FREERIDE Testimonials Daron Rahlves (USA) Long-term partnership with Reusch True ski expert: Alpine Skiing, Skicross, Freeride D.Money Exclusive Signature Style
FREERIDE Testimonials Hazel Birnbaum (USA) Newest addition to the Reusch Freeride Team Participant at the FWT 2014/15 Winner of two FWT competitions Aspirant for the overall victory at the FWT 2015/16
FREERIDE Freeride World Tour Worldʼs biggest and most important Freeride competition tour 5 Tour stops: Andorra, Austria, France, Switzerland, Alaska Very high media coverage, live-streams, online and social media coverage 468,500 live viewers - Live stream 755,323 website views - Website 110,000 Facebook fans - Social Media coverage 6,433,730 video views - Videos
FREERIDE Testimonials Felix Wiemers (GER) Third season with Reusch Participant at the FWT Very successful last season, first podium High media attention Part of the Midiafilm movie project
FREERIDE Cooperations Reusch supports the Midiafilm Freeride movie production Profile Characters on Skis available online from December 2015 Winner of the Best Film Award in the AM category at the 2015 IF3 Festival Screened at the Alp-Con Cinema-Tour in 34 European cities
FREERIDE New Colorways
FREERIDE New Colorways
FREERIDE Reusch D.Money exclusive 3.0 R-TEX XT Lobster
CHALLENGE: ACCEPTED MAN FW1617 Perceived Value Style Concentration Range & Price Structure
SCOTCHGARD Perceived Value Durable Water Repellent On all Youngtech Leather Styles Hangtag
Woven Labels Perceived Value Visual Differentiation Clear Indication
COLLECTION STRUCTURE FW 16/17 MAN Pro Series Sportive Elegant Ski Piste - Sportive - Classic - Soft Mountaineering Re:Style Down
PRO SERIES
SPORTIVE ELEGANT
SKI PISTE Sportive
SKI PISTE Classic
SKI PISTE Soft Mountaineering
RE:STYLE
DOWN
MPETENCE STYLES
46 01 405 Reusch World Champ Mitten Pro Series
46 01 141 Reusch Coleman Meida Dry Sportive Elegant
46 01 141 Reusch Coleman Meida Dry Primaloft Gold Insulation Ceramic Blend Ceramic particles with PrimaLoft fibers Heat retention Reflects back warmth to the hand
46 01 350 Reusch Volcano GTX + Gore warm technology Down
46 01 350 Reusch Volcano GTX + Gore warm technology Down Finger Tube
46 01 350 Reusch Volcano GTX + Gore warm technology Down
COLLECTION STRUCTURE FW 16/17 LADY Lady Exclusive Lady Pro Lady Down Lady Ski Piste Lady Re:Style
EXCLUSIVE LADY
PRO LADY
DOWN LADY
SKI PISTE LADY
RE:STYLE LADY
BABY REUSCH CUTE FRIENDS PHIL ALBUS SALLY TUXY
LADY COMPETENCE STYLES
LADY EXCLUSIVE 46 31 103 REUSCH THAIS
LADY DOWN 46 31 253 REUSCH NORA R-TEX XT
LADY PRO 46 31 101 REUSCH LINDSEY
Product Key Properties
PRODUCT KEY PROPERTIES Intro Challenge at the point of sales: - Competitors - No sales support - Fast buying decision
PRODUCT KEY PROPERTIES Intro Challenge at the point of sales: - Competitors - No sales support - Fast buying decision
PRODUCT KEY PROPERTIES Intro Challenge at the point of sales: - Competitors - No sales support - Fast buying decision
PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function
PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function
PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function
PRODUCT KEY PROPERTIES Intro Customer request - Brand - Design - Function: 1. Warmth 2. Impermeability 3. Breathability
