethbridge - 1974-86 Average Attendance 2008-09-2,195 Swift Current Broncos Advertising & Sponsorship Package 3
Swift Current Broncos Arena Signage Signage in the Credit Union i-plex is visible during each of the Broncos 36 regular season home games as well as during all exhibition and playoff games. Your company logo and message will also be visible in media coverage by CTV, SHAW television, the Southwest Booster and the Prairie Post. More than 300,000 users pass through the i-plex each season. Signage in the i-plex provides high visibility for not only Broncos games, but also numerous other city and provincial events. Advertising in the i-plex will create - Increased awareness! High exposure! Top of mind awareness for your company! Credit Union i-plex Signage Options Include: Board Ads (2 1/2 ft x 8 ft) $2,000 (sideboards) or $2,200 (end boards) *Includes a 1/8 page advertisement in the Broncos yearbook, for the 2010/11 season. *Includes board sign costs. Advertiser is responsible for sign costs if graphics change during season. Ice Logos Behind Red Line One -$3000 Two-$5500 Inside Faceoff Circles One-#3250 Two-$5750 Neutral Zone/Inside Blue Lines One-$3500 Two-$6000 Concourse Section Signage $1,000 Obstructed View $500 *Includes a 1/4 page advertisement in the Broncos yearbook, for the 2010/11 season. Press Boxes $1000-$2000 City Property Fairview West Arena Signage Options: 4 x8 North Wall Sign: $500 per year * All prices quoted on a single season contract basis unless otherwise stated. * Advertisers are responsible for sign/graphic costs unless otherwise stated. Swift Current Broncos Advertising & Sponsorship Package 4
Ticket Packages Broncos Season Tickets Season tickets will be available in a number of zones throughout the Credit Union i-plex, as well as a limited number of standing room season tickets for those who enjoy watching Broncos action on their feet! Playoff Ticket Option Get your playoff tickets without the hassle of the line-up. Anyone with season tickets or flex packs can sign up for the playoff ticket option and automatically get playoff tickets. Tickets will be invoiced and put away at reserved tickets. Corporate Flex Packs - $325 Playoff Option-$400 (includes 5 tickets to first 2 playoff games) Flexpack vouchers consist of 36 individual game vouchers that may be used in any combination. You can use all 36 vouchers for 1 game, 1 voucher for 36 games, or any variation in-between. Flexpack vouchers are a great way to reward employees or customer loyalty, or to bring a business associate to a game. Corporate Flex Pack has been designed with your needs in mind Flexibility! Heroes in the Community - $299 The Program - Heroes in the community was formed to give children, and those less fortunate, the opportunity to attend a Broncos Home Game when otherwise they may not have been able to go The Benefit - The main benefit of becoming a Hero is the Community is the knowledge that you have helped to provide the opportunity for someone to enjoy fantastic WHL hockey and the Swift Current Broncos. Your organization will also be recognized in a monthly Heroes in the Community advertisement in the newspaper, in the Broncos souvenir program, as well as a feature on the Broncos official website. Minor Hockey Ticket Sponsor - $500 per game Do you want to get involved with the Broncos organization and give back to the community at the same time? Sponsor the Minor Hockey ticket night and allow every minor hockey player wearing their jersey to get into the game for free on a specific day of the week for the entire season. Private Suite Rental - $500 per game A great place to take in a Bronco game, overlooking the west end goal, you and up to 7 other people can take advantage of watching a game in your own private suite. Package includes $100 food/beverage voucher at the game and hostess service. A great corporate perk for parties. Suite is rented on a game by game basis. Group Tickets Benefits: Seating together, your group recognized with a PA announcement and on website, discounted ticket price and a signed prize for the group. Adults Students Children 6-10 tickets $14/ticket $7/ticket $5/ticket 11-19 tickets $13.50/ticket $6.50/ticket $4.50/ticket 20 or more $13/ticket $6/ticket $4/ticket Swift Current Broncos Advertising & Sponsorship Package 5
