it all comes down to this Be Here As The Race For The FedExCup Reaches Its Exciting Conclusion September 22-26, 2010 East Lake Golf Club Atlanta, GA
the best of the best will shine in atlanta Each September, the chase for the FedExCup draws to a thrilling conclusion at THE TOUR Championship presented by Coca-Cola in a four-day, 72-hole, stroke-play competition. After 33 weeks and three Playoff events, the field of contenders is winnowed down to the 30 golfers who have amassed the most FedExCup points. And now, with the points being reset prior to THE TOUR Championship, all 30 players have a legitimate shot at clinching the title. Under the new system, if any of the top five seeds wins THE TOUR Championship, he will automatically take home the FedExCup. Seeds 6-10 still have an excellent chance of capturing the FedExCup if they win THE TOUR Championship. No matter what happens, it is all decided in Atlanta. Catch All The Excitement As The PGA TOUR Season Culminates In A top 30 Shootout One of the hottest tickets in professional golf, THE TOUR Championship presented by Coca-Cola is the fourth and final leg in the PGA TOUR Playoffs for the FedExCup. The tension that has been steadily building all year explodes in an epic contest featuring the season s top 30 golfers in a no-holds-barred struggle for supremacy. Set against the pastoral backdrop of Atlanta s fabled East Lake Golf Club, THE TOUR Championship promises plenty of high-voltage drama on every hole. With so much riding on each shot, the players must dig deep within themselves to summon hidden reserves of courage and confidence. Who will surge past the pack to be crowned this year s champion? Given the tournament s history of down-to-the-wire finishes, the outcome is far from certain. But one thing is for sure: No matter who walks off with the title, you re in for quite a show.
The Past Lives On At East Lake Golf Club The past is very much present at East Lake Golf Club. As you wander the beautifully tended grounds, you are constantly reminded of the club s storied history. Established in 1904, East Lake can lay claim to having the oldest golf course in Atlanta. It features tall pines and gently sloping hills that seem to rise and fall like emerald waves upon a shimmering sea of green. Over the years, the club has produced 21 regional and 21 national champions, including Bobby Jones. Inside the stately clubhouse is a museum dedicated to the legacy of this legendary figure, including replicas of his four 1930 Grand Slam trophies. Today, East Lake is the home course of Stewart Cink, winner of the 2009 British Open. In 1994, acclaimed architect Rees Jones oversaw the restoration of the club s 7,374-yard, par-72 course to golfing icon Donald Ross original design. The course s signature hole is the sixth; one of the first island holes in America, it poses a formidable challenge to even the most seasoned players. The site of 17 major championships, as well as the 1963 Ryder Cup and the 2001 U.S. Men s Amateur, East Lake has been the official home of THE TOUR Championship presented by Coca-Cola since 2004. CONNNECTING WITH YOUR CLIENTS, EMPLOYEES AND FRIENDS Why simply entertain your clients when you can astonish them? Imagine how impressed they ll be as they watch the biggest names in golf make one spectacular shot after another right before their very eyes. At THE TOUR Championship presented by Coca-Cola, you can choose from a variety of on-course suites, marquees and hospitality venues offering unobstructed views of all the action. You and your guests can experience all the immediacy and excitement of one of the PGA TOUR s premier events while enjoying freshly prepared food and refreshing beverages in complete comfort.
The TOUR Championship And East Lake Golf Club: A Common Commitment To Charity Like the PGA TOUR, East Lake Golf Club has a long and cherished tradition of giving back. The club s corporate members have donated more than $20 million to the East Lake community since 1995. The East Lake Foundation has transformed Atlanta s East Lake neighborhood from a decaying housing project blighted by decades of neglect into a vibrant community with affordable housing, the city s first charter public school and an 18-hole public golf course. Since 1998, THE TOUR Championship presented by Coca-Cola has used innovative fundraising programs such as TICKETS Fore CHARITY TM, to generate more than $9 million on behalf of local and national charities. The tournament raised more than $1million in 2009 alone, benefiting the East Lake Foundation as well as The First Tee. Part of the World Golf Foundation s program, The First Tee uses the principles of golf to provide young people of all backgrounds with valuable life lessons in discipline, integrity and sportsmanship. Live Positively: How Coca-Cola Is Making The World A Better Place Together, Anything s Possible: The PGA TOUR s Continuing Commitment To Charity As the presenting sponsor of THE TOUR Championship, The Coca-Cola Company has been opening happiness ever since a thirsty public got its first taste of Coke at the soda fountain at Jacob s Pharmacy in Atlanta on a sultry May afternoon in 1886. On any given day, people in more than 200 countries consume in excess of 1.6 billion servings of the company s nearly 500 sparkling and still brands. As the company has grown, so too has its commitment to helping others. By spearheading a wide variety of environmental, educational and economic development initiatives designed to promote positive change and preserve precious natural resources, Coca-Cola continues to, in the words of its classic jingle, teach the world to sing in perfect harmony. Millions of people who have never picked up a golf club or watched a tournament on TV are leading happier, healthier, more rewarding lives thanks to the PGA TOUR. Since 1938, the organization has contributed in excess of $1.4 billion to nearly 3,000 local, national and international charities. In 2008 alone, the PGA TOUR, Champions Tour and Nationwide Tour raised a record $124 million to fund causes ranging from scholarships, shelters, after-school programs and medical research to cultural programs and environmental protection. The majority of the 100-plus PGA TOUR-sponsored tournaments are operated by non-profit organizations that donate 100 percent of their net proceeds to charities serving their communities.
September 22-26, 2010 East Lake Golf Club Atlanta, GA pgatour.com/tourchampionship THE PGA TOUR, Inc., Registration #CH4537. Upon written request to PGA TOUR at 100 PGA TOUR Boulevard, Ponte Vedra Beach, Florida 32082, Attn: Legal Department, a description of the charitable activities of PGA TOUR, including a financial summary, will be provided. Purchase is not tax deductible as a charitable contribution by the consumer.