GOAL: Breed Improvement Responsibility Target 1 DESCRIPTION: Facilitate the growth of the breeding industry and the quality of the Alberta bred Thoroughbreds in Alberta. Promote breed improvement programs for Thoroughbred horses. 1.1 Review and evaluate the existing Breed Improvement Program. Breed Committee Year One Completed 18-Oct-12 1.2 Conduct a survey regarding the Breed Improvement program. (Use Survey Monkey) Manager Year One Completed 20-August-12 1.2.1 Conduct a follow-up survey regarding the changes to the 2013 Breed Improvement Program. (Use Survey Monkey) Manager June 30/14 In Progress 1.3 Review and assess Thoroughbred breed improvement programs from other provinces and states. Breed Committee 2015 Open 1.3.1 Review and assess Stallion incentive programs. Breed Committee 2013 Completed 2013 1.3.2 Establish a three year Breed Improvement Program. Breed Committee 2014 1.4 Educational workshops on conformation and breeding theories. Sales Committee Year One Open 1.5 Create a market for owning shares in a broodmare. All Open 1.5.1 Information on website regarding how to own a broodmare Lindsay 2014 In Progress 1.6 Rename the Fall Classic to the Alberta Breeders Fall Classic. All Year One Completed 1-March-12 1.7 Develop the Alberta Breeders Fall Classic as a premier event. All Year One Ongoing mares bred. sired foals. Increase in the yearling sales average. Increase in the gross purse earning of Alberta breds. 1.7.1 Expand the Alberta Breeders Fall Classic event. All 2013 Ongoing Increase in the attendance at the Alberta Breeders Fall Classic. 1.8 Moved to Marketing and Promotion 4.21 CTHS Office Year One In Progress Increase in the percentage of Alberta bred runners. 1.9 Moved to Sales Goal 5.4 Sales Committee Year One Open 1.10 Encourage the ownership of quality breeding stock. All Year Two Open 1.11 Ensure the Breed Improvement Program rewards Alberta-bred horses for outstanding performance. 1.12 Review and gain an understanding regarding the development of the 2014 black-type stakes rules. Increase in the yearling sales average. All Year One Completed 18-Oct-12 Increase in the yearling sales average. Increase in the percentage of purses won by Alberta breds. All 2014 In Progress
GOAL: Membership Responsibility Target 2 DESCRIPTION: Promote and support the interests of those engaged in the breeding of Thoroughbred horses. Practice, encourage and promote responsible equine ownership. 2.1 Develop a Welcome to the CTHS package that is sent out to new or CTHS Office Staff 2013 In Progress prospective breeders of Thoroughbred horses. 2.2 Develop a mentorship program to assist newcomers to the industry. All 2013 In Progress 2.3 Establish a feedback loop in order for members to share concerns and All 2013 In Progress suggestions. 2.4 Host industry meetings to be held in Calgary and Edmonton. Executive 2014 In Progress 2.5 Publish Directors contact information on line, in the Canadian Thoroughbred magazine and via mail out. CTHS Office Staff Year One Completed 2.6 Publish information on the website regarding the advantages to being a CTHS Office Staff 2014 In Progress CTHS member. 2.7 Hold a members forum at the AGM. Executive 2015 Open 2.8 Encourage attendance at the annual Horse Owners and Breeders Conference through ads, mail outs, Constant Contact. Increase in the number of CTHS members. Increase in satisfaction of CTHS members as surveyed. All 2015 Open Increased attendance of CTHS members. Goal: Government Responsibility Target 3 DESCRIPTION: Influence government in order to support the Alberta bred Thoroughbred industry 3.1 Develop a list of candidates supportive of the Alberta Thoroughbred industry and publish the information on the website and social media site. 3.2 Meet with Provincial Government representatives to discuss the interests of Thoroughbred breeders. 3.3 Meet with other equine organizations in order to lobby for the equine industry. (Horse Industry, AEF, HRA, ACTRA etc.) Manager April 2012 Completed 23-April-12 All Year Two On Hold Executive 2013 In Progress government officials familiar with the Alberta Thoroughbred industry. government officials attending equine events.