Game Night Sponsorships Take ownership of a Broncos game for your company! It s a great way to profile your business, entertain clients as well as distribute your company s product and information. Premium Game Night - $1,500 Included with each premium game night sponsorship is: 4-15 second public address announcements Display area in the lobby during the game 3 in-stand giveaways Opportunity for product distribution at all gates Intermission promotion Opportunity for a program insert Title sponsorship recognition in all radio and newspaper advertisements surrounding the game A corporate goodwill ticket package consisting of 30 game tickets Fridge Magnet Giveaway Night - $1,250 (3 available) The Broncos will be printing 2,000 fridge magnets for the 2008/09 season. The Fridge Magnet is a great way for your company logo to get noticed all season long. This season there will be room for 3 non-conflicting sponsor logos and phone numbers. The Broncos will distribute the Fridge Magnet at a select game in September 2008. They will also be available while supplies last throughout the season. Collectable Poster Giveaway Night - $400 (4 available) Put your company name and logo on a limited edition Broncos poster. On a featured game night during the season the first 1,500 fans through the gates at the Credit Union i-plex will receive a free Broncos collectable poster, sponsored by your company. As well, leading up to the game, your company will receive recognition in media outlets as a sponsor of the posters. There are four spots available on the poster and the four sponsors will share a Premium Game Night for the game that the posters are distributed. Community Initiatives Be a part of the many community initiatives the Broncos support. The Broncos are heavily involved in charity work in the Southwest and this is a great opportunity to partner with the Broncos in: The Literacy Program-Purchase books for the Bronco players to read to kids at local schools. The Bronco players will take books to schools to help educate students in the Chinook school division. Cost-$500 plus cost of materials Paint the Mask-Sponsor the contest for fans to paint the Bronco goaltenders face mask. The mask will be used by a Bronco goaltender and be given away to the winning artist after the game. Help promote your business on the entry form at Bronco games. Cost-$2000 Charlie Horse in the Community-Sponsor the most electrifying mascot in the WHL and his public appearances. Your business will be the only sponsor on Charlie Horse s jerseys and will be seen at all Bronco games and at all of Charlie Horse s appearances. Cost-$1000 Minor Hockey Coaching Program-Be the sole sponsor of the Minor Hockey Mentoring Program. Your sponsorship will provide the chance to recognize local minor hockey coaches at Bronco games and sponsor the Broncos coaching staff to attend minor hockey practices. Cost-$1000 Swift Current Broncos Advertising & Sponsorship Package 6
Swift Current Broncos Theme Night Sponsorships Included with each theme night sponsorship is: 3-15 second public address announcements Display area in the lobby during the game 3 in-stand giveaways Opportunity for product distribution at all gates Intermission promotion Opportunity for a program insert Title sponsorship recognition in all radio and newspaper advertisements surrounding the game A corporate goodwill ticket package consisting of 10 game tickets Trip Giveaway Night- $500 Partner with the Broncos and sponsor a big trip giveaway. One lucky fan will win a trip package. Your business will be prominently featured on a well attended game. You can gain exposure through prize giveaways, announcements and advertising on this big night. Ladies Night - $500 (4 available) Be a part of Ladies Night, a great chance to advertise to the women in the crowd. One night a year the Broncos recognize the women who attend a special evening. Get your company involved in prize giveaways, announcements and advertising for this special evening. Broncos Beat Breast Cancer Night - $500 (4 available) Associate your company name and logo on this special evening. Each year the Broncos have a game dedicated to raising funds to help cure Breast Cancer. Be a part of recognition in the community as a supporter of helping raise funds for the research to beat Breast Cancer. A great public relations tool, your company will be a part of all advertising the Broncos do to promote this special evening. Special Nights-$500-$1500 Family Night-Be affiliated with the Broncos family nights which will be Sunday/Holiday games and promote family prices and discounts to specific Bronco games. Retro/Alumni Night-Your sponsorship will be associated with specific Alumni nights where the Broncos will be bringing back past Broncos from the past 25 years. Education Night- Sponsor students from the Southwest and give them an opportunity to attend a Bronco game for free. Swift Current Broncos Advertising & Sponsorship Package 7
