NYTB PROMOTIONAL REPORT: FEBRUARY APRIL 2012 NY-Bred Divisional Awards Ceremony 2011 NY-bred divisional champions and their connections were honored at NYTB s Annual Awards Banquet on April 2, 2012 at the Saratoga National Golf Club in Saratoga Springs, New York. This year s NYTB s Annual Awards Banquet sold over capacity to 225 guests. It began with cocktails, hors d oeuvres and an exquisite dinner. Then, the New York breeding and racing community re-lived the excitement of the best racetrack performances from 2011 by New York-breds before the announcement of the winners in each division. Co-hosts for this year s Awards Banquet were Jason Blewett, handicapper and racing analyst for the New York Racing Association, and former leading New York jockey Richard Migliore, who now serves as a NYRA broadcast analyst and racing office associate. The event received rave reviews from all attendees and participants. NY Breeder Magazine NYTB produced the February, March and April issues of the New York Breeder in print and electronic format. After several months of research, investment, and productions options, NYTB is thrilled to announce that the New York Breeder will be going viral to (approximately 13,000) industry participants nationwide. The first national mailing of the New York Breeder will occur the weekend of May 5, Kentucky Derby week. This fantastic new expansion of the publication will now offer the New York Breeding program with a national presence delivered to everyone s doorstep. Breeders and owners in New York will now have an option to advertise nationally by being included in the New York Breeder. Furthermore, New York specific points of interest, discussions, statistics and focus will be distributed by NYTB nationally. This very well should be considered the largest direct promotional tool that the New York Breeding program has ever engaged with via print media. This investment annually is over $80,000 to the publication. E-Newsletters NYTB published a regular weekly electronic newsletter discussing relevant topics to NY breeders and industry participants. The enewsletter has grown to over 4500 recipients. This electronic communication tool has allowed NYTB to send New York Breeders information that is timely, relevant, and geared to areas of their greatest interest and concern.
NY-Bred Advertising Issue Date Pub/Web Ad Size Description Total Cost Jan Paulick Report 300 x 250 Paulick run-of-site banner, monthly 10-Jan BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation 12-Jan TDN Cover Banner TDN cover banner (page 1), bi-weekly 14-Jan TT third page TT third page 21-Jan BH third page BH third page 26-Jan TDN Cover Banner TDN cover banner (page 1), bi-weekly 30-Jan BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation 8-Feb Horsemen's Jnl full page Horsemen's Journal; Spring issue 9-Feb TDN Cover Banner TDN cover banner (page 1), bi-weekly 13-Feb BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation Feb Paulick Report 300 x 250 Paulick run-of-site banner, monthly 23-Feb TDN Cover Banner TDN cover banner (page 1), bi-weekly 25-Feb BH third page BH third page 27-Feb BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation Mar Paulick Report 300 x 250 Paulick run-of-site banner, monthly 8-Mar TDN Cover Banner TDN cover banner (page 1), bi-weekly 12-Mar BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation 17-Mar BH third page BH third page 22-Mar TDN Cover Banner TDN cover banner (page 1), bi-weekly 24-Mar TT full page TT New York Now supplement 26-Mar BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation Apr Paulick Report 300 x 250 Paulick run-of-site banner, monthly Apr Turf Dir full page Turf Publicists Directory, full page b/w 2-Apr City & State half page Manhattan City & State Newspaper 5-Apr TDN Cover Banner TDN cover banner (page 1), bi-weekly 9-Apr BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation 19-Apr TDN Cover Banner TDN cover banner (page 1), bi-weekly 21-Apr BH third page BH third page 23-Apr BH.com 300 x 250 BH.com run-of-site banner, bi-weekly rotation May Paulick Report 300 x 250 Paulick run-of-site banner, monthly TO DATE TOTAL 1,300.00 385.00 1,320.00 2,484.00 720.00 1,300.00 445.00 1,600.00 400.00 4,560.00 948.00 445.00 1,470.00 $34,303.00 PAGE 2
www.nytbreeders.org Nytbreeders.org is the promotional website of the New York Thoroughbred Breeders, which hosts THE WIRE, nytbreeders.org is a one-stop source for: comprehensive coverage of: NY breeding, racing, sales, and industry news, Entries & Results by Breeder, NY-Bred Winners in NY with photos and awards earnings, National Daily Results, Stakes Victories, Stallion Registry, Stallion Standings, Auction Hips and Auction Results. NYTB has continued to supply original published content pertaining to a wide variety of NY-bred news. Over the month of January, NYTB published 50 articles pertaining to New York breeding, sales and racing. Additionally over those 3 months, NYTB purchased and displayed over 200 win photos of NYbreds both at Aqueduct and Finger Lakes, provided 5-cross pedigrees for each of those winners, racing charts and over 200 video race replays of every NY-bred winner. Furthermore, www.nytbreeders.org displayed results for every NY-bred racing across the country in addition to entries for every NY breeder. Cazenovia College & Scholarships In April NYTB Executive Director, spoke to Cazenovia College s equine business program at their equine lobby day. The day consisted of equine industry political and public relations efforts. 