COVER So Much More Tha You d Expect
INSIDE COVER INSERT PAGE 1 What is The Deep? The Mai Attractio The Deep s capacity studies, coducted by Ecoomic Research Associates (ERA), show that there are eough users to keep our pools full year roud. It s importat to poit out that while the pools are the mai attractio, we do t eed them to be profitable. The pools at The Deep are the spectacle ad the commercial offices, retail, restaurats, hotel ad coferece ceter rets will drive reveue. We ve got space for all types of users. Check out just some of the groups that will make the most of The Deep. A hub for aquatic professioals Scuba, freedivers ad swimmers will be attracted to the pools uique characteristics Accordig to The Udersea Joural, atural dive sites are irreplaceable. Ufortuately may divers ad would-be divers are lad-locked, with either the time or the resources to easily get to the ocea [or] lake... The Deep solves locatio ad resource issues by brigig deep water to their back door ad with solar heatig it is as warm as ay tropical sea. The Deep will house the offices of divig certificatio agecies, equipmet maufacturers ad o-profits that preserve ad protect the waters. With a coferece ceter ad hotel right o premises, The Deep becomes the premier spot for free divig competitios, scuba divig trade shows, symposiums o ocea preservatio, as well as local ad iteratioal swim meets. A uderwater classroom The Deep is a first-of-its-kid real estate developmet project that is beig champioed by CEO, Doug Huberma ad RVM Associates, his commercial real estate developmet firm headquartered i Pasadea, Califoria. Imagie a uique, world class SCUBA, freedivig ad swimmig facility that is the idustry hub for local, regioal, atioal ad eve iteratioal aquatic activity. I the heart of the complex, there are three specially desiged pools with variable shelf depths, caves, simulated helicopter ad beach etries - ad oe of these pools takes divers dow to 135 feet deep. The surroud the aquatic complex with casual ad fie diig restaurats, world class shoppig, a coferece ceter, hotel ad commercial offices for idustry ad other players ad you ve got somethig that s ever bee doe before. You ve got The Deep. Callig all voyeurs! May people are fasciated by water sports ad wat to see what is happeig uderwater. We provide tourists ad locals alike with their chace to see what s happeig i our pools while they eat, shop, ad carry out persoal errads. We hope to covert a few spectators ito participats. With viewig widows from a breathtakig uderwater restaurat ad portholes throughout the complex, the woders of The Deep ulike the ocea are available for everyoe to ejoy. The Deep provides a cotrolled eviromet for recreatioal ad techical SCUBA divers ad military as well as public safety divers to lear ew techiques ad receive certificatios. Recetly, PADI ad SSI have itroduced a ew divig certificatio for idoor pools. Let the cameras roll Plaed for a Souther Califoria locatio, our pools will be desiged for filmig. Whether it s a feature film, commercial advertisemet, music video or photo shoot, The Deep becomes the best spot for the perfect shot.
INSERT PAGE 2 INSERT PAGE 3 Step iside of The Deep It s more tha a 135 foot deep pool. It s a complete aquatic complex! Complete Equipmet Assurace I our pools, you ll be able to try before you buy ad test equipmet fitted by maufacturer-traied techicias The Aquatic Ceter The Deepest at The Deep Two Specialty Pools Dive ad Swim Shop Dive Travel Agecy Divig ad Swimmig School Viewig Restaurat Mes ad Womes Locker Rooms Art Galleries dedicated to the uderwater world Three very special pools 1 The Deepest at The Deep is desiged for SCUBA ad freedivers: 135 feet deep Variable shelf depths of 3, 15, 30, 60, 100, 135 feet Caves, passages, pressurized divig bell, ad wrecks to explore Simulated beach etry Simulated dock, boat, ad helicopter etries Views from the pools to restaurat Curret ad waves Theater seatig 2 The Olympia at The Deep 50 meters log ad 25 yards wide Flat ad white water High tech competitia lap laes LCD scorig board Theater seatig Accommodates swim lessos, kayakig ad water polo Fully ADA compliat with sloped ramp for submersible wheelchair or user operated swim lift 3 Eergize at The Deep 25 meter pool Desiged for fitess, Mommy ad Me classes, private groups Fully ADA compliat with sloped ramp for submersible wheelchair or user operated swim lift * All pools are available to the film ad photography trades
