PRIME FACTORS RACING 2016 JOIN OUR TEAM AND COMPETE IN SIX WORLD FAMOUS CLASSIC SUPERBIKE ENDURANCE RACES Prime Factors Racing, the BMW supported and French owned British endurance superbike racing team is seeking commercial partners for its 2016 race programme. The campaign covers six of the world s road and track motorcycle endurance classics. - FIM Endurance World Championship 2016 - the premier worldwide endurance motorcycle racing series comprising: Le Mans 24 HR; Suzuka 8 HR; Oschersleben 8 HR; and Bol D Or 24 HR at Paul Ricard - The Isle Of Man TT 2016 - the world s most prestigious motorcycle event - North West 200 2016 - Ireland s largest outdoor sporting event Featuring an all-british rider team, Prime Factors Racing is led by British superbike legend Steve Plater and is predicted to be amongst the teams in contention for podiums in 2016. Prime Factors Racing is seeking partners who share its long-term vision - an opportunity to be in at the beginning as they grow into one of the world s most successful endurance motorcycle racing teams. RACE SCHEDULE The Prime Factors Racing team will participate in the following events during 2016, all of which are televised across the globe. RACE / EVENT, COUNTRY 2016 CALENDAR (6 Events, 5 Countries, 6 Months) TYPE DATE DURATION SPECTATORS (2015) Le Mans, France EWC 9th 10th April 24 HR 100,000 Suzuka, Japan EWC July 8 HR 120,000 Oschersleben, Germany EWC August 8 HR 19,000 Bol d Or (Paul Ricard), France EWC 16th 18th September 24 HR 74,000 NW200, Ireland Road 10th 16th May Isle Of Man TT, Great Britain Road 28th May 10th June 6 x 37 Mile Laps 6 x 9 Mile Laps 150,000 41,000 1
PACKAGES - HOW CAN YOU GET INVOLVED? Prime Factors Racing has a comprehensive commercial sponsorship and partnership marketing programme, offering a number of packages, which appeal to many different levels of supporter. 2016 - ALL RACES TITLE SPONSOR One Title Sponsor with naming rights to Prime Factors Racing Team at all four 2016 FIM Endurance World Championship Race Events and both 2016 Road Race Events OFFICIAL PARTNERS Official Partners from non-competing categories covering all 2016 Race Events OFFICIAL SUPPLIERS Official Suppliers providing goods & services that are essential for Prime Factors Racing team, covering all 2016 Race Events 2016 - SPECIFIC RACES RACE SPONSOR Race Sponsors of the Team at one or more of the four 2016 FIM Endurance World Championship Race Events and one or both of the 2016 Road Race Events RACE CO-SPONSORS - SPECIFIC RACES Race Co-sponsors of the Team from non-competing categories for Specific 2016 Race Events OFFICIAL SUPPORTERS & LOCAL PARTNERS SPECIFIC RACES Packages for Official Supporters & Local Race Partners for Specific 2016 Race Events 2
HOW CAN WE HELP YOUR BUSINESS? YOUR BRAND - be associated with a winning team and engage thousands of fans at six of the world s classic endurance races YOUR VALUES - Endurance, Excitement, Speed, Adrenaline Rush, Racing, Competition, Technology, Engineering, Performance, Elite Sport, Festival, Heritage YOUR AMBASSADORS - follow the rider and team journey, engage your staff, clients and customers with their story OUR REACH Prime Factors Racing reach is vast. We help you engage a huge audience through a number of channels: B2C Marketing; B2B Marketing; Digital Promotions & Social Content. 500,000+ spectators in six races in France, Germany, Ireland Japan and the UK. Offering a global TV & marketing exploitation platform at events in France, Germany, Ireland, Japan and the UK Millions through social media & traditional media coverage of events 300 Million households reached across the globe through satellite and terrestrial broadcast of the events YOUR CLIENTS AND CUSTOMERS - entertain and inspire at iconic circuits and events, and engage with competitions and VIP tickets YOUR SALES - tapping into six world renowned events and enhance your sales and B2B development YOUR STAFF - inspire with riders and team member advice and leadership training, reward with ticketing 3