PRODUCT KEY PROPERTIES Warmth The Warmest - Replace THERMO 5 - REAL DOWN - Extra volume styles Extra Warm - Replace THERMO 4 - R-LOFT - PrimaLoft Warm - Replace to THERMO 3 - TecFill and Thinsulate
PRODUCT KEY PROPERTIES Impermeability Waterproof - R-TEX XT - GORE-TEX Waterproof palm insulation - Meida Dry Windproof - STORMBLOXX and GORE WINDSTOPPER - Leather and laminated/coated fabric styles
PRODUCT KEY PROPERTIES Breathability Extra Breathable - All styles without R-TEX XT or GORE- TEX Breathable - R-TEX XT - GORE TEX
PRODUCT KEY PROPERTIES Overview Warmth The Warmest Extra Warm Warm Impermeabilit y Waterproof Waterproof palm insulation Windproof Breathability Extra Breathable Breathable
PRODUCT KEY PROPERTIES Label Set Up Reusch woven technology labels Classification labels
PRODUC KEY PROPERTIES The most important glove benefits for consumers 1. Warmth 2. Impermeability 3. Breathability
PRODUCT KEY PROPERTIES Clear communication Warmth Impermeabilit y Breathability
PRODUCT KEY PROPERTIES An example
PRODUCT KEY PROPERTIES At the Point of Sale
NEW ECO CARDS Strong Brand communication
THE REUSCH MATADORS ECO CARDS An attractive highlight
RE:ACT New Colorway
RE:ACT The High Altitute Series
RE:ACT The Overglove Series
RE:ACT The Insulator Series
RE:ACT The Tooling Series
RE:ACT The Thermal Liner Series
RE:ACT The Via Ferrata Series
RE:ACT Reusch Katmandu Expedition mitten
RE:ACT Reusch Karakorum
RE:ACT Reusch Svalbard
MARKETING SUPPORT
HEADERCARD AND HANGTAG For a distinction at the point of sale
RACING DESIGN MOOD
RACING 46 11 111 GS Core Innovation
RACING 46 11 111 GS Further Features 3 D Cut Patented Unleashed Crotch Construction Seamless neoprene cuff Composite Knuckle Protection Silicone embossed protection on backhand Triple layer protection on thumb 2 color ceramic print 70% more protected surface on the backhand PRO FLEX Silicone printed reinforced palm Elastic Power Closure Japanese Cowhide palm Seamprotection on fingers Pure Grip Technology
RACING 46 11 111 GS Marcel Hirscher Matthias Mayer Alexis Pinturault
INTERNATIONAL SPONSORING
SPONSORING Alpine Skiing review 2014/15: ONE OF THE MOST SUCCESSFUL SEASONS EVER!
SPONSORING Alpine Skiing review 8 out of 10 Crystal Globes - Marcel Hirscher (AUT): Overall World Cup, Giant Slalom, Slalom - Anna Fenninger (AUT): Overall World Cup, Giant Slalom - Mikaela Shiffrin (USA): Slalom - Lindsey Vonn (USA): Super-G, Downhill 10 out of 11 Gold medals at the 2015 World Ski Championships in Vail/Beaver Creek
SPONSORING Alpine Skiing news Exclusive cooperation with the skiing superstars the Reusch Matadors
SPONSORING Alpine Skiing news Long-term cooperation and partnership with the worldʼs most successful Ski Pools OFFICIAL SUPPLIER Austria France USA Switzerland Slovenia Liechtenstein Start of a new cooperation with the Czech Ski Pool
SPONSORING More than Alpine Skiing Roland Fischnaller (ITA): Alpine Snowboarding World Champion 2015 Zan Kosir (SLO): Alpine Snowboarding Overall World Cup 2015 Anthony Benna (FRA): Mogul Skiing World Champion 2015 Andrea Limbacher (AUT): Skicross World Champion 2015 Elena Koenz (SUI): Snowboarding Big Air World Champion 2015 Patrick Pigneter (ITA): Natural Track Luge World Champion 2015