UNIVERSITY OF HOUSTON

UNIVERSITY OF HOUSTON 2009-2010 2010

OVERVIEW Kevin Sumlin was hired as the Cougar Football Head Coach in December 2007. Sumlin becomes the first African-American to lead a Division I Football Bowl Subdivision program in the state of Texas. Build Brand Awareness When you join the Houston team as a corporate partner, you become an active part of a vibrant university that is the one of the nation s premier metropolitan research and teaching institutions. At the same time, your affiliation with the Cougars brings you into the rewarding world of intercollegiate athletics, where pursuit of championships coincides with individual development of tomorrow s academic, business, and community leaders. Since its establishment in 1927, Houston has excelled through a wide array of academic and professional degree programs, a national research agenda and a vast number of outreach programs. Located in one of the nation s most vibrant and expansive cities. Houston draws students from around the nation and the world and is one of the most diverse college campuses in the country, with only 38% of the student body being Caucasian. The Department of Athletics, along with ISP Sports, is firmly committed to upholding the tradition and excellence that has marked Houston throughout its history. Reach Your Target Audience Increase Sales We welcome you to join us in that effort as a member of our Cougar team.

HISTORY OF HOUSTON University of Houston Campus History & Student Demographics The University of Houston's proud heritage of academic excellence dates back to its founding in 1927. In 1947, the institution launched one of its many rich traditions by adopting the cougar, later named Shasta, as its official mascot. Over the years, we grew and prospered, becoming the University of Houston in 1934. Two years later, the institution acquired land for a permanent campus, and its first building opened in 1939. The university became a state institution in 1963 and joined the newly created University of Houston System in 1977. Today, the University of Houston is a major public research and teaching institution, serving 35,000 students annually with nearly 300 undergraduate and graduate programs.

FAN DEMOGRAPHICS Household Inc om e Target % $25,000 or more 91.9% $35,000 or more 79.7% $50,000 or more 61.4% $75,000 or more 43.9% $ 100,000 or more 27.5% Age ( Mean: 42.9) Target % A dults 18-34 37.0% A dults 18-49 64.3% A dults 21-49 54.6% A dults 25-54 51.7% Adults 35 or older 63.0% Adults 50 or older 35.7% Men 18-34 27.5% Men 18-49 47.2% Men 21-49 40.2% Men 25-54 35.3% W omen 18-34 9.5% W omen 18-49 17.1% W omen 21-49 14.4% W omen 25-54 16.4% E ducation Targe t % Grade school (8th grade or less) 3.5% Some high school (not graduate) 7.7% High school graduate (12th grade or GED) 31.6% Some college (1-3 years-not Graduate or 25.8% AA/Associates) College graduate (4 year college) 16.8% Some post graduate (no advanced degree) 3.3% Post graduate degree 11.2% Race Target % W hite 66.5% Black 28.0% Asian 3.1% Other 2.5% Sex Employment Status 27.6% Men Women 70% 60% 50% 40% 30% 60.3% 27.0% 72.4% 20% 10% 0% Employed full-time (35 hours or more) 12.7% Employed part-time (less than 35 hours) Not employed Source: Scarborough Research 2008 Houston, TX Target % Target %

TELEVISION COUGAR GAME DAY Show airs on KTBU-TV Channel 55 and FSN Houston two (2) times each week, highlighting Cougar Athletics and featuring Cougar head coaches. COUGAR GAME DAY TELEVISION SHOW Saturday mornings 9-9:30 am :30 Spots Billboards Features including first half highlights Second half highlight segments Student-Athlete Features Scouting Report of upcoming events

RADIO The Houston ISP Sports Network can be heard on its flagship station, KBME 790 AM, in Houston, Texas. Football games can also be heard across Texas in Beaumont, Corpus Christi, Lufkin, Stephenville and Waco. FOOTBALL Broadcast Title Sponsor Play-by-Play :30 Spots Live Mentions Pre, Halftime, & Post-game Shows Show and Feature Entitlements OTHER RADIO BROADCASTS Baseball Women s Basketball Coach s Call-in Show Presenting Sponsor On-site location Feature Entitlement, Live Mentions MEN S BASKETBALL Broadcast Title Sponsor Play-by-Play :30 Spots Live Mentions Pre, Halftime, & Post-game Shows Show and Feature Entitlements

