Professional Baseball played in a beautiful ballpark, providing affordable family entertainment to the community. A Unique Partnership To Help You Stand Out In A Crowd Reach Business And Family Decision Makers Show Your Community Involvement Consistent And Proven Track Record For Success Marketing Partners Return At An 86% Renewal Rate Each Season Be A Valuable Part Of Our Team 4.7 Out Of 5 Stars Reviews On Google Who Are Somerset Patriots Fans? County Residence Somerset...31.1% Middlesex...29.7% Hunterdon...13.4% Union...11.6% Morris...10.0% Surrounding...4.2% Sex Male...51% Female...49% Age (18+) 18-24...13% 25-34...23% 35-44...27% 45-54...21% 55-64...11% 65+...5% Marital Status Married...75.1% Single...24.9% Household Size Three or more people...61.6% Household Income Make between $75K & $200K...71.3% Education Level College to Masters Degree...78.7% As polled after the 2018 Season 1 Partnerships (908) 252-0700
Somerset Patriots Baseball Club TD Bank Ballpark 1 Patriots Park, Bridgewater, NJ 08807 About the Somerset Patriots Established in 1998 A Member Of The Atlantic League, One Of The Premier Baseball Leagues In The Country Play At The Award-Winning TD Bank Ballpark In Bridgewater, NJ Over 7,000,000 Fans Since Opening TD Bank Ballpark In 1999 Average Over 360,000 Fans Per Season Average Over 5,200 Fans Per Game 6-Time Atlantic League Champions Winningest Franchise In Atlantic League Have Raised Over $5.5 Million For Charities Throughout Our Area TD Bank Ballpark was named Ballpark Digest s Best Independent Ballpark In The Country Back-To-Back Seasons Championship Contenders Every Season Attendance Leaders Each Season Helping your business grow and reach a very desirable audience. www.somersetpatriots.com FUN FACT: The Somerset Patriots are the only original franchise of the Atlantic League 2
Ballpark Signage Outfield Billboards Throughout the game, your company image is seen by thousands of fans. Outfield billboards are a great way for your business to display your company image to a threehour captive audience. Standard... 8 x 24... $11,500 Large-Vertical... 16 x 24... $20,500 Large-Horizontal... 8 x 48... $20,500 *includes production costs on two-year agreements 8 x 48 16 x 24 8 x 24 3 Attendance (908) 252-0700
Illuminated Billboards Highly visible during day and night games, illuminated billboards are premium signs located throughout the ballpark. Illuminated Suite Sign Advertise on one of only ten signs of this type in the ballpark. These signs are located on the Suite facade, and are visible from any seat in the ballpark. 2 x 10... $13,500 Illuminated Concourse Sign As fans walk around the concourse, your message will be visible on one of these signs, which are strategically placed near points of interest in the ballpark, such as the Team Store, ATM machine, concession stands, and restrooms. 5 x 4... $9,500 Restroom Vanity Wall Get exclusive exposure in a concourse restroom at the ballpark. Your message will be displayed on a large sign that cannot be missed when fans visit a restroom during the game. Your sign will be placed in one of the four bathrooms on the concourse level based on availability. 2 x 20... $5,000 Restroom Signs Get exclusive exposure in a concourse restroom at the ballpark. Your message will be displayed on a large sign that cannot be missed when fans visit the restrooms during the game. Entrance Sign 4 H x 2 W... $2,500 Walk In Sign 4 H x 2 W... $2,500 QUICK HIT: The Somerset Over 5,200 fans per game and Patriots are one of 360,000 fans per season. the top drawing minor league teams www.somersetpatriots.com in the country 4
Route 287 Digital Display Facing Northbound Traffic: 18+ Weekly Impressions: 438,273 This premier 13A Digital Display 287 is the largest in New Jersey at 20 x 50! Located on 287 I-287 just south of Exit 13. A major thoroughfare from traffic going to and from NORTH major New Jersey 287 connections: Route 22, I-78, the New Jersey Turnpike, and the Garden State Parkway. This display serves as the gateway of Somerset County reaching motorists visiting shopping, entertainment, schools, and lodging. SOUTH Facing Southbound Traffic: 18+ Weekly Impressions: 305,265 Traffic hbound Size: 20 x 50 LARGEST IN NEW JERSEY Media Type: Digital Traffic To And From: is the largest in New Jersey at 20 Location: Route 287, 3.8 Miles South of Exit 13 Latitude: 40.560333 / Longitude: -74.550250 Display Time: 24 Hours Notes: 8 Advertisers / 8 Ad Loop Packages: Four Weeks...$5,975... 1 Flip Every Minute Four Weeks...$3,700... 1 Flip Every 2nd Minute 5 Ballpark (908) 252-0700