TITLE PARTNER EVALUATION CATEGORY OF BENEFIT IMPRESSIONS VALUE ON-SITE EXPOSURE Endurance Racing 313,000 28,780 Road Racing 191,000 17,562 TELEVISION BROADCASTS Endurance Racing 209,027,069 201,800 Road Racing 50,138,476 53,100 TV Documentary - Great Britain 21,437,550 21,696 EDITORIAL MEDIA COVERAGE Endurance Racing 188,385,863 65,043 Road Racing 86,112,850 29,738 PROMOTIONS Endurance Racing 45,000 28,285 Road Racing 307,200 16,776 Ambassadors 1,500 INTERNET 632,000 3,534 EXPERIENTIAL 367,500 IMAGE ASSOCIATION (10%) 83,531 HOSPITALITY Endurance Races 45,450 Road Races 15,750 Totals 556,590,008 980,046 Full evaluation available as a separate document on request. 4
RIGHTS AND BENEFITS CORE CATEGORY EXCLUSIVITY & TITLE RIGHTS Our Main Partner will have exclusive naming rights to Prime Factors Racing Our Race Team Partners will have naming rights at specific Races All Partners will have exclusivity in their category ADDITIONAL ACTIVATION STAFF ENGAGEMENT / CLIENT ENTERTAINMENT PROGRAMME MONEY CAN T BUY EXPERIENCES Including - Track Days - Track or Road Race Circuit of Choice, Money Can t Buy Experiences - Pillion Ride & 1-2-1 Tuition with a Legend, Personal tours BRANDING BUILDING & DEDICATED CONTENT A huge opportunity to integrate your brand into famous and classic motorcycle events and promote your products and services through news PR, advertising, direct marketing and sales promotion activity. Our PR company will work with you to drive awareness of your association GLOBAL PR & MEDIA CAMPAIGN Partners will have the opportunity to reach millions via televised coverage of the events as well as inclusion in our post event TV Documentary Prime Racers Digital marketing through web and social media channels Promote your brand through news PR - associate with a rising team We give talks; give our name to campaigns; and offer promotions linked into the race schedule RIDER & TEAM ACCESS & ENDORSEMENT We provide Rider and Team motivational speaking, campaigns, and creation of digital content, mentoring and private events We give talks; give our name to campaigns; and offer promotions linked into the race schedule Our Partners will have access to current riders, technicians, mechanics and of course Superbike legend Steve Plater Product and service endorsement by Riders. Use of crew name/fame and imagery in advertising and PR LEADERSHIP TRAINING PROGRAMME Behind the Rider s are the management and performance team - coaches physiotherapists, doctors, nutritionists and team leaders. Tap into their knowledge for coaching, motivational speaking and private event appearances. BUSINESS DEVELOPMENT PROGRAMME - NETWORKING B2B Hospitality at six races in 5 countries over six months Part of Prime Factors Racing at Exhibitions Formal introductions; networking with stakeholders EXPERIENTIAL PROGRAMME Drive sales and sampling at six races in 5 countries over six months reaching over 500,000 people MERCHANDISING PROGRAMME We offer our partners the opportunity to produce joint branded merchandise. Logos on specially produce Prime Factors Racing merchandise e.g. T-shirts, caps, jackets 5