FOOTBALL RADIO AFFILIATES Houston KBME-AM 790 Beaumont KLVI-AM 560 Corpus Christi KOPY-AM 1070 Lufkin KSML-AM 1260 Stephenville KSTV-FM 93.1 Waco KBW-AM 1010

FOOTBALL ROBERTSON STADIUM Home of the Houston Cougar Football Team and MLS Houston Dynamo. Approximately 30 home events with 525,000 fans annually. SIGNAGE Video Board Static Panels Only four sponsorships are available on this highly exclusive signage opportunity Your logo will appear on one (1) of six panels located below or on either side of the video screen. Approx. upper panel size: 8 H x 8 W Approx. lower panel size: 8 H x 8 W South Video Board LED Signage One (1) of five sponsors 4'9"H x 18" W, 56 x 512 pixel matrix, 23MM High Resolution Graphics, 16.7M colors Signage is permanent and rotates during all UH football and MLS Houston Dynamo home games Cougar Vision Replays Presenting sponsor of approximately eight replays per home game Be one of three showcased companies capable of highlighting your media message to UH fans Video Board Feature Entitlement of one (1) unique video board feature per home game For example starting line-ups, fan contest, trivia, player of the game, etc. Includes opening and closing billboard

FOOTBALL The UH Football team was 8-5 overall in 2007, earning 6 wins in C-USA play. SIGNAGE Concourse Entrance Signage (In Stadium) Four (4) 18" x 48" panels with an opportunity to place sponsor logo on a 1'1/2" x 4' space Signs located on concourse entrances and are visible from inside Robertson Stadium North Scoreboard Static Panels One (1) of four 4'H x 14'W backlit panels on north end zone scoreboard Field Level End Zone Static Panels One (1) of six 4'H x 20"w backlit panels at field level behind each end zone

FOOTBALL Former Letter winners RB Anthony Alridge and WR Donnie Avery became the first duo to achieve 300 yards receiving and 200 yards rushing in the same game on October 13, 2007. SIGNAGE All American Main Entrance Banners Exclusive logo placement on eight (8) consensus All-American banners Banners to be appear inside both main entrances on each side of Robertson Stadium Vertical Banners will be 36 W x 76 H Sponsor logo placement to be 24 W x 6 H ) Fascia Static Panel Your corporate logo will appear on one (1) of ten backlit panels on the facade located beneath the luxury box suite windows Approx. panel size: 4 H x 10 W Coaches Headsets Logo placement in up to four colors on all the coaches headset Field Wrap Sponsor logo on a 6 H x 300 W wrap around the stadium

BASKETBALL HOFHEINZ PAVILION Home to the men s and women s basketball teams. Total 2007 attendance was 350,000 and the average was 4,434 per game. SIGNAGE Cougar Vision Replays Presenting sponsor of approximately ten replays per home game Be one of three showcased companies capable of highlighting your media message to UH fans Video Board Feature Entitlement of one (1) unique video board feature per home game For example starting line-ups, fan contest, trivia, player of the game, etc. Includes opening and closing billboard Scoreboard Tri-Vision Panels Logo will appear on one (1) of the four tri-vision rotational panels on all four sides of the center hung scoreboard This prime location also provides additional media attention Approx size 3 H x 3 W Goal Pad Covers Your logo may be displayed on the upper or lower portion of both goal pads giving The residual television and photographic exposure are enormous Approx Upper size: 56 H x 10 W Approx Lower size: 12 H x 24 W