Main Street Digital Display Size 10 6 x 36 Two Displays: Your company will receive an ad on both signs facing east and west Main Street is an artery directing traffic to/from I-287, Route 22, and Route 28 Highly visible from Bridgewater Promenade Shopping Center and the NJ Transit Train Station Located at the gateway to shopping, dining, lodging, commuting, and entertainment Only digital display located in Somerset County 15,920 cars per day and 2.9 million cars per year drive past this display (Based on traffic data provided by Somerset County) Packages: Home Run...$4,000 Per Period...Minimum 30,240 Flips Triple....$2,600 Per Period... Minimum 20,160 Flips Double...$2,000 Per Period...Minimum 15,120 Flips 1 Period = 4 Weeks 1 Flip = :08 Spot Display Time = 18 hours per day (6:00 am to 12:00 am) Display Operates All Year FUN FACT: TD Bank Ballpark is a beautiful, clean TD Bank Ballpark and safe 6,100 seat, multi-use facility. opened its gates on June 7, 1999 www.somersetpatriots.com 6
Scoreboard Signage Permanent Scoreboard TD Bank Ballpark features one of the largest, full color, high-definition video matrix scoreboards in the minor leagues. Fans look repeatedly at the scoreboard throughout the game for the score, game situations, live camera shots, and entertaining video clips. Center Marquee 8 x 15... $45,000 Digital Scoreboard Sign 16 x 7 6... $30,000 Scoreboard Panel 10 x 12... $25,000 TD Bank Ballpark features a state-of-the-art high definition scoreboard. Matrix Commercial Digital Matrix Commercials are a series of frames displayed on our scoreboard during the game. A :30 second commercial can include as many frames as you wish to get your message to our fans. You can provide us JPEG images for your commercial, or the Patriots staff can create the commercial for you. 280 Commercials...(4 per game)...$5,500 210 Commercials...(3 per game)...$4,750 140 Commercials...(2 per game)...$3,750 70 Commercials...(1 per game)...$3,000 Example Matrix Commercial: Frame 1: 10 seconds Frame 2: 5 seconds Video Commercial Display your :30 second pre-produced video commercial on our scoreboard each game. The video images, along with audio pumped through the ballpark sound system, will deliver a strong message to our fans. Pre-Game Commercial... $6,000 In-Game Commercial... $10,500 Frame 3: 5 seconds Frame 4: 10 seconds 7 Accessibility (908) 252-0700
Game Sponsorship Develop a personal bond with Somerset Patriots fans by sponsoring a game during the season. Being a game sponsor will allow you to take control of the ballpark by interacting with our fans and placing your personal stamp on an individual game. Sponsorship can be for a Co-Branded Giveaway item or for Fireworks and Entertainment Acts. Game Sponsorships Include: 100 Tickets To The Game For Employee Or Customer Appreciation Private Suite For 30 People Ceremonial First Pitch Meet Sparky Lyle Six (6) Scoreboard Commercials for the game Five (5) PA announcements throughout the game Concourse Table Displays Up to Six (6) Banner Placements within the ballpark Up to a ten minute presentation before the game Promotional Giveaway with your logo and the Patriots logo Naming Rights To A Single Game Game Sponsorship... $3,000 + cost of promotional item* *Promotional giveaways are ordered in 1,000 2,000 quantity. Ask for a list of promotional giveaway pricing. Sponsorship Giveaway Options Include: Fireworks Baseballs Bobble Head Dolls Mini-Bats T-Shirts And Much More! Hats Reach Millions Throughout The Community Sponsor A Fireworks Show Our Most Popular Promotion Concourse Display To Interact With Fans Throw Out A Ceremonial First Pitch Promotional Support Your Business Promoted Via: Social Media Up to 1,000,000 impressions Upcoming Events Board Somerset Patriots web site Roster Insert Meet And Greet With Manager Emeritus Sparky Lyle Live on air radio reads PA announcements Scoreboard promotion Up To 400,000 Pocket Schedules Promotional Calendar in Game Program Newspaper ads promoting the game Up To 2,000 Promotional Giveaways QUICK HIT: Marketing partners have Over 7,000,000 Fans special opportunities as a part Have Come Out of the Patriots family. To Somerset Patriots Games www.somersetpatriots.com 8
