bike ms : 2011 SPOnsorship proposal bikemswv.org
MULTIPLE SCLEROSIS STOPS PEOPLE FROM MOVING. WE EXIST TO MAKE SURE IT DOESN T. We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The Society s vision: A world free of MS. We are people who want to do something about ms now About MS /// Multiple sclerosis interrupts the flow of information from the brain to the body and stops people from moving. Every hour in the United States, some-one is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S., and 2.1 million worldwide. About the National MS Society /// The National MS Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services designed to help people with MS and their families move their lives forward. In 2009 alone, through our national office and 50 state network of chapters, we devoted over $132 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested nearly $36 million to support 375 research projects around the world. bikemswv.org 1 Bike MS 2011: ship Proposal
MULTIPLE SCLEROSIS: THE FACTS Every hour in the United States, someone is newly diagnosed with MS. MS affects more than 400,000 people in the U.S. and 2.1 million worldwide. MS is the No.1 disabling disease among young adults in the U.S. Country Roads 2011 This year the Blue Ridge Chapter will host its 21st annual Bike MS Country Roads Ride. This annual ride will attract nearly 300 cyclists and is expected to raise $200,000 to help create a world free of multiple sclerosis. The two-day bicycling adventure offers three route options: a 60 mile Lodge Loop, a 140 mile Road Route, and a 120 mile Trail Trek along the Greenbrier River Trail. With all the excitement of the weekend, the Bike MS offers a unique advertising and marketing opportunity for sponsors. The Country Roads Ride, takes our cyclists through the scenic areas of Greenbrier and Pocahontas counties in southern West Virginia. Sneaking a peak at Senator Rockefeller s country side home, our road cyclists take in some of West Virginia s most beautiful territory. Our ride begins at the Greenbrier Resort where cyclists pedal to Snowshoe Mountain for an overnight celebration before returning to the finish line picnic on the Greenbrier lawn. Unlike racing events, this event is designed to provide a scenic, challenging route for both the experienced cyclist and the energetic novice. Sharing the vision /// Every year thousands of companies join the movement in an effort to help us move forward in developing new treatments and programs for people with multiple sclerosis through corporate teams, sponsorship opportunities and direct contributions. Corporations that invest both human and financial resources to end MS become part of our corporate family. By supporting the National MS Society through cash and in-kind donations, corporate partners enable the Society to raise needed funds cost-effectively, underwrite important research, expand programs, and promote community events. Benefits of partnership /// Through partnership with the National MS Society, your company can: Increase visibility and enhance customer loyalty Market directly to a targeted audience Demonstrate community involvement Associate with the excellent reputation of the Society Enhance employee team building The Society works with organizations that share in the vision. 2 Bike MS 2011: ship Proposal
BIKE MS: THE FACTS $80 Million was raised by Bike MS in 2009 Regional Representation/// Cyclists from all over the state of West Virginia from Martinsburg to Wheeling to Morgantown and Parkersburg join the Country Roads Ride each year to not only accept the challenge of the ride, but to help create a world free of MS. Our ride has also hosted cyclists from Florida, Georgia, Indiana, Kentucky, Maryland, Minnesota, Mississippi, North Carolina, New Jersey, Ohio, Oklahoma, Pennsylvania, South Carolina, Virginia, and Wisconsin. $800 Million has been rasied since it s inception in 1980 demographics 66% Male 34% FEMALE 73% college graduate or higher corporate teams/// Teamwork and Team Building Riding and fundraising promote stronger relationships resulting in enhanced teamwork and morale in the workplace. Corporate Pride and Employee Retention An exciting way to instill company pride in your employees by contributing to a worthy cause and having fun while doing it! Community Involvement By riding as a team, your company can build upon a positive corporate image with your employees, clients and shareholders. You will be promoting your reputation as a civic-minded company. Creating a Healthy Work Environment Training for Bike MS provides employees with the opportunity to release stress and improve their health through exercise. The event helps participants get fit and develop healthy habits. 38% have a total household income of $100k + as a sponsor of bike ms, you are in good company. recent corporate partners include: A MERICA S R ESORT 3 Bike MS 2011: ship Proposal