3.4 Create a one page quick information sheet for use by members when CTHS Office Staff Year One Completed 2-April-12 meeting with MLA s and candidates. 3.5 Invite MLA s to Alberta Breeders Fall Classic. Manager/HRA 2014 In Progress 3.6 Invite MLA s to tour breeding farms in their ridings. Manager Year Two Open 3.7 Create information page for MLA s re: where gambling dollar goes. Manager Year Two On Hold 3.9 Coordinate with the other Alberta equine organizations to promote the Executive 2014 In Progress equine industry in Alberta. 3.10 Encourage the updating of the HRA document The Economic Impacts All Year One Completed 7-July-12 of Horse Breeding, Raising and Racing in Alberta (2007) and send out to government officials and MLA s. 3.11 Send press releases regarding Alberta-bred Thoroughbreds to CTHS Office Staff Year One In Progress government officials and MLA s. 3.12 Provide CTHS members with information about the Alberta Thoroughbred Industry so they are able to discuss the economic importance of racing. CTHS Office Staff Year One Completed 2-April-12 Extension past 2016 of the Slot revenue agreement with the Government of Alberta. Goal: Marketing and Promotion Responsibility Target 4 DESCRIPTION: To diffuse information among the membership and other interested parties. To offer, grant, and contribute funds for developing and promoting breed improvement programs for Thoroughbred horse. To provide services to the breeders of Thoroughbred horses. 4.1 Establish a marketing committee to assist in focusing on sending out NEW the industry message. 2014 In Progress 4.2 Establish contacts with individuals in the media industry. All Year One In Progress Extensive list of individual contacts in the media industry. 4.3 Send out positive news press releases regarding Alberta-bred Thoroughbreds to the media, government officials and MLA s. CTHS Office Staff 2014 In Progress Increase awareness of the Alberta bred Thoroughbred. 4.4 E-zine sent out to membership with e-mail accounts through Constant Contact. CTHS Office Staff Year Two Completed 27-May-13 Increase membership satisfaction on survey. 4.5 Establish a Twitter account. CTHS Office Staff Year Two Completed 27-July-12 Increase in individuals following
4.6 Create a Facebook page. CTHS Office Staff Year One Completed 19-February-12 4.7 Explore using Hootsuite to manage multiple websites and social media CTHS Office Staff 2014 Open sites. 4.8 Develop a Welcome to the CTHS package that is sent out to CTHS Office Staff Year Two Open prospective breeders of Thoroughbred horses. 4.9 Develop a listing of local breeder contacts that would be willing to host All Year Two Open visits/tours for interested groups/individuals. 4.10 Develop a mentorship program to assist newcomers to the industry. All 2014 In Progress 4.11 Establish a feedback loop in order for members to share concerns and All 2013 Completed suggestions. (Website) 4.12 Host industry meetings to be held in Calgary/Edmonton. All 2014 In Progress 4.13 Publish Directors contact information on line, in the Canadian CTHS Office Staff Year One Completed Thoroughbred magazine and via mail out. 4.15 Send newsletters out to the membership 4X a year via Constant Contact. CTHS Office Staff Year Two Open 4.15.1 Evaluate the website and other social media to see their effectiveness. CTHS Office Staff 2014 In Progress 4.16 Update How to Become Involved in the Thoroughbred Industry in CTHS Office Staff Year Three Open Alberta booklet. 4.17 Ensure the CTHS Board of Directors are knowledgeable about what the CTHS does and the services it offers. All Year One In Progress 4.18 Publish online the CTHS strategic plan. CTHS Office Staff Year One Ongoing June 2012 4.19 Offer assistance to members who wish to establish Facebook pages, CTHS Office Staff Year Two Open websites, Twitter or other social media. 4.20 Hold Thoroughbred ownership seminars. All Year Three Open 4.21 Publish articles promoting successful Alberta bred Thoroughbreds online and in equine magazines. the CTHS. Increase in number of Likes on the CTHS Facebook page. Increase in the number of Facebook Friends the CTHS has. Increase in the website traffic. Increase in the number of requests for information on Thoroughbreds. Increase in the number of likes on the CTHS Facebook page. Increase in CTHS memberships. Increase in number of owners of Alberta bred Thoroughbreds. Increase in Alberta foal production. Number of members satisfied on membership satisfaction survey. Increase in members attending the CTHS AGM. Increase in website traffic. Increase in number of Facebook friends the CTHS has. CTHS Office Year One Ongoing Increase in the percentage of Alberta bred runners. Goal: Sales Responsibility Target 5 DESCRIPTION:
To sponsor, assist and conduct sales of Thoroughbreds. To provide an outlet for breeders to successfully market their yearlings. 5.1 Consignor meeting held prior to the sale to discuss issues relevant to Sales Committee 2013 Completed/ September the success of the sale. Ongoing 2013 5.2 Consignor and purchaser satisfaction survey conducted after the sale. Manager/Sales Year One On Going October 2012 Committee 5.3 Promotion kit provided to all consignors. Manager Year One Ongoing 17-August-12 5.4 Hold workshops for consignors on prepping sales horses. Sales Committee Year Two Open 5.5 Sponsor sale breakfast held prior to the sale. Manager Year One On Going 16-Sept-12 5.6 Host a pedigree and confirmation clinic for prospective purchasers and any interested parties. (Video posted on website) Sales Committee Year Two Open 5.7 Include live streaming of the annual sale. Sales Committee 2014 In Progress 5.8 Explore the possibility of phone and/or online bidding for the annual sale. Sales Committee 2014 In Progress Increase in number of entries for the Alberta Thoroughbred sale. Increase in the Alberta Yearling prices. Increase in the sales average. Goal: Marketing Promotion Plan Responsibility Target 6 DESCRIPTION: To assist and afford means for the promotion of the interests of those engaged in the breeding of Thoroughbred horses. To diffuse information among the membership and other interested parties. To promote, encourage, develop and assist in Thoroughbred horse exhibitions, agriculture exhibition fairs and Thoroughbred horse racing. items have been moved to the Marketing and Promotion Committee. Marketing and Promotion 2014 In Progress Goal: Relationship Building Responsibility Target 7 DESCRIPTION: To build meaningful relationships with stakeholders in order to collaborate on common equine interests.
Promote, support and cooperate with those individuals and organizations that are involved in the Alberta equine breeding industry. Promote, support and cooperate with organizations that are involved in the Alberta horse racing industry. 7.1 Host a social event inviting Directors from other equine organizations. All 2013 In Progress 7.2 Invite members of other equine organizations to attend CTHS Board of Executive 2014 Open Directors meetings. 7.3 Area meetings held around the province inviting members of the CTHS Executive Year Three Open and other interested equine groups. 7.4 Host a yearly meeting with representatives from organizations involved Executive Year Three Open with the Alberta equine breeding industry. 7.5 Nametags for Directors and CTHS staff to wear at CTHS hosted events. Manager Year One Completed 15-Sept-12 7.6 Host discussions with industry stakeholders regarding the Darrell Bauder 2014 establishment of training facilities accessible to Century Downs. 7.7 Facilitate discussions with the HBPA and Northlands regarding racing Adrian Munro 2014 and industry issues. Goal: Off Track Thoroughbreds Responsibility Target 8 DESCRIPTION: To encourage the retraining of Thoroughbreds into other disciplines upon completion of careers in racing or breeding, 8.1 Form a CTHS sub-committee which would be responsible for OTTBs. Board of Directors 2013 In Progress 8.2 Create a page on the website dedicated to information about OTTBs. CTHS Office 2013 Completed 24-May-13 8.3 Work with trainers to get information about OTTB s available for sale. CTHS Office 2013 In Progress 8.4 Assist other equine organizations in accessing funding for shows involving OTTB s. 8.5 Work with the Jockey Club and Canadian Jockey Club through the Thoroughbred Incentive Program (T.I.P.). T.I.P. offers sponsorship for Thoroughbred-only classes and divisions, high point Thoroughbred awards at open horse shows and competitions, a Thoroughbred of the Year Award and a Young Rider of the Year Award. All 2014 Open All 2014 Open Increased cooperation amongst equine organizations. Increased communication amongst equine organizations. Increased awareness of the use of OTTTBs in other disciplines. Increased opportunities for OTTBs to compete in other disciplines.