Continuity Promotions Meet with a member of the Broncos Marketing Department to create a fun filled promotion that is sure to meet your target market. From wacky on-ice promotions during the intermission to Live Action In-Stand giveaways during play stoppages, we can help you leave a lasting impression on a Broncos captive audience. Live Action In-Stand Promotion - $1,250 36 Game Package 5 Goal Giveaway Promotion - $1000 plus prizing Human Bowling - $150 per game Human Hamster Ball/Sumo Wrestlers - $1800 per year (3 year term) E-newsletter - $250 (3 spaces available) Insurance Promos Website Advertising Do you want your company to be exposed in an attention grabbing fashion? Then advertise on scbroncos.com, the Broncos official website. 7.3 Million hits to the site each year Over 80,000 unique visitors each year Big Box Ad: $750 Countdown: $350 Poll Question $500 Month Page Views Jan. 10 222,228 Feb. 10 188,303 Mar. 10 186,181 Apr. 09 84, 650 May. 09 67,478 Jun. 09 54,547 Jul. 09 77,714 Aug. 09 156,974 Sept. 09 252,809 Oct. 09 246,265 Nov. 09 222,505 Dec. 09 181,656 Swift Current Broncos Advertising & Sponsorship Package 8
Swift Current Broncos Section Sponsorship Looking for a new, unique way to get involved with the Swift Current Broncos? Become the sponsor for one of the dedicated zones! There are 3 to choose from that target three different groups, the Adult Fun Zone, the Family Zone and the Kids Zone. Family Zone - $1,500 The Broncos offer families the opportunity to be part of the Broncos Family Zone. This Zone will target young families that want to take advantage of family friendly pricing. For one low rate you can attach your name to that and be the exclusive Family Zone sponsor. Included in the sponsorship are in-stand give-aways, the ability for coupon and product distribution as well as recognition on the public address system and website. Kids Zone - $1,500 The Broncos will be offer kids the opportunity to be part of the Kids Zone every game of the year. This section will be designed for kids who want to have fun, cheer loud and win prizes. Every child/student with a season ticket in the Kids Zone will also be part of the Broncos Kids Club. For one low rate your business can be the exclusive sponsor of the Kids Zone and Kids Club. Included in the sponsorship are in-stand give-aways, the ability for coupon and product distribution as well as recognition on the public address system and website. Adult Fun Zone - $1,500 The Broncos offer adults the opportunity to be part of the Broncos Adult Fun Zone. This Zone will target adult over 19 years of age that love to cheer loud and be proud. Your business can be the exclusive sponsor this Zone for one low rate. Included in the sponsorship are in-stand give-aways, the ability for coupon and product distribution as well as recognition on the public address system and website. Swift Current Broncos Advertising & Sponsorship Package 9
Swift Current Broncos Print Advertising Opportunities The Swift Current Broncos have a number of different Print Advertising options available for your business. If you are looking for an advertising medium that will increase your exposure and reach an attentive audience then you have come to the right place! Broncos 25 th Anniversary Commerative Yearbook This season the Broncos will provide a commerative yearbook profiling 25 seasons of Broncos hockey in Swift Current. It s a great opportunity to get your message in the high demand yearbook. The yearbook will be on sale at all Bronco games and at The Stable Store. Black & White Advertisements 1/8 page $250 1/4 page $500 1/2 page $1,000 Full page $2,000 Color Advertisements Full page $3,000 Game Night Inserts Banner Ad $1000 The Broncos will be giving out 800 free game night packages to fans on game night. The inserts include game notes, stats rosters and more. The game night inserts will also be available for fans to download online. Game Tickets - $1,250 Advertising on Broncos Game Tickets is one of the best ways to ensure that you get noticed! Putting your company logo along with a special discount is an excellent way for you to generate business for your company. Every person who comes to a Broncos game needs a ticket. When your logo is on his or her ticket you are guaranteed exposure. With over 100,000 tickets printed annually you can be sure to get a good return on your investment. This season there will be 3 advertising spots available to non-conflicting sponsors. Swift Current Broncos Advertising & Sponsorship Package 10