SPONSORSHIP LEVELS Rest Stop $250 VIP $500 Bronze $1,000 Silver $2,500 Gold $5,000 Elite $10,000 Title $20,000 Opportunities for Your Company Opportunity to Host a Rest Stop with Signs, Banners, Balloons, ect. Company Logo Placed on Official Route Maps Company Logo on Bike MS Website with Hyperlink to Company Website Company Logo Placed on Back of Bike MS Event T-shirt. Priority Placement Depending on Level. Company Logo Placed in Official Bike MS Brochure. Priority Placement Depending on Level Opportunity to Display Company Banner, signage, and information at Bike MS Event Company Name Mentioned in all PSA and Media Releases Company Recognized at Bike MS Kick Off by Bike MS Announcer Company Name Tied with Name of Bike MS. Ex. Bike MS: Tour de Vine Presented by (Company Logo) [and] Your Comany Name Company Logo Tied with Name of Bike MS. Ex. Bike MS Tour de Vine Presented by Your Company Logo 5 Bike MS 2011: ship Proposal
WHY GET INVOLVED WITH A CAUSE? 84% of adults believe that cause marketing creates a positive company image. 78% would be more likely to buy a product associated with a cause they care about. Cone Roper Benchmark Study on Cause Related Marketing The ride was so beautiful and I am still in awe of the entire experience. Explanation of Benefits what works for you? /// Bike MS Logo - The new MS Bike logo includes the Title s Company logo and the Presenting s Company Name. This logo will be used on printed materials throughout the 2011 Bike season. Brochures - 15,000 printed Bike MS brochures are distributed to various locations in West Virginia. ship levels will determine whether logo placement will be on the front, back, or inside of the brochure. Bike MS brochures recruit the majority of our participants. Local NMSS Website - Viewed by thousands of regional event participants and tens of thousands of regional and national donors. Logos are placed on the event website sponsor page and various other pages such as the home page, event information pages, and fundraising pages. Posters - 1,000 posters are produced and distributed. Posters are displayed on store windows and in corporate locations to recruit riders and create awareness. Rest Stops - Are located every 8-12 miles. Each Bike MS Rest Stop provides refreshments, snacks, medical care, bike mechanics and port-o-lets. Cyclists are always happy to see the smiles and hear the cheers from volunteers as they pull into each Rest Stop. We encourage each Rest Stop to make their stop unique by incorporating a theme that will create a festive atmosphere and encourage riders. Rest Stop s are asked to staff the Rest Stop with their employees or volunteers. ing a Rest Stop offers a great opportunity for corporate and team building. - Kathy DeWitt, Mylan Pharmaceuticals 5 Bike MS 2011: ship Proposal
WHY GET INVOLVED WITH A CAUSE? 66% of adults would switch brands and 62% would switch retailers to support a cause they care about. 54% would pay more for a product that supports a cause that they care about. Cone Roper Benchmark Study on Cause Related Marketing [our] firm has been involved in this cause for the past five years. We have a member with MS, and like most people, we know many other people with MS. It s a great organization that does a good job of using the money wisely for research, as well as helping those currently with MS. We really enjoy our involvement with this cause. - Stephen Fowler, Pullin Fowler Flanagan Brown & Poe About Bike MS O n e h u n d r ed r i d e s. O n e d e s t i n at i o n. A world free of MS. For cyclists and all those seeking a personal challenge and a world free of MS, Bike MS is the premier fundraising cycling series in the nation. With a choice of more than 100 extraordinary rides, the Bike MS experience is the ride of your life. More than 100,000 riders participated in 100 events offered in 2009, raising more than $84M across the United States. Each ride offers unique local flavor, while maintaining a well-organized, fully-supported, and consistently extraordinary overall experience The challenge and camaraderie created by Bike MS makes it the team-building event of choice for corporations For more information, visit www.bikemswv.org ABOUT THE NATIONAL MS SOCIETY The National MS Society is a collective of passionate individuals who want to do something about MS now to move together toward a world free of multiple sclerosis. In 2009 alone, through our national office and 50-state network of chapters, we devoted over $132 million to programs that enhance more than one million lives. Approximately 83% of Society income is devoted to research and service programs while 17% is invested in support services such as fundraising and Society management MS stops people from moving. The National MS Society exists to make sure it doesn t. 6 Bike MS 2011: ship Proposal
People around the world want companies to go beyond making a profit, paying taxes, employing people and obeying all laws; they want companies to contribute to broader societal goals... The Millennium Poll Corporate Responsibility conducted by Environics International Ltd. Contact: Kami Baker National MS Society Blue Ridge Chapter 304-343-5153 Kami.Baker@nmss.org 7 Bike MS 2011: ship Proposal