Experience the Business behind the Sport For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.
Quick glance at what we do 1. Train & support Olympic and elite athletes. 2. Organize quality wrestling events. 3. Foster grassroots development for the sport. 4. Network the wrestling community. 5. Educate tomorrow s wrestling leaders & coaches. Top 10 States in Wrestling Participation Every 4 Years Annually USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900
5% Demographics Age groups of registered members 33% 29% age > 19 = 5% age < 10 = 29% 11 < age < 14 = 33% 15 < age < 18 = 33% 33% 1 Mission 18 Olympians 63 National Team 13,500 Youth Pro grams USA Wrestling by numbers 1,900 Sanc tioned Events 3,511 USA Wrestling Clubs 181,240 Registered Members 6,400,000 Website Visits Annually 62,300 Facebook Members and Growing 273,403 Wresting High School Athletes 10,270 High School Wrestling Clubs in the U.S History - USA Wrestling is designated by the U. S. Olympic Committee as the National Governing Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroot efforts of the sport.
USA Wrestler The Largest Wrestling Publication in the World Circulation Pages Distrubution Format 6 times a year 44 120,000 Full Color Magazine Ad Size Examples Full Page 8.625 by 11.125 Half Page Vertical 8.5 by 9.875 One Third Ver. 2.28 by 9.875 One Sixth Ver. 2.28 by 4.75 Half Page Horizontal 7.375 by 4.75 Quarter Page 3.5 by 4.75 One Third Page Hor. 7.375 by 3.275 Quarter Page Hor. 7.375 by 2.45 *Other insert opprtunities available on demand *Demographic data for USAW members - age > 20; Target group = Coaches, Alumni, Parents Annual Household income $125,000+ Home Owners Marital Status DivorcedD i v o r c e d 7% SingleS i n g l e 23% 2 3 % $100,000-$124,999 $75,000-$99,999 $50,000-$74,999 $25,000-$49,999 N No o 26% MarriedM a r r i e d 26% 70% 7 0 % Ye Yes s 774% 4 % <$25,000
USA Wrestling s Website: www.themat.com One of USA Wrestling s core objective is to Annual Average (April 1st 2009 - April 1st 2010) network with the wrestling community Source: Google Analytics Visits 6,400,506 WA 1.7% MN 4.5% OR 1.5% CA 8% CO 3.3% AZ 2.1% KS 1.4% 35,608,114 WI 3% IA 6.3% NE 1.5% PageViews MO 3.1% IL 6.1% Page/Visits 10 MI 3.2% NY 8% OH 4.4% IN 2% OK 2% TX 2.6% PA 7.5% GA 1.7% MA 1% VA 3% NC 2.1% *All other states under 1% Did you know: 8 min Avg. Time on Site NJ 3.4% MD 1.7% FL 3% - The highest traffic day of the week is Monday - Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia One of the top 3 websites in the U.S. Olympic Movement over the past 10 years in traffic & unique visitors METRICS: Access to USA Wrestling s Google Analytics Reports
Date in 2010 Event Athlete Participant January 3-5 Virginia Duals 1000 February 3-6 Dave Schultz Memorial International 240 March 25-26 FILA * Cadet Youth Olympic Games Qualifier 1000 March 27-28 North West Regional Champioship 220 April 1-3 Asics Folkstyle National Championships 2266 April 8-11 ASICS FILA *Cadet Youth Olympic Qualifer & University 1000 April 21-22 FILA Junior Nationals 300 USA Wrestling s Major National & Regional Events Events - USA Wrestling hosts 40 events annually for all ages & sanctions around 1900 events across the U.S. Number of Wrestling events attended annually 0~1 2~3 4~5 6~8 9~11 More than 11 May 14-15 BB Womans National Championship 210 May 28-30 Southeast Regional Championship 300 June 10-12 World Team Trials 200 June 24-28 Junior National Duals 500 June 28-30 ASICS Kids National Championships 700 July 18-24 Cadet & ASICS/Vaughan Junior Nationals 4000 October 23-25 Sunkist Kids Internationl Open 210 October 31 USA Wrestling Preseason Nationals 870 November 15 Chicago Cup International Duals, USA vs Russia 1500 November 14 NYAC Holiday International Open 247 www.usawrestlingevents.com Event Exposure Opportunities - Title Sponor - Public Announcements - Presenting Sponsor - Sponsor an Event Series - Title of Mat at Event - Banner placement (size 3ftx8ft) - Booth Opprtunities - Activation activities during events - Public Announcements
USA Wrestling Events
Olympic wrestling medals won by the U.S. Teams Gold: 49 Silver: 43 Bronze: 30
Marketing Philosophy Sponsorship Activation Model Develop Singature Program Target Groups Club Leader, Coaches, Parents 1. Heighten program profile to USAW website & social media accets 2. Develop strong presence at events 3. Create interactive programs web/events Enhance Brand Image Increase Awareness 1. Editorial support online & print 2. Connect club leaders and parents 3. Promote program via video and USAW YouTube channel, e-mail blasts, and newsletters, Facebook Promote Signature Program Promote Benefits 1. Create target groups approch model 2. Provide exposure to benefits & awards
N a t i o n a l P a r t n e r s National Team Apparel Official Insurance Company Wellness & Chiropractice Exclusive Merchandiser Signature Activation Programs Olympic, World, Natonal Responsible Sports Wellness Advisory Counsil Wrestling Products Shoe & Apparel Provider Coaches & Parent Education National & Grassroots Athletes Events Distribution National Team Airline Official Anti-fungal partner Official Mat Provide National Team Exclusive Scale Womans Team Sponsor Signature Activation Programs International & Domestic Sponsor of Athlete of the Week Sponsor of National Coaches Events Scales Womans Wrestling Clincs Skin Cleaner Partner
Partnering with USA Wrestling Market Reach - Philosophy - All agreements are tailored to meet your corporation s marketing objectives. USA Wrestling plans, organizes, executes and measures sponsor s exposure and activation plans in cooperation with its national partners. Levels of Engagement A plethora of avenues for companies and organizations to reach their target markets through its: - Events - Website - Social Media Assets - Membership - Publication - Special Programs - Fundraising events Contact - - Customized Program (cost based on benefits received) - National Sponsor (All included) - Supplier - Event Sponsor - Official Sponsor of USAW website & social network - National Coaches Education Program sponsor For more information, please contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.
For more information contact: Harris Kalofonos - Manager of Marketing & Development at: hkalofonos@usawrestling.org or 719-265-3629.