TFO Canada Trade Rep. Seminar, June 17, 2010 Presented with the generous support of:
Agenda Part I: Exporting to Canada Overview of TFO Canada Services Brian Mitchell, Executive Director Exporting to Canada: A Handbook - 2010 Rosanna Majeed, Researcher/Writer Overview of the Canadian Import Market Lidia Karamaoun, Project Manager Question Period Part II: Lessons Learned in Promoting Trade to Canada Closing Collect new Exporting to Canada Handbook, TFO services for exporters brochures, web site pass codes, evaluation
TFO Canada: Mandate TFO Canada confronts the challenge of global poverty by promoting sustainable economic development through export information, advice and contact. We facilitate access to the Canadian marketplace and share Canadian trade expertise for the benefit of smaller exporters in developing countries.
TFO Canada: Background History: Created by Canadian government in 1980 Since 1985 operating as a non-profit NGO Private sector oriented Board of Directors Clients: Developing country exporters, especially SMEs Trade support institutions in partner countries Canadian Importers Funding: Canadian International Development Agency Partner governments and other donors Cost sharing by participants, partners, Canadian corp.
TFO Canada Services: Information Content rich web based service on how to access the Canadian market: Exporting to Canada Handbook Over 20 sector-specific market studies Used by over 4,000 registered exporters from over 100 countries Content served in English, French and Spanish Approximately 3,000 visitors per month
TFO Canada Services: Advice University of Ottawa MBA Market Entry Studies Trade Capacity Building Projects Exporter Training and Coaching Export Packaging Product Adaptation Shipping Logistics Foreign Service Officer Training (Trade/Investment) Regional Initiatives new caribbean design: craft sector initiative
TFO Canada Services: Contact Web-based promotion of export offers to over 1,300 registered Canadian importers Regular program of trade missions and trade fairs Recent projects: Garment (and others) solo show: Bangladesh Cosmetics: Burkina Faso Fresh and processed foods: Ecuador, Guyana, Haiti, Peru
Quarterly Export to Canada e-newsletter What s New TFO Canada Responsive Initiative Updated web-based services:
New Home Page
Trade Support Institutions Page
Logged in Visitor
: New Content Supply-market country profiles Trade Agreements Exporters: stats on how many time profile viewed by importers Site may be customised without logging in
TFO Canada Ottawa Team Brian Mitchell, Executive Director Norm MacIsaac, Program Director Lidia Karamaoun, Project Manager, Latin America & Eastern Europe Philip Kelly, Project Manager, Caribbean, Asia/Middle East Lalla Haidara, Project Manager, Africa & Haiti Marysabel Gonzalez, Project & Communications Officer Danielle Mulligan, Office Manager Merry Sun, Accountant
TFO Regional Representatives Marc Germain Quebec (Montreal) Alma Farias Ontario (Greater Toronto Area) Bill Ross British Colombia (Vancouver)