THE PACKAGES - ALL 2016 RACES TITLE SPONSOR PARTNER LEVEL OFFICIAL PARTNER OFFICIAL SUPPLIERS CORE PROGRAMME CATEGORY EXCLUSIVITY & TITLE RIGHTS Right to title [TITLE SPONSOR NAME] Prime Factors Racing Team for advertising & PR use Right to title Official Partner [TITLE SPONSOR NAME] Prime Factors Racing Team for advertising & PR use Right to title Official Supplier [TITLE SPONSOR NAME] Prime Factors Racing Team for advertising & PR use Category Exclusivity for example right to market your brand as Official Legal Partner for Prime Factors Racing Team and sole provider of legal services to Prime Factors Racing BRANDING - GENERAL Right to use a Prime Factors Racing Composite (lock-up) Logo on marketing Right to use Prime Factors Racing image bank moving and photographic images in all internal and external marketing BRANDING - BIKE Logo on bike (percentage of branded area) 50% 20% BRANDING RIDER & TEAM Name on 3 x driver overall sleeves Name on pit crew members overalls in front and back Name on pit crew members caps Name on mechanic and team members shirts Branding on Team Grid Girl/s Name on Stop Lollipop PR & MEDIA RIGHTS Logo inclusion in any Prime Factors Racing promotional campaigns covering any PR and advertising Brand recognition on Prime Factors Racing website, emails, press releases, promotional materials Logo inclusion in any Online or social media advertisements or PR activity produced by Prime Factors Racing A press conference to launch the Strategic Partnership Logo on media interview backdrops (in proportion to sponsorship) Tickets to races for promotional purposes 10 per race 6 per race 2 per race PRIME RACERS TV DOCUMENTARY Coverage in any documentary produced RIDER & TEAM ACCESS Rider & Team access for motivational speaking, campaigns, and creation of digital content, mentoring and private events numbers to be agreed dependent on Tier ADDITIONAL ACTIVATION PROGRAMME* STAFF / CLIENT ENTERTAINMENT PROGRAMME Including - Track Days - Track or Road Race Circuit of Choice, Money Can t Buy Experiences - Pillion Ride & 1-2-1 Tuition with a Legend, Personal Tours LEADERSHIP TRAINING PROGRAMME Coaching, motivational speaking and private event appearances from management and performance team - coaches physiotherapists, doctors, nutritionists and team leaders BUSINESS DEVELOPMENT PROGRAMME Hospitality at six races in 5 countries over six months; Part of Prime Factors Racing at Exhibitions; Formal introductions; networking with stakeholders EXPERIENTIAL PROGRAMME Sales booths and sampling at six races in 5 countries over six months MERCHANDISING PROGRAMME Opportunity to produce joint branded merchandise *Level of benefit dependent on budget 6
THE PACKAGES - SPECIFIC 2016 RACES CORE PROGRAMME CATEGORY EXCLUSIVITY & TITLE RIGHTS Right to title [RACE SPONSOR NAME] The [TITLE SPONSOR NAME] Prime Factors Racing Team Le Mans 24HR Race Sponsor for advertising & PR use Right to title [RACE CO-SPONSOR NAME] The [TITLE SPONSOR NAME] Prime Factors Racing Team Le Mans 24HR Race Co-sponsor for advertising & PR use Right to title Official Supporter/Local Partner The [TITLE SPONSOR NAME] Prime Factors Racing Team Le Mans 24HR for advertising & PR use RACE SPONSOR PARTNER LEVEL RACE CO-SPONSOR OFFICIAL SUPPORTERS & LOCAL PARTNERS Category Exclusivity BRANDING - GENERAL Right to use a Prime Factors Racing Composite Race Specific (lock-up) Logo on all marketing Right to use Prime Factors Racing image bank moving and photographic images in all internal and external marketing around Specific Race BRANDING BIKE (RCAE SPECIFIC) Logo on bike (percentage of branded area) 20% 10% BRANDING RIDER & TEAM (RACE SPECIFIC) Name on 3 x driver overall Branding in Paddock area - flags Branding on Team Grid Girl/s PR & MEDIA RIGHTS (RACE SPECIFIC) Logo inclusion in any Prime Factors Racing promotional campaigns covering any PR and advertising Brand recognition on Prime Factors Racing website, emails, press releases, promotional materials Logo inclusion in any Online or social media advertisements or PR activity produced by Prime Factors Racing A press conference to launch the Strategic Partnership Logo on media interview backdrops (in proportion to sponsorship) Tickets to races for promotional purposes 10 per race 6 per race 2 per race PRIME RACERS TV DOCUMENTARY Coverage in