Other Marketing Opportunities Broncos Lottery Calendar The Swift Current Broncos have the #1 selling lottery calendar in all of Southern Saskatchewan. Each year the Broncos print and sell 1000 lottery calendars. Advertising in the lottery calendar will ensure that your company logo gets noticed all year long. Your logo will be featured on each flip of the calendar, guaranteeing you maximum exposure! Business Card $500 Pocket Schedule Each season the Broncos produce and distribute 25,000 full color pocket schedules. The pocket schedules are a fan favourite, and will be made available at numerous Swift Current and Southwest Saskatchewan business locations throughout the season. The pocket schedule will have 9 non-conflicting sponsors. Quarter Page $400 Half Page $800 Full Page $1,600 Collector Photos Collector Photos will feature a different Bronco player on 20 different occasions throughout the season. The Collector Photo will be given out at select games. The player featured will be signing autographs at the end of the game in the lobby. The major sponsor will be featured at the autograph table following the game. Major Sponsor-$1250 Minor Sponsor-$475 Broncos Skills Challenge/Travelling Shootout Board The Swift Current Broncos have introduced a new special event to their season - the Skills Challenge! Attach your name to this special event which takes place during the season and sees the Broncos best players go head to head for bragging rights. As the title sponsor, your organization will receive recognition as the title sponsor in print, radio, at the event and anywhere else that the event is mentioned. Your Company also has the option to do instand giveaways, have a lobby display area, product distribution at both entrances and/or any other giveaways they are interested in during the Skills Challenge. Your logo will also be prominent on the shootout board which the Broncos will take on promotional appearances to schools/minor hockey events. Presenting Sponsor-$1500 Swift Current Broncos Advertising & Sponsorship Package 11
Other Marketing Opportunities Collectable Broncos Hockey Cards-4 Card Pkg. $400 The Broncos produce and distribute 1500 sets of player trading cards throughout the season. At one select Broncos home game in December we will have a feature night promoted as Hockey Card Night sponsored in part by your company. In addition, as a sponsor your company will receive 100 complete sets allowing you to create a fun filled reward program for your valued customers! Ticket Envelope - $2000 Become the exclusive sponsor on a ticket envelope. All reserved tickets will go into 3 sided ticket jacket. Sponsor will have 1 full side for advertising, 1 side for promotion to bring customers into your business and logo on one side. This opportunity is a great way to have customers focus on your product and bring them into your business. 10,000 ticket envelopes will be printed. Entrance / Exit Sampling-$250 Have your product given out to all fans at a Bronco game as they either enter or exit the Credit Union i-plex. It s an opportunity for you to get your product into 2000+ fans. Broncos/Special Olympics Breakfast - $500 (5 available) During the 2009/10 season the Broncos will be hosting a Broncos/Special Olympics Breakfast to support the Broncos Education Fund and Special Olympic Athletes in their pursuit of sport. As a co-sponsor of the event you will receive signage at the event as well as logo inclusion on all pre-event advertising. You will also be listed in the program and be publicly recognized during the event. Hall of Fame Banquet - $2500-Title Sponsor-$1000 Presenting Sponsor Be a part of team history as each and every year the Broncos induct legends of the past into the Hall of Fame. Title Sponsor includes your name on the inductees plaque, a corporate table and labelled as a title sponsor on all advertising. Presenting sponsors get a corporate table, your logo on all advertising and signage at the venue. Adopt-a-School - $500 Sponsor a school to attend a Bronco game. Your sponsorship will provide 75 game tickets to a school of your choice and include game announcements, a chance to have a set up in the lobby on game day and have your business featured in all print/radio ads leading up to the night. Swift Current Broncos Advertising & Sponsorship Package 12
Insurance Promotions Rapid Fire Promotion Make 20 of 25 Shots from the Red Line in 25 Seconds One Game - One Contestant Random Selection - Standard Exclusions Apply $10,000 Prize Premium = $1,000 $5,000 Prize Premium = $500 Face Off Frenzy Promotion Make the Perfect Shot from One Face-Off Dot to the Far Opposite Dot One Game - Three Contestants One Shot Each Random Selection - Standard Exclusions Apply $60,000 Prize Premium = $1,000 OR $30,000 Prize Premium = $500 Quick Strike Promotion - $1,500 If the Broncos score within the first 10 seconds of a selected period during a regular season home game, a $10,000 Prize will be awarded to a lucky fan in attendance. Your business would get a PA announcement per game. The Insurance promos would be a great addition to any game night sponsorship. Sponsorship packages can be tailored to fit your advertising needs. Contact a Broncos Marketing representative today for more information. Swift Current Broncos Advertising & Sponsorship Package 13