BASKETBALL Cougar Coach Tom Penders coached his 1,000 th college game on January 19, 2008. schools. A career that spans four decades and seven SIGNAGE Team Bench Chairbacks Chair backs of all Hofheinz Pavilion floor-level seats with your logo in up to four (4) colors Team Bench Kickplates Team Kickplates beneath each chair on both team benches Provides high visibility to UH fans & on all televised games Courtside Rotational Signage The sixty-foot scorer s table consists of six ten-foot units Each display can be screened with your logo/message in your own identifiable corporate colors to make your unique ad Ball Boy Sponsorship One sponsorship of all uniforms worn by ball boys Each shirt back can be screened with your logo Approx. logo size: 6"H x 12"W

BASKETBALL Three Former UH Players were named to the NBA's Top 50 Players of All-time (Elvin Hayes, Clyde Drexler, and Hakeem Olujawon). SIGNAGE Arena Signage Your corporate logo will appear on one (1) double-sided backlit sign visible from in the arena and from the concourse Approx. logo size: 4"H x 10"W Hall of Fame Signage Affiliate your brand with Cougar Stars of the past including Michael Young, Elvin Hays, Clyde Drexler, and Hakeem Olujawon on a 3'W x 6'H backlit sign on the concourse Concourse Holographic Advertising Inverted Advertising has developed a projection and media storage system to project advertising media The system operates as a loop system and repeats the pre-programmed advertising message on periodic intervals Inverted Advertising will run sponsor s advertisement one (1) hour prior to game time and continue throughout the game

BASEBALL COUGAR FIELD Home to the Cougars baseball team. Average attendance 1,263 per game, and there are approximately 29 home games. SIGNAGE Scoreboard Panels One (1)of three panels on the main scoreboard Approx Upper size: 15 H x 12 W Approx Lower size: 6 H x 12 W Award Board Logo displayed in up to four colors on one (1) of three backlit panels Approx size: 3 H x 10 W Outfield Wall Sign One (1) 8'H x 16'W sign located on outfield wall Cougar Vision Feature Entitlement of one (1) unique video board feature per home game For example starting line-ups, fan contest, trivia, player of the game, etc. Includes opening and closing billboard

EVENT MARKETING You can have your own Corporate Hospitality event prior to Cougar football games. This is the perfect way to entertain your clients, employees, family and friends. GAME DAY EVENTS Corporate Hospitality Private, tent-covered location near Robertson Stadium Hospitality includes tables, chairs, food and non- alcoholic beverages, signage on tent and game tickets Signage to be provided by sponsor Event Marketing Opportunity for product display, sampling, contest or couponing in and around Robertson Stadium as mutually agreed upon for a single home game or for the season I wanted to share with you some of the great results that State Farm has had with University of Houston and our event marketing efforts compared with other venues and particularly Universities that we are involved in this Fall. As you know, our event marketing consisted of a tent/inflatable and agents to work the booth to garner leads. We measure results from the leads we garner. For each of the U of H games that we did this at, we garnered 300+ leads at each one. On average with all of our Universities (TCU, SMU, UNT, TT, Baylor, SFA, Texas State, WTAMU, UT, UTEP, and yet to be done TAMU) we are garnering 200 leads per event. What made the event at U of H so successful was the family atmosphere, tailgating area that makes it conducive for people to come and relax prior to the game and the diversity of the students/fans that make pre-game events lively. We appreciate all that you have done and continue to do for State Farm with the little extras that make this partnership premier. - Angela Ward, State Farm-Texas Marketing

GAME ENTITLEMENTS You can have your own Game Entitlement for a Cougar football game. This is the perfect way to entertain your clients, employees, family and friends. GAME DAY EVENTS Game Entitlement Presenting title of one (1) home football, basketball, or baseball game Including advance and game-day radio/tv publicity, game tickets, sky suite tickets including food & beverage, public address announcements, logo recognition on video board, opportunity for game-day promotion (signage and items for distribution to be provided by sponsor), corporate name on ticket face, official game ball sponsor recognition, and logo on program cover The support, suggestions and follow up provided by ISP Sports for the events we have sponsored at their campuses has truly helped make our events successful. ISP Sports is willing to work closely with New York Life to make our events are as successful as possible. ISP listens to our ideas and is willing to adapt the services being offered to meet our goals and objectives. ISP Sports understands our goals and objectives and the results we seek from the different advertising and sponsorships we do through them. Knowing that they understand and get what we are trying to accomplish creates an environment of collaboration, support, enthusiasm and trust that makes the relationship successful. This is incredibly important to New York Life in their on-campus recruiting and branding efforts. Kirsten McKaskle, Director, Agency College Recruiting, New York Life

