Norwich BID City Conversations Retail Conference JON BURNETT UK HIGH STREET ACCOUNT MANAGER www. spring-board.info @Springboard_
Springboard Monitoring the performance of retail destinations since 2002 via footfall and sales Particular expertise in high streets Unparalleled expertise and understanding of the performance of high streets The most comprehensive dataset available on customer activity in retail destinations High Streets Shopping Centres Out of town
UK High Street Trends
-17.4% Total decline in high street footfall 2008 to 2017 Long term decline in high street footfall. -1.9% Average decline in high street footfall each year 2008 to 2017-2.6% Decline in high street footfall Jan to Aug 2018
-1.9% -3.9% Significance of Online Retailing
Amazon Now 3 rd largest UK courier On average 22 parcels shipped per person globally. UK we beat the average - 48 parcels shipped per person. -1.9% -3.9% Pitney Bowes 2018 Shipping Index
Online impacts direct spending in high streets, but also the use of high streets via a reduction in service usage (banks, post office, travel etc) -17.4% -1.9% -3.9% Total decline in high street footfall 2008 to 2017 Average decline in high street footfall each year 2008 to 2017 Decline in high street footfall Jan to April 2018
-17.4% -1.9% The failure of key retailers (BHS, House of Fraser, M&S, Carpetright, Mothercare, Poundworld) will compound the loss of footfall further. -3.9%
-17.4% -1.9% Locations and retailers are adapting to the growing demand for experience over product or Shoppertainment -3.9%
Norwich City Centre Footfall Overview
UK High Street Year on Year % Change By Region 2017 2017 East 1.7% Wales South East 0.1% 0.02% North & Yorkshire -0.5% UK -0.9% Greater London -1.3% East Midlands West Midlands -1.9% -1.9% South West Scotland -2.3% -2.3% Ireland -2.8% -3.5% -3.0% -2.5% -2.0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0%
UK Year on Year % Change By Destination 2017 5.0% 4.5% 4.0% 3.0% 2.0% 1.0% 0.4% 0.0% -1.0% -0.8% -2.0% -1.8% -3.0% East 2017 UK 2017 Retail Parks Shopping Centres
Footfall Counters In Norwich Gentleman's Walk (Caffe Nero) 189,171 Average Weekly Footfall 2017
Footfall Counters In Norwich Rampant Horse Street (Debenhams) 151,655 Average Weekly Footfall 2017
2017 Headline Stats 340,826 Average Weekly Footfall in Norwich 2017 Highest Footfall Volume Week in Norwich 2017 Week 51 - Week 51 Monday 18 December 2017 - Sunday 24 December 2017 459,645
Norwich Year on Year % Change By Month vs UK & Region 2016 & 2017 3.0% 2.5% 2.6% 2.0% 1.5% 2.0% 1.7% 1.0% 0.5% 0.0% -0.5% -1.0% -1.5% -0.6% -1.1% Norwich East UK 2016 2017-0.9%
Year on Year % Change Day Part 2017 8.0% 7.4% 7.0% 6.6% 6.0% 5.0% 5.0% 5.6% 4.0% 3.0% 2.0% 2.1% 1.0% 0.5% 0.0% -1.0% -0.3% -0.3% -2.0% -1.4% Norwich East UK Day Time (09:00-16:59) Evening (17:00-19:59) Night Time (20:00-08:59)
Norwich 2018.. The Story So Far Norwich East Region UK -0.6% -3.5% -2.6% * Jan Aug 2018
Year on Year By Week 2018.. The Story So Far 30.0% 20.0% 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% Norwich East UK
Norwich Event Head Out Not Home 5 th July 2018 2 nd August 2018 +44.9% +21.3% * 17:00 20:00 Hrs YoY
#BDSU Footfall Project Innovate UK
Using footfall to develop evidence based decision making
17 million hourly footfall counts On average each man, woman and child in UK counted 120 times 8 billion people movements counted Footfall data
Developing a new classification (Mumford, Parker C, Ntounis and Dargan (2017)
1. Comparison shopping town 2. Holiday town 24% 5% 3. Speciality Town 4. Multifunctional Town 25% 46%
1. Comparison shopping town 2. Holiday town 24% 5% Norwich 3. Speciality Town 4. Multifunctional Town 25% 46%
Comparison Shopping Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of means of transport Management and marketing focused on competing with other comparison towns
Report Download www.spring-board.info
Physical Retail Is Not Dead: Boring Retail Is Steve Dennis Contributor Forbes
www.spring-board.info @Springboard_ Jon Burnett UK High Street Account Manager E jonathan.burnett@spring-board.info T 0044 845 359 2835 M 0044 7712 394111