Promotions On-Field Promotions Among the many things that make minor league baseball fun are the On-Field Promotions. Fans are entertained between innings with On-Field Promotions such as the Dizzy Bat Race and the Sparkee Dash. By sponsoring an On-Field Promotion, you will receive additional exposure via scoreboard logo display during the promotion, PA announcement, print media and an opportunity to give our fans discount coupons to your business. We can tailor a fun attention-grabbing promotion to compliment your business. Full Season Promotion (70 Games)... $9,000 Half Season Promotion (35 Games)... $5,000 Quarter Season Promotion (Up To 18 Games)... $3,500 ON-FIELD PROMOTION SPONSORSHIP INCLUDES: Logo On Scoreboard PA Announcement Promoting Your Business Opportunity To Mass Distribute Coupons Logo On Contest Entry Forms The Promotion Serves As An Entertaining Commercial Between Innings Of The Games 9 Family Fun (908) 252-0700
PA Promotion PA Promotions capture the attention of fans as the game is happening. Examples of PA Promotions are Double Plays, Play Of The Game, Pitching Changes, etc. Full Season Promotion (70 Games)... $7,500 Half Season Promotion (35 Games)... $4,000 Quarter Season Promotion (Up To 18 Games)... $3,000 PA PROMOTION INCLUDES: Read in a specific situation during the game Logo Display on the Scoreboard PA tag as the promotion happens Special Sponsorship Opportunities Concourse Displays Reach Somerset Patriots fans as they come out to the ballpark to enjoy the game by setting up a Concourse Table display to promote your message. Concourse Tables are a great way to distribute brochures, coupons or flyers, introduce a new product, create a sign-up for prize giveaways, and have the ability to speak to fans directly and hand them promotional material from your business. Includes: 6 Table on the Main Concourse area PA Announcements: 1 time per game Scoreboard Logo Display Cost Per Game... $750 *Discounts available for multiple concourse dates Gate Exit Sampling Pass out your products or coupons to fans as they exit the ballpark. Beginning in the 7th inning, your staff will be able to be set up outside the exit gates to greet fans as they leave the game. Give fans a chance to sample your product, or get a coupon to your business. Includes: PA Announcement: 1 time per game promoting the Exit Sampling Scoreboard logo displays Presence at up to 4 exit gates at the ballpark Cost Per Game... $750 *Discounts available for multiple Exit Sampling dates Something for everyone with promotions, themes and activities every game. FUN FACT: The Somerset Patriots played and won the 1st ever Atlantic League game www.somersetpatriots.com on May 20, 1998 10
Print Advertising Yearbook & Autograph Program Reach thousands of fans by placing your ad in the Somerset Patriots Yearbook & Autograph Program. This high quality stock program is available at the entrance gates, in the Hospitality Suites, and used at community events throughout the year. This souvenir piece is a favorite of fans to collect autographs and receive information about the team. Your business receives valuable exposure all year long with a program ad. Back Cover...8.5 x 11...$7,250 Inside Cover...8.5 x 11...$6,000 Full Page...7.5 x 10...$4,000 Half Page...7.5 x 5...$3,000 Full Page Program Ad Half Page Program Ad 11 Community (908) 252-0700
9/30/17 Scorecard You can t follow the game without your Scorecard! The Scorecard is full of updated player statistics, scorekeeping instructions, and the means to keep your ad in front of Patriots fans every play of the game. Back Cover (8.5 x 11 )... $5,500 Inside Cover (7.5 x 10 )... $3,500 Inside Screen (6 x 4.5 )... $3,000 Inside Banner Ad (7.5 x 2.5 ). $2,500 Pocket Schedules Put your advertising message on 100,000 Somerset Patriots Pocket Schedules. The attractive full color schedules are the primary source of information for fans regarding upcoming games and promotions and are distributed throughout the surrounding community to promote the team and your business. Back Panel (3.5 x 2.5 )... $7,500 Inside Panel (3.5 x 2.5 )... $5,000 Back Panel Inside Panel Roster Insert Patriots fans refer to the Roster Insert every game to check out the current player statistics and upcoming Patriots promotions. This black and white insert is included in the Scorecard and Program every home game. SOMERSET PATRIOTS VISITORS Full Banner (7.5 x 2.5 )... $2,250 Half Banner (3.5 x 2.5 )... $1,500 QUICK HIT: The Patriots are champions in The Somerset Patriots the community by raising money, have raised Millions awareness and donating tickets. for charities over the last 20 years www.somersetpatriots.com 12