INTERNET WWW.UHCOUGARS.COM 470,841 Page Views per month 63,408 Unique Visitors per month UHCOUGARS.COM Banner Advertising Run Advertising run throughout www.uhcougars.com providing fans with a link to sponsor's website IAB Standard ad units - 728 x 90, 300 x 250 and 120 x 600 Official On-Line Partner Premium identification as an Official Online Partner with branding on every page All elements of Content Sponsorship level, plus category exclusivity Inclusion in one email newsletter per quarter Content Sponsorship Level Presenting sponsorship of a unique content feature / interactive promotion Permanent text link under the "promotions" navigational bar throughout the entire site with a direct link to promotional page 1,000,000 guaranteed leaderboard impressions to promote content feature Promotional text and link included in weekly e-newsletter Travel Center Custom designed placement within the site's Travel Channel Included in two (2) email newsletters throughout the year

PRINT Print packages are available in various size and color options and may include season tickets and parking passes. PRINT Football Program Programs are distributed at all regular season game, 6,500 produced. Full-Page Ads Half-Page Ads Quarter-Page Ads Basketball Program Programs distributed at all regular season games, 5,000 produced. Full-Page Ads Half-Page Ads Cougar Paws Coupon Book Coupon Books distributed to all fans at each home football game. One (1) of eight (8) 3 x 6 coupons in Cougar Paws

PRINT Print packages are available in various size and color options and may include season tickets and parking passes. PRINT Official Athletics Magazine Cougar Tracks Full-Page Ads Half-Page Ads Quarter-Page Ads Team Poster Football Men's & Women s Basketball Baseball & Olympic Sports Schedule Cards/Magnets Football Men's Basketball Women's Sports Baseball

PRINT Print packages are available in various size and color options and may include season tickets and parking passes. PRINT Ticket Back Sponsorship Exclusive sponsorship of game tickets Five (5) varsity sports available Logo and/or offer will appear on reverse panel Ticket Envelopes Exclusive Sponsorship Logo on 10,000 direct mail season ticket envelopes or will call envelopes Season Ticket Brochure Exclusive Sponsorship with four color logo on 10,000 football brochures

SPONSOR TESTIMONIALS What are our clients are saying about us: The support, suggestions and follow up provided by ISP Sports for the events we have sponsored at their campuses has truly helped make our events successful. ISP Sports is willing to work closely with New York Life to make our events are as successful as possible. ISP listens to our ideas and is willing to adapt the services being offered to meet our goals and objectives. ISP Sports understands our goals and objectives and the results we seek from the different advertising and sponsorships we do through them. Knowing that they understand and get what we are trying to accomplish creates an environment of collaboration, support, enthusiasm and trust that makes the relationship successful. This is incredibly important to New York Life in their on-campus recruiting and branding efforts. Kirsten McKaskle, Director, Agency College Recruiting Administaff has been involved with ISP Sports at the University of Houston for several years. Our involvement has ranged from title sponsoring the Bayou Bucket, an annual football game between the University of Houston and Rice University, to sponsorship and tickets to all major sports at the University. My experience with ISP Sports has been extremely positive. The value we receive from our relationship with ISP and the University is outstanding. Their willingness to develop program that meet the needs at Administaff has made the decision to continue our involvement with them an easy one. In fact, we intend to increase our financial commitment to the University in 2008. Jay Mincks, Executive Vice President, Sales and Marketing