30 students took part in the event. NYTB covered Thoroughbred breeding and racing as part of this educational program for students interested in the industry. Furthermore, NYTB is working with the New York State Colleges and Universities to distribute its 2012 scholarship. The scholarship will recognize a student who is currently enrolled in an equine-related undergraduate course of study at an accredited college or university in New York State. The applicant must be a full-time enrolled student in order to be considered. The scholarship will be worth $5,000 to one student and distributed at NYRA s College Day in Saratoga. Saratoga Racing & Gaming Institute NYTB is participating on the planning committee and has contributed to the 2012 Saratoga Institute on Racing and Gaming Law. The Annual Saratoga Institute on Racing and Gaming Law hosted by the Albany Law School Government Law Center will be taking place on Tuesday, August 14 and Wednesday, August 15, 2012 the two-day institute will focus on racing and breeding related issues on Day 1 and casino and online gaming on Day 2. Inaugural Saratoga Steeplechase Festival The Saratoga Springs community will celebrate its legendary relationship with thoroughbreds at the inaugural Steeplechase Festival at Saratoga, a day of racing and spirited activities set for Saturday, September 15, 2012. Proceeds from the first annual Steeplechase Festival at Saratoga will benefit both local and equine charities. The New York Racing Association (NYRA) will be the host benefactor, teaming up with the National Steeplechase Association (NSA) for this unique PAGE 3
event experience, and will make available Saratoga Race Course for this community celebration. What s more, the famed infield will be accessible for the first time in over 30 years, for sponsor and entertainment activities under corporate tents providing an exclusive, intimate view of the races. NYTB has contributed to the 2012 Steeplechase Festival at Saratoga Race Course. New York State Equine Economic Impact Study New York Racing & Agricultural Alliance The New York Horse Racing & Agriculture Industry Alliance was formed this year by New York State s racing and agricultural industries. The formation of a new advocacy group, The New York Horse Racing and Agriculture Industry Alliance, whose mission is to secure support for/protection of these critically important industries in any amendment to New York s constitution to allow for full-scale commercial casinos. This new group which brings together for the first time New York State horsemen, breeders, farmers and agricultural industry representatives is an informational alliance charged with protecting the current and future interests of a horse racing/agriculture industry that is responsible for 40,000 jobs across New York State. The group consists of: Empire State Harness Horsemen s Alliance Finger Lakes Horsemen s Benevolence & Protection Association Harness Horse Association of Central NY Harness Horse Breeders of New York State Monticello Harness Horsemen s Association New York Farm Bureau New York Thoroughbred Horsemen s Association Saratoga Harness Horseperson s Association Standardbred Owners Association of NY Western NY Harness Horsemen s Association NYTB is chairing an effort to commission a 2012 New York State economic impact study of the equine industry. The last time this was done was 2005. We have collected proposals from several companies who excel in economic studies and have selected one which will perform this work over the next four months. This study will be used over the next few years during the larger gaming scale discussions during policy making. TAKE2: Invest in Second Careers for Racehorses The New York Thoroughbred Horsemen s Association (NYTHA), the New York Racing Association (NYRA) and New York Thoroughbred Breeders (NYTB) have joined forces in a new initiative to develop second career opportunities for retired Thoroughbreds. Dubbed TAKE2, the program simultaneously creates new avenues for Thoroughbreds after their racing days are over, and expands the demand for the breed in the horse show world. As part of the TAKE2 program, NYTHA, NYRA and NYTB will cosponsor Thoroughbred-only divisions for hunters and jumpers at the Skidmore College Saratoga Classic Horse Show and Saratoga Springs Horse Show in 2012. The AA-rated horse shows will be held at Saratoga Race Course this spring. In addition to these contributions NYTB is working with a wide variety of industry organizations in the state to secure long-term funding plans that will protect the future of retired racehorses in New York. In 2012 NYTB has donated to the Thoroughbred Retirement Foundation, Old Friends New York at Cabin Creek, the Saratoga County Economic Opportunity Council, New York State Horse Park, and the Grayson-Jockey Club Research Foundation. PAGE 4
Public Relations & Government Affairs In 2012 NYTB has been working extensively with the legislature to introduce a number of bills, which include: 1. A bill to change the stallion lease law from two years to one year. A.9392 (Pretlow) passed the Assembly on April 25 th with no negative votes. Senator McDonald has introduced S.7125 in the Senate and has been referred to the Racing & Wagering Committee. 2. A bill to include language to permit the Fund to carry a balance over from year to year greater than the current $75k limit. A.9778 (Pretlow) has been introduced and is currently in the Assembly Racing & Wagering Committee. Senator McDonald has introduced S.7171 in the Senate and has been referred to the Racing & Wagering Committee. 3. Senator Bonacic has introduced a bill (S.7050) to extend for one year the ability of the Fund to allot Breeders Award cap at 65%, Admin cap at 5% and Promo cap at 6%. The current law is scheduled to sunset on October 28, 2012. We have asked Assemblyman Pretlow to introduce this into the Assembly. 4. A bill to modify the language of the purse enrichment law. This bill would clarify that existing purse enrichment allocation percentages to tracks and incentives can be awarded to NY Breds regardless of the type of race it has entered (open or restricted). Senator McDonald has introduced S7390 in the Senate and has been referred to the Racing & Wagering Committee. We have asked Assemblyman Pretlow to introduce this into the Assembly. PAGE 5