Somerset Patriots Media Network LIVE GAME BROADCASTS AND SOCIAL MEDIA ENGAGEMENT! SPN.tv is the Somerset Patriots digital media channel that includes live game broadcasts and exclusive video content. Deliver your message to Somerset Patriots fans at the ballpark, at home, throughout social media via mobile devices and computers. The potential to reach millions of impressions throughout the course of the year through all the different platforms! Distribution: SPN.tv www.somersetpatriots.com YouTube Facebook Twitter Somerset Patriots Official Mobile App SPN.tv Media Package: :30 Second Video Commercial On All 140 Somerset Patriots Live Streamed Video Broadcasts (Home And Away) Logo On Five (5) Featured SPN Videos Throughout The Season (Player Features, Game Highlights, Post Game Interviews, Series Previews, Team Fun, Etc.). Your Social Media Pages Will Be Tagged On Each Post. Logo, Web Banner And Link On SPN.tv Home Page Logo And Link On SPN.tv Branded Page On www.somersetpatriots.com Logo On SPN.tv Page In The Yearbook/ Autograph Program Opening And Closing Billboards On Each Broadcast (This Game Brought To You By.) 4 Field Box Mini Plan Tickets $3,500 Radio The Somerset Patriots broadcast all 140 games over the Somerset Patriots Radio Network on WCTC 1450 AM and Online via the Somerset Patriots and WCTC websites. Patriots radio advertising allows marketing partners to be exposed in a market of over 1,000,000 potential listeners throughout Somerset, Middlesex, Hunterdon, Union and Mercer Counties. Radio Packages include: Your Company logo on the radio sponsors page in the Official Game Program Opening Radio Billboards on each broadcast. (This game brought to you by..) Network Double Package 280 thirty (:30) second radio commercials (Two per game) Scoreboard: 140 thirty (:30) second scoreboard matrix commercials (two per home game) Unique In-game Radio Promotion (Pitching Changes, Home Run, Win, Walk, etc) One Flex Book (20 Undated Tickets) $7,000 Network Single Package 140 thirty (:30) second radio commercials (one per game) $3,500 Live Read 140 fifteen (:15) second live reads going into an inning (one per game) $2,000 13 Sparky Lyle (908) 252-0700
Website Marketing www.somersetpatriots.com Market your business on the Somerset Patriots website, www.somersetpatriots.com, and reach Patriots fans everywhere. Unique Users: 302,888 Number of Sessions: 558,249 Pages per session: 3.01 Avg Session Duration: 3:05 Home Page Banner...940 pixels x 116 pixels... $4,000 Page Banner...940 pixels x 116 pixels... $2,000 E-Mail Marketing Page Banner Home Page Banner The Somerset Patriots keep in constant communication with our fanbase through E-Mail Marketing. The Patriots send two forms of e-mail messages throughout the year to our opt-in and organically grown database of over 58,000 e-mail addresses. E-Newsletter Each week, the Somerset Patriots will publish news about the team, highlight special events, push out video content and more. Become the exclusive sponsor on the E-Newsletter to tie your company in with great things going on with the Somerset Patriots, all year long. Exclusive Title Sponsorship Up to 30 E-blasts (1,290,000 Impressions) Pencil Banner at the top, below the masthead Large Footer Banner Back link to your website $8,500 E-Promotion The Somerset Patriots push out e-mails to promote upcoming games, promotions and ticket specials frequently throughout the season. Place your exclusive Banner on an E-Promotion. E-blast to promote your business: Exclusive Web Banner Ad 47,000 Distribution Banner Size: 500 x 264 Pixels Back link to your website $500 per E-Promotion ($.01 per person) *Discounts available for multiple posts Former New York Yankees great and Manager Emeritus of the Somerset Patriots. www.somersetpatriots.com FUN FACT: Since 1998, Atlantic League teams have welcomed over 40,000,000 fans 14
Social Media The Somerset Over 60,000 Followers Patriots are very active on Social Media platforms with frequent posts and that help build a strong fan base to keep them engaged in the Somerset Patriots experience. The Patriots have60,000+ followers over Facebook, Twitter, Instagram, and our Mobile App. (as of 11/1/18) Ownership of a specific promotion, such as Final Score Graphic Posts with your logo Your Company Page Tagged in the post Posted on Facebook, Twitter, Instagram, and other potential platforms Full Season (140 Posts)... $8,500 Half Season (70 Posts)...$5,500 Quarter Season (35 Posts)...