INSERT PAGE 4 INSERT PAGE 5 Step iside of The Deep The Coferece Ceter The Hub The Deep is a social ad traiig hub for the aquatic idustry coectig divers, traiers, maufacturers ad o-profit groups. Thirty percet of its office space is reserved for the idustry. The Deep will house: Equipmet Maufacturers Divig ad Swimmig Associatio headquarters Certificatio Agecies Marie Preservatio No-Profit Groups The Deep NGO Icubator Trade Associatios Divig Referece Library Desiged to give idustry o-profit groups the promiece they eed to expad ad grow, we ll place established o-profits i stad aloe space throughout the ceter. Smaller o-profits will be able to grow at their ow pace ad reduce operatig expeses by sharig resources thaks to The Deep s NGO Icubator. We strogly believe that the waters of the world should be protected, preserved ad used itelligetly. That s why The Deep will provide fiacial support to leadig o-profits that promote uderwater exploratio, dive traiig, medical research, ad work diligetly to save our oceas, seas, lakes ad rivers. Givig Back All of The Deep s commercial veues will cotribute a portio of their profits to the Fathom Foudatio. I tur, Fathom will cotribute over 60% of its distributable fuds to the o-profits with offices located at The Deep. This icludes support of our referece library dedicated to divig history, techology ad educatio. The balace of the foudatio s distributable fuds will be used to sposor educatioal semiars, iteratioal symposiums, youth divig programs, uderwater film festivals ad o-profits dedicated to establishig self fuded marie protected areas. Hotel Evet Space Coferece Rooms The Deep Theater Auditorium / 200-seats Boutique Stores Restaurats Fitess Ceter The Shoppig Ceter Departmet Store Achors Sportig Mega Store Specialty Retail Fie ad Casual Diig Etertaimet ad Nightclubs... Ciema Sports Medicie Hydrotherapy/Medical Rehabilitatio Doctors Offices Decompressio Chamber
INSERT PAGE 6 INSERT PAGE 7 Our Progress Report I Progress Presetatios are beig scheduled with muicipalties to begi site selectio egotiatios. Strategic alliaces ad relatioships are beig developed. Completed Members of The Deep Advisory Coucil have bee selected. 4 Hyper Etertaimet hired to project maage The Deep 4 Ecoomic Research Associates (ERA) completed a ecoomic aalysis which determied: 1) The Deep is ecoomically feasible 2) The Deep will be a major employer 3) The Deep s profitability does ot deped o reveue directly geerated by dive related activities 4 Presetatios have bee made to dive certificatio agecies, aquatic o-profits, equipmet maufacturers, restaurat groups, hoteliers, retailers, ad ivestors. 4 Parsos has completed the prelimiary egieerig feasibility study for the mai pool ad has determied the pools are techologically feasible give Souther Califoria soil compositio, water tables ad earthquake fault lies. The Deepest at the Deep ca be costructed withi our forecasted budget. Next Steps Site Selectio Etitlemets Fial Architectural ad Egieerig Site Work Costructio Teat Selectio The Deep Opeig 4 Itellectual property rights have bee filed ad registered. 4 This is the secod coceptual brochure that has bee created. As plas evolve updated brochures will be desiged to commuicate chages ad progress steps.
INSERT PAGE 8 (Left Side of Last Page) OUTSIDE RIGHT FLAP Desigig ad Buildig RVM Creatig Ad Collaboratig The Deep The Deep is a iovative project backed by a experieced team. Doug Huberma, CEO of RVM Associates created the cocept for The Deep. Huberma says, RVM is proud to be workig with Hyper Etertaimet, Parsos ad ERA to create a first-of-its-kid, thematic mixed-use facility focused o the dive idustry ad achored by a worldclass aquatic ceter. By esurig that over 90% of The Deep s reveue is idepedet of divig activity, we brig all thigs aquatic dramatically ito the public eye without saddlig the dive idustry with the burde of supportig a multi hudred millio dollar project. Hudreds of thousads of dollars have bee spet o due diligece validatig the project is both techically feasible ad fiacially viable. Additioal RVM Developmet Projects: The Bosto Ceteial We built a ew buildig iside the old to create the ew Bosto Ceteial, a commercial ad residetial mixed-use historic reovatio project. Pasadea, Califoria Widsog Slated to be the largest mixed-use developmet i a beautiful resort commuity. Sedoa, Arizoa The Livigsto Hotel ad Codomiiums A historic mixed-use developmet complex. Pasadea, Califoria Gledale Shoppig Ceter, Gledale, AZ Old Pasadea Plaza, Pasadea, CA Our missio is two-fold. First, we create wealth for our ivestors by brigig together uique recreatioal, retail, hospitality ad office elemets by deliverig a boafide destiatio with iteratioal ame recogitio. Secod, from a divig