TBID SUMMARY Expense Accounts July August September October November December January February March April May June Total LY Totals Change YOY YOY Overhead 5,700.00 6,460.00 4,600.00 3,200.00 5,400.00 13,900.00 14,400.00 13,700.00 10,800.00 6,000.00 2,800.00 3,600.00 90,560.00 105,800.00 (15,240.0) 14% Marketing 216,772.96 188,150.00 179,150.00 215,850.00 268,150.00 178,650.00 211,850.00 824,100.00 236,817.00 178,350.00 933,150.00 933,150.04 4,564,140.00 5,947,290.71 (1,383,150.7) 23% Sales 96,500.00 1,000.00 2,000.00 2,000.00 1,500.00 1,000.00 2,500.00 2,000.00 3,000.00 500.00 1,500.00 500.00 114,000.00 175,000.00 (61,000.0) 35% Communications & PR 3,350.00 3,350.00 3,350.00 3,350.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 40,000.00 48,500.00 (8,500.0) 18% TOTAL PROJECTED EXPENSES 322,322.96 198,960.00 189,100.00 224,400.00 278,375.00 196,875.00 232,075.00 843,125.00 253,942.00 188,175.00 940,775.00 940,575.04 4,808,700.00 6,276,590.71 (1,467,890.7) 23% TOTAL PROJECTED REVENUES 410,000.00 323,000.00 230,000.00 285,000.00 395,000.00 695,000.00 720,000.00 685,000.00 665,000.00 300,000.00 140,000.00 180,000.00 5,028,000.00 5,290,000.00 (262,000.0) 5% Projected 201718 Cash Flow 87,677.04 124,040.00 40,900.00 60,600.00 116,625.00 498,125.00 487,925.00 (158,125.00) 411,058.00 111,825.00 (800,775.00) (760,575.04) 219,300.00 *Actual Revenue 4,528,000 so down 762,000 to LY Backfilled 500,000 from reserve so net 262,000 TBID Reserves TBID Reserve Funding (CDARS) 2,500,000 2,500,000.00 Total Reserve 2,500,000.00
OVERHEAD TBID Expense Accounts July August September October November December January February March April May June Total TOML Processing Fee 2% 62380T 5,700.00 6,460.00 4,600.00 3,200.00 5,400.00 13,900.00 14,400.00 13,700.00 10,800.00 6,000.00 2,800.00 3,600.00 90,560.00 Totals: 5,700.00 6,460.00 4,600.00 3,200.00 5,400.00 13,900.00 14,400.00 13,700.00 10,800.00 6,000.00 2,800.00 3,600.00 90,560.00
MARKETING Expense Accounts July August September October November December January February March April May June Total LY Totals Change YOY YOY Air Subsidy 63010T Mammoth Mountain Ski Area 640,000.00 755,000.00 755,000.00 2,150,000.00 Total by Month 63010T 640,000.00 755,000.00 755,000.00 2,150,000.00 2,010,000.00 140,000 6.97% Research 63020T MeringCarson 29,000.00 30,000.00 59,000.00 Destimetrics 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 30,000.00 Visa Vue Domestic Data 4,000.00 4,000.00 Total by Month 63020T 2,500.00 6,500.00 2,500.00 31,500.00 2,500.00 2,500.00 2,500.00 2,500.00 32,500.00 2,500.00 2,500.00 2,500.00 93,000.00 150,450.00 (57,450) 38.19% Contract Services 63040T MeringCarson Monthly Agency Fee 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00 180,000.00 Westin 1,000.00 3,000.00 4,000.00 Total by Month 63040T 15,000.00 15,000.00 15,000.00 16,000.00 15,000.00 15,000.00 15,000.00 15,000.00 18,000.00 15,000.00 15,000.00 15,000.00 184,000.00 184,000.00 0.00% Experiential 63170T Fred Hall Outdoor Show Long Beach 12,500.00 1,000.00 13,500.00 Fred Hall Outdoor Show San Diego 1,000.00 1,000.00 InstaMeet 10,000.00 10,000.00 Total by Month 63170T 10,000.00 12,500.00 1,000.00 1,000.00 24,500.00 129,600.00 (105,100) 81.10% Lodging 