any documentary produced RIDER & TEAM ACCESS Rider & Team access for motivational speaking, campaigns, and creation of digital content, mentoring and private events numbers to be agreed dependent on Tier ADDITIONAL ACTIVATION PROGRAMME* STAFF / CLIENT ENTERTAINMENT PROGRAMME (RACE SPECIFIC) Including - Track Days - Track or Road Race Circuit of Choice, Money Can t Buy Experiences - Pillion Ride & 1-2-1 Tuition with a Legend, Personal Tours LEADERSHIP TRAINING PROGRAMME (RACE SPECIFIC) Coaching, motivational speaking and private event appearances from management and performance team - coaches physiotherapists, doctors, nutritionists and team leaders BUSINESS DEVELOPMENT PROGRAMME (RACE SPECIFIC) Hospitality at six races in 5 countries over six months; Part of Prime Factors Racing at Exhibitions; Formal introductions; networking with stakeholders EXPERIENTIAL PROGRAMME (RACE SPECIFIC) Sales booths and sampling at six races in 5 countries over six months MERCHANDISING PROGRAMME (RACE SPECIFIC) Opportunity to produce joint branded merchandise Sales booths and sampling at six races in 5 countries over six months MERCHANDISING PROGRAMME Opportunity to produce joint branded merchandise *Level of benefit dependent on budget 7
BRANDING The bike and rider overalls plus all support team clothing are available for advertising banners and logos. The amount of space allocated to each business partner will reflect the level of funding provided. In general the advertising offering will be developed holistically so as to achieve an attractive cohesive design. BIKE RACING LEATHERS TRANSPORT TEAM OVERALLS MERCHANDISE SHIRTS KITBAGS CAPS Sponsorship Logo 8
RACE DAY HOSPITALITY Facilities are available at all the circuits Prime Factors Racing is attending, catering for a wide variety of corporate hospitality needs, whether they are used for entertaining key clients or rewarding staff for outstanding achievement. Prime Factors Racing team will make time during the weekend to entertain guests, show them the bike and explain everything that is happening. In this way, business partners and those they invite can feel closely involved in the team and share in the celebration of its success. FIM EWC (All Events) ISLE OF MAN TT NW200 Hospitality Box Paddock Marquee Paddock Marquee At every race weekend Prime Factors Racing offers premium trackside hospitality, tailored to client needs, which can include: Invitation with directions, tickets and meeting point Welcome from representative with overview of days activities and timetable Hospitality area - morning Coffee, lunch with wine, afternoon tea and all-day bar Guided tour Pits/Paddock / Meet and greet with race team Rider talks Souvenir programmes / Grandstand seating OFF-TRACK DAYS Events can be arranged where riders and bikes can be seen in a more relaxed atmosphere than is possible at the circuit. If businesses are interested in running hospitality evenings for clients or staff at tracks, Prime Factors Racing would be pleased to be involved to offer advice, do demonstration laps and help in any way they can. TRACK DAYS Exclusive Track Days hosted by Steve Plater offering a unique benefit for a sponsor, their guests and employees to take part in a wide range of driving activity. Typical Track Day Itinerary will cover: Registration; Scrutineering; Riders Briefing; Circuit Lapping; Lunch; Circuit Lapping; Awards, Prizes & Drinks. 9
CONTACT PURPLE TANGERINE SPONSORSHIP NIGEL JONES, Director e - nigel@purpletangerine.com m - +44 7980 213 122 DARRELL BARNES, International Sports Marketing e - darrell@purpletangerine.com m - +44 7932 244 868 www.purpletangerine.com/primefactorsracing PRIME FACTORS RACING LIMITED BRUCE CHARMAN, Managing Director e - bruce.charman@primefactorsracing.com m - +44 7900 736 335 www.primefactorsracing.com 10