perspective, our missio is to create a sigularly distictive social ad educatioal idustry focal poit. Oe that brigs divig to the attetio of its atural costituets, creates iovative traiig platforms ad places vital o-profits cotiuously ito the public spotlight. RVM is a commercial real estate developmet ad ivestmet firm headquartered i Pasadea, Califoria. We create urba i-fill, mixeduse ad historical reovatio projects for the savvy ivestor ad joit veture parter. We build everythig from codomiiums, to shoppig ceters, office complexes ad apartmet buildigs. Our firm has three busiess uits: RVM Ivestmet, RVM Property Maagemet ad RVM Developmet. The ivestmet uit raises moey for ew acquisitios ad provides icome ad distributios to our ivestors. RVM Property Maagemet oversees compay assets as well as properties owed by outside groups while reducig their expese base ad improvig retetio. RVM Developmet fids groudup, mixed-use ad historical reovatio projects to desig ad build. The Deep is so much more As you ca see, The Deep is so much more tha the others. While our predecessors have created woderful artificial eviromets for SCUBA ad freedivers to ejoy, their developmets are ot as comprehesive. Truly, there is othig like The Deep. We are desigig ad buildig a first-of-its-kid, thematic mixed-use facility focused o the dive idustry ad achored by a world-class aquatic ceter. Depth of Deepest Pool Number of Pools Idustry Hub Coferece Ceter Hotel Viewig Restaurat Helicopter Etry Wave/Curret The Deep 135 Ft. 3 Sa Alfoso, Chile 115 Ft. 1 NEMO 33, Belgium 108 Ft. 1 Mote Mare, Germay 33 Ft. 1 Uterwasserpark Naturagart, Germay 32.8 Ft. 1 Great Lakes Aquarium, USA 25 Ft. 1 Two Oceas, South Africa 20 Ft. 2 Sa Jose State Uiversity Lab built with parter America Geeral Cotractors Medical Facility Retail Olympic Sized Pool Pools for Filmig
INSIDE CENTER PANEL INSIDE RIGHT FLAP Hyper Etertaimet Brigs The Deep Together Hyper Etertaimet CEO Wedy Rosethal says, The Deep is iovative ad will defiitely stad out i a formulaic real estate market. Hyper Etertaimet, a itegral part of the team, brigs its extesive project maagemet expertise to The Deep. Hyper delivers viable strategic solutios to its iteratioal cliets withi the etertaimet, retail, leisure ad real estate sectors. Rosethal ad Mike Swiey, Chairma of Hyper Etertaimet, kow all about creatig magificet etertaimet destiatios. Oe of their gradest projects is the 2,500 hectare Yas Islad, located i Uited Arab Emirates. The etertaimet islad will feature the world s first Ferrari braded theme park, a Formula 1 race track that will host the Abu Dhabi Grad Prix i 2009, a 12-acre Water Park, ad Warer Bros. theme park, a 3 millio square-foot mall, with retail ad residetial uits, golf courses, polo fields ad a equestria ceter. Additioal Hyper Etertaimet Advisory Projects: Battersea Power Statio, Lodo, Eglad Mediage, Soy Etertaimet Ceter - Tokyo, Japa Revampig Milleium Dome, oe of Lodo s most popular tourist attractios - Lodo, Eglad Lumiosita, restoratio office project with a uique desig ad water feature - Veice, Italy Parc Phoeix, world-class botaic garde ad theme park - Nice, Frace Chia Space Agecy, air & space museum ad theme park - Beijig, Chia Yas Islad, Ferrari Theme Park, Abu Dhabi, UAE Parsos Provides Egieerig Itegrity Parsos will deliver the kow-how of a top-raked egieerig ad costructio firm to The Deep. The compay has prepared our egieerig feasibility studies ad determied that the pools are techologically feasable for Souther Califoria s soil compositio, water tables ad earthquake fault lies. Parsos wields its extesive developmetal ad operatioal experiece to coquer the toughest logistical challeges, providig ladmark desig-build projects across the globe. The firm tailors projects to suit specialized sites with imagiative themes ad creative desigs. World-class hotels, resorts, theme parks, retail ad etertaimet complexes all bear the mark of Parsos. ERA Studies Demostrate Probability ERA was fouded i 1958 as Ecoomic Research Associates, pioeerig techiques related to the plaig, developmet ad operatio of may of the world s leadig attractios. Oe of their first cliets was Walt Disey. Today, ERA is a iteratioal cosultig firm with expertise i real estate, etertaimet ad leisure, ad lad use policy ad plaig. With a firm uderstadig of uusual cliet structures requirig iovative aalytical approaches, ERA specializes i uique projects such as The Deep. Soy Etertaimet Ceter, Sa Fracisco, USA
OUTSIDE CENTER PANEL - BACK COVER dive 35 North Raymod Aveue, Suite 213 Pasadea, CA 91103 Tel: (626) 792-8220 Email: TheDeep@rvmassociates.com