63191T Gas/Mileage 63192T Flights 63193T Incidentals 63194T Meals 63200T Fred Hall Outdoor Show Long Beach 5,250.00 5,250.00 Fred Hall Outdoor Show San Diego 1,250.00 1,250.00 Kings Game activation 600.00 600.00 San Diego Half Marathon 600.00 600.00 Total by Month 63191T 7,700.00 7,700.00 15,600.00 (7,900) 50.64% Various 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 Total by Month 63192T 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00 1,200.00 0.00% Trade Shows 500.00 1,000.00 1,500.00 Total by Month 63193T 500.00 1,000.00 1,500.00 600.00 900 150.00% Misc. Incidentals 450.00 780.00 200.00 1,430.00 Total by Month 63194T 450.00 780.00 200.00 1,430.00 1,430.00 0.00% Fred Hall Outdoor Show Long Beach 1,136.00 1,136.00 Fred Hall Outdoor Show San Diego 426.00 426.00 Kings Game Activation 225.00 225.00 Total by Month 63200T 1,787.00 1,787.00 3,692.00 (1,905) 51.60% Production 63270T Fishmas Community Signage 5,000.00 5,000.00 Fall Community Signage 5,000.00 5,000.00 Road Banners (replacements only in 18/19) 7,923.00 7,923.00 Fishing Map (Reprint) 2,500.00 2,500.00 Visitor Guide Deisgn & Printing 80,000.00 20,000.00 100,000.00 Event Posters design and printing 1,200.00 1,200.00 2,400.00 "Why I Love Mammoth Lakes" Series 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 400.00 4,800.00 Website Content (blogs/trip ideas) 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00 USFS Video Permit Fees 3,000.00 3,000.00 MLT Video Assets 5,000.00 5,000.00 10,000.00 MeringCarson: No Small Adventure 25,416.63 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 25,416.67 305,000.00 Miscellaneous 1,100.00 3,000.00 4,100.00 Total by Month 63270T 41,839.63 32,216.67 27,216.67 33,316.67 107,216.67 27,216.67 48,416.67 30,216.67 37,216.67 27,216.67 27,216.67 27,216.67 466,523.00 528,669.69 (62,147) 11.76% Media 66060T MeringCarson: No Small Adventure 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.33 132,583.37 1,591,000.00 MLT Social: MamFam 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 750.00 9,000.00 Indestination campaigns: Google, Local Messaging 3,000.00 3,000.00 6,000.00 Embark: Local Air Marketing 10,000.00 9,000.00 19,000.00 Total by Month 66060T 146,333.33 133,333.33 133,333.33 133,333.33 142,333.33 133,333.33 133,333.33 133,333.33 136,333.33 133,333.33 133,333.33 133,333.37 1,625,000.00 2,815,487.96 (1,190,488) 42.28% Hardware/Software 66120T Miscellaneous 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 500.00 1,000.00 400.00 6,900.00
Adobe License 600.00 600.00 Total By Month 66120 1,000.00 1,000.00 1,000.00 1,600.00 1,000.00 500.00 1,000.00 400.00 7,500.00 1,033.89 6,466 625.42% 216,772.96 188,150.00 179,150.00 215,850.00 268,150.00 178,650.00 211,850.00 824,100.00 236,817.00 178,350.00 933,150.00 933,150.04 4,564,140.00 5,947,290.71 (1,383,151) 23.26%