$3,500 Contest Post: 20 Posts The Patriots will run a fun contest every week during the season to engage our fanbase. Facebook Posts Two posts per contest Your Company page tagged in the post Offer a prize from your company to the winner each week $2,500 Official Mobile App The Somerset Patriots have launched a must have tool for all Patriots fans. The Somerset Patriots app provides statistics, standings, current news, social feeds and much more. The app also has a MyRewards fan engagement component that keeps Patriots Fans engaged in the app and building reward points to redeem for special prizes. Over 14,000 Downloads With 200,000-300,000 Weekly Impressions! Banner Advertising News Feed Banner Spot: 320 x 300 (Appears as a news article within news feed) Sliver Spot: 320 x 20 (Appears at the bottom of pages) Banner Spot: 320 x 50 (Can be placed at top or bottom of pages) 1 Period of Advertising (28 Days): $1,000 Contests & Sweepstakes Engage fans and capture their data Through trivia contests at home and away games Prediction games and contests Sweepstakes contests for enter to win items Sweepstakes that require store or website / social visits We can supply you with the Fan data they use to enter into the contests 10 Contests: $1,000 Branded Push Notifications Get brand exposure with alerts fans look forward to receiving. Be the official sponsor of: 5 th inning Scoring Alerts Breaking News Daily Deals Listen Live Season Long Sponsorship: $2,500 Start of Game Live Box Score Final Score Much more! 15 Winning Team (908) 252-0700
Season Ticket Plans FULL SEASON 70 Games Premium Field Box $828 Field Box $648 Upper Box $576 OR HALF SEASON 35 Games Premium Field Box $414 Field Box $324 Upper Box $288 Benefits Savings: Food & Beverage Card (Full Season: $50 per seat / Half Season: $25 per seat) Discount Off Single Game Pricing Events: Ballpark BBQ At A Game On-Field Kids Clinic With The Patriots CHOOSE YOUR SEATS Perks: Flexible Ticket Exchange Policy Unused Tickets Program Patriots Coupon Book Complimentary Playoff Tickets VIP Parking Option Early Ballpark Entrance Recognition in Official Somerset Patriots Program 25% Off Team Store Discount Card Personal Account Manager: Designated Patriots Representative Personalized Service Handles Special Requests Assists with any facility or game related issues QUICK HIT: The Somerset 6-Time Atlantic League Champions Patriots are the and over 1,500 franchise wins. winningest franchise in www.somersetpatriots.com league history 16
Group Outings Diamond Club Groups of 50 Indoor Space With Cocktail Tables An 1 1/2 Hour Upscale Buffet Full Bar With Bartender $50.00 per person Party Deck Groups of 30-150 A 1 1/2 Hour Upscale Buffet Cash Bar Serving Beer And Wine $39.00 per person Ballpark BBQ Groups of 30-500 A 1 1/2 Hour BBQ Buffet $28.00 per person Discounted Group Tickets Groups of 30 or more Upper Box...$8.50 Field Box...$9.50 Premium Field Box..$12.50 Hospitality Suites Suites are the most convenient and prestigious way to entertain clients, guests, family, and friends. TD Bank Ballpark has 18 Hospitality Suites used for seasonal plans and daily group rentals. Hospitality Suites at TD Bank Ballpark help to build strong relationships with clients and employees while enjoying a baseball game. Suite Benefits Exclusive Wait Service Complimentary Game Programs, Scorecards, Media Notes SEASONAL PLANS: Full Season Suite (70 Games).. $26,000 Half Season Suite (35 Games).. $16,000 1/3 Season Suite (24 Games).. $11,000 1/4 Season Suite (18 Games)... $8,500 Verizon Fios Climate Control Fully Furnished Food and Beverages not included. INDIVIDUAL GAME RENTAL FEE: 30 Person Suite... $775 40 Person Suite... $975 60 Person Side-By-Side Suites... $1,250 17 Chris Marrero (San Francisco Giants 2017) Major Leagues (908) 252-0700
Ballpark Rental TD Bank Ballpark is a great location to bring employees and families together for a day of family fun! The ballpark is a full service facility with everything you need and more. The ballpark is available from April through October for rental for special events. Enjoy a company softball game on the field Have lunch in the picnic area Utilize meeting space in our Suites and Diamond Club and Home Clubhouse Also for an additional charge, the Patriots can fill the ballpark with games for the kids including speed pitch, a moon bounce, a miniature golf course, boardwalk style games, and much more. Host an exclusive off-season event in our beautiful Home Clubhouse HomePlate Catering & Hospitality, the ballpark concession company, will do all the cooking for your event. You can have anything from hamburgers and hotdogs to a full scale BBQ with soda, beer and wine. Call the Somerset Patriots to discuss the opportunities for your next event! 20 former Patriots have made it to the majors. FUN FACT: Over 900 Atlantic League players have been signed by Major League www.somersetpatriots.com organizations 18
Somerset Patriots Baseball Club, 1 Patriots Park, Bridgewater, NJ 08807 Phone: (908) 252-0700 www.somersetpatriots.com