SALES Expense Accounts July August September October November December January February March April May June Total LY Totals Change YOY YOY Promotions/Videos 64100T International Native Language Videos 30,000.00 Total by Month 63052T #DIV/0! Agency Fees 64090T Black Diamond (UK) 20,000.00 20,000.00 Gate 7 (Australia) 15,000.00 15,000.00 MSI (Germany) 10,000.00 10,000.00 Masters Consulting (Italy) 8,000.00 8,000.00 South Korea Agency 16,000.00 16,000.00 Chinese Agency 16,000.00 16,000.00 Altantic Link (Scandinavian Agency) 10,000.00 Total by Month 63052T 95,000.00 95,000.00 54,000.00 41,000.00 76% Fam Trips 64110T Airfare 500.00 500.00 500.00 500.00 500.00 2,500.00 Rooms 500.00 1,000.00 1,000.00 500.00 1,000.00 1,000.00 1,000.00 6,000.00 Meals 500.00 500.00 500.00 500.00 500.00 500.00 1,000.00 1,000.00 1,000.00 500.00 500.00 500.00 7,500.00 Entertainment 500.00 500.00 500.00 500.00 500.00 500.00 3,000.00 Total by Month 64110T 1,500.00 1,000.00 2,000.00 2,000.00 1,500.00 1,000.00 2,500.00 2,000.00 3,000.00 500.00 1,500.00 500.00 19,000.00 16,000.00 3,000.00 19% 96,500.00 1,000.00 2,000.00 2,000.00 1,500.00 1,000.00 2,500.00 2,000.00 3,000.00 500.00 1,500.00 500.00 114,000.00 175,000.00 (61,000.00) 35%
COMMUNICATIONS/PR Expense Accounts July August September October November December January February March April May June Total LY Totals Change YOY YOY Airfare 65011T Total by Month 65011T 5,500.00 (5,500.00) 100% Lodging 65012T Total by Month 65011T 5,500.00 (5,500.00) 100% Meals 65013T Total by Month 65011T 4,200.00 (4,200.00) 100% Transportation 65015T Total by Month 65011T 2,750.00 (2,750.00) 100% Entertainment 65020T Total by Month 65011T 1,100.00 (1,100.00) 100% Promotional 65060T Promotional Items / Gifts Writing 250.00 250.00 250.00 250.00 225.00 225.00 225.00 225.00 225.00 225.00 225.00 225.00 2,800.00 4,000.00 (1,200.00) 30% Social Media 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 3,600.00 Video/Photography 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00 Total by Month 65060T 3,350.00 3,350.00 3,350.00 3,350.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 40,000.00 26,400.00 13,600.00 52% 3,350.00 3,350.00 3,350.00 3,350.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 3,325.00 40,000.00 45,450.00 (5,450.00) 12%
ANTICIPATED TBID REVENUE July August September October November December January February March April May June Total LY Totals Change YOY YOY Lodging 100,000.00 110,000.00 75,000.00 45,000.00 45,000.00 155,000.00 190,000.00 165,000.00 115,000.00 50,000.00 30,000.00 60,000.00 1,140,000.00 1,230,000.00 (90,000.00) 7% Retail 80,000.00 100,000.00 65,000.00 40,000.00 70,000.00 165,000.00 150,000.00 145,000.00 100,000.00 50,000.00 40,000.00 65,000.00 1,070,000.00 1,160,000.00 (90,000.00) 8% Restaurant 80,000.00 95,000.00 70,000.00 45,000.00 55,000.00 125,000.00 130,000.00 150,000.00 125,000.00 50,000.00 40,000.00 50,000.00 1,015,000.00 1,100,000.00 (85,000.00) 8% Ski Area 25,000.00 18,000.00 20,000.00 30,000.00 100,000.00 250,000.00 250,000.00 225,000.00 200,000.00 150,000.00 30,000.00 5,000.00 1,303,000.00 1,800,000.00 (497,000.00) 28% 285,000.00 323,000.00 230,000.00 160,000.00 270,000.00 695,000.00 720,000.00 685,000.00 540,000.00 300,000.00 140,000.00 180,000.00 4,528,000.00 5,290,000.00 (762,000.00) 14% Reserve Use 125,000.00 125,000.00 125,000.00 125,000.00 500,000.00 500,000.00 TOTAL 410,000.00 323,000.00 230,000.00 285,000.00 395,000.00 695,000.00 720,000.00 685,000.00 665,000.00 300,000.00 140,000.00 180,000.00 5,028,000.00 TBID Reserve Funding (CDARS) 2,500,000 2,500,000.00 Total Reserves 2,500,000.00